10 Weeks 10 Webinars to promote business online


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  • ClickWebinar is a simple and easy to use meeting software where you can deliver webinars online. The Software works well on Microsoft and Mac and is web based, its an intuitive software at an affordable price. ClickWebinar offer a free trial for 30 days which you can use to see if it can work for you.

    Read more @ http://www.businessmeetingonline.com/clickwebinar
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10 Weeks 10 Webinars to promote business online

  1. 1. How to Promote Your Business Online Everything you need to know about getting started online…
  2. 2. 10 Weeks – 10 Webinars <ul><li>Free </li></ul><ul><li>Cover the basics </li></ul><ul><li>30-45 Min Training </li></ul><ul><li>15-30 Min Questions </li></ul><ul><li>Weekly follow-up trainings </li></ul>
  3. 3. The Agenda <ul><li>How to use online Video </li></ul><ul><li>How to use local listing sites </li></ul><ul><li>How to use Social Media/Networks </li></ul><ul><li>How to use blogs and interactive websites </li></ul><ul><li>How to use PPC and SEO </li></ul>
  4. 4. Agenda Prt.2 <ul><li>How to use online and offline audio </li></ul><ul><li>How to use email marketing </li></ul><ul><li>How to use writing and articles to build credibility </li></ul><ul><li>How to use forums and networks </li></ul><ul><li>How to use affiliate marketing </li></ul>
  5. 5. What are you doing right now? <ul><li>What are you doing online right now </li></ul><ul><li>Could an online presence or online marketing help grow your business </li></ul><ul><li>Do you have the right systems or tools to start today </li></ul>
  6. 6. A little about me… <ul><li>Earned my Degree in Human Computer Interaction </li></ul><ul><li>My passion is helping people overcome their technology and computer fears and help them grow their business online. </li></ul><ul><li>Trained IT managers and developers for Wells Fargo, Borders and Reebok </li></ul>
  7. 7. Why online marketing? <ul><li>The internet is not going away </li></ul><ul><li>There are no boundaries </li></ul><ul><li>Create communities, credibility and extra business </li></ul><ul><li>Many times the barometer for a business is their website. </li></ul><ul><li>Easily manage current customers and leverage systems and tools. </li></ul><ul><li>Has to be a part of your plan </li></ul>
  8. 8. Go to the Customer <ul><li>What is your ideal customer ? </li></ul><ul><li>Where can you find them online </li></ul><ul><li>Where do they spend their time online </li></ul><ul><ul><li>Older Generation not likely to be on MySpace but may be apart of a forum or apart of a trade organization. </li></ul></ul><ul><li>What do they put their trust in online? </li></ul>
  9. 9. Places to Find Customers <ul><li>Business Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Google </li></ul><ul><li>Sites they trust </li></ul><ul><li>Social Networks </li></ul><ul><li>Wikis </li></ul><ul><li>Review sites </li></ul><ul><li>youTube </li></ul>
  10. 10. Find those keywords <ul><li>What is the customer searching for? </li></ul><ul><li>Not about what you think, its about what they need </li></ul><ul><li>Look deep at the benefits </li></ul><ul><li>Looking for Action related searches </li></ul>
  11. 11. Keyword Tools <ul><li>Google Suggest (Free) </li></ul><ul><li>Google External Keyword Tool (Free) </li></ul><ul><li>Google Adwords (Free) </li></ul><ul><li>Many More… </li></ul><ul><li>Look at the competition </li></ul>
  12. 12. Community <ul><li>Online Reputation is key </li></ul><ul><li>It’s now about online relationships </li></ul><ul><li>It’s not what you offer it’s how you offer it </li></ul><ul><li>Community of loyal customers is the best asset </li></ul>
  13. 13. Why Online Video? <ul><li>Easy to produce </li></ul><ul><li>Connection </li></ul><ul><li>Unlimited Reach </li></ul><ul><li>Viral </li></ul><ul><li>Enhances effectiveness of message </li></ul><ul><li>All video is moving online </li></ul>
  14. 14. Video Categories <ul><li>Personal Video </li></ul><ul><li>Sales Video </li></ul><ul><li>Humor Videos </li></ul><ul><li>Viral Videos </li></ul><ul><li>Case Study Videos </li></ul><ul><li>Testimonials </li></ul>
  15. 15. Types of Online Video <ul><li>Movies, Professionally produced </li></ul><ul><li>Podcasts </li></ul><ul><li>Screencasts </li></ul><ul><li>Powerpoint Recordings </li></ul><ul><li>Flip Type of Video </li></ul><ul><li>Animoto </li></ul>
  16. 16. Popular Video Sites <ul><li>YouTube </li></ul><ul><li>MetaCafe </li></ul><ul><li>Vimeo </li></ul><ul><li>Blip.tv </li></ul><ul><li>UStream </li></ul><ul><li>EHow </li></ul><ul><li>Viddler </li></ul><ul><li>DailyMotion </li></ul><ul><li>Revver </li></ul><ul><li>Yahoo Video </li></ul>
  17. 17. Tools – TubeMogul <ul><li>Post video to multiple sites at once </li></ul><ul><li>Saves a lot of time </li></ul><ul><li>Has built in analytics and tracking </li></ul>
  18. 18. Tools – Flip Video <ul><li>Small video camera </li></ul><ul><li>Great for most types of video </li></ul><ul><li>Cheap – less than $150 </li></ul><ul><li>Very Easy to Use </li></ul>
  19. 19. Tools – SlideShare <ul><li>Allows you to post presentations online </li></ul><ul><li>People can step through the PowerPoint Presentation </li></ul>
  20. 20. Tools – Animoto <ul><li>Produce free 30 sec videos from a collection of pictures with text. </li></ul><ul><li>No need for camera </li></ul><ul><li>Very professional looking </li></ul>
  21. 21. Tools – MySlide <ul><li>Speeds up or slows down videos </li></ul><ul><li>Save time </li></ul><ul><li>Still able to get information from video. </li></ul>
  22. 22. Tools – Secret Weapon <ul><li>Tool allows you to easily create screencast videos on multiple subjects. </li></ul><ul><li>Makes outsourcing easy </li></ul><ul><li>Will release on Thursday this week </li></ul><ul><li>Only available in Virtual Campus </li></ul>
  23. 23. How2Trainer Virtual Campus <ul><li>Online Learning Community </li></ul><ul><li>Make the online world simple and easy </li></ul><ul><li>Click-by-Click Video Trainings, checklists and forum </li></ul><ul><li>Follow-up trainings to each week’s webinar </li></ul>
  24. 24. <ul><li>$27 per Month </li></ul><ul><li>No Contracts </li></ul><ul><li>Cancel at any Time </li></ul><ul><li>30 day money back guarantee </li></ul>