Geico’s Caleb Camel Reappears
in New Ad
by
Howard Davidson, Arlington, MA

Slide By :- Howard Davidson Arlington MA
Geico’s Caleb Camel Reappears
in New Ad
It appears that Geico may have found their
newest superstar mascot. The famously a...
Now, Geico is bringing back Caleb the Camel in a variety of awkward
situations. Their new spot, “Movie Day,” features Cale...
Caleb the Camel is just the latest addition
to what is now a sprawling list of recurring
absurdist memes: they have the Po...
Lest you think this is all talk, Nestlé has
already reached the zero waste goal for all
of its factories in the UK and Swi...
Lest you think this is all talk, Nestlé has
already reached the zero waste goal for all
of its factories in the UK and Swi...
Upcoming SlideShare
Loading in...5
×

Geico’s caleb camel reappears in new ad - Howard Davidson Arlington MA

549
-1

Published on

It appears that Geico may have found their newest superstar mascot. The famously ad-happy insurance company just unveiled a new commercial spot last week that features the return of Caleb, an obnoxious talking camel who went viral after his debut in the insurance company’s “Hump Day” spot earlier this year.

Published in: Marketing, Business, Automotive
5 Comments
13 Likes
Statistics
Notes
  • Thanks for sharing
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I like it. Thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thank you very much . Nice post
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks for posting
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Geico's marketing from The Martin Firm is regularly comical, but the company rarely has a giant viral hit. That altered this summer, however-- and the big winner had not been a gecko, a caveman or a pig. It was a camel.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
549
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
5
Likes
13
Embeds 0
No embeds

No notes for slide

Geico’s caleb camel reappears in new ad - Howard Davidson Arlington MA

  1. 1. Geico’s Caleb Camel Reappears in New Ad by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Geico’s Caleb Camel Reappears in New Ad It appears that Geico may have found their newest superstar mascot. The famously adhappy insurance company just unveiled a new commercial spot last week that features the return of Caleb, an obnoxious talking camel who went viral after his debut in the insurance company’s “Hump Day” spot earlier this year. That video racked up over 15 million views in a matter of days. Slide By :- Howard Davidson Arlington MA
  3. 3. Now, Geico is bringing back Caleb the Camel in a variety of awkward situations. Their new spot, “Movie Day,” features Caleb harassing moviegoers (in typically absurd Geico fashion) to turn off their cell phones before the film starts. Lest you think that the Gecko has been put into retirement, however, he makes an appearance in their other new ad, which is a send-up of the “Let’s all go to the lobby” concessions ads from the ‘50s. Slide By :- Howard Davidson Arlington MA
  4. 4. Caleb the Camel is just the latest addition to what is now a sprawling list of recurring absurdist memes: they have the Portraits Gallery, the Piggy, the Cavemen (remember their ill-fated sitcom?), as well as the new “Did You Know?” series of spots. Geico’s silly, borderline Dadaist ads have been highly popular and cunningly effective ever since their notorious Gecko first appeared on TV in 1999. This latest effort proves that the folks at The Martin Agency are a long way from maxing out their roster of surreal mascots. Slide By :- Howard Davidson Arlington MA
  5. 5. Lest you think this is all talk, Nestlé has already reached the zero waste goal for all of its factories in the UK and Switzerland. Worldwide, the global food giant has achieved zero waste in 39 of its 468 factories as of 2012. A most recent Access to Nutrition Index places Nestlé in third place among companies trying to combat global trends of obesity and malnutrition. With this much effort being expended, it’s surprising they only ranked third. posted by Howard Davidson Slide By :- Howard Davidson Arlington MA
  6. 6. Lest you think this is all talk, Nestlé has already reached the zero waste goal for all of its factories in the UK and Switzerland. Worldwide, the global food giant has achieved zero waste in 39 of its 468 factories as of 2012. A most recent Access to Nutrition Index places Nestlé in third place among companies trying to combat global trends of obesity and malnutrition. With this much effort being expended, it’s surprising they only ranked third. posted by Howard Davidson Slide By :- Howard Davidson Arlington MA
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×