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Twitter in hotel marketing
 

Twitter in hotel marketing

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This is a presentation about Twitter and how to use it in hotel marketing.

This is a presentation about Twitter and how to use it in hotel marketing.

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    Twitter in hotel marketing Twitter in hotel marketing Presentation Transcript

    • presented by: Denise Maik Nina O.
    • Twitter
    • Twitter Definition: Twitter is a public and chargeless System, which can be seen as a blog. That is microblogging, this means blogging in a tiny form.
    • first impression & technical backgrounds
      • The registration takes a lot of time
        • Avatar (photo), Name, Location, Web-link, Biography, Background
      • High timefactor
      • Many information
    • Twitterwords
      • Timeline -> is a term that is used Twitter to see a collection of tweets in the order in which they were tweeting to describe.
      • Follower -> is the discribtion of the „friends“ you have on Twitter
      • Tweet -> it is comparable with a post (message) , so you „post“ it on Twitter and your friends can see and read it.
      • Twittern -> A Tweed is short message of 140 letters, and if you answer on a follower you have a short conversation. You can interchange the most important information
    • Twitterwords II
      • Retweet -> is the answer of a tweet with 140 letters
      • @-Symbol -> you can link someone in your tweet (@NinaOsselmann). After that the person you´ve linked is connected to your message (tweet).
      • Direct Messages (DMs) -> there one can use more than 140 letters, but it is not in the timeline. Direct Messages is a private message to your friend.
    • Fill in your realname Fill in your user name That is yo ur „twittername“ How to create a twitteraccount Push the button and the world begin…
    • Reasons to use Twitter
      • Marketing tool
        • Your followers can read your new information
      • Hotels and Twitter:
        • E.g. room renovation, all potential guest
      • targed Advertising
      • „ be up to date“
    • Differences Between Facebook & Twitter
      • Facebook
      • post
      • Private profils
      • Parties invitation
      • Twitter
      • Retweed
      • Less private profils
      • No real communication
      • No friends only follower
    • Between Facebook & Twitter
      • Facebook = Communications network
      • Twitter = Information network
    • Twitterword for friend List of the Top 100 Twitteruser (Hotels) Here one can see, that many hotels uses Twitter everytime and tweet serveral time
    • This is a tweet and one can see the fast communication on the basis of the posts
    • Advantages & Risks
      • fast communication
      • connection in Realtime
      • merchandise their products
      • Twitter on mobilephone (be connected everywhere in the world)
      • image update in your company
      • your account can be hacked
      • danger to fall into oblivian