The Rise of the DEO (Maria Giudice)

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The Rise of the DEO (Maria Giudice)

  1. 1. THE RISE of the DEOBUILDING THE NEXT GENERATIONof CREATIVE LEADERSMARIA GIUDICE @mgiudice
  2. 2. WHO ARE YOU?WHAT DO YOU DO? HUG IT OUT.
  3. 3. Treat people equally
  4. 4. “You get power by releasing power.” Richard Teerlink former CEO, Harley Davidson
  5. 5. Designer CEO
  6. 6. Designer
  7. 7. de·sign·er–noun1. a person who devises or executes designs, esp.one who creates forms, structures, and patterns, asfor works of art or machines.2. a schemer, intriguer, or plotter.Dictionary.com UnabridgedBased on the Random House Dictionary, © Random House, Inc. 2010.
  8. 8. Wicked problems Photo credit: Al Jazeera English
  9. 9. GOOD NEWS!According to a new survey of 1,500 chiefexecutives conducted by IBMs Institute forBusiness Value, CEOs identify “creativity”as the most important leadershipcompetency for the successful enterpriseof the future.
  10. 10. New directionDesigning a new path forward
  11. 11. DEO–noun1. a person who possesses hybrid skills of a strategicbusiness executive and a creative, problem solvingdesigner.2. a person who puts the importance of design at thecenter of the company.3. a person who is a catalyst for transformation andthe agent of cultural change.Dictionary.com UnabridgedBased on the Random House Dictionary, © Random House, Inc. 2010.
  12. 12. Robin ChaseFounder, ZipcarEnter the DEO
  13. 13. Ray AndersonInterface CarpetsWhat makes a good leader?
  14. 14. Passion VisionJudgmentIntegrity
  15. 15. Passion VisionJudgmentIntegrity
  16. 16. Passion VisionJudgmentIntegrity
  17. 17. Passion VisionJudgmentIntegrity
  18. 18. Thank YouSteve JobsHow are creative leaders different?
  19. 19. Agents of Change Disrupt the status quoCreate relevant and meaningful experiences for people and communities Systems thinkers Complex problem-solvers Embrace risk Driven by curiosity and intuition
  20. 20. GSD
  21. 21. Emily PillotonProject HDEO toolkitHow to build the next generation of creative leaders
  22. 22. 1. Design is an active verbChange your mindset about design and designers
  23. 23. ideateparticipate co-create facilitate reinvent listen translate Design = Change observe communicatepartner instigate negotiate innovate
  24. 24. 2. People not machines
  25. 25. People not machines Live in people’s shoes Get your hands dirtyPut yourself in the center of the action
  26. 26. People not machines Live in people’s shoes Get your hands dirtyPut yourself in the center of the action
  27. 27. People not machines Live in people’s shoes Get your hands dirtyPut yourself in the center of the action
  28. 28. Tony HsiehCEO, Zappos
  29. 29. 3. WE not ME
  30. 30. We not me Share the powerEveryone is a creative contributor
  31. 31. We not me Share the powerEveryone is a creative contributor
  32. 32. 4.Champion creative cultureAnd have fun!
  33. 33. Champion creative culture Promote positive behavior Creative chaos Make coming to work fun every day
  34. 34. Champion creative culture Promote positive behavior Encourage creative chaos Make coming to work fun every day
  35. 35. Champion creative culture Promote positive behavior Encourage creative chaos Make coming to work fun every day
  36. 36. 5. Go wide and fail early
  37. 37. Go wide and fail early Go topless Change your environment Harness the social power of food
  38. 38. Go wide and fail early Go topless Change your environment Harness the social power of food
  39. 39. Go wide and fail early Go topless Change your environment Harness the social power of food
  40. 40. 6. Iterate and evolveBe open to change
  41. 41. Iterate and evolve Make stuff Solicit feedback continuouslyCultivate a culture of transparency
  42. 42. shopper’s opinion storeshopper
  43. 43. Iterate and evolve Make stuff Solicit feedback continuouslyCultivate a culture of transparency
  44. 44. Iterate and evolve Make stuff Solicit feedback continuouslyCultivate a culture of transparency
  45. 45. 7. Lead by example
  46. 46. Chip Conleyformer CEO, Joie de Vivre
  47. 47. Be true to yourselfThe authentic you
  48. 48. *1. Change your mindset2. People not machines3. WE not ME4. Champion creative culture5. Go wide and fail early6. Iterate and evolve7. Lead by example
  49. 49. Lady GagaStart right now
  50. 50. Thank You!Contactmaria@hotstudio.comtwitter: @mgiudiceStay in Touchfacebook: hotstudiotwitter: @hotstudio

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