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Howard Davidson Arlington MA - Sony brings the world closer during world cup

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Howard Davidson Arlington MA writes about Sony brings the world closer during world cup. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target …

Howard Davidson Arlington MA writes about Sony brings the world closer during world cup. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

howarddavidsonarlingtonma.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Published in: Marketing, Sports, News & Politics

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  • 1. Howard Davidson Arlington, MA Marketing Guy – Arlington, MA by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  • 2. Sony Brings the World Closer During World Cup by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  • 3. Sony’s ‘One Stadium Live’ network brings the  world closer together during this years FIFA  World Cup. If there’s one way to bring nations together it’s  with the FIFA World Cup where teams will duke  it out in Brazil this June. Now Sony rolls out  its sponsorship of the event with One Stadium  Live, a single online platform that will bring the  world together through social media. Slide By :- Howard Davidson Arlington MA
  • 4. Created  by Isobar  U.K. this  online  platform  brings  together  Facebook,  Twitter  and  Google+,  allowing  users  to  view  social  content as TV content in a snapshot of what  the  world  is  feeling  during  the  games.  Content  will  be  available  in  English,  Portuguese,  French,  German,  Spanish  and  Japanese  with  the  support  of  a  large  editorial team. Slide By :- Howard Davidson Arlington MA
  • 5. The 2010 World Cup attracted two billion TV viewers and this was before social media sites like Twitter began to explode. This year it is projected that 60 percent of all Tweets alone will be World Cup related and with Facebook surpassing one billion users there will no doubt be a huge internet presence. Slide By :- Howard Davidson Arlington MA
  • 6. Nick Bailey, CEO and executive director of Isobar U.K., describes One Stadium Live as being like “a social broadcast channel for football.” An entire newsroom in London has been dedicated to One Stadium Live where moderators will work across six time zones to push out the best conversations and safeguard Sony from inappropriate content. Slide By :- Howard Davidson Arlington MA
  • 7. One Stadium Live feeds into Sony’s “One Sony” directive as they attempt to unify the diverse company under one identity. Sony is using a, “from the lens to the living room” approach to underline how the brand shares user experience from the cameras that capture the matches to the TVs and Sony Xperia tablets used to watch them and share the experience. The insight is that Sony brings fans closer to the detail of what’s going on to make every fan’s experience more like being in a stadium. Slide By :- Howard Davidson Arlington MA