Wheaties Gives Power to the 
People with NEXT Challenge 
by 
Howard Davidson, Arlington, MA 
Slide By :- Howard Davidson A...
Mobile promotions are running riot 
and Wheaties is giving people the 
power in their NEXT Challenge. 
Slide By :- Howard ...
Wheaties has always been the 
athlete’s cereal, with millions of would 
be healthy people using the image on 
the box as a...
Basically users of this app called 
MapMyFitness have to register for the 
Wheaties NEXT Challenge, then pick a 
preferred...
Workouts equal votes. When only half the 
country makes the effort and votes for a 
president, it’s doubly shocking to me ...
With Old Navy giving sweet summer 
deals via their flip flop twitter campaign, 
this idea of targeting mobile users is 
ga...
If you’ve been inspired to get yourself in tip 
top shape by the Iphone spot “Strength” 
that has been playing during the ...
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Howard Davidson Arlington MA - Wheaties gives power to the people with next challenge

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Howard Davidson Arlington MA Wheaties gives power to the people with next challenge
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

www.howardjdavidson.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Published in: Marketing
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Howard Davidson Arlington MA - Wheaties gives power to the people with next challenge

  1. 1. Wheaties Gives Power to the People with NEXT Challenge by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Mobile promotions are running riot and Wheaties is giving people the power in their NEXT Challenge. Slide By :- Howard Davidson Arlington MA
  3. 3. Wheaties has always been the athlete’s cereal, with millions of would be healthy people using the image on the box as a guiding light. But now it looks like Wheaties is putting the power in the consumer’s hands with their new way of picking an athlete on the box. Slide By :- Howard Davidson Arlington MA
  4. 4. Basically users of this app called MapMyFitness have to register for the Wheaties NEXT Challenge, then pick a preferred athlete and compete with other users’ athletes. How exactly do they compete? The athlete whose users log the most workouts with the MapMyFitness app gets on the box. Slide By :- Howard Davidson Arlington MA
  5. 5. Workouts equal votes. When only half the country makes the effort and votes for a president, it’s doubly shocking to me that this process is actually gaining some momentum. 16 million people have registered so far and over 600,000 are doing some kind of workout. Go you chicken fat, go away! Slide By :- Howard Davidson Arlington MA
  6. 6. With Old Navy giving sweet summer deals via their flip flop twitter campaign, this idea of targeting mobile users is gaining steam. But with Wheaties’ newest experiment, are you willing to sweat for your favorite athlete? Slide By :- Howard Davidson Arlington MA
  7. 7. If you’ve been inspired to get yourself in tip top shape by the Iphone spot “Strength” that has been playing during the World Cup every five seconds, MapMyFitness could give you someone to work for. Or maybe not. The winning sports personality will appear on a box in early 2015. Slide By :- Howard Davidson Arlington MA
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