Mr. Sketch Using Farts to Sell 
Markers 
by 
Howard Davidson, Arlington, MA 
Slide By :- Howard Davidson Arlington MA
I guess it’s true. Flatulence sells, 
Umm… Mr. Sketch is using farts to 
sell markers. 
Slide By :- Howard Davidson Arling...
Forgive me. Gotta stoop to potty talk. I 
blame the Sanford office and 
stationery products division of Newell 
Rubbermaid...
Fruit farts. That’s the hot air that Mr. Sketch 
is blowing on consumers in their ridiculous 
new campaign. The 30-second ...
The ad shows a blueberry cutting the 
cheese, with the scent going directly into 
the tip of a Mr. Sketch marker. Talk 
ab...
The spot may get a cheap laugh from kids 
and jokers young and old, but will likely 
receive a roll of the eyes from a rat...
Mr. Sketch hasn’t done any advertising for 
nearly 20 years, and this spot reeks of a 
brand that never matured past 
adol...
BBH New York claims that the farting 
blueberry ad tested better than any other 
concept they came up with. I can only 
im...
I usually dismiss toilet humor as a cheap, 
lowest-common-denominator tactic, and I’m 
not making any exceptions today. Mr...
I usually dismiss toilet humor as a cheap, 
lowest-common-denominator tactic, and I’m 
not making any exceptions today. Mr...
Upcoming SlideShare
Loading in...5
×

Howard Davidson Arlington Massachusetts - Mr. Sketch Using Farts to Sell Markers

166

Published on

Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm, including this blog about how Mr. Sketch is using farts to sell markers

howarddavidsonarlingtonma.com

Published in: Marketing
0 Comments
19 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
166
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
19
Embeds 0
No embeds

No notes for slide

Howard Davidson Arlington Massachusetts - Mr. Sketch Using Farts to Sell Markers

  1. 1. Mr. Sketch Using Farts to Sell Markers by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. I guess it’s true. Flatulence sells, Umm… Mr. Sketch is using farts to sell markers. Slide By :- Howard Davidson Arlington MA
  3. 3. Forgive me. Gotta stoop to potty talk. I blame the Sanford office and stationery products division of Newell Rubbermaid. Sophomoric as it may be, their Mr. Sketch brand is using fart jokes to sell their scented markers. Slide By :- Howard Davidson Arlington MA
  4. 4. Fruit farts. That’s the hot air that Mr. Sketch is blowing on consumers in their ridiculous new campaign. The 30-second spot from BBH New York posits that the markers’ scents are a product of ‘green gas’ or ‘violet vapors.’ I really want to light a match to this one. Slide By :- Howard Davidson Arlington MA
  5. 5. The ad shows a blueberry cutting the cheese, with the scent going directly into the tip of a Mr. Sketch marker. Talk about honesty in advertising! I despise anything scented, and it’s not at all a stretch for me to believe that flatulence played a role in the development of these markers. Slide By :- Howard Davidson Arlington MA
  6. 6. The spot may get a cheap laugh from kids and jokers young and old, but will likely receive a roll of the eyes from a rather mature crowd who thinks their stuff doesn’t stink. Advertising to kids is great in the right circumstances, but I don’t know any kids who care what brand their markers are. They just want markers, period. However, a marker that smells like a fart in a classroom will make any elementary school dude into the big man on campus (or send him to the principal’s office). Slide By :- Howard Davidson Arlington MA
  7. 7. Mr. Sketch hasn’t done any advertising for nearly 20 years, and this spot reeks of a brand that never matured past adolescence. Think about what this ad posits at its core. They’re using toilet humor to advertise a product which claims to smell good. Anyone else seeing the disconnect here? Slide By :- Howard Davidson Arlington MA
  8. 8. BBH New York claims that the farting blueberry ad tested better than any other concept they came up with. I can only imagine the sort of alternatives which would pale in comparison to flatulent fruit. Must have been a heck of a day at the idea factory! The markers themselves draw rave reviews from consumers, but this spot gets a thumbs-down from me. Slide By :- Howard Davidson Arlington MA
  9. 9. I usually dismiss toilet humor as a cheap, lowest-common-denominator tactic, and I’m not making any exceptions today. Mr. Sketch has been out of the public eye for two decades. Maybe they should have stayed there until they came up with a better way to reintroduce themselves. Something stinks. But it could be the smell of sales. Howard Davidson Arlington MA Slide By :- Howard Davidson Arlington MA
  10. 10. I usually dismiss toilet humor as a cheap, lowest-common-denominator tactic, and I’m not making any exceptions today. Mr. Sketch has been out of the public eye for two decades. Maybe they should have stayed there until they came up with a better way to reintroduce themselves. Something stinks. But it could be the smell of sales. Howard Davidson Arlington MA Slide By :- Howard Davidson Arlington MA
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×