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Howard Davidson Arlington MA -  Dannon teams with nfl to make yogurt a game day tradition
Howard Davidson Arlington MA -  Dannon teams with nfl to make yogurt a game day tradition
Howard Davidson Arlington MA -  Dannon teams with nfl to make yogurt a game day tradition
Howard Davidson Arlington MA -  Dannon teams with nfl to make yogurt a game day tradition
Howard Davidson Arlington MA -  Dannon teams with nfl to make yogurt a game day tradition
Howard Davidson Arlington MA -  Dannon teams with nfl to make yogurt a game day tradition
Howard Davidson Arlington MA -  Dannon teams with nfl to make yogurt a game day tradition
Howard Davidson Arlington MA -  Dannon teams with nfl to make yogurt a game day tradition
Howard Davidson Arlington MA -  Dannon teams with nfl to make yogurt a game day tradition
Howard Davidson Arlington MA -  Dannon teams with nfl to make yogurt a game day tradition
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Howard Davidson Arlington MA - Dannon teams with nfl to make yogurt a game day tradition

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Howard Davidson Arlington MA Dannon teams with nfl to make yogurt a game day tradition …

Howard Davidson Arlington MA Dannon teams with nfl to make yogurt a game day tradition
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

www.howardjdavidson.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Published in: Marketing
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  • 1. Dannon Teams with NFL to Make Yogurt a Game Day Tradition by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  • 2. Dannon has teamed up with the NFL in an attempt to make yogurt an unlikely game day tradition. Slide By :- Howard Davidson Arlington MA
  • 3. By becoming the official yogurt sponsor of the NFL, Dannon looks to capitalize on Americans’ love of violent sports and fermented milk products. Go figure. Slide By :- Howard Davidson Arlington MA
  • 4. In danger of starting their 95th consecutive season without an official yogurt, the National Football League reached a deal with new sponsor Dannon. Slide By :- Howard Davidson Arlington MA
  • 5. Finally, the NFL can shake the damaging stigma of being a yogurt-free league. Meanwhile, Dannon gets to try talking football fans into trading in the buffalo wings for yogurt cups. Slide By :- Howard Davidson Arlington MA
  • 6. Following their 2014 Super Bowl ad campaign that featured a “Full House” reunion, Dannon is taking things a step further. Dare I say that they are a adding a bit more culture? No longer is the brand content to sit on the sidelines as just another TV advertiser. Now, they’re buying themselves a spot in the starting lineup of official sponsors. Slide By :- Howard Davidson Arlington MA
  • 7. The obvious question I’m posing here is whether Dannon and the NFL are an appropriate fit from a cross-promotional standpoint. When was the last time you saw a football player eating yogurt? Wouldn’t a sports drink or pasta brand make more sense? Slide By :- Howard Davidson Arlington MA
  • 8. Maybe I’m just out of the loop here. I’ve never played a game of football in my life. It’s possible that football players are all huge yogurt-heads and no one ever told me. I do have my doubts, however. When I’m hungry, it takes a bit more than one tiny portion-controlled yogurt cup to fill me up. I have a sneaking suspicion football players feel similarly. Slide By :- Howard Davidson Arlington MA
  • 9. The only way I see this sponsorship paying off for Dannon is if they’re able to really capitalize on the connection between healthy eating and general fitness. It feels more like a risky Hail Mary than a safe screen pass to me. Regardless, pass my my Activia please. I need all the probiotics I can get these days. Slide By :- Howard Davidson Arlington MA
  • 10. The only way I see this sponsorship paying off for Dannon is if they’re able to really capitalize on the connection between healthy eating and general fitness. It feels more like a risky Hail Mary than a safe screen pass to me. Regardless, pass my my Activia please. I need all the probiotics I can get these days. Slide By :- Howard Davidson Arlington MA

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