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Design an Acura on Twitter 
by 
Howard Davidson, Arlington, MA 
Slide By :- Howard Davidson Arlington MA
Okay, it’s come to this. You can now 
design an Acura right on Twitter. 
Slide By :- Howard Davidson Arlington MA
Acura now lets you design your own 
2015 TLX right within Twitter. With 
options ranging from the engine to the 
exterior ...
Unfortunately, the engine and the exterior 
color are two of just three choices you get to 
make when designing your TLX. ...
Regarding the ‘choices’ you get to make 
for your personal TLX, the first is 
between a 206 HP four-cylinder engine 
and a...
Then, you get to pick your drivetrain. First up 
is Precision All-Wheel Steer, which I guess is 
Acura’s code phrase for w...
The best part – and in this example, I mean 
the most unintentionally funny part – is 
picking the exterior color. Of cour...
At the end of the day, Acura gives you a 
grand total of 12 possible customized 
cars, and half of those have a four-cylin...
As if that wasn’t enough, the Twitter 
campaign is supplemented by a TV spot 
which features the most offensively bad 
Fra...
As if that wasn’t enough, the Twitter 
campaign is supplemented by a TV spot 
which features the most offensively bad 
Fra...
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Howard Davidson Arlington Massachusetts - Design an Acura on Twitter

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Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm, including how to design an Acura on Twitter.

www.howardjdavidson.com

Published in: Marketing
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Transcript of "Howard Davidson Arlington Massachusetts - Design an Acura on Twitter"

  1. 1. Design an Acura on Twitter by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Okay, it’s come to this. You can now design an Acura right on Twitter. Slide By :- Howard Davidson Arlington MA
  3. 3. Acura now lets you design your own 2015 TLX right within Twitter. With options ranging from the engine to the exterior color, Acura puts the power of design at your fingertips. Slide By :- Howard Davidson Arlington MA
  4. 4. Unfortunately, the engine and the exterior color are two of just three choices you get to make when designing your TLX. (Don’t worry, drivetrain enthusiasts, your voices will also be heard!) “That’s three more choices than Ford lets me make on Twitter,” you may be thinking to yourself. I really hope you’re not, but you might be. Let’s address it just for fun. Slide By :- Howard Davidson Arlington MA
  5. 5. Regarding the ‘choices’ you get to make for your personal TLX, the first is between a 206 HP four-cylinder engine and a 290 HP V-6 engine. As if anyone is going to sit there and think, “You know, four cylinders is plenty of power for me. Save those other two for the next guy.” Slide By :- Howard Davidson Arlington MA
  6. 6. Then, you get to pick your drivetrain. First up is Precision All-Wheel Steer, which I guess is Acura’s code phrase for what the rest of us call front-wheel drive. For those of you planning to drive this bad boy on ice, you might want the Super Handling All-Wheel Drive. Take that, Subaru! Your vehicles might have 4WD options too, but you can’t touch the majesty of Super Handling All-Wheel Drive! Slide By :- Howard Davidson Arlington MA
  7. 7. The best part – and in this example, I mean the most unintentionally funny part – is picking the exterior color. Of course they can’t just say ‘blue’ or ‘grey’, so you’ve got Fathom Blue Pearl and Graphite Luster Metallic. But who would choose one of those when you could get your TLX in luscious Crystal Black Pearl or Black Copper Pearl? Yes, seriously. Two of the four color choices are just plain old black. Slide By :- Howard Davidson Arlington MA
  8. 8. At the end of the day, Acura gives you a grand total of 12 possible customized cars, and half of those have a four-cylinder engine. So, in essence, Acura’s new campaign is asking consumers two questions: “Do you want four-wheel drive?” and “Do you like blue?” Slide By :- Howard Davidson Arlington MA
  9. 9. As if that wasn’t enough, the Twitter campaign is supplemented by a TV spot which features the most offensively bad Frank Sinatra cover I’ve ever heard. Good job, Acura and ad agency Mullen LA. This will be trending in no time. Howard Davidson Arlington MA Slide By :- Howard Davidson Arlington MA
  10. 10. As if that wasn’t enough, the Twitter campaign is supplemented by a TV spot which features the most offensively bad Frank Sinatra cover I’ve ever heard. Good job, Acura and ad agency Mullen LA. This will be trending in no time. Howard Davidson Arlington MA Slide By :- Howard Davidson Arlington MA
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