The Rise of the DEO: Innovation Starts at the Top

13,898 views
13,824 views

Published on

Maria Giudice's Keynote at WebVisions Chicago (9.27.12)

Published in: Design, Business, Technology

The Rise of the DEO: Innovation Starts at the Top

  1. THE RISE of the DEOINNOVATION STARTS AT THE TOPMARIA GIUDICE @MGIUDICE #DEO
  2. WHO ARE YOU?WHAT DO YOU DO? HUG IT OUT.
  3. Treat people equally
  4. Designer CEO
  5. RAY ANDERSON VALERIE CASEY RICHARD TEERLINK JACQUELINE YVON JOHANNA NOVOGRATZ CHOUINARD SIGUROARDOTTIRCHIP CONLEY EMILY PILLOTON BILL CLINTON
  6. DEO–noun1. a person who possesses hybrid skills of a strategicbusiness executive and a creative, problem solvingdesigner.2. a person who puts the importance of design at thecenter of the company.3. a person who is a catalyst for transformation andthe agent of cultural change.
  7. Jacqueline NovogratzAcumen Fund
  8. Agents of change that disrupt the status quoComplex problem-solvers and systems thinkersCreate relevant and meaningful experiences for people and communities Embrace risk Driven by curiosity, imagination and intuition
  9. GSD
  10. CREATIVITY IS #1! o/
  11. Photo credit: Designers Fund
  12. $879MILLION o/
  13. $5.4BILLION o/
  14. 10% o/
  15. 80% o/
  16. WTF!
  17. WTF!1 in 4
  18. WTF!75%
  19. WTF! /CREATIVE = STRONG
  20. Photo credit: Nick Bastian, Tempe, Arizona Photo credit: Al Jazeera English Photo credit: AlBeacon Radio Photo credit: Jazeera English
  21. Photo credit: Stan Honda
  22. Johanna SiguroardottirPrime Minister of Iceland
  23. 7DEO toolkitHow to build the next generation of creative leaders
  24. 1. TextDesign is an active verbChange your mindset about design and designers
  25. ideateparticipate co-create facilitate reinvent listen translate Design = Change observe communicatepartner instigate negotiate innovate
  26. Emily PillotonProject H
  27. 2.People not machines
  28. People not machines Live in people’s shoes Get your hands dirtyPut yourself in the center of the action
  29. People not machines Live in people’s shoes Get your hands dirtyPut yourself in the center of the action
  30. People not machines Live in people’s shoes Get your hands dirtyPut yourself in the center of the action
  31. Tony HsiehCEO, Zappos
  32. 3.WE not ME
  33. We not me Share the powerEveryone is a creative contributor
  34. We not me Share the powerEveryone is a creative contributor
  35. The mission of the Clinton Global Initiative (CGI) is to turn ideas into action.Established in 2005 by President Bill Clinton, CGI convenes a community of global leaders to forge solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 1heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media.
  36. 4.Champion creative cultureAnd have fun!
  37. Champion creative culture Promote positive behavior Encourage creative chaos Make coming to work fun every day
  38. Champion creative culture Promote positive behavior Encourage creative chaos Make coming to work fun every day
  39. Champion creative culture Promote positive behavior Encourage creative chaos Make coming to work fun every day
  40. 5.Go wide
  41. Go wide Go topless Change your environmentHarness the social power of food
  42. Go wide Go topless Change your environmentHarness the social power of food
  43. Go wide Go topless Change your environmentHarness the social power of food
  44. 6.Iterate and evolveBe open to change
  45. Iterate and evolve Solicit feedback continuously
  46. 7.Lead by exampleSteven Colbert
  47. Chip Conleyformer CEO, Joie de Vivre
  48. Be true to yourselfThe authentic you
  49. *1. Change your mindset2. People not machines3. WE not ME4. Champion creative culture5. Go wide6. Iterate and evolve7. Lead by example
  50. Lady GagaStart right now
  51. Thank You!Contactmaria@hotstudio.comtwitter: @mgiudiceStay in Touchfacebook: hotstudiotwitter: @hotstudio @MGIUDICE #DEO

×