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Blogs in hotel marketing

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This is a presentation that shows how hotels can use blogs in hotel marketing.

This is a presentation that shows how hotels can use blogs in hotel marketing.

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Blogs in hotel marketing Presentation Transcript

  • 1. Dennis, Evgenij, Kevin
  • 2.  
  • 3.  
  • 4. History
    • 1994: Justin Hall, student, „ Webdiary “ about games and gaming-conventions
    • 1997: first blog, from “web“ and “log“ got „weblog“
    • Beginning in the USA
    • 1999: Services „ LiveJournal “ and Blogger (later Twitter) founded
    • 2008: 346 millions people read Blogs and 184 millions people operated own blogs
    • 2002: establish blogs in Germany
    • seriousness and checkability of blogs for business corporation
    • was at commencement difficult
  • 5. Technical Background
    • Two classes:
    • -> those who operated the "software-as-a-service principle" one of commercial provider and users are asked for any simple registration available
    • -> those of the respective holders on their individual server or web space are usually operated under its own domain
  • 6. Hotel Blogs? Blogs: „endless“ i.e. one long , downword and chronologic collate list of entries with a personal touch and a relaxed conversational The simplest form of a website on the text, images, videos and audio files are published Medium for representing aspects of one's life and of opinions on specific topics ( public diary ) Critical and interactive discussion / exchange / dialogue (networked "blogosphere") Initiator initiates the blog and updated it also no paraphrasing
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Hotel Blogs
    • pratice:
    • Blogs can be very difficult to successfully market, you need the audience for
    • -> target group (young guests)
    • Blog writers are required to provide the most exclusive and readable content
    • -> better than the competitive product
    • Blogs need some start-up period ,
    • i.e. A blog is not a timed marketing campaign, it must first establish
    • themselves
    • A new kind of customer care and customer retention is increased
    • -> Increase the sales
    • Market research tool
  • 12.
    • Ranking for search engines is increased by "permalinks"
    • High dispersion of readership by "RSS feed",
    • E-mail subscription, "Social bookmarking links"
    • Opportunity for contact or booking
    • Introduce new offers
    • Comment on offers
    • Measures to improve
    • brand awareness
  • 13. Advantages and Risks
    • Advantages:
    • transparency and authenticity
    • contact and exchange
    • Customer care and customer loyalty
    • High visible scattering
    • Risks:
    • Seriousness and controllability of blogs
    • Too much transparency could also be bad publicity
    • The competition could manipulate Blogs