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Collaboration 2011 (Maria Giudice)
 

Collaboration 2011 (Maria Giudice)

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    Collaboration 2011 (Maria Giudice) Collaboration 2011 (Maria Giudice) Presentation Transcript

    • Don’t Go It Alone Using Collaboration to Solve Creative Design ProblemsTuesday, March 29, 2011
    • MARIA GIUDICE CEO AND FOUNDER HOT STUDIO, INC @mgiudice 2Tuesday, March 29, 2011
    • TODAY’S DISCUSSION Making good ideas great: the role of collaboration in design The art of co-creation; using participatory design techniques to generate great ideas How to build a collaborative culture inside your organization DOWNLOAD THIS PRESENTATION: http://www.hotstudio.com/presentations/ 3Tuesday, March 29, 2011
    • OBSESSIVE CREATIVE COLLABORATOR 4Tuesday, March 29, 2011
    • WHO ARE YOU? WHAT DO YOU DO? 3 WORDS 5 photo by Jessy Cowan-SharpTuesday, March 29, 2011
    • 6Tuesday, March 29, 2011
    • 7Tuesday, March 29, 2011
    • Tuesday, March 29, 2011
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    • 11Tuesday, March 29, 2011
    • WHY COLLABORATE? Working alone is boring! Easy for your brain to get stuck Great ideas are limited to just one brain The blank page can be a terrifying thing 12Tuesday, March 29, 2011
    • col·lab·o·rate  (kə-lābə-rāt)   intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing , col·lab·o·rates 1.To work together, especially in a joint intellectual effort. 2.To cooperate treasonably, as with an enemy occupation force in one’s country. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2009 by Houghton Mifflin Company. 13Tuesday, March 29, 2011
    • COLLABORATION 14Tuesday, March 29, 2011
    • cooperation ideation facilitation teamwork co-creation play COLLABORATION open design thinking participation respect brainstorming negotiation communication 14Tuesday, March 29, 2011
    • BENEFITS OF COLLABORATION 15Tuesday, March 29, 2011
    • BENEFITS OF COLLABORATION You get to more ideas faster Gets your brain moving in unexpected ways Builds team alignment; everyone is a creative contributor Improves communication; prevent misunderstandings later Cultivates a creative culture FUN 16Tuesday, March 29, 2011
    • 17Tuesday, March 29, 2011
    • WHO SHOULD YOU COLLABORATE WITH? 18Tuesday, March 29, 2011
    • WHO SHOULD YOU COLLABORATE WITH? CLIENTS Creates stakeholder buy-in, streamlines the design process PROJECT TEAM Provides multi-disciplinary perspective PEERS Similar brains attacking the same problem CUSTOMERS Provides first-hand customer insight WILDCARD Brings in a completely different outsider perspective 19Tuesday, March 29, 2011
    • POTENTIAL DOWNSIDES 20Tuesday, March 29, 2011
    • POTENTIAL DOWNSIDES Team dynamics can get in the way Designers can initially feel disempowered and threatened This is a new way of working for many people, so expect some resistance Ideas without execution; “collaboration is a waste of time” Potential increase in time and money Design by committee 21Tuesday, March 29, 2011
    • DESIGNER AS FACILITATOR 22Tuesday, March 29, 2011
    • FACILITATION TIPS Appoint a facilitator, a scribe & a photographer Stay neutral, and ask good questions Be clear on goals and outcomes Keep focus Don’t allow one person to dominate Involve the quiet participants Actively listen Summarize periodically Source: “8 Tips for Effective Facilitation” By Duncan Brodie 23Tuesday, March 29, 2011
    • 24Tuesday, March 29, 2011
    • 25Tuesday, March 29, 2011
    • TOOLS AND METHODS 26Tuesday, March 29, 2011
    • #1: GET PHYSICAL & TACTILE 27Tuesday, March 29, 2011
    • 28Tuesday, March 29, 2011
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    • 32Tuesday, March 29, 2011
    • #2: THINK OUT LOUD 33Tuesday, March 29, 2011
    • Mind maps 34Tuesday, March 29, 2011
    • Strategy? Project scope? Timeline? Communication? Implementation? Politics? Technology? Team expertise? Challenges 35Tuesday, March 29, 2011
    • Aspirations 36Tuesday, March 29, 2011
    • #3: COMMUNICATE VISUALLY 37Tuesday, March 29, 2011
    • Touchy Feely 38Tuesday, March 29, 2011
    • 39Tuesday, March 29, 2011
    • Back to basics 40Tuesday, March 29, 2011
    • 41Tuesday, March 29, 2011
    • 42 Idea courtesy of Jeremy KeithTuesday, March 29, 2011
    • shopper’s opinion store shopper Role playing 43Tuesday, March 29, 2011
    • #4 SHARE THE ROAD 44Tuesday, March 29, 2011
    • Card sorting 45Tuesday, March 29, 2011
    • Card sorting 46Tuesday, March 29, 2011
    • Use templates 47Tuesday, March 29, 2011
    • Use worksheets 48Tuesday, March 29, 2011
    • #5: PRIORITIZE & SYNTHESIZE 49Tuesday, March 29, 2011
    • Set limits & prioritize 50Tuesday, March 29, 2011
    • Voting strategies 51Tuesday, March 29, 2011
    • Dot voting 52Tuesday, March 29, 2011
    • Set limits & prioritize 53Tuesday, March 29, 2011
    • Synthesize: Mood Boards 54Tuesday, March 29, 2011
    • RESULTS 55Tuesday, March 29, 2011
    • 56Tuesday, March 29, 2011
    • #1: Get physical and tactile #2: Think out loud #3: Communicate visually #4: Share the road #5: Prioritize and synthesize 57Tuesday, March 29, 2011
    • PARTING THOUGHTS Collaboration is fun and yields successful outcomes Design is a team sport – everyone can contribute Put away your digital devices and get tactile Cultivating a creative culture starts with you DOWNLOAD THIS PRESENTATION: http://www.hotstudio.com/presentations 58Tuesday, March 29, 2011
    • 59Tuesday, March 29, 2011
    • 60Tuesday, March 29, 2011
    • WHAT’S YOUR SUPER POWER? 61Tuesday, March 29, 2011
    • DOWNLOAD : http://www.hotstudio.com/ presentations/ CONTACT: maria@hotstudio.com twitter: @mgiudice STAY IN TOUCH: hottub.hotstudio.com facebook: hotstudio twitter: @hotstudio THANKS! 62Tuesday, March 29, 2011