Knowing Me, Knowing You

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Estate Agents - How to increase the online visibility of your company brand

Briefing delivered at the 2010 Law Firm Services Conference

Published in: Real Estate
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Knowing Me, Knowing You

  1. 1. K n o w i n g m e K n o w i n g y o u M a r ke t i n g - C o m m s - D i g i t a l - S o c i a l We b - P R
  2. 2. 2001
  3. 3. 2002
  4. 4. 2004
  5. 5. 2006
  6. 6. 2008
  7. 7. 2010
  8. 8. Home Moving Trends 2010 Did you visit your estate agent’s office prior to appointing them? Yes, I visited and went in 25% Yes, I looked in the window 13% No 62% 0% 10% 20% 30% 40% 50% 60% 70% © 2010 Estate Agency Events Ltd trading as The Academy
  9. 9. Home Moving Trends 2010 Did you visit your estate agent’s own website prior to appointing them? No 30% Yes 70% © 2010 Estate Agency Events Ltd trading as The Academy
  10. 10. V i s i b i l i t y What is it?
  11. 11. Q ’ s How will people find me? Will they like what they see? Will they become a fan? even an advocate...?
  12. 12. 80% of house hunters use the web to start their search
  13. 13. Google webmaster No.1 guideline is Make pages for users, not for search engines
  14. 14. What we What people are tell people on looking for on our web sites our web sites How long we’ve been open What do your clients think of you How good WE Moving home advice think we are Company Pictures of our Address and name fancy offices phone number WE - US - ARE Property Consumer reviews search How PROFESSIONAL we are Will you call me back Doors to our competitors stock Evidence of interaction listing
  15. 15. Will I be able to trust them? How good is their Do they have online presence? experience in selling properties like Are they active in mine the community
  16. 16. Check finance Tell a Tell more few friends friends Do any maintenance jobs Register on portals Speculative browsing Start Brush up on moving process Serious browsing (agent sites) process Have market appraisals Research areas Put property on market
  17. 17. Check finance Tell a Tell more few friends friends Do any maintenance jobs Register on portals Speculative browsing Start Brush up on moving process Serious browsing (agent sites) process Have market appraisals Research areas Put property on market
  18. 18. 6 7 % p e o p l e e x p l o r e f i n a n c e b e f o r e l i s t i n g
  19. 19. Check finance Tell a Tell more few friends friends Do any maintenance jobs Register on portals Speculative browsing Start Brush up on moving process Serious browsing (agent sites) process Have market appraisals Research areas Put property on market
  20. 20. Google webmaster No.1 guideline is Make pages for users, not for search engines
  21. 21. Quality of the site Content? changed? Is the site considered an “authority” Do others point to it?
  22. 22. K n o w i n g m e K n o w i n g y o u M a r ke t i n g - C o m m s - D i g i t a l - S o c i a l We b - P R

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