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The Rise of the DEO (Maria Giudice)
 

The Rise of the DEO (Maria Giudice)

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Pivot: AIGA Design Conference

Pivot: AIGA Design Conference

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    The Rise of the DEO (Maria Giudice) The Rise of the DEO (Maria Giudice) Presentation Transcript

    • THE RISE of the DEOBUILDING THE NEXT GENERATIONof CREATIVE LEADERSMARIA GIUDICE @mgiudice
    • WHO ARE YOU?WHAT DO YOU DO? HUG IT OUT.
    • Treat people equally
    • “You get power by releasing power.” Richard Teerlink former CEO, Harley Davidson
    • Designer CEO
    • Designer
    • de·sign·er–noun1. a person who devises or executes designs, esp.one who creates forms, structures, and patterns, asfor works of art or machines.2. a schemer, intriguer, or plotter.Dictionary.com UnabridgedBased on the Random House Dictionary, © Random House, Inc. 2010.
    • Wicked problems Photo credit: Al Jazeera English
    • GOOD NEWS!According to a new survey of 1,500 chiefexecutives conducted by IBMs Institute forBusiness Value, CEOs identify “creativity”as the most important leadershipcompetency for the successful enterpriseof the future.
    • New directionDesigning a new path forward
    • DEO–noun1. a person who possesses hybrid skills of a strategicbusiness executive and a creative, problem solvingdesigner.2. a person who puts the importance of design at thecenter of the company.3. a person who is a catalyst for transformation andthe agent of cultural change.Dictionary.com UnabridgedBased on the Random House Dictionary, © Random House, Inc. 2010.
    • Robin ChaseFounder, ZipcarEnter the DEO
    • Ray AndersonInterface CarpetsWhat makes a good leader?
    • Passion VisionJudgmentIntegrity
    • Passion VisionJudgmentIntegrity
    • Passion VisionJudgmentIntegrity
    • Passion VisionJudgmentIntegrity
    • Thank YouSteve JobsHow are creative leaders different?
    • Agents of Change Disrupt the status quoCreate relevant and meaningful experiences for people and communities Systems thinkers Complex problem-solvers Embrace risk Driven by curiosity and intuition
    • GSD
    • Emily PillotonProject HDEO toolkitHow to build the next generation of creative leaders
    • 1. Design is an active verbChange your mindset about design and designers
    • ideateparticipate co-create facilitate reinvent listen translate Design = Change observe communicatepartner instigate negotiate innovate
    • 2. People not machines
    • People not machines Live in people’s shoes Get your hands dirtyPut yourself in the center of the action
    • People not machines Live in people’s shoes Get your hands dirtyPut yourself in the center of the action
    • People not machines Live in people’s shoes Get your hands dirtyPut yourself in the center of the action
    • Tony HsiehCEO, Zappos
    • 3. WE not ME
    • We not me Share the powerEveryone is a creative contributor
    • We not me Share the powerEveryone is a creative contributor
    • 4.Champion creative cultureAnd have fun!
    • Champion creative culture Promote positive behavior Creative chaos Make coming to work fun every day
    • Champion creative culture Promote positive behavior Encourage creative chaos Make coming to work fun every day
    • Champion creative culture Promote positive behavior Encourage creative chaos Make coming to work fun every day
    • 5. Go wide and fail early
    • Go wide and fail early Go topless Change your environment Harness the social power of food
    • Go wide and fail early Go topless Change your environment Harness the social power of food
    • Go wide and fail early Go topless Change your environment Harness the social power of food
    • 6. Iterate and evolveBe open to change
    • Iterate and evolve Make stuff Solicit feedback continuouslyCultivate a culture of transparency
    • shopper’s opinion storeshopper
    • Iterate and evolve Make stuff Solicit feedback continuouslyCultivate a culture of transparency
    • Iterate and evolve Make stuff Solicit feedback continuouslyCultivate a culture of transparency
    • 7. Lead by example
    • Chip Conleyformer CEO, Joie de Vivre
    • Be true to yourselfThe authentic you
    • *1. Change your mindset2. People not machines3. WE not ME4. Champion creative culture5. Go wide and fail early6. Iterate and evolve7. Lead by example
    • Lady GagaStart right now
    • Thank You!Contactmaria@hotstudio.comtwitter: @mgiudiceStay in Touchfacebook: hotstudiotwitter: @hotstudio