Be2camp

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I’m a property bloggerDabble in property and social mediaNot an expertStudy into use of web 2.0 by UK estate agentsMy first experience of Social Media - 2007

Communications revolutionBroadcasting - two way conversation

Difficult ground for estate agents – who likes estate agents? Who wants to be a fan of an estate agent?Who want to even socialise with estate agents?

Who here follows any estate agents on twitter?Around 150 agents on twitter – most doing a pretty bad job

Typical is where agents broadcast and don’t listenNo personalityBroadcastingSandwich board type approach

Trust and transparencyAllows for company profiles – personal brand is more powerfulStart building a network of people you already know

Add image from Sallys blog or a canabis plant

Penny Power, Founder of ecademy a social network with over 500,000 members across the world, describes this process with the words

Brand ambassadors

When it comes to trust, personal recommendations and consumer opinions posted online are most valued by consumers worldwide.Nielsen Global Online Consumer Survey gauged opinions from 25,000 Internet consumers from 50 countries.

Can’t avoid them taking place – so get involvedTom 10:10 – Social Media amplifies your brand – Good or Bad

Find out what people are already saying about youADD – Google – twitter search – Allagents – review centre – trip adviser

ADD - Newmans web site screen

I’m a property bloggerDabble in property and social mediaNot an expertStudy into use of web 2.0 in propertyMy first experience of Social Media - 2007