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UPS Is Changing Its Course
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA
Spurred by the various wunderkinds
of digital entrepreneurship, UPS is
now changing its course.
Slide By :- Howard Davidso...
Once known for their signature brown
truck, the company’s new coat of brand
paint looks more sleek and tries to be hip.
An...
Hotshot millenials don’t want to think
about a clunky old truck slogging through
the mud delivering their products at any
...
Technology rules us all in some way, and
what some are calling the “post
adolescent CEOs” want to hear about
how cutting e...
The ‘selfie’ ridden millennial
generation has even seeped its way
into the visual of UPS’ ads. Check out
and compare the 1...
This pretty radical rebranding also falls
in line with a recently planned reach into
Asia for UPS, which would make their
...
A lot of companies look like they’re
getting off their ‘you kids get off my
lawn’ syndrome and starting to listen
to the p...
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Howard Davidson Arlington MA - UPS is changing its course

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Howard Davidson Arlington MA - UPS is changing its course. A blog post.
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

www.howardjdavidson.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Published in: Marketing, Business, Automotive
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Transcript of "Howard Davidson Arlington MA - UPS is changing its course"

  1. 1. UPS Is Changing Its Course by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Spurred by the various wunderkinds of digital entrepreneurship, UPS is now changing its course. Slide By :- Howard Davidson Arlington MA
  3. 3. Once known for their signature brown truck, the company’s new coat of brand paint looks more sleek and tries to be hip. And from what I can tell, the new marketing strategy isn’t even about shipping; it’s about being cool. Take the slogan: it went from “What can brown do for you?” to “We [heart] logistics”. Slide By :- Howard Davidson Arlington MA
  4. 4. Hotshot millenials don’t want to think about a clunky old truck slogging through the mud delivering their products at any speed. It’s all about a beautiful, seamless masterpiece of international commercial movement, or as Ad director Betsy Wilson described: “a ballet of infinite complexity played across skies, oceans and borders”. Yeah, ok. Slide By :- Howard Davidson Arlington MA
  5. 5. Technology rules us all in some way, and what some are calling the “post adolescent CEOs” want to hear about how cutting edge their technology is, not just its quality. Slide By :- Howard Davidson Arlington MA
  6. 6. The ‘selfie’ ridden millennial generation has even seeped its way into the visual of UPS’ ads. Check out and compare the 1992 images to today’s. The older one shows a decked out UPS truck, while the other shows YOU, a customer Slide By :- Howard Davidson Arlington MA
  7. 7. This pretty radical rebranding also falls in line with a recently planned reach into Asia for UPS, which would make their ballet even more expansive and intricate. Slide By :- Howard Davidson Arlington MA
  8. 8. A lot of companies look like they’re getting off their ‘you kids get off my lawn’ syndrome and starting to listen to the preferences of millennials. I guess the more money these whippersnappers get, the more brands will be made in their likeness. You win, hipsters. Slide By :- Howard Davidson Arlington MA
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