Howard Davidson Arlington Massachusetts - Burger King serves a smartphone with every value meal

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Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. …

Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm, including this blog about how Burger King serves a smartphone with every value meal

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  • 1. Burger King Serves A Smartphone With Every Value Meal by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  • 2. Cheap dreams do come true. Burger King now serves a smartphone with every value meal. Slide By :- Howard Davidson Arlington MA
  • 3. Burger King really wants you to download their app. How badly? They’re willing to give you a free phone to do it. “Would you like fries with that?” has somehow morphed into, “Would you like phone with that?” Technology has officially run amok. Slide By :- Howard Davidson Arlington MA
  • 4. The app itself is your usual fast-food company tie-in. There’s some decent coupons, but that’s about it. Other features include a store locator – a worthless feature when you consider that Google has been finding Burger Kings for you for years now – and an option to pay with your phone. I’ve never understood the whole pay-by-phone thing. My credit card is in the same pocket and is more convenient to use. Slide By :- Howard Davidson Arlington MA
  • 5. The catch here is every bit as obvious as you’d expect. The ‘free phone’ bargain requires a new or upgraded two-year contract with Sprint, Verizon or AT&T. You still have to pay activation fees, deposits and all that fun stuff. There is literally zero benefit to ordering your new phone through Burger King, as opposed to going to the actual phone store. Slide By :- Howard Davidson Arlington MA
  • 6. Even more ridiculous is the fact that Burger King is running the promotion online. A company spokesman said that the fast-food powerhouse is hoping “this will attract a new type of customer, a younger generation that’s more tech savvy, to come into our restaurants.” Am I missing something here? Even if this new target market was attracted by this deal, they don’t have to go within 10 miles of a Burger King restaurant to take advantage of it. They can – and would – simply sign up online. Slide By :- Howard Davidson Arlington MA
  • 7. Cell-phone service providers have been offering free phones with activation for years. Burger King gives the consumer no reason to obtain one through this promotion. Therefore, I’m going to predict that this campaign will flop faster than you can say “chicken fries.” Slide By :- Howard Davidson Arlington MA
  • 8. And of course I am not saying that I have even seen the inside of a BK in many a decade. Howard Davidson Arlington MA Slide By :- Howard Davidson Arlington MA