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Introduction

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    Introduction Introduction Presentation Transcript

    • An introduction to Social Media for health care managers in Canadaempower, engage & educate … through social media Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Agenda Examine social media, health & medicine 2.0• Provide examples of how social media is used in health care• Share Canadian examples of social media in health• Create useful resource for health workers interested in learning about social media• Provide takeaway for UBC Centre for Health Care Management workshop Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Definitions Social Media: "... social media is used to describe online technologies & practices that are used to share information, expertise, insights, evidence and experience … if used well, social media provide a way to learn daily on the Internet” Typical features of social media include:• “Two-way" interactivity• Ability to create a personal profile• Opportunities to “friend” others• A way to share ideas, photos, videos, slides• Ability to tag, rate, comment or vote on content created by other people Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Social Media provides digital options Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • “What is web, health & med 2.0?Web 2.0…web 2.0 is a major change in how we interact with each other & information, moving usfrom passive consumers to active creators on social media sites such as blogs, wikis, Twitter,Facebook etc.Health 2.0…a more patient-centred participatory model of health care emphasizing interactionsbetween consumers, health providers and librarians using social media… an ability to sharemedical evidence, patient data & opinion to improve health outcomes on a global scale…Medicine 2.0…the use of social media in medicine to encourage more open & interactivecommunication… a new generation of social media users are able to interact with eachother so that health information can be continually requested, consumed & reinterpreted… Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Blogs …blogs stimulate discussion, open enquiry & lifelong learningRob FraserNurse bloggerhttp://robertfraser.ca/wordpressDr. Bertalan MeskoPhysician bloggerhttp://scienceroll.com/about/ Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Blogs in health & medicine What is a blog?• A blog is a website of entries posted in reverse chronological order• Authored by individuals, organizations or businesses• Entries, commentaries, descriptions of events; graphics, video• Some excellent bloggers in health & medicine worldwide A blog can broadcast your message around the world, fast ... Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Blogs in health & medicine Why read blogs?• Access to authoritative information via subject experts• Stay on top of new developments (Malvey, 2009)• Disseminate information, share opinions or solicit feedback• Bring transparency into management practices (Zeng et al., 2008)• Patient blogging helps to foster healthy practices & patient understanding (Adams, 2010)• Implement in educational activities in health care (Boulos et al., 2006) Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Examples of blogs in health careTom ClossonPresident & CEO, Ontario Hospital Associationhttp://www.oha.com/News/TomClossonBlog/default.aspxSocial Media in Canadian Healthcarehttp://www.smich.caList of Top Health and Medical BloggersHLWIKIhttp://hlwiki.slais.ubc.ca/index.php/Top_Health_%2526_Medical_Bloggers_2011 Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Wikishttp://wikidoc.org/index.php/WikiPatient http://en.wikipedia.org/wiki/Main_Page Wikipedia is a great tool... but check your facts in a bona fide information source.WikiDoc The Living Textbook of Medicine http://www.wikimatrix.org/The Original Medical Wiki / Encyclopedia Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Wikis in health & medicine What is a wiki?• A collaborative website which can be edited by anyone using a web browser• A wiki allows users to research, contribute & participate in creating wiki content• Wikipedia-like entries to foster education, training & enhanced info-sharing Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Wikis in health & medicine Why use wikis?• Increased participation among health professionals / scientists – scholarly communication function (Eysenbach, 2008)• Use, share & exchange information in a continual loop of analysis & refinement (Giustini, 2009)• The more open & creative a platform becomes - the more useful it becomes• Enhanced student, clinician and patient learning and deeper learner engagement and collaboration within digital learning environments (Boulos, 2006) Top Fifty Medical Wikis You Might (Want to) Know Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Examples of wikis in heath carehttp://www.medpedia.com/ http://hlwiki.ca/ Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Facebook in health & medicine What is facebook?• Most-popular social networking tool with 750+ million users globally• Make information-sharing more open & connected• People use Facebook to keep up with friends, businesses & organizations• Upload unlimited photos; share links & videos• Learn more about people, their affiliations & interests Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Facebook in health & medicine Why use facebook?• Facebook is among most popular social tools for hospitals• Most effective in driving traffic to web sites (Cummins, 2010)• Increase internal networking & collaborative practices (Burrus, 2010)• Help public health officials reach out to consumers (Currie, 2009)• Extend digital presence to meet healthcare organizations agenda (Rooney, 2009) Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Twitter in health & medicine What is twitter?• A real-time information network linking people & information in real-time• Users find streams of information they find compelling …then follow them• Small bursts of information – a tweet is >140 characters in length• Tweets provide details with deeper context, added information & media Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Twitter in health & medicine Why use twitter?• Ability to reach distributed audiences at low cost• Foster innovative ways of interacting professionally (Bacigalupe 2011)• Promote positive behaviours, disseminate information & use tools in real- time (Scanfeld et al., 2010)• Use Twitter /cell phones to organize, interact & share information (Bottles 2009) HCSM.ca Archives http://cyhealthcommunications.wordpress.com/hcsmca-2/ Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Linkedin in health & medicine What is Linkedin?• A social network used to connect with colleagues & other professionals• A place for experts to share ideas & learning opportunities• A tool used by professional people to control online profile & identity• 120 million people worldwide Linkedin http://linkedin.com Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Linkedin in health & medicine Why use Linkedin?• Presence on social networks extends healthcare agendas (Rooney, 2009)• Word-of-mouth advertising creates impression of peer-determined credibility• Provides economy of scale that may elude traditional marketing efforts• Develop “professional legitimacy” by establishing a digital presence LinkedIn provides opportunities to shape public health policy Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Linkedin in health & medicine• Canada Health Infoway• Canadian Health Care Consultants (CHHC)• #HCSMCA• Nursing Jobs in Canada Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • YouTube““…YouTube is one of the most popular social media forhospitals, and most effective in driving traffic to web sites” Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • YouTube in health & medicine What is YouTube?• YouTube is the web’s most popular video-sharing website• The site provides a way for users to upload, share & view videos for free• Also, one of the more popular video sharing sites in health & medicine YouTube Channel – Health Canada http://www.youtube.com/user/healthcanada Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • YouTube in health & medicine Why use YouTube?• Create a transparent health channel for current news (Hackworth, 2010)• Increase awareness & traffic to your health website (Cummins, 2010)• Videos can be (re)posted on Facebook – or linked to messages on Twitter• Patients feel empowered to learn more about their health & to take control Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • YouTube in health & medicine Examples of YouTube in heath care• Public Health Agency of Canada (PHAC)• Inside BC Children’s Hospital• Halifax Health Centre of Oncology http://www.youtube.com/user/HalifaxHealth#p/u/11/ tFFE4MwC1JE Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Podcasts in health & medicine What is a Podcast?• an audio or video file … referred to as a “podcast” or “audio cast”• similar to talk radio … or public access television• usually free to download Canadian example of health care podcast White Coat, Black Art “Social Medicine: Dr. Brian Goldman” CBC podcast about social media in medicine Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Patient 2.0ExamplesPatientsLikeMe • Patients share real health experiences with other patients & organizationsHelloHealth • Web-based patient communication, practice management & ehealth records • Free to implement for qualified practices, easy-to-use for physicians & patients Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Patient 2.0ExamplesRevolutionHealth • Consumer health company transforming how people approach health & wellness • Puts individuals at centre of health care; allows them to make informed choices • Offers more convenience & control over individual healthcare decisionsKaiser Permanente • Physicians are given webpages so patients get to knew them better (Orsini, 2010) Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011
    • Conclusion• Social media refers to a banquet of tools … …blogs, wikis …LinkedIn, Twitter, Facebook, etc.• Social media & web 2.0 are often used synonymously (but mean different things)• Social, ethical & legal implications of social media in Canadian health care• Create social media policies & strategies; safeguard patient privacy Be social - participate using social media Dean Giustini (Instructor) & Kevin Read | UBC health librarians | Fall 2011