BIBLIOTEKSRÅDETChefrådgiver Randi Hovmann,Advice DigitalTwitter @HovmannCrowdsourcing- og sociale medier19. april 2013
2• Ølkassen• Crowdsourcing• Case: 1001 fortællinger• Biblioteker: Brug brugerneSOCIALE MEDIERDagsorden
KontaktKort om Advice Digital
4WebportalerAppsCorporate sitesIntranetMobile sitesSociale netværkLidt af de ting vi laverProdukterVi designer brugeroplev...
5
KontaktCrowdsourcingCrowdsourcing is the practice of obtaining needed services,ideas, or content by soliciting contributio...
7Spørg brugerne
8Idestorm oganmeldelser
9Twittertime
10Efterlysninger
11Handling er større end bekymring ogbrok
12De gode råd• Alle kan lide at komme til orde• Push, ikke pull: Sociale medier bringer budskaberneud til der hvor folk er...
Kontakt1001 fortællingerCase by:Mette BomCampaign advisorMinistry of CultureDenmark
14What is 1001 stories aboutDenmark?
19-04-2013 15A place where users tell us new stories aboutplaces in Denmark…The police head quarters -Cph
16And develop content..”Would it be possible to download the stories aspodcasts? Because then my custermer can listento th...
17…and comment on each others stories
18… and contribute with pictures of their cultural legacyPicture from JægersborgAnimal park
19Why a user driven website?• Nudging: to move and push users and stakeholders• To engage young people• To get out of the ...
20And to move ourselves and our usersfrom a traditional approach … to a modern andinteractive approach
21What did 1001 cost?website:• 985.000 EUR from funding• 402.000 EUR to project management• 67.000 EUR for beta developmen...
22Sitet in numbers – user created content• +30.000 monthly users (increasing)• 2000 new profiles• 500 new places/stories• ...
23More platformsSharing information, experiences and users• WWW• 1001stories.dk (eng)• mobilsite,iPhoneapp+ Android• Widge...
24Traffic and users don’t comeeasy no matter how excitingyour content isCampaigning heritage in a social media reality…
25Things to remember
26Use social media to:• Communicate directly with your users• Increase visibility on many platforms 24/7• Fundraise• Liste...
27Don’t use social media if you:• Close at 5 pm• Don’t have the time or ressources torespond• Only want to make small”like...
KontaktBiblioteker: Brugbrugerne
29Gode erfaringer i kommunerneKilde: KL:Kommunerne påFacebook 2012Stor tilfredshed med kommunensFacebook SideBegejstrede b...
30Mere positiv opfattelse af kommunenKilde: KL:Kommunerne påFacebook 2012
31Bogkærlighed er crowdsourcing -#fredagsbog
32#ISBNBingo
33Pinterest…
34Bookcrossing
Venlig hilsenchefrådgiver Randi Hovmann, Advice DigitalTwitter: @hovmann
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Randi Hovmann - Crowdsourcing. Biblioteksrådet april 2013

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Præsentation om crowdsourcing inkl. eksempler og gennemgang af case: 1001 fortællinger fra Kulturstyrelsen. Forslag til crowdsourcing-indsatser for biblioteker.

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Randi Hovmann - Crowdsourcing. Biblioteksrådet april 2013

  1. 1. BIBLIOTEKSRÅDETChefrådgiver Randi Hovmann,Advice DigitalTwitter @HovmannCrowdsourcing- og sociale medier19. april 2013
  2. 2. 2• Ølkassen• Crowdsourcing• Case: 1001 fortællinger• Biblioteker: Brug brugerneSOCIALE MEDIERDagsorden
  3. 3. KontaktKort om Advice Digital
  4. 4. 4WebportalerAppsCorporate sitesIntranetMobile sitesSociale netværkLidt af de ting vi laverProdukterVi designer brugeroplevelser, der skaber forretning.På tværs af platforme. Og med indsigt i brugernes behov.PRÆSENTATION AF ADVICE DIGITAL A/S
  5. 5. 5
  6. 6. KontaktCrowdsourcingCrowdsourcing is the practice of obtaining needed services,ideas, or content by soliciting contributions from a large groupof people, and especially from an online community, rather thanfrom traditional employees or suppliers.
  7. 7. 7Spørg brugerne
  8. 8. 8Idestorm oganmeldelser
  9. 9. 9Twittertime
  10. 10. 10Efterlysninger
  11. 11. 11Handling er større end bekymring ogbrok
  12. 12. 12De gode råd• Alle kan lide at komme til orde• Push, ikke pull: Sociale medier bringer budskaberneud til der hvor folk er i forvejen• Sociale medier skaber interesse, der kan uddybes påbiblioteket• Sociale medier bringer bøgerne/interessen over påmobilen• Sociale medier er ofte et godt supplement tilbiblioteket: Forslag, anmeldelser, info o.a. ses afmange i stedet for kun 1:1
  13. 13. Kontakt1001 fortællingerCase by:Mette BomCampaign advisorMinistry of CultureDenmark
  14. 14. 14What is 1001 stories aboutDenmark?
  15. 15. 19-04-2013 15A place where users tell us new stories aboutplaces in Denmark…The police head quarters -Cph
  16. 16. 16And develop content..”Would it be possible to download the stories aspodcasts? Because then my custermer can listento them all the way from the airport”Limousine driver, Cph
  17. 17. 17…and comment on each others stories
  18. 18. 18… and contribute with pictures of their cultural legacyPicture from JægersborgAnimal park
  19. 19. 19Why a user driven website?• Nudging: to move and push users and stakeholders• To engage young people• To get out of the museums• To share data og love• To boost culture turism• To engage locals
  20. 20. 20And to move ourselves and our usersfrom a traditional approach … to a modern andinteractive approach
  21. 21. 21What did 1001 cost?website:• 985.000 EUR from funding• 402.000 EUR to project management• 67.000 EUR for beta development 2010App:• 47.000 EUR for iPhone og Android app• 67.000 EUR for routes• 13.500 EUR annual budget 2011 and 2012
  22. 22. 22Sitet in numbers – user created content• +30.000 monthly users (increasing)• 2000 new profiles• 500 new places/stories• 5.000 pictures• 3.500 comments (600 valid)• 4.700 tags (DK) 4.000 (UK)• 3.000 links• 9.000 iPhone app + 4.000 Android• 1.206 dk Facebookfans, 800 users• 8.000 external links• 80 active widgets
  23. 23. 23More platformsSharing information, experiences and users• WWW• 1001stories.dk (eng)• mobilsite,iPhoneapp+ Android• Widgets/iframes• Webservices DR,DBC• GPS• Facebook• Newsletter, Rssfeeds, podcast• YouTube• Google Adwords ogSEO23
  24. 24. 24Traffic and users don’t comeeasy no matter how excitingyour content isCampaigning heritage in a social media reality…
  25. 25. 25Things to remember
  26. 26. 26Use social media to:• Communicate directly with your users• Increase visibility on many platforms 24/7• Fundraise• Listen to the grapvine• Change attitudes• It’s easy and cheap
  27. 27. 27Don’t use social media if you:• Close at 5 pm• Don’t have the time or ressources torespond• Only want to make small”like”-revolutions• Are secretive and don’t want to shareyour knowledge
  28. 28. KontaktBiblioteker: Brugbrugerne
  29. 29. 29Gode erfaringer i kommunerneKilde: KL:Kommunerne påFacebook 2012Stor tilfredshed med kommunensFacebook SideBegejstrede brugereNye målgrupperBedre image
  30. 30. 30Mere positiv opfattelse af kommunenKilde: KL:Kommunerne påFacebook 2012
  31. 31. 31Bogkærlighed er crowdsourcing -#fredagsbog
  32. 32. 32#ISBNBingo
  33. 33. 33Pinterest…
  34. 34. 34Bookcrossing
  35. 35. Venlig hilsenchefrådgiver Randi Hovmann, Advice DigitalTwitter: @hovmann
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