Blackberry ™ Storm vs. Apple ™ iPhone 3GS Web Survey Target: 2009

Web Survey Target: 2009

Outline Key Indicators Sources Conclusion

Key Indicators

Sources

Conclusion

2500 Comments

Key Indicators Carrier is OK (vs. AT&T) Caution: BB customers also like Apple and the iPhone Quality is just OK Hardware is where the Storm scores MUCH better than the iPhone 3GS Storm customers like their brand and their phone

Key Indicators Overall, a bad feedback for iPhone 3GS Quality and appearance below par because of the hardware problems Huge problem on hardware for the iPhone 3GS Iphone 3GS customers dislike their brand because it’s not listening to them

Storm: Zoom On Quality Users like the features offered by the Storm Would be worth investigating further

iPhone: Zoom On Hardware Huge screen problem. Other hardware problems are marginal Complaints about quality are the consequence of the hardware issue

Storm: Sources Storm scores well on major sources And on the long tail as well

Storm: Similar Distribution +/-

Today, Storm gets consistently better feedback. Storm is perceived by its users as a solid product with decent features. If the iPhone 3GS gets better feedback around its screen issues, it will become almost immediately a major magnet for Storm users, who also like the Apple brand and its product. Conclusion

Today, Storm gets consistently better feedback.

Storm is perceived by its users as a solid product with decent features.

If the iPhone 3GS gets better feedback around its screen issues, it will become almost immediately a major magnet for Storm users, who also like the Apple brand and its product.