Chobani is Sweetening Their
Offerings, Naturally
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA
Chobani is Sweetening Their
Offerings, Naturally
Chobani, America’s  number  one  Greek 
yogurt  is  sweeting  their  offe...
Health nuts, hipsters and digestive deficient folks rejoice, the probiotic
packed dudes at Chobani are dishing out stuff l...
Greek yogurt, like cottage cheese, is packed with
protein and supposedly does wonders for digestion
and the market has rea...
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Howard Davidson Arlington MA - Chobani is Sweetening Their Offerings, Naturally

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Howard Davidson Arlington MA - Chobani is Sweetening Their Offerings, Naturally

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Howard Davidson Arlington MA - Chobani is Sweetening Their Offerings, Naturally

  1. 1. Chobani is Sweetening Their Offerings, Naturally by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Chobani is Sweetening Their Offerings, Naturally Chobani, America’s  number  one  Greek  yogurt  is  sweeting  their  offerings,  the  natural  way.   Known  for  using  only natural  ingredients  and 100-calorie  yogurt,  the  Greek  gods  at  Chobani  are  sweeting  shelves  with  a  ton  of  new  offerings.   And  of  course,  they  all  are  natural. Slide By :- Howard Davidson Arlington MA
  3. 3. Health nuts, hipsters and digestive deficient folks rejoice, the probiotic packed dudes at Chobani are dishing out stuff like breakfast granola, deserts and kids foods. Will these new products alienate the core of Chobani’s consumers who just like the standard Greek yogurt? They obviously don’t think so, and the bark of a new product line came with the bite of a 750 million dollar investment. Looking to establish anything but brand regularity, Chobani wants to throw its hat into rings like dessert foods that don’t usually give up much ground, but who can blame them for trying? Times have been sweet. Slide By :- Howard Davidson Arlington MA
  4. 4. Greek yogurt, like cottage cheese, is packed with protein and supposedly does wonders for digestion and the market has really gained a foothold despite more sugar-loaded temptations. Chobani has had a booming few years with a hefty market share of around 40% but it’s tough to say whether Chobani’s good fortune is because of an ephemeral health foods trend or if the success is destined to be more long lasting. Yoplait is breathing down their necks with ads that suggest Chobani’s health benefits aren’t backed up with great taste. Chobani’s president Hamdi Ulukaya will have to decide soon enough, as the estimated price tag on his company is about five billion (with a b) dollars and buzz has already started about going public. Be on the lookout for Chobani’s new offerings (dare I say), churn. Slide By :- Howard Davidson Arlington MA

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