The Rise of the DEO: Innovation Starts at the Top

THE RISE of the DEOINNOVATION STARTS AT THE TOPMARIA GIUDICE @MGIUDICE #DEO

WHO ARE YOU?WHAT DO YOU DO? HUG IT OUT.

Treat people equally

Designer CEO

RAY ANDERSON VALERIE CASEY RICHARD TEERLINK JACQUELINE YVON JOHANNA NOVOGRATZ CHOUINARD SIGUROARDOTTIRCHIP CONLEY EMILY PILLOTON BILL CLINTON

DEO–noun1. a person who possesses hybrid skills of a strategicbusiness executive and a creative, problem solvingdesigner.2. a person who puts the importance of design at thecenter of the company.3. a person who is a catalyst for transformation andthe agent of cultural change.

Jacqueline NovogratzAcumen Fund

Agents of change that disrupt the status quoComplex problem-solvers and systems thinkersCreate relevant and meaningful experiences for people and communities Embrace risk Driven by curiosity, imagination and intuition

CREATIVITY IS #1! o/

Photo credit: Designers Fund

$879MILLION o/

$5.4BILLION o/

10% o/

80% o/

WTF!1 in 4

WTF!75%

WTF! /CREATIVE = STRONG

Photo credit: Nick Bastian, Tempe, Arizona Photo credit: Al Jazeera English Photo credit: AlBeacon Radio Photo credit: Jazeera English

Photo credit: Stan Honda

Johanna SiguroardottirPrime Minister of Iceland

7DEO toolkitHow to build the next generation of creative leaders

1. TextDesign is an active verbChange your mindset about design and designers

ideateparticipate co-create facilitate reinvent listen translate Design = Change observe communicatepartner instigate negotiate innovate

Emily PillotonProject H

2.People not machines

People not machines Live in people’s shoes Get your hands dirtyPut yourself in the center of the action

Tony HsiehCEO, Zappos

3.WE not ME

We not me Share the powerEveryone is a creative contributor

The mission of the Clinton Global Initiative (CGI) is to turn ideas into action.Established in 2005 by President Bill Clinton, CGI convenes a community of global leaders to forge solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 1heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media.

4.Champion creative cultureAnd have fun!

Champion creative culture Promote positive behavior Encourage creative chaos Make coming to work fun every day

5.Go wide

Go wide Go topless Change your environmentHarness the social power of food

6.Iterate and evolveBe open to change

Iterate and evolve Solicit feedback continuously

7.Lead by exampleSteven Colbert

Chip Conleyformer CEO, Joie de Vivre

Be true to yourselfThe authentic you

*1. Change your mindset2. People not machines3. WE not ME4. Champion creative culture5. Go wide6. Iterate and evolve7. Lead by example

Lady GagaStart right now

Thank You!Contactmaria@hotstudio.comtwitter: @mgiudiceStay in Touchfacebook: hotstudiotwitter: @hotstudio @MGIUDICE #DEO

The Rise of the DEO: Innovation Starts at the Top

by Hot Studio, Inc. on Sep 27, 2012

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