A Vuvuzela That Changes
BeIN Sports Channels
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA
A Vuvuzela That Changes
BeIN Sports Channels
BeIN Sports, a multi-sports channel, has developed
vuvuzela that changes chan...
But any sports fan will able to recognize the familiar
droning pitch of the vuvuzela. First widely deployed at
the 2010 Wo...
Using microchip technology, the TBWAChiatDay New
York designed vuvuzela essentially recognizes when
it’s being blown then ...
Whether or not these channel changing vuvuzelas
become wildly popular, a message has already been
sent; beIN soccer is com...
Whether or not these channel changing vuvuzelas
become wildly popular, a message has already been
sent; beIN soccer is com...
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Howard Davidson Arlington MA - A Vuvuzela That Changes BeIN Sports Channels

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Howard Davidson Arlington MA - A Vuvuzela That Changes BeIN Sports Channels

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Howard Davidson Arlington MA - A Vuvuzela That Changes BeIN Sports Channels

  1. 1. A Vuvuzela That Changes BeIN Sports Channels by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. A Vuvuzela That Changes BeIN Sports Channels BeIN Sports, a multi-sports channel, has developed vuvuzela that changes channels. The vuvuzela is called the Game Changer. When blown, it switches the channel on your TV to its station. Slide By :- Howard Davidson Arlington MA
  3. 3. But any sports fan will able to recognize the familiar droning pitch of the vuvuzela. First widely deployed at the 2010 World Cup, the elongated horns at a soccer match combine to create a sonic experience described by some as akin to a swarm of bees. More importantly for beIN though, ever since the World Cup vuvuzelas have become a symbol for soccer worldwide. Slide By :- Howard Davidson Arlington MA
  4. 4. Using microchip technology, the TBWAChiatDay New York designed vuvuzela essentially recognizes when it’s being blown then sends out an infrared signal to any nearby cable box, just like your regular remote, and up comes beIN. The possibly annoying instrument aims to send a strong message to an American sports broadcast world that has largely ignored soccer. As beIN Creative Director Matt Ian put it: “We look at Game Changer as the way to guide our communications in fulfilling our mission, which is to give soccer the respect it deserves.” Only about twenty souped-up vuvzelas have been made thus far but depending on the level of interest, further production could be on the horizon. Slide By :- Howard Davidson Arlington MA
  5. 5. Whether or not these channel changing vuvuzelas become wildly popular, a message has already been sent; beIN soccer is coming to America and it isn’t coming quietly. Slide By :- Howard Davidson Arlington MA
  6. 6. Whether or not these channel changing vuvuzelas become wildly popular, a message has already been sent; beIN soccer is coming to America and it isn’t coming quietly. Slide By :- Howard Davidson Arlington MA

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