mHealth Success

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Workshop: dos and don'ts for successful mHealth apps @ Mobiles For Good 2013 (Vodafone Foundation / Waag Society, June 28)

Workshop: dos and don'ts for successful mHealth apps @ Mobiles For Good 2013 (Vodafone Foundation / Waag Society, June 28)

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  • 1. mHealth success “Show Me The Money Benefit!”
  • 2. short introduction
  • 3. 900.000 apps 275.000 iPad apps 242.000 publishers 880 daily app submissions 50.000.000.000+ downloads $1,49 average price Apple takes 30%
  • 4. 14 - Healthcare & Fitness 25.000 2,7 % 17 - Medical 20.000 2,2 % OMG, that's like 40 new hApps daily?! (and that's just iOS)
  • 5. why?
  • 6. It makes my life easier As a patient or and as a professional I want engagement I am In Control It replaces stuff It saves or earns me money It improves quality of care
  • 7. T = r+ d Trust = reliability + delight
  • 8. 6% of doctors stimulate self-monitoring 8% prescribe an app occasionally 8% have or develop guidelines 46% use apps to measure 78% use apps for information
  • 9. platform
  • 10. data
  • 11. law
  • 12. Wetsvoorstel cliëntenrechten bij elektronische verwerking van gegevens | Algemene Wet Bijzondere Ziektekosten | Geneesmiddelenwet | Kwaliteitswet zorginstellingen | Tijdelijke wet ambulancezorg | Wet bescherming persoonsgegevens | Wet gebruik burgerservicenummer in de zorg | Wet klachtrecht cliënten zorgsector | Wet maatschappelijke ondersteuning | Wet marktordening gezondheidszorg | Wet op bijzondere medische verrichtingen | Wet op de beroepen in de individuele gezondheidszorg | Wet op de geneeskundige behandelingsovereenkomst | Wet op de medische hulpmiddelen | Wet op het bevolkingsonderzoek | Wet publieke gezondheid | Wet tegemoetkoming chronisch zieken en gehandicapten | Wet toelating zorginstellingen | Zorgverzekeringswet | Europese richtlijn Geneesmiddelen voor menselijk gebruik | Europese richtlijn Grensoverschrijdende zorg: patiëntenrechten | Gedragscode Elektronische Gegevensuitwisseling in de Zorg | NEN 7510 - Informatiebeveiliging in de zorg | NEN 7512 - Vertrouwensbasis voor gegevensuitwisseling | NEN 7513 - Vastleggen van acties in elektronische patiëntendossiers | NEN 8028 - Kwaliteitseisen telemedicine | NHG- richtlijnen over informatie-uitwisseling | Richtlijn Overdracht van medicatiegegevens in de keten | Richtlijnen over online zorgverlening | Richtlijnen over patiëntendossiers
  • 13. privacy
  • 14. What do you collect? What do you do with it? Who has access to it? Who are you? How can I contact you? No privacy policy, no download
  • 15. show me the money
  • 16. Paid app / freemium Crowdfunding In-app purchase Subscription Lead generation Free app but paid by others (substitution)
  • 17. Health insurance Healthcare provider Pharmaceutical Gadgets and devices Additional (coaching) services Licensed component Aggregated data
  • 18. final thoughts
  • 19. Healthcare provider decides eHealth = bureaucracy Evidence Based Medicine CE (DuMBASs), NEN7510, guidelines Compatibility All stakeholders a positive business case LEAN change management: social impact!
  • 20. And please... No Comic Sans 8-/
  • 21. http://roberthoutenbos.nl