Twitter

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Twitter

  1. 1. Houman Kalbasi 29 June 2009
  2. 2. 140 character microblogging service that is going to change the way we live! Business Politics Media Telecommunications … BUT HOW?
  3. 3. International companies can expose their brand to millions of online users Find a Starbucks poster in six major cities on Tuesday and be the first one to post a photo of one using Twitter.
  4. 4. Marketing tool for local businesses New Orleans’ Naked Pizza engages local community profitably by communicating customer service and most importantly, new sales. Small-shop owners can send customers news about special offerings, sales, new merchandise, store hours and events.
  5. 5. <ul><li>A disruptive technology for financial markets </li></ul><ul><li>A real time message board for companies and investors to post opinions on companies, prices, trades, research, rumors and data directly. </li></ul>
  6. 6. Market research, product development and research techniques like focus groups can take months to organize and execute. <ul><li>Do you want a quick feedback on the quality of your products and services? </li></ul><ul><li>Do you want to get thousand of responses to the product the first day it hits the market? </li></ul>A new tool in market research
  7. 7. Large media companies use Twitter to alert people to breaking news and new features. They also use it to get news in critical situation. Twitter helps TV and Print CNN with over 1.5 million followers tightly tie their audiences to them with the use of social networks. Twitter has the opportunity to become a distribution method for premium content.
  8. 8. A new distribution channel for new media With 100 to 200 million users, major media could have Twitter followers in the millions, matching the size of all their other delivery channels combined. By twitting URLs to videos, audios, and blogs, and using video aggregation sites like YouTube users can distribute all sorts of content
  9. 9. Transforming telecommunications Twitting from browser is less costly than texting! <ul><li>Taking away a large source of revenue from telecom companies. </li></ul><ul><li>A new communications opportunity for businesses and consumers. </li></ul>Example: TwitterBerry accounts, used on RIM Blackberry handsets.
  10. 10. New medium for governments to reach citizens <ul><li>Broad access to Twitter users for sending out information about man-made and natural disasters. </li></ul><ul><li>Tracking trapped users with GPS and Twitter. </li></ul><ul><li>Health alerts (@swineflu) </li></ul>
  11. 11. Social activism will benefit from Twitter Activists can get Twitter users to follow certain political groups and causes. People can voice their opinions in response to public-opinion polls. Twitpay can be used for fund rising and charity activities.

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