Howard Davidson Arlington, MA  - #fryfutbol scores globally for McDonalds
Upcoming SlideShare
Loading in...5
×
 

Howard Davidson Arlington, MA - #fryfutbol scores globally for McDonalds

on

  • 142 views

Howard Davidson Arlington, MA writes about how #fryfutbol scores globally for McDonalds. A clever social media marketing campaign. ...

Howard Davidson Arlington, MA writes about how #fryfutbol scores globally for McDonalds. A clever social media marketing campaign.
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

howarddavidsonarlingtonma.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Statistics

Views

Total Views
142
Views on SlideShare
142
Embed Views
0

Actions

Likes
16
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Howard Davidson Arlington, MA  - #fryfutbol scores globally for McDonalds Howard Davidson Arlington, MA - #fryfutbol scores globally for McDonalds Presentation Transcript

  • #FryFutbol Scores Globally for McDonalds by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  • The heavily promoted #FryFutbol trend has scored big time globally McDonalds. Slide By :- Howard Davidson Arlington MA
  • McDonald’s has kicked-off FIFA World Cup with a first-ever global French-fry packaging redesign and new, augmented reality trick-shot app. Slide By :- Howard Davidson Arlington MA
  • While most Americans consider soccer to be barely a sport, the rest of the world eats it up like a cheap cheeseburger. And in anticipation of this years’ event, McDonalds’s had 24 artists from around the world sell their soul, or as McDonald’s put it: “create exceptional interpretations of the glory of the beautiful game” on boxes of fries. The designs look like a surreal, LSD induced soccer fever dream, with a colorful, swirly parrot adorning one of the boxes. Slide By :- Howard Davidson Arlington MA
  • The campaign is telling users to download McDonald’s Gol! app, which combines French fries with the iOS and Android camera to create an augmented reality soccer game. Slide By :- Howard Davidson Arlington MA
  • But the new boxes aren’t limited to an assault on your eyes. If you snap a photo using something called the GOL! app, a kind of mini soccer game can be played on your phone. Keep in mind that the app is free, but the fries are gonna cost you, and not just monetarily. Slide By :- Howard Davidson Arlington MA
  • As a companion to this branding extravaganza, a two-minute video was produced showing all kinds of soccer trick shot magic being performed ostensibly in Brazil. A little boy hits and rings the town’s bell with the ball, while an old man surprises a gaggle of onlookers with his ball balancing skills. Slide By :- Howard Davidson Arlington MA
  • McDonald’s is obviously old hat with sponsoring World Cup events. They were a lead sponsor in 2010, so this blitz of promotion comes as no surprise. Slide By :- Howard Davidson Arlington MA
  • We don’t even know for sure anymore where the 2022 World Cup will be, but I’m willing to guess that wherever it lands Ronald will have already set up shop. Slide By :- Howard Davidson Arlington MA
  • We don’t even know for sure anymore where the 2022 World Cup will be, but I’m willing to guess that wherever it lands Ronald will have already set up shop. Slide By :- Howard Davidson Arlington MA