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Howard Davidson Arlington Massachusetts - Panasonic Pens League of Valor Superheroes
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Howard Davidson Arlington Massachusetts - Panasonic Pens League of Valor Superheroes

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Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. …

Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm, including how Panasonic pens League of Valor superheroes.

howarddavidsonarlingtonma.com

Published in: Marketing

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  • 1. Panasonic Pens League of Valor Superheroes by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  • 2. Have you seen Panasonic’s League of Valor superheroes? Slide By :- Howard Davidson Arlington MA
  • 3. Well, Panasonic has a new group of superheroes who can locate your IP address in the blink of an eye, make your internet speed faster than a speeding bullet (hopefully),. You may not have seen the heroes though. This thinly veiled advertisement is only a handful of pages long and is a push for the ‘Panasonic Toughpad’ but it does come in electronic form. Slide By :- Howard Davidson Arlington MA
  • 4. The folks over at Panasonic have apparently assembled the best superhero worthy crew of artists and writers money can buy to pen the first issue, but was “The League of Valor” the best name they could come up with? Anyway, the first issue follows the transformation of nerdy, unassuming IT guy Kevin into a bonafide member of the League in the face of alien invasion of Earth. Slide By :- Howard Davidson Arlington MA
  • 5. The themes are trite, the dialogue is robotic and recycled, but advertisements as art has never really been a reasonable expectation. And considering this isn’t God’s gift to the comic book industry, I can’t really object to the flashy eye candy knowing that I’m not in their target demo of hipster IT connoisseurs. Although, I think we should give the smart IT guys of the world more credit than to assume they’d make their gadget decision based on a cheesy comic. Slide By :- Howard Davidson Arlington MA
  • 6. This kind of multimedia campaign is trying to cast a wide net and grab those young IT guys (Kevin) in the midst of summer nerd conventions like Comic Con and Wonder Con. This isn’t the first attempt at multimedia campaigns: Pepsi did come out with a video game but let’s just say it didn’t reinvent the industry. Slide By :- Howard Davidson Arlington MA
  • 7. Will things be different for our pimply protagonist Kevin and the prolific electronics producer? Nonsense or not? I must say, I have never been nor will I ever attend ComiCon. Howard Davidson Arlington MA Slide By :- Howard Davidson Arlington MA