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Media Data Hotelier June 2010a

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Hotelier Media Pack 2010

Hotelier Media Pack 2010

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  • 1.  Shrewsbury Office: Head Office  Monkmoor Construction Village,  292 Monkmoor Road,  Shrewsbury,  Shropshire - SY2 5TF  Tel.: +44 (0) 208 1238244  Fax: +44 (0) 207 9042016  Spanish Office: Hospitality Concepts  Mijas Costa,  Mijas Campo,  Malaga, Costa Del Sol  Tel.: +44 (0) 208 1238244  Fax: +44 (0) 207 9042016  Germany Office:  Carsten Hennig, Editor In Chief  ch@hotelier.com  Hohe Weide 8, 20259 Hamburg - Germany  Tel.: +49 (0) 40 414 311692  Fax: +49 (0) 40 181 42017  Mob.: +49 (0)160 95837756
  • 2.  Company Overview Hospitality Development UK ltd is a privately owned Hospitality Development company with years of experience in operating websites for several online businesses. Hospitality Development UK is part of the RGB group of companies. Today an established company, renowned for the high level of service delivery, and for our unique approach in developing new, unique and good hospitality sites and software solutions. We are a one-stop shop for a growing number of hotels worldwide. Our portfolio of services our specifically developed to cater for all requirements of our UK and European hotel markets, through our auction sites, community sites, e-directory‟s and hotelier magazine. Within our portfolio we have specifically developed to be customer-oriented, deliver good value for money and aid our partners in satisfying the needs of their esteemed clientele. At Hospitality Development UK, our team of dedicated, knowledgeable and professional individuals, are renowned for their skills in envisaging market trends and developing new packages that propose a unique selling proposition for our web based software development for tourism, hotels and spa & and the hospitality supply industry.. Our development methodology is only matched by our dedication to deliver the highest level of service possible. Our high rate of repeat business and long term business relationships with our partners from all over the globe, is a constant reminder to the company's success in delivering good value for money packages with a high level of customer orientation and adaptation to the requirements of our clients. 2
  • 3.  Hospitality Development UK Ltd: Online Services  At Hospitality Development we are constantly working towards developing new tools and services to aid our UK and international partners. Our Online Services include various tools that will smoothen your administrative workflow and also aid in your promotion and marketing. www.hotelier.com www.hospitalityfriends.com www.compareyourhotel.com www.holidayauction.tv http://hotelier.typepad.com/hotelier/ www.facebook.com/HolidayAuction www.twitter.com/Hotelierportal We use over 120 social networks to promote our sites and business 3
  • 4. hotelier.com is one of the top two hospitality sites worldwide and publisher of “hotelier News”, the daily hospitality industry newsletter since 1996. Advertising on our „One Stop Site for Hoteliers‟ or in hotelier News provides a targeted opportunity to reach 78,492 (February. 2010) industry subscribers worldwide. Our popular hotelier Forum section has been the industry‟s global news source and online hub for nearly a decade, providing an online community gathering-place for professional interaction, announcements, discussing news and hospitality tips; and networking and socialising with peers worldwide. Now hotelier.com will be rolling out an exciting series of new services and sections into early 2010, providing partners and advertisers with an expanding suite of marketing options to work with. 4
  • 5. 1. Site statistics We are proud of our site‟s continuing popularity and high level of readership across the hospitality industry, hotelier .com traffic and statistics include: • Average monthly site visits – 134,428 unique visits and 2.4 million monthly page views • Loyal repeat visitors – 58% of daily site visits are returning visitors. • Time on-site – 4.35 minutes per visitor. • Most visited pages – top news attract 47-56% of site traffic. • 62% of hotelier.com readers/visitors are in management positions, evenly divided between corporate and independent hoteliers as well as hospitality supply industries. • hotelier.com News subscriptions up 17% in the last 6 months (February 2010). • 72,343 newsletter subscribers, from 124 countries. 5
  • 6. 2. Reach, Distribution, Demographics The newsletter is primarily targeted to hoteliers, who comprise some 57% of readers. The remaining 43% of subscribers are executives from conference organisers, travel companies, research firms, marketing groups, technology and service providers, publishers; and hotel schools/universities among others. Hotelier.com visitors and newsletter subscribers are: - Hotel Chain Corporate Executives - General Managers - Resident Managers/Managers - Executive Chefs/Culinary Experts - Food & Beverage Managers - Rooms Division Managers - Sales & Marketing Managers - Finance Directors - Research & Market Analysts - Hospitality Consultants - Hospitality IT Specialists - Hospitality Students - Journalists & Media representatives 6
  • 7.  Website traffic global distribution • Subscribers located in 124 countries worldwide - our largest regional markets: - EUROPE: 53.6% of page views - USA/CANADA/MEXICO: 12.5% of page views - ASIA PACIFIC/AUSTRALIA & NEW ZEALAND: 14.7% of page views (includes China, India and Japan) - MIDDLE EAST/AFRICA: 19.2% of page views (includes UAE, Saudi Arabia, Qatar, Kuwait, South Africa, Nigeria and Egypt) 7
  • 8.  Popular Advertising Formats We have a wide range of options for both the daily newsletter and site, including: • HotelBlast solo mailings to over 72,343 subscribers (as of February 2010) • Newsletter advertising in hotelier.com News. • Combination newsletter/site advertising packages (ad will appear both in newsletter and associated news pages on site. • Forum section placement – high-traffic pages. www.hospitalityfriends.com • Geo-targeted advertising – select country or region for campaign • Premium links – stand out in our Directories Listing – New! To add your own listing onsite: http://www.hotelier.com/hotelier/home • Small Business Packages –buttons, banners and starter offers For all banner sizes, specifications and pricing, please see our Advertising Rates document. 8
  • 9.  Benefits for Advertisers and Partners • Build brand awareness with international hospitality audience and establish new business contacts and potential opportunities. • Targeted exposure to key decision-makers and influencers representing hotel property, hotel chain, hotel owners and management companies; and suppliers. • International reach. Geo-targeted campaigns can be international, regional, or country-wide. • Newsletter campaigns can be stand-alone „E-Blasts‟ promoting your event or brand; or published in regular daily mailings. • Sought-after niche hotelier and hospitality audience. Established online hospitality community since 1996 – professional and highly-respected, at both top management and junior levels. • Our aim is to be flexible, we can arrange a combination of ads to suit your requirements, with attractive package rates available. • New marketing options coming on stream into early 2010 include new sections in response to community requests, partnership and sponsorship opportunities; and opportunities for both larger corporate advertisers and small-medium hospitality organisations. 9
  • 10. Please find below contact s and their respective details for Hospitality Development  Your contacts:  Walter Matthiesen, Managing Director  Telephone +44 (0)208 1238244  wm@hotelier.com  Angela Garriques, Customer Service Manager  Telephone: +44 (0)208 208 1238244  Fax: 0207 9042016  office@hotelier.com 10