Howard Davidson - Arlington MA -- Downy wants you to be more huggable

340 views

Published on

Howard Davidson from Arlington MA writes about Downy wants you to be more huggable.
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

howarddavidsonarlingtonma.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Published in: Marketing, Business, Automotive
0 Comments
26 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
340
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
26
Embeds 0
No embeds

No notes for slide

Howard Davidson - Arlington MA -- Downy wants you to be more huggable

  1. 1. Downy Wants You To Be More Huggable by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Downy wants you to be more huggable but I’m done with Downy. Slide By :- Howard Davidson Arlington MA
  3. 3. Fabric softeners literally stink. If there’s one thing I hate, it’s things that are scented. Downy’s new spots are trying to put the love back into laundry detergent by putting people who care about each other onto a couch and making them hug. Slide By :- Howard Davidson Arlington MA
  4. 4. And if there’s one thing I can’t stand more than hugging actual smelly people, it’s being forced, for five minutes, to watch smelly people hug. I can’t imagine the stench that emanated off of the Downy dosed attire. And does anybody actually believe that these people aren’t actors? I’d give each performance a B- at best. Slide By :- Howard Davidson Arlington MA
  5. 5. Downy describes the horrifying pseudo scientific chemical details of what makes their detergent smell by calling them ‘perfume micro-capsules’. The whole micro-capsule phenomenon is patented and it looks like Downy is no stranger to plagiarism with this latest commercial looking a lot like Wren’s commercial that saw ‘strangers’ (actors) kissing for the first time. Slide By :- Howard Davidson Arlington MA
  6. 6. To Downy’s credit though, at least hugging is remotely related to the product; I’m still trying to figure out exactly what jeans and kissing intrinsically have to do with each other. Slide By :- Howard Davidson Arlington MA
  7. 7. I guess the spot entitled “Be More Huggable with Downy” just means that no one will want to hug me without their detergent. But I think I’ll survive without the need to be more huggable, thank you. Slide By :- Howard Davidson Arlington MA

×