The LANE MARKETING Group Providing Marketing, Public Relations &  eMarketing Solutions to the Hospitality Industry since 1...
About Us <ul><li>Since 1994 The Lane Group has been providing innovative and successful marketing consulting to hotels, re...
Services  <ul><li>Brand Strategies </li></ul><ul><li>Marketing Initiatives </li></ul><ul><li>Public Relations </li></ul><u...
Special Event Marketing <ul><li>Revenue Producing Special Events: </li></ul><ul><ul><li>Cooks & Corks  – Gourmet Food & Wi...
Products   <ul><li>Return on Marketing Investment  – our program to analyze your marketing investments </li></ul><ul><li>H...
Partnerships   <ul><li>Teaming Revenue Management and Property  Marketing Expertise </li></ul><ul><li>Strategic Positionin...
  How we work with you!   <ul><li>Short & Long Term projects </li></ul><ul><li>Work with property and corporate teams </li...
    Clients List
  Memberships  <ul><li>Hospitality Sales & Marketing Association International </li></ul><ul><li>Meeting Professionals Int...
  Contact Us! <ul><li>See how we can help you increase your revenues! </li></ul><ul><li>Marjorie Lane </li></ul><ul><li>Te...
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Presentation Lane Marketing Group

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Presentation Lane Marketing Group

  1. 1. The LANE MARKETING Group Providing Marketing, Public Relations & eMarketing Solutions to the Hospitality Industry since 1994 “ Providing solutions for today’s marketing needs” Marjorie Lane President & Founder 301-340-1700 [email_address] Marketingforhotel.com
  2. 2. About Us <ul><li>Since 1994 The Lane Group has been providing innovative and successful marketing consulting to hotels, resorts, spas and golf clubs throughout North America. </li></ul><ul><li>Marjorie Lane, Founder and President, began The Lane Marketing Group in 1994 after a successful career in Hospitality Sales & Marketing and International Tourism. Ms. Lane's senior management experience includes Omni Hotels, Wyndham Hotels, Le Meridien Hotels and Resorts, Marriott Hotels & Resorts, The Watergate Hotel and Intercontinental Hotels & Resorts. </li></ul>
  3. 3. Services <ul><li>Brand Strategies </li></ul><ul><li>Marketing Initiatives </li></ul><ul><li>Public Relations </li></ul><ul><li>Media Relations </li></ul><ul><li>Marketing Communications </li></ul><ul><li>Email Marketing </li></ul><ul><li>Web Design & Functionality – consultation </li></ul><ul><li>Social Networking </li></ul><ul><li>eCommerce Analysis and Solutions </li></ul><ul><li>Special Events </li></ul><ul><li>Collateral </li></ul>
  4. 4. Special Event Marketing <ul><li>Revenue Producing Special Events: </li></ul><ul><ul><li>Cooks & Corks – Gourmet Food & Wine events </li></ul></ul><ul><ul><li>Wellness – Health, Spa and Activity Events </li></ul></ul><ul><ul><li>Themed Weekends </li></ul></ul><ul><ul><li>Concert Events & Series </li></ul></ul><ul><ul><li>Lifestyle Events & Weekends </li></ul></ul>
  5. 5. Products <ul><li>Return on Marketing Investment – our program to analyze your marketing investments </li></ul><ul><li>Hotel eScribe – our newest monthly subscription service for resorts and hotels to maintain their 2.0 Web presence and connect with current and potential customers, building revenues </li></ul>
  6. 6. Partnerships <ul><li>Teaming Revenue Management and Property Marketing Expertise </li></ul><ul><li>Strategic Positioning, Strategic Pricing and Strategic Communication </li></ul><ul><li>Results – Increased Revenue and Profits! </li></ul>
  7. 7. How we work with you! <ul><li>Short & Long Term projects </li></ul><ul><li>Work with property and corporate teams </li></ul><ul><li>Consult with existing marketing partners </li></ul><ul><li>Introduce new partners & products as needed </li></ul><ul><li>Virtual or on-site </li></ul>
  8. 8. Clients List
  9. 9. Memberships <ul><li>Hospitality Sales & Marketing Association International </li></ul><ul><li>Meeting Professionals International </li></ul><ul><li>Washington Women in Public Relations </li></ul>
  10. 10. Contact Us! <ul><li>See how we can help you increase your revenues! </li></ul><ul><li>Marjorie Lane </li></ul><ul><li>Tel: 301-340-1700 </li></ul><ul><li>[email_address] </li></ul><ul><li>Marketingforhotel.com </li></ul>

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