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Hotel podcasts and vodcast

Hotel podcasts and vodcast



This is a presentation that shows how hotels can use podcasts and vodcasts in hotel marketing.

This is a presentation that shows how hotels can use podcasts and vodcasts in hotel marketing.



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    Hotel podcasts and vodcast Hotel podcasts and vodcast Presentation Transcript

    • Hotel podcasts / vodcasts, hotels using Youtube Kim Laura Jane
    • Introduction
      • YouTube was invented in 2005 by 3 payPal members with a capital of 11,5 million US $
      • Photos and Videos get uploaded from users. This is called „User generated content“ (UGC).
      • With the incedence that Digital-Cameras, Mobilephone-cameras and Camcorders spread even more, a lot of people upload videos.
      • YouTube offers social functions for all users, although the most people only visit YouTube to watch videos without to register
    • Registration on Youtube
      • The username represents your company
      • The name should be serious, because you can‘t change it
      • present only the most important facts of the company
      • Use the colours of the company as an attribute
      • Use as much items as possible
    • How to use YouTube
      • There are so many ways to use YouTube from watching and sharing videos, to editing and embedding them.
      • YouTube can use from the beginner to the advanced YouTube user.
      • You only have to fill in individual words and YouTube shows you different videos for them
    • advantages / disadvantages
      • Advantages
      • + many people can watch your video
      • + it is a good advertise
      • + you can see the innside of the hotel without reading all information
      • Disadvantages
      • It should be actual
      • Old people might have an internet account
      • Someone has to take care of the account every day
    • Podcast
      • Podcast is combined of the words broadcast and IPod
      • Channel for audio- and videofiles
      • Most podcasts are for free
      • Radiochannels should offer their programm „on-demand“
    • Advantages / disadvantages of Podcasting
      • Advantages
      • + more expressions by human voices
      • + listening is easier than the written form
      • + blind persons and illiterate persons are able to get news
      • Disadvantages
      • Tempo and order is fixed
      • Podcasts are usually used by the way
      • Strong reminder influences
    • Important tips for YouTube
      • Use as much search items as possible
      • The videos should be as short as possible and it should show the most important facts
      • make your fans curious, so that they communicate about you
    • On the next slide you will see an example of a hotel with a YouTube channel