EXPLORING THE DIVIDE BETWEEN US AND THEM
MARIA GIUDICE
Saturday, October 16, 2010
2
BABY
BOOMER
74M
experimental
individualism
free spirited
socially responsible
1946 - 1964
Saturday, October 16, 2010
BABY
BOOMER
3
74M
I GENERATION/DIGITAL NATIVES
experimental
individualism
free spirited
socially responsible
independent
p...
4
?
US
THEM
Saturday, October 16, 2010
5
OUTIN
Saturday, October 16, 2010
OUTIN
6
Reputation
Transparency
Authenticity
Responsibility
Saturday, October 16, 2010
7
Saturday, October 16, 2010
8
ME
we
Saturday, October 16, 2010
9
ME
wePersonalization
Relevance & Meaning
Sharing
Collaboration
Saturday, October 16, 2010
10
Saturday, October 16, 2010
experiences
11
products
Saturday, October 16, 2010
experiences
12
products
Relationship
Loyalty
Co-creation
Evolution
Saturday, October 16, 2010
13
Saturday, October 16, 2010
14
Saturday, October 16, 2010
14
CONNECTED
Reputation
Transparency
Authenticity
Responsibility
Personalization
Relevance & Meaning
Sharing
Collaboration...
15
Are YOU walking the talk? Is your company
improving people’s lives or polluting the
world?
What are the things YOU can ...
16
CONTACT:
Maria Giudice
maria@hotstudio.com
@mgiudice
STAY IN TOUCH:
blog: hottub.hotstudio.com
friend hotstudio on Face...
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Mind the Gap: Measuring the Divide Between 'Us' and 'Them'

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Pivot Conference, NYC

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Mind the Gap: Measuring the Divide Between 'Us' and 'Them'

  1. 1. EXPLORING THE DIVIDE BETWEEN US AND THEM MARIA GIUDICE Saturday, October 16, 2010
  2. 2. 2 BABY BOOMER 74M experimental individualism free spirited socially responsible 1946 - 1964 Saturday, October 16, 2010
  3. 3. BABY BOOMER 3 74M I GENERATION/DIGITAL NATIVES experimental individualism free spirited socially responsible independent pragmatic entrepreneurial 1946 - 1964 GENERATION X 51M 1965 - 1980 MILLENNIALS 1981 - 2000, 2000 - 80M+ connected 24/7 civic-minded tech-savvy optimistic Saturday, October 16, 2010
  4. 4. 4 ? US THEM Saturday, October 16, 2010
  5. 5. 5 OUTIN Saturday, October 16, 2010
  6. 6. OUTIN 6 Reputation Transparency Authenticity Responsibility Saturday, October 16, 2010
  7. 7. 7 Saturday, October 16, 2010
  8. 8. 8 ME we Saturday, October 16, 2010
  9. 9. 9 ME wePersonalization Relevance & Meaning Sharing Collaboration Saturday, October 16, 2010
  10. 10. 10 Saturday, October 16, 2010
  11. 11. experiences 11 products Saturday, October 16, 2010
  12. 12. experiences 12 products Relationship Loyalty Co-creation Evolution Saturday, October 16, 2010
  13. 13. 13 Saturday, October 16, 2010
  14. 14. 14 Saturday, October 16, 2010
  15. 15. 14 CONNECTED Reputation Transparency Authenticity Responsibility Personalization Relevance & Meaning Sharing Collaboration Relationship Loyalty Co-creation Evolution Baby Boomers Generation X Millennials Saturday, October 16, 2010
  16. 16. 15 Are YOU walking the talk? Is your company improving people’s lives or polluting the world? What are the things YOU can do to move your company from ME to WE? What are ways in which YOU can build intense loyalty with your customers? How is your company EVOLVING or are they stuck in their ways? Saturday, October 16, 2010
  17. 17. 16 CONTACT: Maria Giudice maria@hotstudio.com @mgiudice STAY IN TOUCH: blog: hottub.hotstudio.com friend hotstudio on Facebook follow @hotstudio DOWNLOAD THIS: at hotstudio.com THANKS! Saturday, October 16, 2010
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