0
Panasonic Pens League of Valor 
Superheroes 
by 
Howard Davidson, Arlington, MA 
Slide By :- Howard Davidson Arlington MA
Have you seen Panasonic’s League of 
Valor superheroes? 
Slide By :- Howard Davidson Arlington MA
Well, Panasonic has a new group of 
superheroes who can locate your IP 
address in the blink of an eye, make your 
interne...
The folks over at Panasonic have apparently 
assembled the best superhero worthy crew 
of artists and writers money can bu...
The themes are trite, the dialogue is robotic 
and recycled, but advertisements as art has 
never really been a reasonable...
This kind of multimedia campaign is 
trying to cast a wide net and grab those 
young IT guys (Kevin) in the midst of 
summ...
Will things be different for our pimply 
protagonist Kevin and the prolific 
electronics producer? 
Nonsense or not? I mus...
Upcoming SlideShare
Loading in...5
×

Howard Davidson Arlington Massachusetts - Panasonic Pens League of Valor Superheroes

121

Published on

Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm, including how Panasonic pens League of Valor superheroes.

howarddavidsonarlingtonma.com

Published in: Marketing
0 Comments
19 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
121
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
19
Embeds 0
No embeds

No notes for slide

Transcript of "Howard Davidson Arlington Massachusetts - Panasonic Pens League of Valor Superheroes"

  1. 1. Panasonic Pens League of Valor Superheroes by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Have you seen Panasonic’s League of Valor superheroes? Slide By :- Howard Davidson Arlington MA
  3. 3. Well, Panasonic has a new group of superheroes who can locate your IP address in the blink of an eye, make your internet speed faster than a speeding bullet (hopefully),. You may not have seen the heroes though. This thinly veiled advertisement is only a handful of pages long and is a push for the ‘Panasonic Toughpad’ but it does come in electronic form. Slide By :- Howard Davidson Arlington MA
  4. 4. The folks over at Panasonic have apparently assembled the best superhero worthy crew of artists and writers money can buy to pen the first issue, but was “The League of Valor” the best name they could come up with? Anyway, the first issue follows the transformation of nerdy, unassuming IT guy Kevin into a bonafide member of the League in the face of alien invasion of Earth. Slide By :- Howard Davidson Arlington MA
  5. 5. The themes are trite, the dialogue is robotic and recycled, but advertisements as art has never really been a reasonable expectation. And considering this isn’t God’s gift to the comic book industry, I can’t really object to the flashy eye candy knowing that I’m not in their target demo of hipster IT connoisseurs. Although, I think we should give the smart IT guys of the world more credit than to assume they’d make their gadget decision based on a cheesy comic. Slide By :- Howard Davidson Arlington MA
  6. 6. This kind of multimedia campaign is trying to cast a wide net and grab those young IT guys (Kevin) in the midst of summer nerd conventions like Comic Con and Wonder Con. This isn’t the first attempt at multimedia campaigns: Pepsi did come out with a video game but let’s just say it didn’t reinvent the industry. Slide By :- Howard Davidson Arlington MA
  7. 7. Will things be different for our pimply protagonist Kevin and the prolific electronics producer? Nonsense or not? I must say, I have never been nor will I ever attend ComiCon. Howard Davidson Arlington MA Slide By :- Howard Davidson Arlington MA
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×