Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Mind the Gap: Measuring the Divide Between 'Us' and 'Them'

on

  • 882 views

Pivot Conference, NYC

Pivot Conference, NYC

Statistics

Views

Total Views
882
Views on SlideShare
762
Embed Views
120

Actions

Likes
2
Downloads
19
Comments
0

2 Embeds 120

http://www.hotstudio.com 110
http://beta.hotstudio.com 10

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mind the Gap: Measuring the Divide Between 'Us' and 'Them' Presentation Transcript

  • 1. MARIA GIUDICE EXPLORING THE DIVIDE BETWEEN US AND THEM Saturday, October 16, 2010
  • 2. 1946 - 1964 BABY 74 M experimental individualism BOOMER free spirited socially responsible 2 Saturday, October 16, 2010
  • 3. 1946 - 1964 BABY 74 M experimental individualism BOOMER free spirited socially responsible 1965 - 1980 GENERATION X 51M independent pragmatic entrepreneurial 1981 - 2000, 2000 - MILLENNIALS 80M + connected 24/7 civic-minded tech-savvy I GENERATION/DIGITAL NATIVES optimistic 3 Saturday, October 16, 2010
  • 4. US ? 4 THEM Saturday, October 16, 2010
  • 5. IN OUT 5 Saturday, October 16, 2010
  • 6. IN OUT Reputation Transparency Authenticity Responsibility 6 Saturday, October 16, 2010
  • 7. 7 Saturday, October 16, 2010
  • 8. we ME 8 Saturday, October 16, 2010
  • 9. Personalization we Relevance & Meaning ME Sharing Collaboration 9 Saturday, October 16, 2010
  • 10. 10 Saturday, October 16, 2010
  • 11. products experiences 11 Saturday, October 16, 2010
  • 12. products Relationship Loyalty Co-creation experiences Evolution 12 Saturday, October 16, 2010
  • 13. 13 Saturday, October 16, 2010
  • 14. 14 Saturday, October 16, 2010
  • 15. Baby Boomers Personalization Generation X Relevance & Meaning Millennials Sharing Collaboration CONNECTED Reputation Relationship Transparency Loyalty Authenticity Co-creation Responsibility Evolution 14 Saturday, October 16, 2010
  • 16. Are YOU walking the talk? Is your company improving people’s lives or polluting the world? What are the things YOU can do to move your company from ME to WE? What are ways in which YOU can build intense loyalty with your customers? How is your company EVOLVING or are they stuck in their ways? 15 Saturday, October 16, 2010
  • 17. THANKS! CONTACT: Maria Giudice maria@hotstudio.com @mgiudice STAY IN TOUCH: blog: hottub.hotstudio.com friend hotstudio on Facebook follow @hotstudio DOWNLOAD THIS: at hotstudio.com 16 Saturday, October 16, 2010