Taco Bell Gets Even Cheaper 
With $1 Cravings Menu 
by 
Howard Davidson, Arlington, MA 
Slide By :- Howard Davidson Arling...
Taco Bell is getting even cheaper by 
rolling out the new $1 Cravings value 
menu. 
Slide By :- Howard Davidson Arlington ...
Apparently, the “Why Pay More” menu 
just wasn’t cheap enough. As prices on 
Taco Bell’s previous value menu 
skyrocketed ...
The new $1 Cravings menu is taking over, 
with items such as the Beefy Cheesy Burrito 
and Beefy Nacho Loaded Griller on t...
At this point, Taco Bell is in the throes of a 
full-on branding identity crisis. In addition to 
the $1 Cravings launch, ...
The company seems to be at war with 
itself regarding whether it wants to 
market to young professionals or stoners 
livin...
At the end of the day, Taco Bell just needs 
to figure out what it wants to be. 
Consumers who would buy their higher-pric...
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Howard Davidson Arlington MA - Taco bell gets even cheaper with $1 cravings menu

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Howard Davidson Arlington MA Taco bell gets even cheaper with $1 cravings menu
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

www.howardjdavidson.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

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Howard Davidson Arlington MA - Taco bell gets even cheaper with $1 cravings menu

  1. 1. Taco Bell Gets Even Cheaper With $1 Cravings Menu by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Taco Bell is getting even cheaper by rolling out the new $1 Cravings value menu. Slide By :- Howard Davidson Arlington MA
  3. 3. Apparently, the “Why Pay More” menu just wasn’t cheap enough. As prices on Taco Bell’s previous value menu skyrocketed to (gasp) more than a whole dollar, it became clear to parent company Yum Brands that decisive action was needed. Slide By :- Howard Davidson Arlington MA
  4. 4. The new $1 Cravings menu is taking over, with items such as the Beefy Cheesy Burrito and Beefy Nacho Loaded Griller on tap. Does it bother anyone else that they don’t just say “Beef”? Why does it have to be “Beefy”? It makes me feel like there’s something they’re not telling me. Slide By :- Howard Davidson Arlington MA
  5. 5. At this point, Taco Bell is in the throes of a full-on branding identity crisis. In addition to the $1 Cravings launch, Taco Bell is also rolling out its “Cantina Power” menu. That line is positioned to appear fresh and healthy – basically the antithesis of the rest of Taco Bell’s offerings. Slide By :- Howard Davidson Arlington MA
  6. 6. The company seems to be at war with itself regarding whether it wants to market to young professionals or stoners living in mom’s basement. Now that they have breakfast, I can’t even imagine how awkward things get at 6am. Maybe they could do separate drive-thru lanes – one for people on their way to work, one for those on their way to bed after a long night of video games. Slide By :- Howard Davidson Arlington MA
  7. 7. At the end of the day, Taco Bell just needs to figure out what it wants to be. Consumers who would buy their higher-priced items don’t want to eat at the same restaurant as the guy who scraped coins out of the sofa to buy one taco. In other words, you can’t have your caramel apple empanada and eat it too. Umm, not saying I would be seen at a Taco Bell, BTW. Slide By :- Howard Davidson Arlington MA

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