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Don’t Go It Alone         Using Collaboration to Solve Creative Design ProblemsTuesday, March 29, 2011
MARIA GIUDICE                          CEO AND FOUNDER                          HOT STUDIO, INC                           ...
TODAY’S DISCUSSION             Making good ideas great: the role of collaboration in design             The art of co-crea...
OBSESSIVE CREATIVE COLLABORATOR      4Tuesday, March 29, 2011
WHO ARE YOU?                          WHAT DO YOU DO?                             3 WORDS      5                          ...
6Tuesday, March 29, 2011
7Tuesday, March 29, 2011
Tuesday, March 29, 2011
Tuesday, March 29, 2011
Tuesday, March 29, 2011
11Tuesday, March 29, 2011
WHY COLLABORATE?                          Working alone is boring!                          Easy for your brain to get stu...
col·lab·o·rate  (kə-lābə-rāt)                    intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing ,                  col·lab·o...
COLLABORATION      14Tuesday, March 29, 2011
cooperation                      ideation                                          facilitation             teamwork      ...
BENEFITS OF COLLABORATION     15Tuesday, March 29, 2011
BENEFITS OF COLLABORATION                 You get to more ideas faster                 Gets your brain moving in unexpecte...
17Tuesday, March 29, 2011
WHO SHOULD YOU COLLABORATE WITH?     18Tuesday, March 29, 2011
WHO SHOULD YOU COLLABORATE WITH?                 CLIENTS                 Creates stakeholder buy-in, streamlines the desig...
POTENTIAL DOWNSIDES     20Tuesday, March 29, 2011
POTENTIAL DOWNSIDES                 Team dynamics can get in the way                 Designers can initially feel disempow...
DESIGNER AS FACILITATOR     22Tuesday, March 29, 2011
FACILITATION TIPS                 Appoint a facilitator, a scribe & a photographer                 Stay neutral, and ask g...
24Tuesday, March 29, 2011
25Tuesday, March 29, 2011
TOOLS AND METHODS     26Tuesday, March 29, 2011
#1: GET PHYSICAL & TACTILE     27Tuesday, March 29, 2011
28Tuesday, March 29, 2011
29Tuesday, March 29, 2011
30Tuesday, March 29, 2011
31Tuesday, March 29, 2011
32Tuesday, March 29, 2011
#2: THINK OUT LOUD     33Tuesday, March 29, 2011
Mind maps     34Tuesday, March 29, 2011
Strategy?                          Project scope?                          Timeline?                          Communicatio...
Aspirations     36Tuesday, March 29, 2011
#3: COMMUNICATE VISUALLY     37Tuesday, March 29, 2011
Touchy Feely     38Tuesday, March 29, 2011
39Tuesday, March 29, 2011
Back to basics     40Tuesday, March 29, 2011
41Tuesday, March 29, 2011
42                   Idea courtesy of Jeremy KeithTuesday, March 29, 2011
shopper’s                                    opinion                                                store                 ...
#4 SHARE THE ROAD     44Tuesday, March 29, 2011
Card sorting     45Tuesday, March 29, 2011
Card sorting     46Tuesday, March 29, 2011
Use templates     47Tuesday, March 29, 2011
Use worksheets     48Tuesday, March 29, 2011
#5: PRIORITIZE & SYNTHESIZE     49Tuesday, March 29, 2011
Set limits & prioritize     50Tuesday, March 29, 2011
Voting strategies     51Tuesday, March 29, 2011
Dot voting     52Tuesday, March 29, 2011
Set limits & prioritize     53Tuesday, March 29, 2011
Synthesize: Mood Boards     54Tuesday, March 29, 2011
RESULTS     55Tuesday, March 29, 2011
56Tuesday, March 29, 2011
#1: Get physical and tactile                          #2: Think out loud                          #3: Communicate visually...
PARTING THOUGHTS             Collaboration is fun and yields successful outcomes             Design is a team sport – ever...
59Tuesday, March 29, 2011
60Tuesday, March 29, 2011
WHAT’S YOUR SUPER POWER?     61Tuesday, March 29, 2011
DOWNLOAD :     http://www.hotstudio.com/     presentations/     CONTACT:     maria@hotstudio.com     twitter: @mgiudice   ...
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Collaboration 2011 (Maria Giudice)

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Transcript of "Collaboration 2011 (Maria Giudice)"

  1. 1. Don’t Go It Alone Using Collaboration to Solve Creative Design ProblemsTuesday, March 29, 2011
  2. 2. MARIA GIUDICE CEO AND FOUNDER HOT STUDIO, INC @mgiudice 2Tuesday, March 29, 2011
  3. 3. TODAY’S DISCUSSION Making good ideas great: the role of collaboration in design The art of co-creation; using participatory design techniques to generate great ideas How to build a collaborative culture inside your organization DOWNLOAD THIS PRESENTATION: http://www.hotstudio.com/presentations/ 3Tuesday, March 29, 2011
  4. 4. OBSESSIVE CREATIVE COLLABORATOR 4Tuesday, March 29, 2011
  5. 5. WHO ARE YOU? WHAT DO YOU DO? 3 WORDS 5 photo by Jessy Cowan-SharpTuesday, March 29, 2011
  6. 6. 6Tuesday, March 29, 2011
  7. 7. 7Tuesday, March 29, 2011
  8. 8. Tuesday, March 29, 2011
  9. 9. Tuesday, March 29, 2011
  10. 10. Tuesday, March 29, 2011
  11. 11. 11Tuesday, March 29, 2011
  12. 12. WHY COLLABORATE? Working alone is boring! Easy for your brain to get stuck Great ideas are limited to just one brain The blank page can be a terrifying thing 12Tuesday, March 29, 2011
  13. 13. col·lab·o·rate  (kə-lābə-rāt)   intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing , col·lab·o·rates 1.To work together, especially in a joint intellectual effort. 2.To cooperate treasonably, as with an enemy occupation force in one’s country. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2009 by Houghton Mifflin Company. 13Tuesday, March 29, 2011
  14. 14. COLLABORATION 14Tuesday, March 29, 2011
  15. 15. cooperation ideation facilitation teamwork co-creation play COLLABORATION open design thinking participation respect brainstorming negotiation communication 14Tuesday, March 29, 2011
  16. 16. BENEFITS OF COLLABORATION 15Tuesday, March 29, 2011
  17. 17. BENEFITS OF COLLABORATION You get to more ideas faster Gets your brain moving in unexpected ways Builds team alignment; everyone is a creative contributor Improves communication; prevent misunderstandings later Cultivates a creative culture FUN 16Tuesday, March 29, 2011
  18. 18. 17Tuesday, March 29, 2011
  19. 19. WHO SHOULD YOU COLLABORATE WITH? 18Tuesday, March 29, 2011
  20. 20. WHO SHOULD YOU COLLABORATE WITH? CLIENTS Creates stakeholder buy-in, streamlines the design process PROJECT TEAM Provides multi-disciplinary perspective PEERS Similar brains attacking the same problem CUSTOMERS Provides first-hand customer insight WILDCARD Brings in a completely different outsider perspective 19Tuesday, March 29, 2011
  21. 21. POTENTIAL DOWNSIDES 20Tuesday, March 29, 2011
  22. 22. POTENTIAL DOWNSIDES Team dynamics can get in the way Designers can initially feel disempowered and threatened This is a new way of working for many people, so expect some resistance Ideas without execution; “collaboration is a waste of time” Potential increase in time and money Design by committee 21Tuesday, March 29, 2011
  23. 23. DESIGNER AS FACILITATOR 22Tuesday, March 29, 2011
  24. 24. FACILITATION TIPS Appoint a facilitator, a scribe & a photographer Stay neutral, and ask good questions Be clear on goals and outcomes Keep focus Don’t allow one person to dominate Involve the quiet participants Actively listen Summarize periodically Source: “8 Tips for Effective Facilitation” By Duncan Brodie 23Tuesday, March 29, 2011
  25. 25. 24Tuesday, March 29, 2011
  26. 26. 25Tuesday, March 29, 2011
  27. 27. TOOLS AND METHODS 26Tuesday, March 29, 2011
  28. 28. #1: GET PHYSICAL & TACTILE 27Tuesday, March 29, 2011
  29. 29. 28Tuesday, March 29, 2011
  30. 30. 29Tuesday, March 29, 2011
  31. 31. 30Tuesday, March 29, 2011
  32. 32. 31Tuesday, March 29, 2011
  33. 33. 32Tuesday, March 29, 2011
  34. 34. #2: THINK OUT LOUD 33Tuesday, March 29, 2011
  35. 35. Mind maps 34Tuesday, March 29, 2011
  36. 36. Strategy? Project scope? Timeline? Communication? Implementation? Politics? Technology? Team expertise? Challenges 35Tuesday, March 29, 2011
  37. 37. Aspirations 36Tuesday, March 29, 2011
  38. 38. #3: COMMUNICATE VISUALLY 37Tuesday, March 29, 2011
  39. 39. Touchy Feely 38Tuesday, March 29, 2011
  40. 40. 39Tuesday, March 29, 2011
  41. 41. Back to basics 40Tuesday, March 29, 2011
  42. 42. 41Tuesday, March 29, 2011
  43. 43. 42 Idea courtesy of Jeremy KeithTuesday, March 29, 2011
  44. 44. shopper’s opinion store shopper Role playing 43Tuesday, March 29, 2011
  45. 45. #4 SHARE THE ROAD 44Tuesday, March 29, 2011
  46. 46. Card sorting 45Tuesday, March 29, 2011
  47. 47. Card sorting 46Tuesday, March 29, 2011
  48. 48. Use templates 47Tuesday, March 29, 2011
  49. 49. Use worksheets 48Tuesday, March 29, 2011
  50. 50. #5: PRIORITIZE & SYNTHESIZE 49Tuesday, March 29, 2011
  51. 51. Set limits & prioritize 50Tuesday, March 29, 2011
  52. 52. Voting strategies 51Tuesday, March 29, 2011
  53. 53. Dot voting 52Tuesday, March 29, 2011
  54. 54. Set limits & prioritize 53Tuesday, March 29, 2011
  55. 55. Synthesize: Mood Boards 54Tuesday, March 29, 2011
  56. 56. RESULTS 55Tuesday, March 29, 2011
  57. 57. 56Tuesday, March 29, 2011
  58. 58. #1: Get physical and tactile #2: Think out loud #3: Communicate visually #4: Share the road #5: Prioritize and synthesize 57Tuesday, March 29, 2011
  59. 59. PARTING THOUGHTS Collaboration is fun and yields successful outcomes Design is a team sport – everyone can contribute Put away your digital devices and get tactile Cultivating a creative culture starts with you DOWNLOAD THIS PRESENTATION: http://www.hotstudio.com/presentations 58Tuesday, March 29, 2011
  60. 60. 59Tuesday, March 29, 2011
  61. 61. 60Tuesday, March 29, 2011
  62. 62. WHAT’S YOUR SUPER POWER? 61Tuesday, March 29, 2011
  63. 63. DOWNLOAD : http://www.hotstudio.com/ presentations/ CONTACT: maria@hotstudio.com twitter: @mgiudice STAY IN TOUCH: hottub.hotstudio.com facebook: hotstudio twitter: @hotstudio THANKS! 62Tuesday, March 29, 2011
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