Coca-Cola & Riedel Release
Luxurious Glass
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA
Coca-Cola & Riedel
Release Luxurious Glass
Partnering with Coca-Cola, renowned Austrian
glassmaker Riedel has designed a l...
Conjuring up a veritable olfactory and gustatory dream
sequence, Riedel’s CEO Georg Riedel envisions the
drinking experien...
In any case, Coca-Cola has no real financial
incentive to make this kind of a brand move
from populous to luxury. They’ve ...
A single glass runs at $20 with a double
pack costing $30. But, can this
ridiculously fancy glass make Coke
taste better?
...
A single glass runs at $20 with a double
pack costing $30. But, can this
ridiculously fancy glass make Coke
taste better?
...
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Howard Davidson Arlington MA - Coca-Cola & Riedel Release Luxurious Glass

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Howard Davidson Arlington MA - Coca-Cola & Riedel Release Luxurious Glass

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Howard Davidson Arlington MA - Coca-Cola & Riedel Release Luxurious Glass

  1. 1. Coca-Cola & Riedel Release Luxurious Glass by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Coca-Cola & Riedel Release Luxurious Glass Partnering with Coca-Cola, renowned Austrian glassmaker Riedel has designed a luxurious drinking glass meant for the more refined tastes of a true Coca-Cola connoisseur. Apparently modeled after the shape of the original Coke glass, the glassware giant promises to accentuate and enhance all of the classic soda’s familiar flavors. Slide By :- Howard Davidson Arlington MA
  3. 3. Conjuring up a veritable olfactory and gustatory dream sequence, Riedel’s CEO Georg Riedel envisions the drinking experience as being akin to a fine wine or sophisticated ale: “This glass starts with the introduction of the aromas, beautiful lemon, citrus, lime character, malt characteristics, the mouth feel, the effervescence” Of course there are skeptics who scoff, from a scientific basis, at the idea of a glass in any way contributing to flavor. Are Riedel’s purported methods and theories of taste genuine or is it all just trickery used to create a luxurious experience? Slide By :- Howard Davidson Arlington MA
  4. 4. In any case, Coca-Cola has no real financial incentive to make this kind of a brand move from populous to luxury. They’ve pretty much had a vice grip on competitors like Pepsi and the widespread appeal of their soft drink does not hurt profits. Given this dominance, it’s clear Coke can afford to have some fun and Riedel is obviously reveling in the exposure. Slide By :- Howard Davidson Arlington MA
  5. 5. A single glass runs at $20 with a double pack costing $30. But, can this ridiculously fancy glass make Coke taste better? Slide By :- Howard Davidson Arlington MA
  6. 6. A single glass runs at $20 with a double pack costing $30. But, can this ridiculously fancy glass make Coke taste better? Slide By :- Howard Davidson Arlington MA

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