Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems

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Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems

  1. 1. Don’t Go It Alone Using Collaboration to Solve Creative Design Problems
  2. 2. 2 MARIA GIUDICE CEO AND FOUNDER HOT STUDIO, INC
  3. 3. 3 TODAY’S DISCUSSION Making good ideas great: the role of collaboration in design The art of co-creation; using participatory design techniques to generate great ideas How to build a collaborative culture inside your organization DOWNLOAD THIS PRESENTATION: http://www.hotstudio.com/#/presentations/hotpresentations/
  4. 4. 4 OBSESSIVE CREATIVE COLLABORATOR
  5. 5. 5 WHO ARE YOU? WHAT DO YOU DO? 3 WORDS
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  7. 7. 11
  8. 8. 16
  9. 9. Working alone is boring! Easy for your brain to get stuck Great ideas are limited to just one brain The blank page can be a terrifying thing 17 WHY COLLABORATE?
  10. 10. col·lab·o·rate  (kə-lāb'ə-rāt')   intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing , col·lab·o·rates 1. To work together, especially in a joint intellectual effort. 2.To cooperate treasonably, as with an enemy occupation force in one’s country. 18 The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2009 by Houghton Mifflin Company.
  11. 11. 19 co-creation participation communication facilitation design thinking cooperation brainstorming ideation play teamwork negotiation respect openCOLLABORATION
  12. 12. 20 BENEFITS OF COLLABORATION
  13. 13. 21 BENEFITS OF COLLABORATION You get to more ideas faster Gets your brain moving in unexpected ways Builds team alignment; everyone is a creative contributor Improves communication; prevent misunderstandings later Cultivates a creative culture FUN
  14. 14. 22
  15. 15. 23 WHO SHOULD YOU COLLABORATE WITH?
  16. 16. 24 CLIENTS Creates stakeholder buy-in, streamlines the design process PROJECT TEAM Provides multi-disciplinary perspective PEERS Similar brains attacking the same problem CUSTOMERS Provides first-hand customer insight WILDCARD Brings in a completely different outsider perspective WHO SHOULD YOU COLLABORATE WITH?
  17. 17. 25 POTENTIAL DOWNSIDES
  18. 18. 26 POTENTIAL DOWNSIDES Team dynamics can get in the way Designers can initially feel disempowered and threatened This is a new way of working for many people, so expect some resistance Ideas without execution; “collaboration is a waste of time” Potential increase in time and money
  19. 19. 27 DESIGNER AS FACILITATOR
  20. 20. 28 FACILITATION TIPS Appoint a facilitator, a scribe & a photographer Stay neutral Be clear on goals and outcomes Keep focus Don’t allow one person to dominate Involve the quiet participants Actively listen Summarize periodically Source: “8 Tips for Effective Facilitation” By Duncan Brodie
  21. 21. 29
  22. 22. 30
  23. 23. 31 TOOLS AND METHODS
  24. 24. 32 #1: GET PHYSICAL & TACTILE
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  27. 27. 35
  28. 28. 36
  29. 29. 37 #2: THINK OUT LOUD
  30. 30. 38 Mind maps
  31. 31. 39 Challenges Strategy? Project scope? Timeline? Communication? Implementation? Politics? Technology? Team expertise?
  32. 32. 40 Aspirations
  33. 33. 41 #3: COMMUNICATE VISUALLY
  34. 34. 42 Touchy Feely
  35. 35. 43
  36. 36. 44 Back to basics
  37. 37. 45
  38. 38. 46
  39. 39. 47 #4 SHARE THE ROAD
  40. 40. 48 Card sorting
  41. 41. 49 Card sorting
  42. 42. 50 Brand attribute exercise
  43. 43. 51 Use templates
  44. 44. 52 Use worksheets
  45. 45. 53 #5: PRIORITIZE & SYNTHESIZE
  46. 46. 54 Set limits & prioritize
  47. 47. 55 Dot voting
  48. 48. 56 Mood boards
  49. 49. 57 RESULTS
  50. 50. 58
  51. 51. 59 #1: Get physical and tactile #2: Think out loud #3: Communicate visually #4: Share the road #5: Prioritize and synthesize
  52. 52. 60 HOW TO CULTIVATE A CREATIVE CULTURE
  53. 53. 61 ENVIRONMENT
  54. 54. 62 BE SPONTANEOUS HAVE FUN
  55. 55. 63 EVERYONE IS A CONTRIBUTOR
  56. 56. 64 ITERATE AND EVOLVE
  57. 57. 65 #1: Create a positive environment #2: Be spontaneous & have fun #3: Everyone is a contributor #4: Iterate and evolve
  58. 58. 66 PARTING THOUGHTS Collaboration is fun and yields successful outcomes Design is a team sport – everyone can contribute Put away your digital devices and get tactile Cultivating a creative culture starts with you DOWNLOAD THIS PRESENTATION: http://www.hotstudio.com/#/presentations/hotpresentations/
  59. 59. 67 de·sign·er –noun 1. a person who devises or executes designs, esp. one who creates forms, structures, and patterns, as for works of art or machines. 2. a schemer, intriguer, or plotter. Dictionary.com Unabridged Based on the Random House Dictionary, © Random House, Inc. 2010.
  60. 60. 68 DESIGNER co-creator participant observer facilitatorlistener communicator ideator co-conspirator partner negotiator instigator storyteller translator
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  63. 63. 71 WHAT’S YOUR SUPER POWER?
  64. 64. 72 DOWNLOAD: http://www.hotstudio.com/#/ presentations/hotpresentations/ CONTACT: maria@hotstudio.com twitter: @mgiudice STAY IN TOUCH: hottub.hotstudio.com facebook: hotstudio twitter: @hotstudio THANKS!

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