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STRATEGIC PLAN FOR SUSTAINABLE TOURISM IN SHKODRA REGION

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  • 1. STRATEGIC PLAN FOR SUSTAINABLE TOURISM IN SHKODRA REGION “Towards Sustainability of Tourism” Final document - June 2011UNDP ART GOLD 2 Albaniawww.artgold.undp.org.al TEULEDA www.teuleda.org.alwww.shkodraregionstrategicplanning.eu
  • 2. The present document was drafted in the framework ofUNDP ART GOLD 2 Albania Programmewww.artgold.undp.org.alwith the financial support of:UNDP AlbaniaCooperazione Italiana allo Sviluppo - Ministero Affari EsteriUNOPS - United Nations Office for Project Serviceswith the contribution of:www.inextstudio.org Mr. Andrea Nobili - Senior expert in Strategic Planning Ms. Federica Di Pietrantonio - Junior expert in Strategic Planning Ms. Jonila Prifti and Ms. Maria Grazia Zagaria - iNExTstudio staff (Italy)in close cooperation with:Shkodra Regional Council Staff – coordinated by Ms. Merita Kazazi, Director of theProgramming and Development Department at Shkodra Regional CouncilTEULEDA - Local Economic Development Agency of ShkodraUNDP ART GOLD 2 - Mr. Luigi Cafiero, CTA; Mr. Estevan Ikonomi, National ProgrammeOfficer; Ms. Matilda Duri, Communication Officer; Mr. Spartak Sokoli, Local Coordinator forShkodra Region and ART GOLD 2 staff.in coordination with:ILS LEDA - International Links and Services for Local Economic Development AgenciesIDEASS - Innovation for Development and South-South cooperationUniversitas Programme - KIP (Knowledge, Innovation and Policies for Human Development)InitiativeAcknowledgementsIt would be impossible to mention all the people who gave their precious contribution to thepreparation of this document. Special thanks go to the following institutions andstakeholders: their invaluable help made this work possible.Albanian Government: Ministry of Interiors, Ministry of Agriculture, Food and ConsumerProtection, Ministry of Economy, Trade and Energy, Ministry of Education and Science,Ministry of Tourism, Culture Affairs, Youth and SportsItalian Ministry of Foreign Affairs - Inter Agency Scientific Committee for HumanDevelopment Cooperation and Italian Embassy in AlbaniaItalian Cooperation - DGCSUNDP AlbaniaART GOLD 2 project teamUNOPS, UNEP, ILOILS LEDAUniversitas ProgrammeIDEASSAlbanian Development FundShkodra Regional CouncilPrefecture of ShkodraChamber of CommerceMunicipalities and Communes of Shkodra RegionUniversity of Shkodra - Department of Geography and Faculty of EconomyTEULEDAThanks also to the numerous territorial actors at national, regional and local level who activelyparticipated in the strategic planning process, for their cooperation and commitment. Shkodra, June 2011
  • 3. STRATEGIC PLANFOR SUSTAINABLE TOURISM IN SHKODRA REGION “Towards Sustainability of Tourism” Final document (June 2011)
  • 4. Table of contentsEXECUTIVE SUMMARY 1INTRODUCTION TO THE STRATEGIC PLANFOR SUSTAINABLE TOURISM IN SHKODRA REGION 5 Why a Strategic Plan for Sustainable Tourismt in Shkodra Region? 5 Background and objectives of the Strategic Plan for Sustainable Tourism 7 How to read this document 9 Methodology of the Strategic Planning process 10 Steps and timeline of the Strategic Planning process 12 Participation - The basis of the strategic planning process 14CHAPTER 1. ANALYSIS FRAMEWORK 21 1.1. Introduction to the Analysis Framework 21 1.2. Sharing the analysis - The Kick-Off event 23 1.3. Territorial framework 24 1.4. Historical highlights 25 1.5. Statistical data for the territory 26 1.6. Infrastructure for the mobility 30 1.7. Environmental aspects 33 1.8. Landscape and cultural heritage 36 1.9. Value chains 45 1.10. Territorial programming 50 1.11. S.W.O.T. analysis of Shkodra Region 67 1.12. General development goal and Keywords of the Strategic Plan 69 1.13. Scenarios for Regional Development 71CHAPTER 2. STRATEGIC FRAMEWORK 80 2.1. Methodological introduction 80 2.2. Participation in the strategy definition - The Public Debates 81 2.3. Vision for tourism development 84 2.4. Strategic Guidelines and Actions 86 2.5. Synergies among Strategic Guidelines - Internal coherence of the Strategic Plan 95 2.6. Consistency of the Tourism Strategy with the National development policies 99CHAPTER 3. ACTION PLAN 101 3.1. Methodological introduction 101 3.2. Participative projects devising - The Focus Groups 102 3.3. The 8 Project Boxes for regional tourism development 105 3.4. Synergies among Project Boxes 130 3.5. Conclusions - Notes on the Strategic Plan implementation 132ANNEXES A. Bibliography and References B. Diagram of the Strategic Planning process C. Project Boxes and Project proposals D. Survey of programmes in progress in Shkodra Region E. Map of cultural and landscape heritage in Shkodra Region
  • 5. AbbreviationsADF Albanian Development FundAGA2 ART GOLD Albania 2ART Articulation of Territorial and Thematic Cooperation Networks for Human DevelopmentACLI Associazioni Cristiane Lavoratori ItalianiCDP Coordinated Development ProjectsCERAI Centro de Estudios Rurales y de Agricultura InternacionalCPC County Partnership CouncilCTA Chief Technical AdvisorDGCS Direzione Generale per la Cooperazione allo Sviluppo (General Directorate for Italian Development Cooperation)EU European UnionFG Focus GroupGPP Gross Primary ProductivityGTZ/GIZ Gesellschaft fur Internationale Zusammenarbeit (German International Cooperation)IDEASS Innovations for Development and South-South cooperationILO International Labour OrganisationILS LEDA International Links and Services for Local Economic Development AgenciesINSTAT National Institute of StatisticsISD Integrated Support for DecentralisationKIP Knowledge, Innovations and Policies for human developmentLEDA Local Economic Development AgencyMADA Mountain Areas Development AgencyMASH Ministria e Arsimit dhe e Shkencës (Ministry of Education and Science)MBUMK Ministria e Bujqësise, Ushqimit dhe Mbrojtjes së Konsumatorit (Ministry of Agriculture)MDG Millennium Development GoalMETE Ministria e Ekonomise,Tregëtisë dhe Energjitikës (Ministry of Economy, Trade and Energy)MITIK Ministri për Inovacionin dhe Teknologjinë e Informacionit e të Komunikimit (Ministry for Innovation and Communication and Information Technology)MOE Ministria e Mjedisit, Pyjeve dhe Administrimit të Ujrave (Ministry of Environment)MPCS Ministria e Punës, Çështjeve Sociale dhe Shanseve të Barabarta (Ministry of Labour, Social Affairs and Equal Opportunities)MPPT Ministria e Punëve Publike dhe Transportit (Ministry of Public Works and Transportation)MTKRS Ministria e Turizmit,Kultures,Rinise dhe Sporteve (Ministry of Tourism, Culture, Youth and Sports)NGO Non Governmental OrganisationPB Project BoxRDC Regional Development ConceptSDC Swiss agency for Development and CooperationSG Strategic GuidelineSNV Stichting Nederlandse Vrijwilligers (Netherlands Development Organisation)SP Strategic Plan or Strategic PlanningSWOT Strengths, Weaknesses, Opportunities and ThreatsTSG Technical Support GroupUNDP United Nations Development ProgrammeUNEP United Nations Environment ProgrammeUNESCO United Nations Educational, Scientific and Cultural OrganizationUNOPS United Nations Office for Project ServicesUTL Unità Tecnica Locale (Local Technical Unit)VIS Volontariato Internazionale per lo Sviluppo (International Volunteers for Development)VKM Vendim i Keshillit te Ministrave (Decision of the Council of Ministers)WB World Bank
  • 6. Executive SummarySHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The United Nations Development Programme Regional Development Concept and with the (UNDP) is the UNs global development other plans, programmes, projects and sector network, advocating for change and connecting policies already ongoing in the area. countries to knowledge, expertise, and Furthermore, UNDP ART GOLD 2 Albania resources to help people build a better life. At aimed at promoting and supporting democratic present, UNDP is operating in 166 countries, participation of local, national and international assisting them in formulating their own actors in the decision-making process solutions to global and national development regarding Shkodra Region tourism challenges. UNDPs main goal is to help development policies, and sought to supply the developing countries build their own national Regional Government with the required capacity to achieve sustainable human capacities to autonomously draw and manage development; that is, to improve peoples lives international funds for development. on an enduring basis. In particular, UNDP To fulfil these needs, ART GOLD 2 launched a Albania supports the countrys aspirations Strategic Plan for Tourism (SPT) as a long term towards European Union integration and programme on territorial governance and contributes to national efforts to achieve the sustainable tourism development adopting a Millennium Development Goals (MDGs) participatory approach. regarding poverty reduction, gender equality, environmental sustainability and good The SPT aim is to engage the local community governance. to create its own vision for the future, and discover the best way to implement it by The UNDP ART GOLD 2 Albania Programme is connecting the cultural, environmental, social part of the UNDP Art Initiative (Articulation of and economic aspects of the territory. The SPT territorial and thematic networks of human mission is to propel a balanced and development cooperation), which promotes endogenous tourism development of the area national co-operation for governance and local and increase the value of the Region as a development projects. The Programme is tourist destination by strengthening its unique financed by the Italian Government (Italian cultural, social, environmental, economic Cooperation) and supports the Albanian identity and its human resources. By doing so, Government to achieve the MDGs and meet the Regional Government and community can the requirements of EU accession through the become more aware of the roles they can play promotion of partnership with regional councils, in the development process and become more in line with the Albanian National Strategy for confident in their abilities to cooperate in Decentralisation and Local Governance. The development processes. programme works to create links and implement partnership among Albanian and Within the framework of ART GOLD 2 the European regional and local communities, local strategic planning represents an innovative institutions, Local Economic Development democratic process necessary to lead Albania Agencies (LEDAs) and other subjects operating towards EU integration and a useful instrument in the country (ILS LEDA, Universitas to complete the administrative decentralisation Programme and IDEASS, among others). o n g o i n g i n t h e c o u n t r y. I n a c o u n t r y characterised by a scarce tradition in Shkodra Region is one of the areas targeted by participatory practices, Shkodra Region Strategic ART GOLD 2. The Regional Government unit Planning for tourism development serves as a needed support designing a regional tourism democratic and bottom-up process, necessary to development policy, addressing critical strengthen the collaboration and mutual trust territorial issues in a coordinated manner, while amidst institutions, local and foreign actors. maintaining continuity with the existing Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 1
  • 7. Furthermore, Shkodra Region SPT represents accomplish the Vision, addressing the mainSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT a coordination platform among donors, critical aspects of the regional tourist offer. international organisations, national, regional • Twenty-four Actions - The “tools” to fill the gap and local policies. Hence, donors can allocate between present situation and future tourism funds on projects that best reflect community development. They are strongly needs, and be part of a concrete sustainable interconnected and help to achieve several development. goals at the same time. They are realised In order to coordinate, prevent overlapping, through projects implementation. develop synergies and optimise results, the This Tourism Strategy, discussed and approved tourism strategic planning process in Shkodra by territorial actors, attempts to convey the Region started with the inventory of territorial regional community’s desires and needs, as policies at national, regional and local level. directly or indirectly expressed during Simultaneously, a territorial analysis was participatory meetings and events, and finally conducted, providing an overview of the current adapt them within the current situation of the regional territorial situation in terms of territory, with ongoing programmes and national infrastructure, environment, cultural heritage, policies and goals especially regarding the economy, social aspects, etc. To this purpose, tourism and agro-food sectors. the analysis started from the information provided by recently published planning and The next step of the Strategic Planning process programming documents, and integrated these was the Action Plan, which is an integrated information with the outcomes of territorial system of projects, which need to be surveys and participatory meetings. There was implemented in order to attain the SPT goals. no need for new research to be conducted, The projects were mainly proposed by local because the strategic planning process did not actors and established in a rational and vision start from zero rather it maintained continuity oriented framework. The territorial actors with the policies already operating on the involved in the participatory process proposed territory. The territorial analysis allowed the around 100 project ideas for the implementation identification of the Region’s real strengths and of the shared regional sustainable tourism weaknesses, summarised in an S.W.O.T. development Strategy, hence representing the analysis. Subsequently, the Keywords and satisfaction of territorial requirements. Other possible Scenarios for regional tourism ideas were also suggested by SPT experts development were identified. Keywords based on the outcomes of the debates and of summarised the issues and needs emerged the meetings held with national level during meetings, which the territorial actors institutions. Another group of project ideas deemed crucial for regional development. The came from the analyses conducted by one of Scenarios represented possible future ILS LEDA experts on the regional value chains. configurations of the Region as a tourist In order to give a wider perspective to these destination, and were based on present proposals and ideas, the SPT experts conditions, on the trends outlined by the introduced “Project Boxes” or “containers” currently operating policies at all levels and on where projects addressing the same topics and/ the possible variables that the Strategic Plan can or the same parts of the regional territories introduce to trigger sustainable and endogenous were clustered around a single theme and development. integrated, hence developing synergies and The territorial analysis gave way to the interactions. In this way, projects can contribute definition of a shared short, medium and long- more effectively to the achievement of the term regional tourism development Strategy, Vision and to the redefinition of the role of the consisting of: Region in the national and international tourism markets. • A Vision - Suggesting the possible role that Shkodra Region can play in the global The strategic planning methodology adopted in tourism market, in coherence with the Shkodra Region uses a bottom-up approach. analysis results and with the outcomes of the This means that each step of the Strategic participative process. Planning process was characterised by the participation of all local stakeholders • Three Strategic Guidelines - The integrated (institutions, entrepreneurs, associations, etc.) and synergic directions to follow in order to involved in the definition of the SPT. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 2
  • 8. The participation steps had a growing attracting tourist flows throughout the yearSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT interaction level, where the involvement and hence spreading socio-economic growth on collaboration of stakeholders and civil society the whole regional territory. was constantly sought after, both by arranging • Given the present situation and trends face-to-face meetings with significant actors outlined by current national and regional (more than 100 meetings were held in the policies, Shkodra Region has four possible framework of the Strategic Planning process) tourism development Scenarios ahead: and by organising public consultation events: • A Kick-Off event to publicly launch the ‣ Scenario 1) Cultural tourism - Based on the Strategic Planning initiative surveys conducted by SPT and ILS LEDA • Three public debates to share a draft Vision experts, Shkodra Region is rich in cultural and Strategy for regional tourism attractors, both tangible and non tangible. development with all territorial actors Furthermore, the Region is considered the • A Focus Groups meeting for the joint richest Albanian region in handicraft identification of integrated projects to achieve activities. the Strategic Plan objectives. ‣ Scenario 2) Rural tourism - Various The participation to the events was ample and all elements make the development of rural actors showed interest and willingness to tourism in the Region extremely actively engage in the SPT preparation. During reasonable. Among them are the great this process the collaboration between regional landscape value of regional rural areas, the and local actors, and between ART GOLD 2 and important role of agriculture in regional partners, was strengthened. After the required economy and the existence of a variety of processing and organising activities, the results traditional agro-food products, handicraft of the participatory process were all taken into and artistic production. Tourists can also consideration and included in the SPT. Hence, become a tool for international promotion of all SPT contents can be considered as mutual typical local products, thus boosting and agreed upon by the entire regional production, marketing and qualification community. processes. The participatory process in Shkodra Region ‣ Scenario 3) Natural tourism - Shkodra was supported by various information and Region has a great potential as a natural communication materials aimed to inform tourism destination. The territory is very rich territorial actors on Strategic Planning issues, in environmental attractors, and contains a involve them in the process and stimulate variety of ecosystems in a relatively small discussions during public consultation events. area. In addition, sustainable artificial attractors can be established. These materials were designed taking into consideration the scarce tradition of the regional ‣ Scenario 4) Sun, sea and sand tourism - In population to be a part of participatory practices. proportion to its extension, Shkodra Region One of the most important tools created for the has a very small coastal area. Beach- Shkodra Region SPT is the website related tourism in Velipoje has already (www.shkodraregionstrategicplanning.eu) where created environmental problems, due to it is possible to find all the necessary information inadequate water supply systems and regarding the Strategic Planning in Shkodra waste and wastewater management and to Region. out-of-control urbanisation in the coastal settlements: the development of this The process described so far led to the following Scenario should be carefully controlled. findings, conclusions and recommendations: To achieve a more diversified tourism • The desk analyses conducted and the development, make tourist flows less participation activities performed showed that seasonal and extend them on the entire Shkodra Region has a variety of potential regional territory, hence avoiding territorial tourist attractors (cultural heritage, natural unbalances, these Scenarios should be resources and landscapes, traditions and carried out simultaneously, in an integrated food), not yet adequately valorised and a n d c o m p l e m e n t a r y m a n n e r, m a k i n g integrated. This variety can allow the sustainability the central thread for regional development of a diversified tourist product, tourism development. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 3
  • 9. • The Vision chosen for regional sustainable complex projects, or CoordinatedSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT tourism development is “Shkodra Region Development Projects (CDP), focused on 2020: a Sustainable Tourism District”. In order specific sub-regional homogeneous to become a major tourist destination in the geographical areas. CDPs will start from the Balkan area and be competitive on national project proposals contained in the Project and international tourism markets, Shkodra Boxes, but at the same time will go further, Region should become an “integrated tourism integrating a number of small projects (also territorial system”, where different territories taken from different Project Boxes) into a and sectors are interconnected in an single one. Examples of possible priority integrated tourist offer. The development of Coordinated Development Projects are: culture, adventure, sports and eco-tourism can ‣ The Albanian Alps hiking circuit – Creation of differentiate Shkodra Region tourism product safe hiking paths for natural excursions in from the neighbouring countries’, and the areas of Theth and Vermosh, integrated sustainable tourism can represent an with first aid centres, accommodation opportunity to foster socio-economic structures and places to taste and buy development and increase the quality of life. branded typical food products (safe, high- However, effective tourism development in the quality and certified) and handicraft objects. Region can not be achieved without the ‣ The Lakes circuit – Creation of a nature and coordinated implementation of urgent sports tourist itinerary involving the lakes of infrastructure interventions such as: Shkodra, Vau i Dejes and Koman, including development of waste collection and treatment transportation services, typical cuisine systems; improvement of water cycle (prepared with safe, high-quality, branded management; protection of the territory from and certified typical food products), hydro-geological risk; upgrade of transport accommodation and first aid centres. networks; diffusion of ICT networks, etc. ‣ The Castles circuit – Creation of a cultural • In order to accomplish this Vision, three itinerary involving the castles of Shkodra, Drisht, Sarda, Ballezes and Babices, Strategic Guidelines were identified: integrated with accommodation structures, 1. Qualification and diversification of tourist places to taste and buy branded typical offer food products (safe, high-quality and 2. Quality improvement in tourist areas certified), and “handicraft streets” to display 3. Development of typical rural productions and sell artisan objects. and handicrafts ‣ Marketing of regional tourist offer – • These Strategic Guidelines will be achieved Establishment of a Regional Tourist Agency through the implementation of 85 shared that will deal with the mapping of regional projects and project ideas, contained in 8 tourist resources, the design of a territorial thematic “Project Boxes”: “umbrella brand”, the design and 1. Tourist reception and marketing in management of a regional tourism website, Shkodra Region the creation of a network of trained guides 2. Shkodra Region - Heritage tourist itineraries and local agents for tourist assistance, etc. 3. Exploring the Albanian Alps ‣ Regional waste management system – 4. Shkodra Region - Lakes and wetlands organisation of a solid waste management tourist itinerary system at regional level, mostly based on 5. Brands for typical Shkodra Region quality separate collection and recycling, food products accompanied by awareness campaigns on 6. Typical Shkodra Region arts and crafts waste management. 7. First aid centres network in Shkodra Region The Coordinated Development Projects shall 8. Clean and hospitable towns and villages derive directly from the outcomes of the of Shkodra Region Strategic Planning process, and will work as the • The next step to be undertaken for the “tangible expression” of the shared Tourism implementation of the SPT will be to Strategy on the regional territory. Through strengthen the Project Boxes relationships them, the Actions of the regional SPT will be with specific territorial locations and to gradually implemented, always considering the develop their mutual synergies. The outcome “big picture” represented by the overall Vision of this process will be a set of integrated and Tourism Strategy. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 4
  • 10. INTRODUCTIONSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT TO THE STRATEGIC PLAN FOR SHKODRA REGION TOURISM DEVELOPMENT Shkodra lake Why a Strategic Plan for Tourism Development in Shkodra Region? Through the support of the German Technical Furthermore, the Region of Shkodra has been Cooperation (GTZ) over the last years, Shkodra selected by the Albanian government as priority area Region has been elaborating a Regional for tourism development. The reason of this selection Development Concept, which serves as the main comes from the extraordinary natural value of the strategic document for the Region for the period regional territory and from the urgency of measures to 2010-2016. support disadvantaged local communities overlooked by the development process characterising the The document approved by the Regional Council of country in recent years. Shkodra on September 2010 lists tourism and agribusiness among the five main priorities for In addition to hosting the National Park of Theth, the regional development, together with education, regional mountain areas (the so-called Albanian Alps) training and capacity building, infrastructure and are part of a major project to create a transboundary services, inter-regional cooperation and cooperation Peace Park with Montenegro and Kosovo: the with other partners and flood protection. Balkans Peace Park. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 5
  • 11. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT In this context, the regional partners of UNDP development policies. In Shkodra Region, due ART GOLD 2 Albania Programme suggested to the importance of tourism in local economic the development of a thematic SPT to development, the SPT focuses mainly on this implement measures that will guide tourism and sector, but its implementation will positively agribusiness development in the future, as well affect other aspects of regional economy, such as ensure sustainable development in these as agriculture, transport and trade. This is the fields. result of the cross-cutting nature of tourism sector, encompassing also infrastructural, The SPT should also work as a coordination tool cultural and social aspects, but also to the for international donors on the regional territory, integrated and participatory nature of the SPT. hence making their action more effective. Indeed, at a local level there are different The start up of a strategic planning process for strategic documents addressing these issues: in tourism development, where territorial actors can line with them the SP promotes and enhances express their needs and submit their proposals, the synergic use of the resources made available is necessary to the community and institutions in by the various donors active in the territory. order to promote democratic participation as an important part of territorial planning. A Strategic Plan for tourism (SPT) is a coordination platform for territorial development Through this process, on one hand, tourism will that involves the whole cultural, environmental, bring economic prosperity in the Region due to social and economic aspects of a particular positive impacts on the development of other area to attain an endogenous and sustainable economical sectors; on the other hand, development model. An SPT is an innovative democratic participation will increase the local and flexible territorial governance instrument, community awareness of the active role that already applied in several European cities and people can play in policy-making for local territories, intended to direct all local development. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 6
  • 12. Background and objectivesSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT of the Strategic Plan for Tourism Development Shkodra Region for Sustainable Tourism in requirements for EU accession through the Shkodra Region is an initiative of the ART promotion of partnerships with regional councils, GOLD 2 Albania programme, which is part of in line with the Albanian National Strategy for the UNDP ART Initiative (Articulation of Decentralisation and Local Governance. The territorial and thematic networks of human programme aims to create linkages and development cooperation). establish partnerships among Albanian and European regional and local communities, local UNDP (the United Nations Development institutions, the Local Economic Development Programme) is the UNs global development Agencies (LEDAs) and other subjects operating network, advocating for change and connecting in the country (ILS LEDA, Universitas countries to knowledge, expertise, and Programme and IDEASS among others). resources to help people build a better life. At present, UNDP is operating in 166 countries, ART GOLD 2 promotes a national cooperation assisting them in formulating their own framework for governance and local solutions to global and national development development through the active role of public challenges. UNDPs main goal is to help and private actors as well as of local and developing countries build their own national central institutions representatives. capacity to achieve sustainable human Shkodra Region is one of the areas targeted by development, that is, to improve peoples lives ART GOLD 2. The Regional Government unit on an enduring basis. needed support designing a regional tourism In particular, UNDP Albania supports the development policy, addressing critical territorial countrys aspirations towards European Union issues in a coordinated manner, while maintaining integration and contributes to national efforts to continuity with the existing programmes and achieve the Millennium Development Goals policies already ongoing in the area. (MDGs) regarding poverty reduction, gender Furthermore, UNDP ART GOLD 2 Albania aimed equality, environmental sustainability and good at promoting and supporting democratic governance. ART Initiative promotes national co- participation of local, national and international operation for governance and local development actors in the decision-making process regarding projects. The programme is funded by the Italian Shkodra Region tourism development policies, Ministry of Foreign Affairs through Italian and sought to provide the Regional Government Cooperation and supports the Albanian with the required capacities to autonomously Government to achieve the Millennium draw and manage international funds for Development Goals (MDGs) and to meet the development. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 7
  • 13. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT To fulfil these needs, ART GOLD 2 launched a mediations and the use of participatory Strategic Planfor Tourism as a useful techniques. instrument to support the administrative The main goal of the strategic planning process decentralisation in Albania. was to identify a list of far-reaching projects, As indicated in the methodology applied by consistent and shared, resulting from a bottom- strategic planning experts, an SPT is a short, up approach. medium and long-term programme for The projects identification was guided by the sustainable territorial development and idea that Albania will become a member of the governance, designed through a participatory, European Union in the near future. “bottom-up” process. Additionally, SPT incorporated priority projects, Therefore, the Shkodra Region SPT submitted by territorial actors for UNDP Development was guided by principles of funding. SPT experts provided technical participation and negotiation: the main public assistance in the development of these and private actors operating in the territory projects, primarily focusing on their consistency were engaged in open meetings and events, with the sustainable regional development during which they jointly identified regional direction traced through Strategic Planning. potentials and weaknesses and envisaged possible regional development Scenarios. Within the framework of ART GOLD 2, Strategic Subsequently, the same actors collaborated in Planning represents an innovative and defining a common development Vision and the democratic process necessary to lead Albania strategic goals to achieve it. towards EU integration. The ample participation in the numerous The Shkodra Region SPT is one of the meetings and events organised during the instruments providing a coordination platform process, demonstrates the ability of the SPT to among national, regional and local policies and trigger and strengthen mechanisms of co- the institutions which promote them (Ministries, operation within local communities. Hence, local governments, Albanian Development SPT is not a product rather an ever-changing Fund, etc.) and is a useful coordination tool for process, built through negotiations and international donors. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 8
  • 14. How to read this documentSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The present document gives an account of the therefore open, shared and modifiable. If strategic planning process carried out in necessary, it can be updated, always through Shkodra Region from March 2010 to June the involvement of the whole regional 2011. community. It also explains how the strategic planning The Regional government should use this methodology was applied in the target area, the document as a memorandum and a guide for way territorial actors were involved in the the gradual implementation of coordinated process, and the results achieved. tourism development projects in the Region. It describes the regional territory’s current The participative nature of the SPT guarantees situation and illustrates the shared sustainable the continuity and legitimacy of the tourism tourism development strategy that was chosen development strategy. The fact that this tourism by the regional community. strategy was approved by most territorial actors should be taken into account by present and All its contents were shared with territorial future administrators to fulfil local community actors and/or were drafted on the basis of their expectations. suggestions and observations. Hence the SPT does not claim to be exhaustive and can be This SPT was drafted in alignment with the subject to integrations and additions at any goals of the main regional development plans time. and programmes. By and large, this document represents a It also refers to the national strategic goals, summary of what emerged from the democratic stated in the Sector Strategy for Tourism negotiation process that was the basis of the Development and in the National Strategy for strategic planning exercise. The document is Development and Integration. The Strategic Planning process for the achievement of the Millennium Development Goals Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 9
  • 15. MethodologySHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT of the Strategic Planning process Strategic planning is a cyclical process of review • the development Scenarios, expressing and assessment, constantly accompanied by possible future configurations of the regional monitoring, communication and participation tourism sector based on present conditions procedures. It consists of four main steps: and on the trends outlined by current policies at all levels. 1. Launch In this phase, meetings with stakeholders were 2. Analysis Framework important to highlight problems and to share 3. Strategic Framework objectives for sustainable development. 4. Action Plan 3. Strategic Framework The territorial analysis was the first step 1. Launch towards the definition of a shared short, The Strategic Planning process in Shkodra medium and long-term strategy for regional Region started off with a series of preparatory tourism development, consisting of: activities, aimed at introducing the strategic • Vision - Is the future image of an area, directing planning initiative to Albanian authorities at all all tourism development policies. It suggests the levels, mapping stakeholders, highlighting possible role that Shkodra Region can play in general goals and programming further activities. the global tourism market in compliance with Strategic planning process methodology and its the analysis conducted and the outcomes of the possible outputs were discussed with various participative process. territorial actors, emphasising future benefits in • Strategic Guidelines - Are the directions to terms of development policies coordination, follow to accomplish the Vision, creating an resources optimisation, and local community integrated and synergic system, focused on involvement and awareness. The SPT was then issues considered crucial for regional introduced to the public through a Kick-Off event development. organised in Shkodra and supported by a • Actions - Are the “tools” to fill the gap communication campaign. between current situation and future tourism development. They are strongly 2. Analysis Framework interconnected, help achieve several goals concurrently and are carried out through Shkodra Region’s current situation was projects implementation. analysed, starting from information contained in The contents of this step were discussed and recent plans and programmes involving the shared with territorial actors during public regional territory. This analysis includes: debates in Shkodra, Koplik and Puka. • an analysis of territorial aspects (historical background, infrastructures, environment, cultural heritage, social and economic context), 4. Action Plan based on information from existing planning The Action Plan contains an integrated system of and programming instruments, assessed coordinated projects (proposed by territorial through territorial surveys and integrated with actors and organised in a coherent, vision- the participation outcomes oriented framework), which must be implemented • a compared analysis of plans and to achieve the Strategic Plan goals. The Action programmes regarding the Region Plan traces possible procedures to implement the • a S.W.O.T. analysis, identifying the area’s projects and suggests the role of institutions and main potentials and problems private actors in the implementation process. The • a set of Keywords, synthesising the analysis Action Plan was discussed and agreed upon by results, and the Strategic Plan general goal territorial actors during Focus Groups. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 10
  • 16. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICTStrategic Planning in Shkodra Region - Towards Sustainability of Tourism A diagram synthesizing the main steps of the strategic planning process11
  • 17. Steps and timelineSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT of the Strategic Planning process Type of activity Strategic Planning Performed activities Participation Desk Time (SPT) steps and other activity field activity Preparatory meetings with UNDP February- representatives, TEULEDA and AGA2 staff to  April share SPT methodology 2010 Meetings with Albanian authorities and other February- significant stakeholders, to present AGA2 SPT October methodology, collect information about 2010 programmes and projects implemented and  under implementation in the target areas, establish cooperation and synergies Ongoing plans and programmes collection and March- analysis September Extrapolation, processing and systematisation 2010 of data and information useful to outline the  Analysis Framework Draft of the analysis framework Surveys of the regional territory April 2010 Preparation of a draft SWOT analysis   In-depth definition of roles and responsibilities April- of all people involved in the programme, to  August optimise the SPT process 2010 Preparation of a “Strategic Planning Starter Kit” May 2010 CD-Rom to support training activities for the  Launch benefit of TEULEDA and Training and technical assistance to May 2010 Analysis TEULEDA staff in order to prepare the Kick-Off  Framework event of the Strategic Plan Coordination activities with other UN July- programmes, especially by assessing their October ongoing activities in the AGA2 areas of  2010 intervention County Partnership Council meetings August 2010 Support to the shared identification of priority projects to be funded by AGA2, and to the  definition of shared selection criteria Technical assistance and training addressed to August- TEULEDA and AGA2 Local Coordinator for the September organisation of the Kick-Off event 2010 Technical assistance and training addressed to AGA2 Communication Officer for the   communication activities concerning the SPT process, with a focus on the preparation of materials for the Kick-Off event Kick-Off event: presentation to the territorial October 2010 actors of the SPT methodology and of the first  achieved results; sharing of the draft analysis Processing and systematisation of the Kick-Off October 2010 event outcomes and identification of possible  Scenarios for regional tourism development Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 12
  • 18. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Type of activity Strategic Planning Performed activities Participation Desk Time (SPT) steps and other activity field activity Preparation of a draft Vision and Strategy for November- regional tourism development according to the December analyses and surveys conducted and to the  2010 meetings outcomes Improve coordination between strategic December planning process, other ongoing ART 2010 programmes and activities carried on by  significant Albanian and international Strategic cooperation actors Framework Support and technical assistance to TEULEDA January- and AGA2 staff to carry out 3 public debates to  February 2011 discuss the draft Vision and Strategy Three public debates with territorial actors: February 2011 approval of the draft regional tourism  development Vision and Strategy Definition of the final version of the regional February- development Vision and Strategy, according to  March 2011 the public debates results Monitoring and support to the process of priority February-April projects design in collaboration with TEULEDA  2011 and the Regional Council of Shkodra Definition of draft Project Boxes to implement March-April the Strategy for regional tourism development  2011 Action Plan Focus Groups in Shkodra: sharing and April 2011 discussing the Project Boxes and devising of  project proposals to include in the SPT Definition of the final version of the Project April 2011 Boxes, according to the Focus Groups  outcomes, and preparation of the Action Plan Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 13
  • 19. ParticipationSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The basis of the Strategic Planning process The Kick-Off event in Shkodra The SPT is a participatory process, a democratic Participation activities, within the framework of instrument for territorial governance aimed to ART GOLD 2, supported the consolidation of the engage the local community in envisioning its County Partnership Council (CPC) and the future and finding out how to achieve it. Each establishment of a regional Technical Support step of the strategic planning methodology is Group (TSG). The former is the main advisory characterised by participation, hence and coordination body for the preparation and encouraging the growing involvement and implementation of regional development policies, commitment of territorial actors. and it is formed by institutional subjects and representatives of civil society, education and During the first phase, actors are informed on business organisations), whereas the latter strategic planning methodology and objectives. provides the CPC with the necessary technical Then, they are asked to focus on the assistance in defining and implementing identification of potentials and critical aspects of development projects. their Region, as well as possible development Scenarios. The third phase is the joint Participatory activities were effectively supported identification of a shared Vision and Strategy for by the Regional Council staff (which was actively regional development. The last phase involved in the whole SP process) and by the encompasses a deeper involvement of actors, Local Economic Development Agency of who are asked to commit in identifying and Shkodra, TEULEDA (established by UNOPS/ starting up concrete development projects. PASARP in 2001 and object of empowerment policies carried on by ART GOLD 2 and ILS The active participation of all territorial actors LEDA). Both actors, supported by ART GOLD was fostered throughout the strategic planning experts, developed their capacity to gather process in Shkodra Region in conformity with the territorial actors together and devise complex, adopted methodology, and realised by arranging wide-range projects. face-to-face meetings with significant actors as well as organising public consultation events. The results of the participatory process – in The participation steps were characterised by a terms of territorial potentials and critical aspects growing interaction level starting from a mere highlighted, solutions proposed, development presentation of the strategic planning initiative objectives identified - were all taken into (the Kick-Off event), to public debates around the consideration and included (after the necessary strategy, and to Focus Groups in which territorial processing and systematising activities) in the actors worked together on projects definition. SPT. Meetings with significant stakeholders were held Therefore, all the SPT contents can be throughout the process, together with the considered as shared and agreed upon by the necessary coordination meetings with all the whole regional community. actors involved in the programme. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 14
  • 20. Participatory meetingsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Facts and figures From February 2010 to April 2011 more than Local Coordinator and the Communication 100 meetings were held in the framework of the Officer), TEULEDA and other subjects regional strategic planning initiative. operating in the country (ILS LEDA, Universitas programme, etc.). These meetings often had a capacity building function, especially towards TEULEDA, which was constantly involved and The figures of participation trained on strategic planning methodology and activities. Meetings held are listed in the following pages • Over 30 meetings with stakeholders and are divided into the two above-mentioned • Over 70 coordination meetings categories: coordination meetings and meetings with significant stakeholders • 5 public consultation events (Albanian institutions, international cooperation bodies, associations, etc.). • Nearly 15 hours of public debates Although the Regional Government is one of • Nearly 200 participants to the events the main actors in the SPT, meetings with the Region President are included in the first category, while meetings with the Regional staff are considered coordination meetings. Some of the latter were aimed to present the strategic planning methodology to Albanian government bodies, regional and local authorities and other stakeholders operating in 76 Coordination meetings the areas, to achieve their consensus and willingness to actively participate in the strategic planning process, and improve the • 31 Coordination meetings with UNDP sense of ownership of the process. As a result, ART GOLD 2 Albania staff the strategic planning participatory • 21 Coordination meetings with methodology was widely shared and agreed TEULEDA staff upon and cooperation relationships were established, especially between TEULEDA and • 11 Coordination meetings with the important institutional subjects (Albanian Regional Council staff Ministries, Italian Cooperation, World Bank, • 3 Coordination meetings with Regional governments, Italian Ministry of Universitas program coordinators Foreign Affairs, etc.). • 6 Coordination meetings with ILS LEDA These meetings were also important to conduct a survey of the activities and projects • 1 Meeting with UNDP Cluster Manager implemented by national and international actors in Shkodra Region and collect • 1 Meeting with UNDP Country Director information on the status of implementation of • 1 Meeting with UNDP-ISD Project Team development interventions, including urban Leader, and National Project Manager planning and local development experiences. • 1 Meeting with TEULEDA board Another group of meetings was focused on the representatives coordination within ART GOLD 2 programme, and involved ART GOLD 2 staff (including the Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 15
  • 21. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT 33 meetings with stakeholders • Directory of Strategic Programming, Ministry of Economy, Trade and Energy • Ministry of Education and Science • Ministry of Tourism, Culture Affairs, Youth and Sports • Credins Bank • AlbInvest Foreign Direct Investment Department • Italian Cooperation DGCS • Inter Agency Scientific Committee for Human Development Cooperation • Chamber of Commerce • Region of Shkodra • Mayor of Shkodra • Deputy Mayor of Shkodra • Deputy Mayor of Shkodra and Head of the Municipal development office • Shkodra Municipality staff (Statistical Specialist) • County Chair of Shkodra County Council • Prefect of Shkodra Region • Representative of the Prefecture of Shkodra • Faculty of Economy of the University of Shkodra • ACLI • Centro de Estudios Rurales y de Agricultura Internacional - CERAI • Department of Geography of the University of Shkodra • Volontariato Internazionale per lo Sviluppo - VIS • Regional Agency of Environment • MALTESER International • Mountain Areas Development Agency - MADA • Decentralized Cooperation Office, Regione Emilia Romagna • World Bank • Regional Department of the Albanian Ministry of Agriculture • DGCS, Cooperazione Italiana allo Sviluppo • Central Directorate, Ministry of Tourism • Environmental Hot Spot Project, UNEP • General Director of the Ministry of Tourism • Albanian Development Fund - ADF • Netherlands Development Organisation - SNV Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 16
  • 22. Public consultation eventsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Facts and figures In order to create involvement and ownership of the Strategic Plan for Sustainable Tourism, five public discussion events were organised. 1 Kick-Off event 12 October 2010 Public launch of the strategic planning initiative and introductory meeting. 3 Public debates 22, 23 and 24 February 2011 Public consultation meetings organised in Puka, Koplik and Shkodra to share, discuss and review with territorial actors the draft regional tourism development Vision and Strategy. 1 Focus Groups meeting 20 April 2011 Public consultation meeting to discuss and define shared integrated project proposals for the Strategic Plan implementation. All the events have been widely successful: participation was satisfactory (nearly 200 registered participants in total) and all actors proved to be interested and willing to actively engage in the SPT preparation. Collaboration between regional and local actors, and between ART GOLD 2 and partners, was also strengthened. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 17
  • 23. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT e diel 25.07.2010 5 Ekonomi Zadrima, vera që tenton tregun e huaj Shkodër, ART GOLD, kredi Fisnikëria e Kelmend Lulgjurajt, imazhi lehtësuese për fermerët i verës "Zadrima" Agjencia "Teuleda", në ndihmë të zhvillim të biznesit Çdokush që do të marrte ndër duar një shishe vere "Zadrima", Teuta Shamku imazhi i një burri flokëbardhë në etiketën e saj do ta tërhiqte. Imazhi i tij fisnik duket sikur të siguron për Zef Pashuku, një fermer dhe prodhues urtësinë e verës. Është Kelmend vere në Zadrimë, zonë e njohur e shtrirë Lulgjuraj, agronomi që mban mbi mes Shkodrës dhe Lezhës, tregon se supe mbi 70 vite, imazhi i verës vreshtat premtojmë më shumë prodhim "Zadrima" që fermerët e zonës kanë vere. Grupimi i fermerëve në kooperativën zgjedhur si logo. Zef Pashuku na "Vreshtarët e Zadrimës", ka rritur rrëfen se imazhi i agronomit të vjetër ndjeshëm investimet si në vreshta të reja, ishte një ide e mbështetur nga të ashtu edhe në objekte dhe pajisje për pro- gjithë. Sipas Zefit, përveç emrit dhimin e verës, falë kredive me kushte Zadrima, një emër që i përket një lehtësuese që kanë marrë nga programi i zone të përmendur shekuj më parë, PNUD, ART GOLD, i nxitur nëpërmjet për llojin e rrushit të veçantë agjencisë "Teuleda". Zefi të pret ngrohtë autokton Kallmet, ata vendosëm ti në kantinën e tij, rrëfen me urtësi, ashtu shtonim verës një logo të veçantë, ku këtë logo ne kemi bërë një gjetje, siç edhe verën e shijojnë zadrimorët. Për- me miratimin e të gjithë kolegëve të ndofta simbolika u nis tek vlerat e pjekjet për të krijuar një fermë të për- grupuar në këtë kooperativës këtij njeriu, por edhe vlerat e profe- bashkët ku janë grupuar disa banorë të "Vreshtarët e Zadrimës", u vendos sionit agronomit, i cili mund të jetë zonës, duke bashkuar tokën e mbjellë në pikërisht për portretin e agronomit zanati më i papaguar në Shqipëri", - vreshta, ka herët që kanë nisur. Kanë rri- më të nderuar e të respektuar në thotë Zefi. Sipas tij, imazhi i Kelmend tur investimet, kanë rritur prodhimin. rimarrin kredi. Projekti ART GOLD, i inici- nga 10.000 USD deri në 150.000 USD zonën e Shkodrës, cili gëzon një Lulgjurajt në shishen e verës është Kanë një treg të mirë në vend, por synimet uar nga PNUD, ka menaxhuar fondin e (ekuivalentet në euro dhe lek). Janë kri- respekt për përkushtimin e tij në pritur shumë mirë, pasi, siç thotë Zefi, janë për të kapur tregjet ndërkombëtare. garancisë dhe me fillimin e ART GOLD 2 juar 300 vende të reja pune direkte nga bujqësisë. "Koincidenca ka qenë se ai ai ka ende bashkëkohës së tij që e Pse jo, vera e Zadrimës është njohur ka po negociohet serish me bankën "Cre- krijimi i bizneseve të reja apo nga rritja e ka qenë agronomi që ka qenë njohin e që e kanë mik, që e takojnë herët në Evropën e vjetër. Një banor dins" për kushte të reja. Agjencia "Teule- bizneseve ekzistuese në Shkodër dhe prezent në mbjelljen e vreshtave dhe që është pjesë integrale e rrëfen se 300 vjet më parë, vera dhe rrushi da" ka kontribuar në krijimin e 15 ndër- Vlorë. "Teuleda" nuk është thjesht një para 40 vjetësh në këtë zonë. Me bashkimit të fermerëve të Zadrimës. i Zadrimës i çoheshin Papës, e zgjedhur si marrjeve të reja dhe forcimin e 10 ndër- institucion financiar për kreditimin, nga më cilësoret. I gjithë mundi i tyre marrjeve të tjera ekzistuese, gjatë peri- përqasja me biznesin është ndryshe nga është investuar tashmë në rrënjët e udhës prill 2004 - dhjetor 2007 me anë të ajo e bankave apo e institucioneve finan- "Teuleda" është duke kërkuar edhe në Shkodër, është Arben Kolaj, i cili ka vreshtave. Kanë marrë kredi dhe presin mekanizmit të Fondit të Garancisë prej ciare në Shqipëri. Pas aprovimit të kredisë burime të tjera financiare me qëllim kr- një fabrikë në Dajç të Shkodrës për për- të marrin në të ardhmen, për të prodhuar 500.000 USD, të vënë në dispozicion nga fillon puna e vërtetë në asistimin e ndër- ijimin e një linje mikrokredie për bizneset punimin e qumështit dhe prodhimin e sa më shumë verë "Zadrima" e për të bërë programi PASSARP. Shuma e dhënë si marrjes për sa i përket gjetjes së lëndës së e vogla që hasin vështirësi në sistemin e djathit mocarela, i cili me një kredi prej 98 atë pjesë të tregut ndërkombëtar. Ndaj kredi deri tani është afërsisht 1 milion parë, tregjeve dhe furnitorëve të mund- kredimarrjes në Shqipëri. Nga ky fond mijë eurosh ka rritur kapacitetet do ti rikthehen agjencisë "Teuleda" të USD dhe janë dhënë kredi duke filluar shëm, makinerive, marketingut etj. garanci ka përfituar edhe një biznes tjetër prodhuese dhe cilësinë e tij. Mocarela prodhohet Zef Pashuku: Synojmë tregun e huaj edhe në Shkodër Ai quhet Arben Kolaj, banor i Dajçit të Bregut të Bunës në Shkodër. Ai merret Si ka nisur aktiviteti juaj dhe sa mbështetjen e agjencisë "Teuleda" bëra, sa verë arrini të prodhoni dhe tetin e fermerëve në këtë zonë. Grupi me përpunimin e qumështit, ka një fab- të mbështetur jeni ndier nga kredia dhe çfarë vlerash kanë pasur ato? çfarë marke keni nxjerrë në treg? ynë i fermerëve bashkëpunon me rikë që përpunon mocarelën, një lloj djathi lehtësuese që keni marrë nëpërmjet -Kredia e parë ka qenë 1.5 milionë lekë, -Ne punojmë prej 5 vjetësh me agjencinë "Teuleda" dhe disa prej nesh të njohur kryesisht në Itali, në zonën e agjencisë "Teuleda"? e dyta 3 milionë lekë dhe e treta 5 milionë markën verës "Zadrima", e miratuar nga jemi mbështetur nga fondi i garancisë Napolit. Ai e ka nisur aktivitetin e tij në -Ne këtu kemi ngritur një biznes në lekë (të reja). Ka qenë "Teuleda" që na të gjitha organet shtetërore. Kemi hyrë për të marrë kredi. Kjo ka qenë një vitin 1996. Në fillim ai rrëfen se nisi si një fushën e vreshtarisë dhe të prodhimit të mbështeti me fondin e garancisë, e cila kryesisht në tregun lokal, në zonën e breg- mbështetje dhe një siguri që na ka bërë nevojë për të mbajtur familjen, duke pijeve tradicionale, verë dhe rakisë. Kemi na lehtësoi kolateralin dhe ne u bëmë të detit të veriut të Shqipërisë dhe në Ti- me marrë përsipër çdo vit hap pas hapi, nxjerrë të ardhura të pakta, më pas duke mbi 10 vjet që kemi mbjellë sipërfaqe të besueshëm. Nga lehtësia e shlyerjes ne ranë. Kapaciteti prodhues është rreth 300 investime. Po punojmë me teknologji investuar në këtë drejtim aktiviteti mori reja me vreshta, falë një klime të mirë që kemi gjetur mundësi ti përsërisim kred- hektolitra (si individ) dhe në rang kooper- të reja, duke rritur standardet në mb- formën e një biznesi të plotë. Çdo vit lindte ka zona jonë, e shfaqur në vreshtari në itë dhe si rezultat i këtij bashkëpunimi në ative ne prodhojmë rreth 1000 hektolitra jelljen e rrushit, përpunimin e tij, pro- nevoja për të përmirësuar teknologjinë e shekuj. Sipërfaqet e reja u janë bashkuar kohën dhe momentin që ne kemi dashur, verë e shpërndarë kjo në dy-tri kantina dhimin e verës dhe ruajtjen e saj. Ne kjo kërkonte rritje investimi. Ai tregon se vreshtave që kanë mbetur që në kohën e kemi arritur të rrisim sipërfaqen e vresh- në këtë zonë. Edhe këta fermerë janë jemi një model i zmadhimit të fermës kredia e marrë nga "Teuleda" e ka ndih- monizmit. Kemi investuar në shtimin e tave. Sot unë zotëroj mbi 3 hektarë vresh- mbështetur nga agjencia "Teuleda" me në Shqipëri dhe kjo kërkon investime. muar shumë. tyre me kredi të mbështetura nga agjen- kredi. Ne tashmë jemi fermerë dhe kemi A keni gjetur mbështetje finan- cia "Teuleda". Ne kemi bashkëpunuar me lidhur jetën tonë me të, gjithçka është ciare me kredi për të rritur inves- këtë agjenci prej 9 vjetësh. Gjatë këtyre Zoti Zef, është i njohur tashmë e organizuar dhe jo sporadike. Pa dy- timet? viteve lindi nevoja që biznesin ta përmirë- fakti se bankat tregtare nuk janë të shim e gjithë kjo kërkon financime të -Po, kredia ka qenë një ndër mënyrat sojmë dhe ta bëjmë sa më funksional. prira të japin kredi për të mbështe- vazhdueshme për tu zhvilluar më tej. e investimit. U jam drejtuar bankave të Nuk ishte lehtë të merrnim kredi në tur sektorin bujqësor, pasi e sho- Të investosh në vreshtari do të thotë të ndryshme. Deri në momentin që jam njo- bankat tregtare dhe pa mbështetjen e hin si një sektor me risk në kthimin investosh në mbi 15 vite dhe investosh hur me projektin e "Teuledës". Nisa bash- agjencisë "Teuleda". Arsyeja është e e kredisë. Në këto kushte frenimi të në verë do të thotë investim afatgjatë. këpunimin dhe mora një kredi në bankë thjeshtë, ne jemi fermerë përbërës të një kredisë nga bankat e nivelit të dytë, Ne do të vazhdojmë të kemi nevojë për që mbështetet me garanci nga agjencia kooperative, "Vreshtarët e Zadrimës", me sa jeni ndier të mbështetu nga kredi dhe shpresojmë në mbështetjen "Teuleda". Duke parë se fshatin bankat qendër në Hajmel. Si vreshtarë ne skemi agjencia "Teuleda" nëpërmjet fon- e mëtejshme të agjencie "Teuleda" dhe nuk e vlerësojnë, atëherë bashkëpunimi shumë prona, ne kemi fituar tokën me dit të garancisë dhe sigurimit të kre- projekteve qeverisë me kredi të buta me shoqatën "Teuleda" ishte një ligjin 7501 dhe detyrimisht tokat tona nuk ta me toka të familjes sime dhe në toka disë? dhe afatgjatë, duke dhënë kredi me rrugëzgjidhje e duhur, pasi fondi i garan- janë aq të vlerësuara nga bankat si kole- të marra me qera, ku janë investuar vetëm -Ne nisëm investimet disa vite më parë kushte lehtësuese. cisë që ata bllokojnë në bankë për ne, taral. Vështirësia në marrjen e kredisë ish- në vreshta rreth 50 milionë lekë të vjetra. në fushën e vreshtarisë dhe nuk e dinim garanton tek bankat tregtare kredinë tonë te e madhe, nuk kishte besueshmëri në Me kreditë e marra të lehtësuara kemi sa do ishin shpenzimet në fushën e tyre, Sa ka qenë afati i maturimit të dhe lehtësinë për marrjen e saj. nivelin e duhur dhe shtëpitë tona nuk arritur të investojmë në objektet e maga- pasi vreshtaria kërkon shumë investim kredive dhe si kanë qenë interesat Sa kredi keni marrë dhe si kanë kishin vlerë të lartë koletarali. Mbështet- zinimit të prodhimit të rrushit, të ruajtjes të menjëhershëm dhe fitimi fillon pas 4 e tyre? qenë termat e kredisë? ja e agjencisë "Teuleda" na ndërgjegjësoi së prodhimit të verës dhe në makineri ose 5 vjetësh. Vështirësitë ishin -Deri tani kemi operuar me kredi 3- -Kur unë kam punuar me "Teuledën", për këtë bashkëpunim. Ne jemi një grup i dhe pajisje të domosdoshme për pro- prezente. Bankat e nivelit të dytë skanë vjeçare. Interesat në krahasim me kredia ka qenë 98 mijë euro, me një afat madh fermerësh që kemi marrë disa herë dhimin dhe ruajtjen e këtyre prodhimeve qenë të hapura për ta na kredituar, bankat tregtare janë më të ulëta, kjo kohor 3-vjeçar. Tashmë kjo kredi është kredi. Unë e kam nisur si fillim me një kaq të rëndësohem dhe delikate, siç ësh- përveç ndonjë mikrokredie. Ka qenë falë fondit të garancisë së "Teuledës". shlyer. Por marrja e kësaj kredie pa dy- kredi prej 15 milionë lekësh të vjetra. të vera në kushtet e një kantine të vogël. tepër e vështirë për tu bërë partnerë Kreditë e ardhshme që synojmë të mar- shim ka dhënë një efekt pozitiv në punën femrat me bankat tregtare. Ky është një rim, shpresojmë të jenë më afatgjata dhe time dhe nga ana tjetër ka rritur edhe Sa herë keni marrë kredi me Pas gjithë këtyre investimeve të problem që shqetëson gjithë komuni- me interesa sa më të ulëta. fitimin. Press releases of the ART GOLD 2 programme: CPC meeting(top); presentations of the ART GOLD 2 programme (above). Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 18
  • 24. The materialsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT to support participation Right: The logo designed by iNExTstudio for the strategic planning process, representing the transition from inputs (analyses) to outputs (projects), passing through the “filter” of participation. The participatory process in Shkodra Region • Graphic layout and contents of brochures, was supported by various information and providing basic information on the strategic communication materials aimed to inform the planning process and its current status territorial actors on strategic planning issues, • Graphic layout of the folders handed out to engage them in the process and stimulate the participants, containing selected discussions during public consultation events. information and communication materials These materials were designed taking into • Graphic layout of pins with the logo of the consideration the scarce tradition of the regional strategic planning process, handed out during community to take part into participatory all participation events. practices. Since the beginning of the process, in order to ease participation procedures, it was decided to provide territorial actors with a continuous information support. Presentations were held in each event, summarising the strategic planning methodology and the current status of the SPT (activities performed, achieved results, next steps, etc.). Each presentation was complemented by a diagram of the strategic planning process, updated for each event. Other graphics and communication materials were prepared for the events, such as the following: • Logo of the strategic planning process • Draft event agenda and invitations • Layout of the attendance sheets, to collect participants names and contacts • Graphic layout of posters to advertise the events • Graphic layout of events cards, containing contacts of ART GOLD 2 and TEULEDA, Above: The poster designed to advertise the Public Debate in Shkodra, Puka e Koplik (February 2011) handed out to the participants Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 19
  • 25. The Strategic Plan forSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Sustainable Tourism website www.shkodraregionstrategicplanning.eu In order to disseminate the strategic planning • encourage participation and support process activities and results, the creation of a democratic decision making, by giving website was considered the most efficient tool updated information to the local community for information and communication. about the strategic planning process, methodology, agenda, activities, objectives SPT experts provided support for an internet and achieved results page creation and development asserting its • improve the transparency of policy-making and importance in communication field. help to create reliable relations between local During the missions, SPT experts drafted and communities and authorities, including UN shared with TEULEDA and the Regional staff • give support to potential donors in selecting the the guidelines for the creation of a website and projects to fund in a particular area, by defined tasks and responsibilities related to the synthetically describing the development website management. SPT experts also strategy the territory has chosen and the action provided technical assistance to the web design plan to realise it. The aim is to ensure that company contracted to carry on the site design funded projects really satisfy territorial needs. and implementation. At the moment, the Strategic Plan website In the framework of the regional strategic www.shkodraregionstrategicplanning.eu is planning process the creation of a website is online and is constantly updated by the meant to: Regional staff, in collaboration with TEULEDA. A screenshot from the website of Shkodra Region Strategic Plan, currently in progress Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 20
  • 26. CHAPTER 1SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT ANALYSIS FRAMEWORK The Rozafa Castle in Shkodra 1.1. Introduction to the Analysis Framework An important goal of the Strategic Plan for Shkodra In terms of methodology, there was no need for new Region Sustainable Tourism is to meet and accomplish research to be conducted because the strategic local actors needs by taking into consideration the planning process did not start from zero rather it outcomes of the participatory events. The aim is to maintained continuity with the policies already achieve optimal coordination, integration and synergy operating on the territory, coordinating, enhancing and with the Regional and National Strategies, as well as providing them with a wider perspective. Therefore, enhance their effects on the local and regional territory. the analysis was conducted using information collected from different sources. Consequently, the main objective of the Analysis Framework is to study the current situation of the The Analysis Framework describes the present territory starting from the analysis of planning and situation of the Region from different points of view, programming documents (mostly implemented after aiming at building a reference system for the the year 2005, hence considered as an updated identification of strengths and weakness, opportunities sources of information) identified during the initial and threats. The expected result was, therefore, the desk survey, and integrating this analysis with the identification of a shared vision and strategy for outcomes of the experts survey on field. tourism development. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 21
  • 27. SourcesSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT for the territorial analysis As previously mentioned, the Analysis • S.W.O.T analysis for Shkodra Region Framework of the SPT gathers territorial • ILS LEDA Survey of the resources of Shkodra information mainly from secondary sources, Region integrating them with the results of direct • Guide: “Shkodra - Region of Privacy” (2009) observation and of the participatory process. The • Guide: “Shkodra in your pocket” (2006-2007) main sources of information for the territorial At local level: analysis of Shkodra Region were the following. • Structural Plan of Shkodra City At national level: • Strategic Plan for Economic Development • National Strategy for Development and 2005-2015 - Shkodra Integration Most demographic data were taken from • Regional Development Cross-Cutting Strategy INSTAT (Albanian National Institute of Statistics), • National Tourism Strategy while additional information on the regional • Albania Culture Marketing Strategy history and cultural heritage were extracted from • Agriculture and Food Sector Strategy the following websites: Office of Administration • Inter-sectoral Rural Development Strategy and Coordination of the Archeological Park of • National Environmental Strategy Shkodra (www.archaeologicalshkodra.com), • Sectorial Strategy of Transports www.shkodra.net, Albanian Travel Agency At regional and sub-regional level: (www.tourism-in-albania.com), Albanian National • Regional Plan Shkodra-Lezha (EPTISA plan) Agency of Tourism (www.albaniantourism.com). • Strategic Concept for Regional Development Please note that surveys included in this • Regional Environment Action Plan: Drini river document are not intended to be comprehensive delta - Shkodra-Lezha and can be subject to integrations and additions • Strategic Action Plan for Shkodra Lake at any time, in coherence with the process • Promoting Regional Development through the nature of the regional SPT. Millennium Development Goals Welcome Language Selection Kryeministri Berisha viziton Kalane ”Rozafa“ Kryeministri Berisha viziton Kalane ”Rozafa“ Me date 10 Maj Kalane “Rozafa” e vizitoi Kryeministri i vendit Z. Sali Berisha I shoqeruar dhe nga Rozafa Kryetaria e Parlamentit Znj. Jozefina Topalli dhe Ministri i Puneve Publike Z. Sokol Olldashi. Ne kete vizite nuk munguan autoritetet vendase si Prefekti i Qarkut Shkoder Z. Maxhid Cungu, Kryetari i Keshillit Qarkut Z. Gjovalin Kolombi, si dhe Kryetari i Bashkise Shkoder Z.Lorenc Luka. Ne hyrje te Kalase delegacioni u prit nga stafi i Parkut Arkeologjik.Nje informacion dhe pershkrim i hollesishem mbi historikun dhe monumentet me tipologjike dhe arkitekturore ne Kala impresionoj te pranishmit. Disa here Kryeministri vuri theksin ne vazhdimin e punes se mire te bere deri tani per mirembajtjen e ketij monumenti me vlera te rralla. Kryeministri Berisha u interesua dhe vuri theksin dhe ne permiresimin e rrjetit te ndriçimit te ketij objekti dhe kerkoi nga Bashkia Shkoder nderhyrjen dhe bashkepunimin me Parkun Arkeologjik Shkoder ne lidhje me kete projekt. Nje vizite ne Muzeun e Keshtjelles dhe nje dhurate simbolike nga Parku Arkeologjik Shkoder si dhe nje Main Menu pushim i shkurter ne nje nga ambientet e lokalit ne Kala shenoi dhe fundin e kesaj vizite. Sigurisht qe ne fund te vizites nje impresion i shkurter per viziten ne Kalane Rozafa dhene nga Kryeministri me HOME shume kenaqesi ne librin e impresioneve. “ Rozafa simboli i perjetesise se Shkodres qe te mrekullon sa here qe e viziton” Z. Sali Barisha Kryeminister i Shqiperise. SHKODRA HISTORY Read more... AKTIVITETE BOTIME GALLERY Nje vizite e veçante ne Kalane Ne Kalane Rozafa festohet dita INFO TURISM CONTACT “Rozafa” e Shen Valentinit. SEARCH Nje vizite e veçante ne Kalane “Rozafa” Ne Kalane Rozafa festohet dita e Shen Location Screenshot from the Office of Administration and Coordination Archeological Park of Shkodra website Valentinit. Me date 22 Prill Kalaja Per te dytin vit “Rozafa” radhazi u perjetoi nje festua ne dite ambientet e Strategic Planning in Shkodra Region - Towards Sustainability of Tourism ndryshe nga te Kalase se lashte festa e 22 tjerat.E te mesuar nga
  • 28. 1.2. Sharing the analysisSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The Kick-Off event The public launch event of the Strategic • Regional stakeholders started to highlight Planning of Shkodra Region, titled “Towards territorial problems (waste management, Sustainability of Tourism” took place on October protected areas’ management, etc.) and to 12th, 2010. The event involved over 70 suggest possible development actions. participants, who approved the strategic planning initiative and agreed upon the proposed methodology. During the meeting, the SPT objectives and methodology were explained, and the following results were achieved: • The necessity of a regional SPT was agreed upon. • The Local Economic Development Agency TEULEDA was assigned the main role to provide technical assistance for the SPT implementation. • The close collaboration among local stakeholders was pointed out as an essential assumption to achieve the overall development objectives. The collaboration between regional and local actors, and between ART GOLD 2 and partners ( T E U L E D A , U n i v e r s i t y, e t c . ) w a s strengthened. • The Regional government showed good ownership of the strategic planning process. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 23
  • 29. 1.3. Territorial frameworkSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Shkodra Region is one of the 12 regions of The Region has three districts: Shkodra, Malesi Albania, established as a local governmental e Madhe and Puke. Every district includes one unit on November 2000 according to the Law or more Municipalities and different Communes no.8653 of 31/07/2000 “On the administrative (see Table 1). and territorial division of the local government Shkodra Region is situated in the northwestern units in the Republic of Albania”. part of Albania and is 3.561,25 km² in size, which is 12% of the surface area of the country. Table 1. Municipalities and Communes in Shkodra Region The Region has a land and a lake national border, 172 and 38 km in length respectively, Municipalities Communes with Montenegro. Koplik Kelmend The regional topography is very varied, ranging from the lowlands of the Adriatic coastline up to Shkodra Shkrel the Albanian Alps with the second and the third Vau i Dejës Qendër Koplik highest peak in the country, respectively, Pukë Kastrat Jezerca (2.694 m) and Radohima (2.570 m). Fushë Arrëz Gruemirë The National Park of Theth, located in the Albanian Alps, is the most important tourist Bushat destination of the Region, covering an area of Postribë 2.630 hectares. Gur i Zi Mountains can be found in the northern part, Dajç while the lowlands, particularly around the lake Velipojë of Shkodra and near Buna river, provide vast Ana e Malit tracts of fertile land for agriculture. Qendër The Region is abundant with rivers that flow Bërdicë from the mountain areas to the plains near Shkodra city. During a large flood in 1846 the Vig Mnellë Drin river was split in two branches creating a Hajmel new branch in the direction of Shkodra where it Rrethina joints with the Buna river. Buna is the only river Pult in Albania which is entirely navigable by small and medium size boats. Shalë Shllak Shosh Temal Shkodra Region general data Fierzë Gjegjan Name of the Region: Shkodra Iballë Capital city: Shkodra Qerret Nr. of Municipaliies: 5 Blerim Nr. of Communes: 29 Qelëz Total surface: 3.561,25 km² Qafë Mali Total population: 246.016 inhabitants Rrapë Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 24
  • 30. 1.4. Historical highlightsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The city of Shkodra is one of the oldest cities in city of Shkodra. After six months of hard battles Albania. The name itself has a meaning in the and struggles the city surrendered, however Albanian language, related to the Drin river: due to international pressure and the “Shkodra” is derived from "Shko-drin" which inhabitants determination it was set free. means “Go Drin” or “Drin goes". The Italian administration that emerged from It is known that the Illyrian population from the the 1939 invasion turned soon into occupation; tribe of Labeati inhabited the area from the the same did Germans from September 1943 to early Bronze Age and in the 3rd century B.C. the Liberty Day (November 29, 1944). the predominant tribe in the area was Ardea. In After the end of the occupation the Albanian this period the city became the capital of the Communist regime banned the religious region under the government of Agron, son of institutions throughout the country. Shkodra Pleuratus, who ruled from 250 to 230 B.C. was an important institutional and historical The last Illyrian King Gentius was defeated in centre of the religious life, so the new regime Shkodra by the Roman army and the kingdom was not easily accepted by the population. was consequently incorporated into the vast Koplik and Postribe were characterised by Roman Empire. Byzantium ruled the area for several riots against the communist rule. many centuries but by the end of the 6th In 1990 the anti-communism mobilisation century to the 15th century other populations caused the fall of the dictatorial regime and the like Slavs, Bulgarians and Ottomans attacked it. beginning of a democratic era. After the death of Scanderbeg in 1468 Shkodra Region and all the country became part of the Ottoman Empire. During the centuries under the Turks domination Shkodra was dominated by local families and governed by unwritten rules. At the beginning of the 20th century revolts against the Turkish domination in northern Albania, with the active participation of the inhabitants of the mountains, marked the end of the Ottoman rule. After the proclamation of independence (November 28, 1912) the army of King Nicholas of Montenegro attacked the Above: Image of Shkodra in the XIX century On the left: Shkodra in the XV century On the right: Shkodra in the XIX century Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 25
  • 31. 1.5. Statistical data for the territorySHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Demographic profile from the local administrative sources and those from 2001 INSTAT Population Census. According to the administrative data, the Shkodra Region has a population of 246.016 population of the Region is 337.000 inhabitants, inhabitants (INSTAT, January 2009) and a density while according to the Census results it is of about 7 inhabitants per hectare. It represents approximately 256.000 inhabitants. This might 7,7% of the total population of Albania. be the result of several difficulties in updating There is a noticeable difference in the data due to frequent migration toward the population numbers between the data released bigger cities or abroad. Figure 2. Population of Shkodra Region compared to the Albanian population (INSTAT 2009) 75% of the population of the Region lives in the the other 39% represents the urban population district of Shkodra. The major part, about 61% of the County. of the total, represents the rural population and Figure 3. Urban and rural population in the region (IIndicators by perfectures - INSTAT 2007) From January 2003 to January 2009 the Puka, which counted about 34.802 inhabitants population of the Region decreased about in 2003 and 24.319 inhabitants in 2009, in 5,4% (- 13.878 inhabitants). The most probable other words 30% less of the population. Table 2 reason of this change is the large number of shows how the population of Shkodra and people who have migrated to Tirana or to other Malesi e Madhe districts have not undergone regions and countries. The District with the through significant demographic changes. major number of emigrants during this period is Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 26
  • 32. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT District 2003 2009 Difference in % Shkodra 187.878 185.612 - 1% Puka 34.802 24.319 - 30% Table 2. Population size per Malësi e Madhe 37.214 36.085 - 3% districts in Shkodra Region Total 246.016 259.894 - 5.5% (INSTAT) Employment Table 3. Population size by district and age (January 2004) The statistical data of the employment is (INSTAT Yearbook 1995–2004) strongly connected to the population size divided by age. It depends on the number of people under 16 years old and over 65 years District 0-14 15-64 65+ old that are considered economically not active. Malësi e Madhe 27% 65% 8% Table 3 reports the population size of three different age groups in the three districts of Puka 32% 61% 7% Shkodra Region. 65% of the total population is Shkodra 27% 65% 8% of working age, 8% of retirement age, and 27 % younger than 15 years old. Total 27% 65% 8% Data are not available for the municipal and commune level. Based on the table above we can assume that at least 35% of the population is not economically active. Note that this data does not include the percentage of non-active population between 14 and 16 years old and women over 60 years old. The large number of unemployed people is also the result of the rural character of the Region that does not offer many job opportunities for young people. Almost the 67% of the regional population is employed in the private agricultural sector whereas the 17% work in the public sector and the other 16% in the private non-agricultural sector. Figure 4. Active population (Indicators by prefectures - INSTAT 2007) Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 27
  • 33. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Figure 5. Employment sectors (Indicators by prefectures - INSTAT 2007) This employment structure is different from the More than 12% of the surface area of Albania overall national situation in two aspects: lies within the administrative jurisdiction of Shkodra Region. About 50% of the regional • the share of the active workforce employed in territory is woodland, 14% agricultural, 8% the agricultural sector is considerably higher grassland and pasture while 28% is classified as than the country’s average other. Shkodra Region has a higher proportion of • the share of the active workforce employed in woodland than the national average, but a lower the private non-agricultural sector is much proportion of agricultural land, grassland and lower than the country’s average. pasture, which is not surprising given the In Shkodra district the part of the population mountainous topography. But despite this employed in agriculture is smaller due to higher landscape, there are large tracts of fertile land for both agriculture and animal husbandry. A rates of urbanization compared to the other large part of the agricultural land is abandoned. districts of the Region. At a regional level this represents approximately 30% of the overall agricultural land. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 28
  • 34. Tourist trends 8.753 of which were foreigners. Unofficial dataSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT reveal about 20.000 tourists per season in the National Park of Theth, staying for one or more Shkodra Region has enormous potential for nights in Bed & Breakfast structures or tourism development. The Region is individual backpacking tents, especially during characterised by a variety of tourist attractors, the summer months. from natural beauties to historical buildings and cultural identities. Its favourable geographic Nonetheless, regional tourist products are position is undoubtedly a crucial asset for its consumed mainly within the country or by tourist development. Human, cultural and tourists from Kosovo and Macedonia and not by historical traditions add more value to such foreign tourists, who visit the Region mostly for potential. business reasons. Over the last few years, the number of tourists Regarding the natural offer of the Region, tourists visiting Albania has steadly increased and many can engage in four main types of tourism: of them arrive from Montenegro through • Mountain tourism, based on the attractions Shkodra Region. According to statistical data offered by the Albanian Alps and the (source: Albania in figures 2010), during 2009 surrounding areas in Malesi e Madhe. The main the number of foreign visitors arrivals for tourist destinations for mountain lovers are holidays in Albania was about 1.544.218 people, Razma, Boga and the National Park of Theth. twice the 2006 figure. The average overnight • Coastal and river tourism, based on the stay in Albanian hotels was 2.6 nights. attractions offered by the Commune of Velipoja with a 14 km seashore, river Buna There are several types of accommodation delta and the Viluni lagoon. available in the Region, from four-star hotels to • Lake tourism in Shkodra lake (the greatest rooms in farmhouses in rural villages. The freshwater resource of the Balkan region), with County offers accommodation to national and the touristic villages of Shiroka and Zogaj. foreign tourists in its hotels and resorts almost • City tourism, based on the religious during the entire year. Shkodra and Velipoja monuments, traditional houses and historical (where the accommodation capacity of hotels is monuments in the city of Shkodra. more than two thousand rooms) are, at the moment, the destinations that are better Local and traditional products are appreciated equipped for tourist reception. Hotels and by both national and foreign tourists and, if restaurants in downtown Shkodra are currently properly integrated in the tourist offer, can able to absorb the demand. On the other hand, represent an important potential for its further the massive presence of hotels and restaurants development. in Velipoja is probably excessive, if compared to the real tourist influx, presently related only to sea and not to the other environmental resources. Rural areas are characterised by a scarce presence of agro-tourism activities, Bed & Breakfast structures and organised camping areas. There are no statistical data available for overnight stays in Shkodra Region. The only data available refer to the number of tourists of Rozafa Castle during 2008: the total number was 10.096,1.343 of which were Albanian and Table 4. Arrivals of foreigners and Albanians in hotels during 1995 – 2008 (in thousands) (INSTAT 2008) 1996 1998 2000 2002 2004 2006 2008 Total 214 86 165 171 93 161 212 Foreigners 64 22 32 36 32 60 56 Albanians 150 64 133 135 61 101 156 Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 29
  • 35. 1.6. Infrastructure for the mobilitySHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Road infrastructure of rural roads limits the communication among villages as well as between villages and urban areas. It also limits the access to local services. Geographically, Shkodra Region is located at the crossroad between Albania, Montenegro The inadequacy of the road system leads to the and Kosovo. Therefore, it is the northern complete isolation of the villages in winter, gateway to Albania. It is well connected to the especially during snowfalls. rest of the country through national roads, Public transportation is limited in terms of railway and has access to the Adriatic Sea. frequency of services and extension of the Nevertheless, the regional road system is served areas. Private vehicles are the main largely inadequate. Unpaved roads are means of transportation. common, lacking any security system at high Table 5 and Figure 9 show that the Region has altitudes and, therefore, not easily practicable. 14.5% of the country’s motorcycles and 6.2% of Besides long travel times, the road condition the country’s automobiles. The major parts of requires the use of appropriate vehicles and the vehicles are concentrated in the city of hinders (or at least discourages) the access to Shkodra. The preferred vehicle for the potential tourism areas. displacement is, of course, the private car but, Rural roads ensure connection between in comparison with national data, the villages and with the cities of the Region. Most percentage of motorcycles owned in Shkodra of them are poor or very poor. The poor status Region is double the national figure. Cars Buses & Minibuses Motorcycle Total Table 5. Number of road vehicles for passengers in Shkodra 15.348 2.197 2.661 20.206 Shkodra Region and Albania (Indicators by prefectures Albania 248.938 30.578 18.329 297.842 - INSTAT 2009) Figure 9. Percentage of specific road vehicles in Shkodra Region and Albania (Indicators by prefectures - INSTAT 2009) Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 30
  • 36. The diagram below shows that the Region of Shkodra had the largest budget in the country for roadSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT maintenance for the period 2005–2009: the 5 year average is about 156.613 US dollars per year. This means that the central government has given to the Region a top priority with regard to regional development, starting with the release of funds for infrastructural projects. Figure 10. Road maintenance budget for the national roads by prefecture 2005 - 2009 (First five year review of Albanian National Transport Plan 2010) ➡ In the pipeline ➡ Local roads ➡ National road Figure 11. Existing road infrastructure and road infrastructure in the pipeline (Albanian Development Fund) Bicycles are mainly used in Shkodra city in areas that are flat and dense, in spite of the poor road condition and accident hazards. There are no separate bicycle lanes, either on or off the carriageways. Even in downtown Shkodra, particularly around public squares or university buildings, where it is safer to ride a bike, there are only a few cycle parking spaces. There are no facilities for cyclists at the railway station and there is no special access to public parks, schools and markets. Currently almost 14% of the people in Shkodra city use this transportation for internal movements. Although it is widely accepted that cycling is the best and less expensive mean to reduce the number of short-distance vehicular trips (thus helping to reduce air pollution), the authorities have not given any official support to Shkodra, Marubi photo cycling activities in the city. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 31
  • 37. Railway infrastructure The country only international railway connectsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Durres station, which is part of the Corridor VIII, with the city of Shkodra and it then proceeds to The Albanian railway network is 424 km in Podgorica in Montenegro. length, with gauge of 1,435 mm. Bajza international railway station has been Between 2003 and 2005, the amount of freight revived in recent years and is expected to transported by rail fell from 517 thousand tons to assume an important role within the 404 thousand tons. In 2006 these figures implementation of the project for the construction increased again, to 450 thousand tons. of the industrial area of Koplik. In 1995, 3,7 million passengers used the Investments in this railway are necessary for the country’s railway network, while in 2003, 2006 development of Shkodra and to foster economic and 2009, the number has fallen: 2,1 million, 1,7 relations with Montenegro, with regard to both million, 0,6 million respectively (INSTAT, 2010). people and goods exchange. Figure 12. Road interventions in the pipeline in Northern Albania (Albanian Development Fund, 2009) Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 32
  • 38. 1.7. Environmental aspectsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Physical context Altitude A.S.L. from 0m Shkodra Region is predominantly mountainous, (sea shore of Shkodra, Adriatic Sea) especially in the northern part characterised by to 2.694 m the Albanian Alps. They are an extension of the (Mount Jezerca, Albanian Alps) Dinaric Alps, specific of the calcareous plateau Coordinates of Montenegro and constituted by layers of limestone and Dolomia stone. Lat from 41°50’01” N to 42°39’43” N The southern area of Malesi e Madhe and Long from 19°16’56” E Shkodra District is characterized by the presence of alluvial plains, extended to the to 20°15’15” E shore of the lake of Shkodra and to the seashore. Alluvial plains, due to seasonal precipitations, are often subject of floods that cause devastating consequences. Therefore, the quality of their agricultural land is rather scarce. Agricultural land of good quality can be found in fluvial valleys, on the hills and on the areas of average altitude. The presence of carsic phenomena is the cause of the existence of caves of geological and speleological interest, mainly situated in Shkodra and Puka Districts. The seashore is included in the administrative border of Velipoja Commune It has a length of 14 km and a fair width of 200 m, and is characterised by mainly sandy shores. The rivers flow in deep valleys and some of them are navigable in several parts. The main existing rivers are: Drin, Buna and Kir. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 33
  • 39. Floods Agricultural and transportation infrastructuresSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT were damaged making the area around Shkodra accessible only by small boats. Heavy rainfalls, river flows and heavy multiple releases of water from the floodgates of Vau i Dejës hydropower plant often cause floods in Shkodra Region mainly in the area of NënShkodra, in the southern part of Shkodra city. The maximum water capacity that Drin river can flow at is 800m³/sec but, after opening the dike gates, the water flow parameters can grow up to 2.450 m³/sec. Rivers Kir and Buna have higher flooding potentials due to the larger quantity of sediments deposited in the riverbeds. Kir river water is rising due to the snowmelt coming from the mountain and the east of Shkodra city is at risk. In Shkodra District the most affected areas are the Communes of Ana e Malit and Velipoja with 1.200 ha of land at risk each, Dajçi and Bushati Commune with 800 ha of land at risk each and Guri i Zi Commune with 600 ha of land at risk. These areas are subject to floods almost every Figure 7. Flood risk areas year, mostly after heavy rains. The Drin flew until 1848 completely into the Adriatic Sea near Lezha, about 25 km east of the present Bojana-Buna delta. Floods in 1848, 1858 and 1896 let the river breakthrough into the Buna River (drainage of Shkodra Lake) by natural channel shift supported by canals to use hydropower for mills south of Shkodra and partial closure of its former river bed. The 1896 flood had a rate of flow of 7.000 m³/s, which is outstanding for such a catchment (the Albanian Alps have very high precipitation values). Usually the water level of Shkodra Lake rises up to 3 meters during flood season. The last Drin tributary is the river Kir which shifted its path in 1750, moving from west of Shkodra town into Shkodra Lake to the Buna (southeast of the castle, currently part of the Drin) and destroying the northern suburbs of the city. At the beginning of November 2009, heavy rains in northern Albania caused severe floods in the Shkodra and Lezha Regions and in the flood plain between Lezha and the Adriatic Sea. On December 2010, the large dams of Drini river were releasing water at an average rates of nearly 1,500 cubic meters per second, resulting in additional flooding downstream. According to the United Nations data, floodwaters covered Figure 8. approximately 10.270 hectares of land and Floods of January 2010 of south Shkodra isolated or damaged more than 2.000 houses, (Center for Satellite Based Crisis Information, leading to the evacuation of approximately 4.000 January 2010) residents and other 20.000 remained in danger. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 34
  • 40. Ecosystems biological communities and classified on theSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT basis of their Gross Primary Productivity (GPP - the total energy fixed by plants in a community One of the most important characteristics of an through photosynthesis, per unit area and time, ecosystem is its productivity. This reveals a great since they are the primary producers). Table 6 deal about the condition of a particular ecosystem divides the ecosystems per category of GPP: and different systems can be compared directly negative, low, medium, high and very high. on the basis of productivity. The process of building an organic matter in an ecosystem The table shows that the ecosystems with a depends closely on the availability and movement negative GPP represent urban areas and those of energy through the system and the movement with a positive GPP are naturalistic areas. The is ultimately driven by solar energy. ecosystems of low, medium, high and very high GPP have to be protected, preserved and According to ILS LEDA methodology, The expanded with the intent to maintain and/or ecosystems have been here considered as increase their productivity capacities. GPP (x 103) Typology Sites (Kcal/m2) Negative GPP Urban areas o Downtown Shkodra (GPP < 0) Low GPP High mountain areas o Albanian Alps (“Cursed Mountains”) (0 < GPP < 0.5) Medium GPP Mountain forests o Albanian Alps (Theth, Vermosh) (0.5 < GPP < 3.0) Mediterranean maquis o Velipojë coast (bank) Lake banks o Banks of Shkodra Lake o Banks of artificial basins Sea coastal waters o Velipoja coast (sea) Deep lakes o Shkodra Lake High GPP Forests o Malësi and Madhe district (average altitude areas) (3.0 < GPP < 10.0) o Puka district (average altitude areas) Agricultural lands o Fluvial valleys (small production) o Hill areas Marshes o West - South West plains of Shkodra Not very deep lakes o Artificial basins of Shkodra district Rivers o Buna – Drin Rivers system Lagoons o Velipoja Lagoon Very high GPP River outfalls o Buna River outfall (10.0 < GPP < 25.0) Table 6. Identified ecosystems of AGA 2 Area of Shkodra (Valorisation of endogenous territorial potentials for the ART GOLD Albania 2 Program, 30/11/2010) Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 35
  • 41. 1.8. Landscape and cultural heritageSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Landscape and Protected areas Table 6. List of protected areas in Shkodra Region (Ministry of Environment Forests and Water Management, Protected areas in Albania 2010) National Park Theth VKM nr. 96, 21.11.1966 Natural reserve Buna - Velipoja VKM nr. 682, 02.11.2005 Shkodra Lake VKM nr. 684, 02.11.2005 Natural Parks Theth National Park The area of Theth has a surface of 2.630 ha, from which, 1.680 hectares are forest and the other part is pasture and rocky surfaces. It is now declared a “National Park” and is overseen by the Forest Service Department of Shkodra. Theth is the only National Park in Shkodra Region and also the second largest National Park in Albania after Dajt. Theth is located about 70 km from the city of Shkodra in the northern part of Shale Commune. It is 740-950 metres above sea level and is surrounded by the Albanian Alps, with a height up to the 2.694 metres of Mount Jezerca. Theth has about 70 water sources with a high quality of water and cleanliness. Flora and fauna of the area are quite rich, with 1100 species of plants that constitute almost 1/3 of plant species in the country. Theth is also interesting for its cultural attractions like the special constructions called “Kulla” (“towers”), characteristic of northern Albania mountainous areas. Theth is part of the Balkan Peace Park project, which aims to facilitate the creation of a trans- national, cross border park in the mountains of Kosovo, Montenegro and Northern Albania as a symbol of peace and cooperation. Its objectives are to promote environmental conservation, stimulate local employment and promote sustainable activities in the region. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 36
  • 42. Natural Reserves Velipoja LagoonSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT In January 2005, the Albanian Government Shkodra Lake under the Albanian law on protected areas, Shkodra Lake is situated in the northwestern declared Buna river and its surroundings part of Albania and at the border with “protected water/landscape”, such as the island Montenegro. It has an average height of 5 m of Franc Jozef, the reservoir of Velipoja, the above sea level and it is the biggest lake in the lagoon of Viluni, the beach of Baks-Rrjoll and the Balkan Peninsula with an area of 368 km2 (of marsh of Domni. Velipoja lagoon has a very rich which 149 km2 are included within the territory of fauna, including species of national and global Albania and the rest in Montenegro). Shkodra conservation concern. Lake represents the largest network of International inventories in the area recorded freshwater in the Mediterranean. 216 fauna species with national unfavourable Shkodra Lake biodiversity developed in unique conservation status and 36 fauna species with geomorphological, geographical, climatic, global unfavourable conservation status. Illegal hydrological and ecological conditions. lumbering and fires are very rare. During the last glacial period, the lake represented an extraordinary refuge for the species of that time. As consequences, today, we can find a large number of relic and endemic animal and plant species inhabiting the area. The lake has rich flora and fauna: there are about 65 fish species, 240 species of birds, over 850 species of plants and 600 species of animals. Salmonids are also present and sturgeons inhabit the lower reaches of Buna river. The lake is rich in avifauna, with 281 bird species recorded. There are 123 species of animals and 20 species of plants that are endangered. The Region is considered to be a significant biogenetic reserve even on European scale. The Albanian part of the lake area was declared as a Ramsar site (Ramsar Convention “On internationally important wetlands, especially as waterfowl habitats”) by the Ramsar Secretariat and by the decision Nr. 683, 02. 11. 2005 of the Albanian Government. For these reasons and for its healthy climate, Shkodra Lake and the surrounding area have a fairly high potential for tourism development. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 37
  • 43. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Figure 7. Existing Network Protected Areas (Ministry of Environment, Forest & Water Management) Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 38
  • 44. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Figure 8. Proposed Protected Areas in Albania (Biodiversity Strategy and Action Plan) Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 39
  • 45. Cultural heritage Kuka, a characteristic house of the middle of theSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT 19th century, with high ethnographic value. Shkodra Region is composed by different sub- regions that have specific differences regarding cultural heritage. Different areas of the Region have developed distinctive elements of tradition in dialect, rituals, costumes etc. The city of Shkodra seems to have a major detachment from tradition in comparison to the rural areas. Beside the geography of the area, religion had also an impact on regional culture. Churches and mosques can be found throughout the Region. This co-existence and tolerance was not easy to accomplish. Nowadays, this tradition attracts a large number of tourists from outside the country. The so-called “Sofra Shkodrane” is a festival that shows the cultural values of the Region, with humour, songs and dance and it is one of the most interesting in Albania. Songs are generally accompanied with a traditional instrument called “cifteli”, made of a twin wire (cift means duo) or/ and violin, lute and flute. The Region is also well known for the traditional costumes, handmade carpets and tapestries, woollen covers, embroidery etc. Some of these costumes are commonly used nowadays, especially in the villages of Malesi e Madhe and Puka districts. One of the most particular and oldest is the “xhubleta”, a female dress that was part of the dowry in wedding and is still in use in mountain areas. There are different types of xhubleta: for women, for girls and for elders. The traditional male dress is the "tirak" that is also handmade. Costumes differ depending on the social class, religion, season, age, but also to use or destination (clothing for festive occasions, for daily use, etc). In the Marubi photo library collection various 19th century photos of traditional costumes can be found. Marubi Archives represent a genuine memory of the city, and a true reference for the history of Shkodra city, of Albania and of the Balkans. Today, this collection is part of the UNESCO World Heritage. In the Region there is only one museum, the Historic Museum of Shkodra, founded in 1947 and located downtown, in the house of Oso Karajfilat që i ka Shkodra Lulebore Karajfilat që i ka Shkodra Tuj shetitun nmal e nkoder, Medet sa t’bukur janë tuj prek lulet tgjith me dore, Gonxhe t’mdhaja, gonxhe t’vogla vec nnji kopsht ma tbukurin nShkoder, Me erë mbushin’ dynjanë... ty te gjeta lulebore.... Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 40
  • 46. Archaeological heritageSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Rozafa castle The castle stands on a rocky hill, 130 meters high, south of Shkodra city, overlooking Drin and Buna rivers and Shkodra lake. With a perimeter of 881 meters, surrounded by the so-called “cyclopean walls”, ithe fortress has a 4-hectare area. The construction of the fortress dates back to the middle of 4th century B.C. when the surrounding areas where inhabited by the Illyrian tribe of Labeat. By that time the town underwent considerable economic development, evidently testified by the coin mints in the town in 230 B.C. In 181 B.C. Shkodra became the Capital of the Kingdom of Illyria, whose ruler was Genti. It used to be the centre of the Illyrian state of Ardians but in 168 B.C. it was invaded by the Romans. In the 13th century, within its walls, the Roman-style Saint Stephen’s Church was built. The church was converted into a mosque after the Ottoman invasion. The castle still preserves traces from the classical medieval time. It was shaped in the middle of the 16th century during the Balshaj domination and got further accomplished during 1407-1468 by Venetian constructions. During the Ottoman invasion in 1479 (after the death of the national hero, Skanderbeg) the castle was restored in an Ottoman-style. Tumuli Burials of Shtoj The Plain of Shtoj is situated about 5 km north- east of the city of Shkodra, near the villages of Boks and Dragoç, on the western side of the Kir River. The excavated tumuli, or burial mounds, appear to have been used for centuries, from the early Bronze Age until the late Iron Age. Most of the unearthed features of these tumuli are artefacts of the Iron Age, specifically from the 7th-5th centuries B.C. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 41
  • 47. Castles and historical buildingsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Castles • Drisht Castle is situated 6 km far from the Mesi Bridge on the Kiri river, on a hill 800 meters above the sea level. In ancient times it was one of the complex of fortresses defending Shkodra. The current castle was constructed in the 13th century as a Byzantine fortress. The town flourished in the 14th century. In 1442 Drisht was occupied by Venetian forces but soon liberated by Skanderbeg. The Turks occupied it again, in 1478, after the death of Skanderbeg. Within the castle walls there are eleven houses forming a neighbourhood. • Shurdhahu Castle and the ruins of the medieval town of Sarda can be found on Shurdhahu Island in the artificial lake of Vau i Dejes, 35 km away from Shkodra city. The ruins of a castle, dating back to the 6th - 8th centuries A.D., are also on the island. The main attraction of the island is the residence of the Dukagjini family, one of the most important Albanian feudal families in the 11th century. Among the remains there are the defensive walls, church ruins and the gate to the Dukagjini palace. Historical buildings • The English Watch Tower is most peculiar sight of the city of Shkodra. The small stone clock tower was built in the 1868 by an English protestant evangelical missionary, Lord Paget, who wanted to use it as a church. After his death, the house became a fire watchtower because it was taller than most of other buildings in the town. • Mesi Bridge is the most well-known bridge in the Region. Situated in the northeast of Shkodra, where the Drin river divides the fields from the hillside of Drishti and the Cukali’s highland, it is a stone bridge with many arches, named after the nearby village. The monument is one of the largest of its kind in Albania, constructed around the 18th century B.C. by Mehmet Pasha Bushatlliu: it is about 120 meters long and 3.4 meters wide; it is sustained by thirteen cantilevers, and it turns 5 m away from the central cantilever at a 15-degree angle. The track has the form of a staircase. The bridge made it possible to transport carriages and agricultural products from the farmers living in the highland areas to the Adriatic coast. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 42
  • 48. Places of worship and culture Places of cultureSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT • Marubi Atelier of Photography was founded Places of worship by Pietro Marubbi (1834–1905), who was born in Piacenza, Italy. For political reasons • The Lead Mosque is a historical mosque in he fled his country and moved to Shkodra in the city of Shkodra named after the material 1856. He became a photographer and that covered its cupolas. It was built in 1773 architect with the name Pjeter Marubi. After by pasha Mehmet Bushati of the well-known two years he set up the first photo studio of Bushati family, who was personally involved the country. In 1971 the whole collection was in the construction. It is an example of the donated to the Albanian State. By that time, classical Ottoman architecture of Istanbul. the family photo collection had grown to From the beginning of the 20th century the 150.000 glass negatives. Today, the Marubi lead was gradually stolen. collection consists of about 250.000 • The Catholic Cathedral was built between negatives and represents a unique 1856 and 1898. At the time, it was the largest documentation of the regional and Albanian of its kind in the Balkans. After 1967 it was history over a period of nearly 100 years. converted into a sports hall. In the 1991, it • The Historic Museum of Shkodra was was restored by Italian specialists and founded in 1947 and is located downtown, in inaugurated by Mother Teresa. the house of Oso Kuka, a typical house of the • The Church of Our Lady of Good Counsel is middle of the 19th century, with specific situated at the entrance of Shkodra right below ethnographic value. The house features a the Rozafa Castle and it was restored in the monumental outer gate and a spacious green 17th century. It is famous for the fresco of Our yard with a well, where many archaeological Lady of Good Counsel that disappeared during objects are on display. the Turkish conquest in 1467. The tradition says that the Virgin Mary appeared to two On the left: the Lead Mosque (top) and the Church of soldiers in a dream and ordered them to leave Our Lady of Good Counsel (bottom) the country with the fresco in order to prevent On the right: the entrance of the Marubi Atelier of Photography (top) and the Historic Museum of the Turkish from profaning the holy image. The Shkodra (bottom) two soldiers settled it in Genazzano. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 43
  • 49. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT A map of the main cultural and environmental heritage sites of Shkodra Region, drafted within the framework of the strategic planning process. PROTECTED AREAS THETH A THETH A ROZAFA CASTLE 14 ROZAFA CASTLE 14 TYPICAL HOUSE A NATIONAL PARK OF THETH CASTLE B RAZEM PARK MONUMENT OF WORSHIP C TERBUNI MOUNTAINS ANCIENT BRIDGE D VILUNI LAGOON NATIONAL PARK E FRANZ JOSEPH ISLAND NATURAL RESERVE F DOMNI WETLAND ANCIENT CEMETERY G BUNA RIVER H SHKODRA LAKE HISTORIC ELEMENTS RAZEM B TERBUNI MOUNTAINS C POPULAR MUSEUM HOUSE 14 TYPICAL HOUSE 14 Kelmend 1 DALMACA CASTLE 2 KOMAN CEMETERY 3 VAU I DEJES CASTLE A 4 SAINT MARY CHURCH 5 GAJTANI CASTLE AND RUINS B 6 VIGU CASTLE Shale 7 DRISHT CASTLE 8 MARSHEJ CASTLE Kastrat 9 DRY TORRENT BRIDGE Shkrel 10 SAPA CASTLE VILUNI LAGOON D PLUMBI MOSQUE 14 PLUMBI MOSQUE 14 11 SHURDHAHU CASTLE 8 12 SHENGJIN CHURCH RUINS 9 Pult 13 MESI BRIDGE Qender Fierze Koplik Shosh 14 SHKODER - PLUMBI MOSQUE 12 Iballe - ROZAFA CASTLE SHKODRA Gruemire - HAMAMI NEAR BUNA RIVER LAKE Temal Postribe Blerim - SEIT BUSHATI’S HOMEStrategic Planning in Shkodra Region - Towards Sustainability of Tourism - ZEF SUMA’S HOME BUNA RIVER - SHKODRA LAKE G DALMACA CASTLE 1 GAJTANI CASTLE AND RUINS 5 H 13 7 Shllak - RESIDENCE IN JORGJI KALAMITRI Rrethinat Qelez 1 STREET NR .12 2 - FILIP CEKI’S HOME Fushe Arrez - KOL SUMA’S HOME SHKODER 14 11 5 Qafe Mali - ZEF MUZHANI’S HOME Rrape Vau i Dejes Puke Ana e Malit Guri i Zi - YMER RAMADANI’S HOUSE 3 - HASAN ZENELI’S HOUSE 4 Qerret - MEHMET GJYLI’S HOUSE Berdice Dajc C - PIONEER’S HOUSE DOMNI WETLAND F SHKODRA LAKE H MESI BRIDGE 13 SHURDHAHU CASTLE 11 G Vig-Mnele Bushat Gjegjan - POPULAR MUSEUM HOUSE Hajmel - MUSA DULE’S HOUSE Barbullush 6 - SELVI’S MOSQUE 10 - HOUSE, EX- KULLA OF GJON MARK Velipoje - MASHE MAZREKU’S HOUSE - MYFTI PLAKU’S HOUSE F D - BEZISTANI PAZARI VJETER E44
  • 50. 1.9. Value chainsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT From the socio-economic viewpoint, Shkodra value products such as royal jelly, pollen, bee Region is characterised by different poison and bee wax that are mostly not sold on development conditions. The difference in the domestic market, because of the lack of local quality of life between the urban area of processing laboratories. Production is small, if Shkodra city and rural areas is apparent and compared to regional potentialities of sustainable can be considered as the cause of several problems of social and economic nature. Analyses of the local economic context, conducted by ILS LEDA with a special focus on rural and remote areas, highlighted significant potentials for development, such as several agricultural and agro-food value chains representing “resources of excellence” (endogenous competitive resources that can be considered rare, unique or owning primary qualities, and, therefore, they are comparable or even preferable to similar resources expressed by other territories), such as: production, mainly because of the obsolete • all the products of bee value chain instruments used. The Bee value chain products, • some varieties of fruit and vegetables if really natural and unpolluted are generally very • all kind of herbs appreciated by all the markets in the world; a • all forest products good competitive advantage of Shkodra Region • some alcoholic liquors products derives from the characteristics of • Vermosh cheese regional environment: there are many extended • some kinds of freshwater fish areas, belonging to different ecosystems and not • Kallmet and Shesh wines yet degraded; moreover, the quantity of • cultural resources medicines used in bee breeding activities is very • handicraft products low, and agricultural production in many areas is characterised by low intensity. Therefore, all kinds of honeys here have excellent organoleptic Food products characteristics and can aspire to achieve organic and quality certifications. Food products include the following main value chains: All products are sold prevalently without packaging or brands. Honey, honey-dew, royal ‣ Bee value chain jelly and propolis are, mostly, directly sold to store owners and consumers. As for foreign markets, Many varieties of mono-flower honey were identified in the Region (chestnut, clover, heather, thanks to the participation of Shkodra Associations in the Mediterranean Beekeeping mountain savory, sage and thyme), together with Forum, the Albanian Bee value chain products different varieties of multi-flower honey, whose started to be appreciated abroad, but, until now, origin flowers are also added to wild flowers, as international exporters have not been identified. pomegranate, Jerusalem thorn, strawberry tree. Beekeepers also produce propolis (processed in Both honey and no honey products are expensive both for domestic and foreign markets, hence a a very simple and traditional way to produce productive optimisation is needed. tincture), and small quantities of higher added Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 45
  • 51. Fish value chainSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT ‣ The Fish value chain ideally starts with the biodiversity of territorial ecosystems and arrives to the final commercialisation of fresh, raw and processed products of fishing and fish breeding activities. In the Region, neither sea nor freshwater fish is processed. Freshwater fish breeding activities have been identified in the mountains, close to streams and artificial basins. Both sea and freshwater fish production is small, if compared to regional potentials of sustainable production and to the potential and alcohol, juices (in small quantity) and market. Nevertheless, organoleptic features of distillates and alcoholic infusions. all kinds of fish in this area can be considered The Mushrooms value chain (including excellent and its use in regional gastronomic gathering and processing activities) was specialities can represent an added value for identified mostly in Puka district. Despite good tourist activities (hotels and restaurants). environmental possibilities of cultivating Moreover, some endogenous varieties of mushrooms, this practice seems to be not in freshwater fish exist in the Region, such as use in the Region. With regard to processing, Shkodra Lake carps and brown trouts in only dried edible boletus (produced through mountain streams. ‣ Forest production system artificial processes and sold mostly packaged and labelled) were identified. The forests of Shkodra Region are a good environment for the production of valuable Chestnuts, on the other hand, are simply organic products in an environmentally collected and not processed. sustainable way. The Forest production system All the regional forest products can aspire to ideally goes from the biodiversity of different receive organic and quality certifications, due to ecosystems to the final commercialisation of its their good organoleptic characteristics and products (fresh, raw and processed). In good environmental conditions of the Shkodra Region, many productions can be production areas. identified, related to soft fruits, mushrooms and chestnuts. The production is small, if compared to local potentialities of sustainable production and to potential (mainly foreign) markets. Presently, the most part of the forest products of Shkodra Region is sold at sustainable prices for local markets. In particular, soft fruits are very valuable rural products, and are both gathered and cultivated, especially in Puka district. Soft fruits are also processed in a traditional artisanal way, to produce jams, compotes, preserves in syrup Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 46
  • 52. Fruits and Vegetables value chainSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT ‣ Shkodra Region is not renowned for fruits and vegetables production, mainly constituted by so called “common” fruit varieties. Nevertheless, many varieties of fruits and vegetables are traditional (not “global”) and, consequently, their flavours and tastes are typical and recognisable. Furthermore, typical varieties can be found here: with regard to fruits, quinces of Puka, figs, pears (19 varieties, some endogenous), local cherries; with regard to vegetables, bamia (Hibiscus esculentus), scallion of Drisht, pepper and “Foreign–like” cheeses are also produced, but eggplant of Oblik, potato of Vermosh, bean and are characterised by a low quality level. garlic (local varieties). The production of the potato of Vermosh (considered a high quality product) is seriously limited and endangered, ‣ Olive value chain mainly due to the closure, since the end of past The Olive value chain starts with activities of regime, of the storage areas to protect harvested olive farming and arrives to the final potatoes from the coldest winter temperatures. commercialisation of the products. Neither Identified processed products are jam, juice and mono-cultivar nor extra virgin olive oil is dried common varieties of fruit, quince jam, produced, in the Region. Olive oil production is vegetables preserved pickled or in brine. The mainly carried out for family use: only one, very jam of the endogenous quince and the pickled obsolete and untreated oil mill is still working in scallion of Drisht are considered very valuable. the Region and the oil produced there is not Farming and processing techniques are mainly bottled. The very valuable variety of Kalinjot olive ordinary (not organic) and the organoleptic was identified. The extra virgin version of this oil characteristics of all value chain products can be (not produced in the Region) is excellent. considered as good. A significant part of fruit preserves is sold packaged and branded by the same local small processing enterprises. The ‣ Wine and Liquors value chains most part of the Fruit and Vegetables value Kallmet and Shesh can be considered good chain products of Shkodra Region is sold at Albanian endogenous grape varieties, having sustainable prices for local markets. significant distinctive features. Many of these grapes produce a good wine. ‣ Milk value chain Liquors value chain in Shkodra Region starts Raw fresh milk is produced by cows, sheep and from the biodiversity of different territorial goats. Nothing remarkable has been pointed out ecosystems and arrives to the final about sheep and goat diary products in the commercialisation of produced alcoholic Region. Bred cows are fed with no organic distillates (rakì of grape, of plum, of mulberry, of forages or processed “concentrate” fodders. Milk cornel) and alcoholic infusions of nut, basil and production is not steady: it can also happen that mint. The distillation is carried out using copper dairy factories have to stop their activities for one distillers, and it is generally familiar-artisanal. or more days because milk suppliers have sold Production is small, if compared to regional their milk to other factories. When milk is potentialities. Most of the value chain products produced by feeding animals with natural are sold, bottled and mainly not branded, at grazing or natural forages, its quality is good and sustainable prices for local markets. All liquors in some cases excellent, but presently the are excellent, thanks to a processing quality of most of the milk produced for techniques used around the Region, and they “industrial” purposes is very scarce. Endogenous are very easy to identify because of the cheeses like Albanian feta and kaçkavall and Mediterranean typicality of the essences used. Vermosh cheese, if produced according to Also in consideration of the good quality of raw traditional recipes and from good ingredients materials, all the liquors value chain products (good milk and natural rennet), could be very can aim at receiving certifications of quality, valuable and appreciated by consumers. safety and organic origin. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 47
  • 53. Herbs and industrial plants creativity. Although these productions can beSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT considered good in Shkodra Region (especially in the fields of figurative arts and of traditional The Industrial plants value chain starts from the and contemporary folk music), the lack of plants farming and arrives to the final “crossed” interactions (among different fields) commercialisation of fresh, raw and processed and of primary interactions (in the frame of the products. Information collected during ILS same field) have to be highlighted. LEDA action-research activities has the underlying assumption of the existence of cotton production, forages and soy, to be ‣ Handicraft production system probably found in the plain of Shkodra. This is Shkodra Region is considered the richest in the only area characterised by a positive high Albania with regard to handicraft activities. GPP. Many productions are here carried out in a Herbs (clover, lavender, mint, mountain savory, traditional way, and each of them can be “mountain tea”, oregano, sage, thyme) are considered as a “micro” value chain in itself. collected mainly in wild mountain areas. In many Silver filigree jewels and artworks are a good cases, regardless of the need of safeguarding expression of the eastern–western context in natural cycles and chances of reproduction of which they are designed, and have therefore no the wild germplasms, herbs collectors prefer to similar foreign competing products. In spite of uproot all the body of the plants, instead of their potential interest on foreign markets, at the taking only the leaves. The collectors often do moment silver filigree jewels are probably that before plants reproduction. In this way, they undervalued on the domestic market: they are both save time and obtain more products to sell. prevalently sold, unbranded, directly or to the This devastating collecting technique is brokers. In this case, they can be found in small forbidden by law, but Forestry Police is not able shops in Tirana. to prevent it from happening. As a result, both wild herbs colonies and the production of some Textile products (carpets, embroidery, etc.), kinds of honey (mainly sage and mountain when handmade, produced with natural raw savory honeys) are nowadays seriously materials and embodying territorial identity endangered. No processed products of the values, are considered as very valuable Herbs value chain, beyond the traditional dried products on the market. In Shkodra Region, the products, have been identified. Farmed herbs weaving happens through the use of traditional productions are small, if compared to regional wooden and iron hand looms. The tradition and potentialities of sustainable production. Fresh the know-how of handicraft textile products has and dried products are, mostly, directly sold, an Ottoman origin: this gives an added value to neither branded nor packaged, to store owners all the products, as well as a very important and consumers. Most of the Herbs value chain market chances, especially on foreign markets. products of Shkodra Region are sold at Despite this traditional features, textile raw sustainable prices for local markets. Herbs materials are all imported, mainly from abroad, products are probably sold undervalued to the because local wool is not considered good for brokers. the handicraft textiles production. With regard to local production, cotton is lacking. Culture and handicraft These products include the following value chains: ‣ Culture production system The Culture system related to a territory is generated by the interactions among all those territorial actors whose activities are related to existing heritages and to new productions of scientific, technical, humanistic knowledge and of material and nonmaterial works of human Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 48
  • 54. Main potentials and problemsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT During this phase of research and analysis a and events to increase the quality of life and number of problems emerged. They can be the vitality of the areas for tourist interest. summarised as follows: ‣ External marketing: most local products ‣ Productivity effectiveness: though most have the potentiality to acquire larger and a Shkodra Region products have a potential for more steady space in domestic markets (also a sustainable increase of production, there is in connection with tourist activities such as now a lack of effectiveness of production hotels and restaurants), and achieve new because of the scarce use of technologies, spaces in foreign markets. Nevertheless, the especially in the agricultural and livestock lack of structured marketing activities production. Furthermore, the lack of (including branding and packaging) in most awareness about the value of the relational value chains, the small and uneven quantities capital increases fragmentation of produced, and, most of all, the lack of safety productions and makes it difficult to enter new and quality certifications cause a lack of markets. The lack of processing activities and export activities towards the foreign market. of local production of high added value Moreover, the ecosystems biodiversity and the products in most sectors (mainly in the fish, good environmental conditions that ensure the bee and herbs value chains) hampers the good quality of agro-food products are heavily potentials of local products. endangered by the lack of organised systems ‣ Safety and quality: today, more than ever, of waste and water management, causing food quality and safety are a constant land, water and air pollution and threatening the concern for consumers and public authorities. animals’ health. Though most regional food products usually The lack of training also represents a negative have good quality and organoleptic element for the identified value chains. properties, they do not have the appropriate Specialistic capacity building for farmers, certification to attract foreign markets. breeders and gatherers is needed, but also Certifications of food security and organic training activities aimed at raising and maintaining quality represent a potential reason for awareness about the importance (also for tourism competitiveness development. development) of typical and recognisable quality ‣ Vitality of the cultural and tourism products. This is crucial to avoid the irreversible systems: cultural and tourists destinations deterioration of typical products or their are not supported by promotion of activities disappearance in favour of “foreign-like” products. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 49
  • 55. 1.10. Territorial programmingSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT A view of Shkodra Lake Analysis of plans and programmes Adopted methodology The analysis of planning and programming • Summary of the main goals emerged from instruments at municipal, inter-municipal, the instruments analysis: starting from the regional and interregional levels contributes to data sheet analysis, a list of the main building the reference frame for tourism objectives for each document was prepared, development strategies of Shkodra Region, taking in consideration also the type of focusing on the ongoing projects in the area. instrument and its field of interest (see table 1). The analysis was conducted taking into • Identification of common goals in different consideration different kinds of planning and instruments, to identify which objectives are programming instruments: general and sectorial the most common and which are less plans and programmes, development plans/ considered in the analysed instruments (see programmes, environmental plans/programmes, table 2). Common goals were grouped in four city planning and feasibility studies. Several categories: “Environment protection and data sheets were developed, in which every infrastructure network”, “Cultural heritage”, document was analysed separately, pointing out “Agro-food production and rural tourism” and its main goals. “Social issues”. This chapter, therefore, intends to provide an • Analysis of the compatibility among the overview of the ongoing programming, various instruments goals, aimed to assess highlighting the necessary elements for the the overall consistence of the plans and construction of possible scenarios for regional programmes involving Shkodra Region (see tourism development and the strategy required table 3), and verify the possibility to create for their realisation. The synthesis process has synergy among them, in order to use the followed a path divided into 3 phases: Strategic Plan as a coordination tool for regional tourism development. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 50
  • 56. Survey, analysis and comparisonSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT of existing plans and programmes 32 planning and programming instruments were collected and analysed, and then placed on Municipal Area maps, which are shown in the following pages. Planning Instruments City planning Regional Area 1) Structural plan of Shkodra (2009) 2) Regulatory Plan of Koplik (2008) Programming Instruments Programming Instruments Development programmes Development Plans 1) Promoting Regional Development through the MDGs (2006) 3) Local Development Plan - Velipoje (2005) 2) Decentralisation and Local Development 4) Strategic Plan for Economic Development Programme in Shkodra Region (2006) 2005-2015 - Shkodra (2006) 5) Strategic Development Plan - Dajc (2008) 3) Supporting Regional Development in 6) Strategic Development Plan - Vau i Albania - Feasibility Study for a Joint Dejes (2008) Swiss and Austrian Programme (2008) 7) Strategic Development Plan - Puke (2008) 4) Decentralisation and Local Development 8) Strategic Development Plan - Fushe Programme in Shkodra Region (2010) Arrez (2008) 5) Strategic Concept for Regional 9) Strategic Development Plan - Koplik (2008) Development (2010) 10) Strategic Development Plan - Guri i Zi (2008) Environmental Plans Sectorial programmes 11) Local Environmental Action Plan - 6) Water Supply and Environmental Lake Velipoje (2006) Protection - Shkodra (2008) 12) Local Environmental Action Plan - 7) Albanian Vocational Education and Bushat (2008) Training Support Program (2009) 13) Local Environmental Action Plan - Koplik 8) Dam Safety Feasibility Study on Drin (2008) and Mat River Cascades (2009) Feasibility studies 9) Benefits from Cross Border Management of Natural Resources (2009) 14) Feasibility Study for the Development of the Industrial Area of Shkodra (2007) 10) Sustainable Agriculture Support (2009) Sectorial Programmes 15) Enhancing the Territorial Capital in the Commune of Reç (2009) Inter-regional Area Programming Instruments Inter-municipal Area Development plans 1) Shkodra–Lezha Regional Plan (2006) Programming Instruments 2) Regional Development Programme (2010) Sectorial Programmes Environmental plans 1) Integrated Rural Development Project - Kelmend-Shkrel (2008) 3) Regional Environmental Action Plan: 2) Strategic Document for Ecotourism Drini River Delta Shkodra-Lezha (2006) Development in the Albanian Alps (2008) 4) Strategic Action Plan for Shkodra Lake 3) Promotion of Agriculture in the District of (2007) Puka (2008) Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 51
  • 57. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT DEVELOPMENT STRATEGIC PLAN - KOPLIK (2008) Implemented by CO-PLAN Funded by SWISS AGENCY FOR DEVELOPMENT & COOPERATION REGULATORY PLAN - KOPLIK (2008) Implemented by CO-PLAN Funded by SWISS AGENCY FOR DEVELOPMENT & COOPERATION LOCAL ENVIRONMENTAL ACTION PLAN - KOPLIK (2008) Implemented by REC ALBANIA Funded by SPANISH AGENCY FOR INTERNATIONAL COOPERATION AND DEVELOPMENT KELMEND STRATEGIC ACTION PLAN FOR SHKODRA LAKE (2007) Implemented by APAWA, CETI Funded by GEF, World Bank (WB) SNV MONTENEGRO THETH SHKREL WATER SUPPLY AND ENVIRONMENTAL LAKE PROTECTION SHKODRA (2008) Kastrat Implemented by SWISS COOPERATION Funded by SWISS STATE SECRETARIAT FOR ALBANIA ECONOMIC AFFAIRS Shale FEASIBILITY STUDY FOR THE DEVELOPMENT REC OF THE INDUSTRIAL AREA OF SHKODRA (2007) Qender Fierze Koplik Pult Implemented by TEULEDA Interconsulting Funded by EUROPEAN UNION Shosh SHKODRA LAKE Gruemire Iballe STRATEGIC PLAN FOR ECONOMIC DEVELOPMENT 2005-2015 - SHKODRA (2006) Temal Postribe Blerim Implemented by SHKODRA MUNICIPALITY Funded by WORLD BANK, SOROSStrategic Planning in Shkodra Region - Towards Sustainability of Tourism Shllak Rrethinat Qelez STRUCTURAL PLAN SHKODER (2007) FUSHE ARREZ Implemented by HYDEA Funded by LAMP - WORLD BANK Rrape SHKODER Qafe Mali PUKE GURI I ZI Ana e Malit VAU I DEJES A map of the DEVELOPMENT STRATEGIC PLAN - DAJC (2008) Qerret Berdice plans and Implemented by CO-PLAN Funded by SWISS AGENCY FOR DAJC BUSHAT DEVELOPMENT & COOPERATION Vig-Mnele programmes Hajmel at local level Gjegjan involving the Barbullush Region of LOCAL ENVIRONMENTAL ACTION PLAN - VELIPOJE (2006) VELIPOJE Shkodra (first Implemented by REC ALBANIA, JACOBS, Funded by EU/MINISTRY OF ENVIRONMENT, LUIS BERGER S.A FORESTS & WATER MANAGEMENT part, updated September 2010)52
  • 58. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT STRATEGIC DOCUMENT FOR ECOTURISM DEVELOPMENT IN THE ALBANIAN ALPS (2008) Implemented by IDEASS Funded by UNDP-ART GOLD ALBANIA INTEGRATED RURAL DEVELOPMENT PROJECT KELMEND - SHKREL (2008) Implemented by VIS, AdP, COL’OR Funded by VIS, COOPERAZIONE ITALIANA ENHANCING THE TERRITORIAL CAPITAL IN THE COMMUNE OF REC (2009) Implemented by CERAI Funded by SPANISH AGENCY FOR INTERNATIONAL COOPERATION AND DEVELOPMENT KELMEND DEVELOPMENT STRATEGIC PLAN - FUSHE ARREZ (2008) Implemented by CO-PLAN Funded by SWISS AGENCY FOR THETH FUSHE-ARREZ MUNICIPALITY DEVELOPMENT & COOPERATION SHKREL DEVELOPMENT STRATEGIC PLAN - PUKE (2008) Kastrat Implemented by CO-PLAN Funded by SWISS AGENCY FOR PUKE MUNICIPALITY DEVELOPMENT & COOPERATION Shale DEVELOPMENT STRATEGIC PLAN - GURI I ZI (2008) REC Implemented by CO-PLAN Funded by SWISS AGENCY FOR Qender Fierze GURI I ZI COMMUNE DEVELOPMENT & COOPERATION Koplik Pult Shosh SHKODRA Gruemire Iballe REGIONAL ENVIRONMENTAL ACTION PLAN LAKE DRINI RIVER DELTA (2006) Temal Blerim Implemented by REC ALBANIA, JACOBS Funded by EU/MINISTRY OF ENVIRONMENT Postribe LOUIS BERGER S.A FOREST & WATER MANAGEMENTStrategic Planning in Shkodra Region - Towards Sustainability of Tourism Shllak Rrethinat DEVELOPMENT STRATEGIC PLAN - VAU I DEJES (2008) Qelez FUSHE ARREZ Implemented by CO-PLAN Funded by SWISS AGENCY FOR VAU I DEJES MUNICIPALITY DEVELOPMENT & COOPERATION SHKODER Rrape Qafe Mali PUKE Ana e Malit GURI I ZI LOCAL ENVIRONMENTAL ACTION PLAN - BUSHAT (2008) A map of the Qerret plans and Implemented by REC ALBANIA Funded by SPANISH AGENCY FOR INTERNATIONAL Berdice VAU I DEJES COOPERATION AND DEVELOPMENT programmes DAJC BUSHAT at local level Vig-Mnele involving the Hajmel LOCAL DEVELOPMENT PLAN VELIPOJE (2005) Gjegjan Region of Barbullush Shkodra Implemented by URBAN RESEARCH INSTITUTE Funded by ALBANIAN DEVELOPMENT FUND VELIPOJE (second part, updated September 2010)53
  • 59. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT REGIONAL DEVELOPMENT CONCEPT (2010) SUSTAINABLE AGRICULTURE SUPPORT (2009-2011) Implemented by GTZ, SHKODRA Funded by GERMAN TECHNICAL Implemented by SWISS COOPERATION Funded by SWISS STATE SECRETARIAT REGIONAL COUNCIL COOPERATION (GTZ) OFFICE ALBANIA FOR ECONOMIC AFFAIRS REGIONAL PLAN SHKODER - LEZHE (2006) DECENTRALISATION AND LOCAL DEVELOPMENT PROGRAMME IN SHKODRA REGION - DLDP II (2010) Implemented by SWISS COOPERATION Funded by SWISS AGENCY FOR Implemented by EPTISA INTERNACIONAL Funded by EUROPEAN UNION OFFICE ALBANIA DEVELOPMENT & COOPERATION SUPPORTING REGIONAL DEVELOPMENT IN NORTHERN ALBANIA - Feasibility study for a joint Swiss and Austrian programme (2008) Implemented by E. SCHLAPPI et al. Funded by SWISS AGENCY FOR KELMEND DEVELOPMENT & COOPERATION SWOT ANALYSIS OF SHKODRA REGION (2008) THETH Implemented by TEULEDA Funded by FOUNDATION FOR LOCAL AUTONOMY & GOVERNANCE SHKREL Kastrat PROMOTING LOCAL DEVELOPMENT THROUGH THE MILLENNIUM DEVELOPMENT GOALS (2006) Shale Implemented by SHKODRA REGIONAL COUNCIL Funded by UNDP SHKODRA MUNICIPALITY REC Qender Fierze Koplik Pult DECENTRALISATION AND LOCAL DEVELOPMENT Shosh PROGRAMME IN SHKODRA REGION - DLDP (2006) Implemented by SWISS COOPERATION Funded by SWISS AGENCY FOR SHKODRA OFFICE ALBANIA DEVELOPMENT & COOPERATION LAKE Gruemire Iballe Temal Postribe Blerim ALBANIAN VOCATIONAL EDUCATION AND TRAINING SUPPORT PROGRAM (2009) Shllak Implemented by SWISS COOPERATION Funded by SWISS AGENCY FORStrategic Planning in Shkodra Region - Towards Sustainability of Tourism Rrethinat OFFICE ALBANIA DEVELOPMENT & COOPERATION Qelez FUSHE ARREZ Rrape SHKODER Qafe Mali GTZ-s SUPPORT TO THE QARKS OF SHKODRA AND PUKE GURI I ZI LEZHA FOR THE ELABORATION OF REGIONAL Ana e Malit DEVELOPMENT CONCEPTS (2009) A map of the Qerret Implemented by GTZ Funded by GTZ Berdice VAU I DEJES plans and DAJC BUSHAT Vig-Mnele programmes Hajmel BENEFITS FROM CROSS BORDER MANAGEMENT OF at regional Gjegjan NATURAL RESOURCES level Barbullush (SDC/REC Balkan Tranbourdary Projects 2000-2008) involving the Implemented by SWISS COOPERATION Funded by SWISS AGENCY FOR VELIPOJE OFFICE ALBANIA DEVELOPMENT & COOPERATION Region of Shkodra (updated DAM SAFETY FEASIBILITY STUDY September ON DRIN AND MAT RIVER CASCADES (2008) 2010) Implemented by SWISS COOPERATION Funded by SWISS STATE SECRETARIAT OFFICE ALBANIA FOR ECONOMIC AFFAIRS REGIONAL LEVEL54
  • 60. Table 1. Summary of the main goals emerged from the instruments analysis (*)SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Reference document Instrument Main goals STRUCTURAL PLAN - SHKODRA City planning • Re-vegetation of the Buna, Drin and Kir rivers system to reduce erosion • Improve collection, selection, transport and recycling of urban waste • Preserve the historic centre • Create tourist facilities (a port, a resort area, etc.), a University Campus and a sport and recreation area connected to the Kiri River • Create the Shkodra City Ring and of the Shkodra City West–North and South-East Bypass Implemented by: HYDEA • Social integration of Egyptian & Roma ethnic Funded by: WB-LAMP Project minorities REGULATORY PLAN - KOPLIK City planning • Promote mixed functions especially in the areas near the centre of Koplik city Implemented by: Co-Plan • Identify sub-urban areas based on existing construction layout Funded by: • Define potential future expansion areas of the Swiss Agency for Development and city of Koplik, beyond the time limit provided by Cooperation (SDC) the Regulatory Plan LOCAL DEVELOPMENT PLAN - Development • Define a clear vision and actions for the future of VELIPOJE plan the municipal community • Develop tourism, agriculture, fishing and hunting for sustainable economic development • Draft an urban study of the coastal zone • Establish tourist villages in Maja e Zeze and Baks-Rrjolle • Put into operation the livestock complex in Cas and Rec i Ri • Define policies to award credit relief for farmers • Increase vineyards planted area • Define policies for the protection and Implemented by: maintenance of existing forests Albanian Development Fund, Urban • Establish a centre for the storage and processing Research Institute, Urban of medicinal plants Institute(Washington DC) • Promote and support business development in Funded by: the sector of the inert materials extraction and Albanian Development Fund processing STRATEGIC PLAN FOR ECONOMIC Development • Develop a regulatory urban plan for the city DEVELOPMENT 2005-2015 – programme • Establish a One-Stop-Shop in Shkodra City Hall SHKODRA • Rehabilitate existing public services and create new ones: market, youth centre, health centre, sport areas, green areas, etc. Implemented by: • Reconstruct existing roads Shkodra Municipality • Preserve, restore and develop the town museum Funded by: and its collection, as well as other historical, SOROS, World Bank cultural heritage sites in the city STRATEGIC DEVELOPMENT PLAN - Development • Promote the creation of large agricultural and DAJC programme livestock farms • Prepare a detailed plan for the development of agro-tourism activities in the municipal territory • Protect agricultural land and urban areas from erosion and degradation • Evaluate and determine a waste storage point • Prepare technical projects for the rehabilitation Implemented by: of roads in the municipal area Co-Plan • Create the necessary technical basis for the Funded by: generation of new financing Swiss Agency for Development and • Improve physical conditions of the Buna river Cooperation (SDC) green corridor (*) Colours in the table refer to the colours assigned to each category of plan/programme in the maps in the previous pages Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 55
  • 61. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Reference document Instrument Main goals STRATEGIC DEVELOPMENT PLAN - Development • Define an annual financial aid package for VAU I DEJES programme farmers in the municipality and evaluate opportunities for funding by various financial actors or second-level banks Implemented by: • Develop a programme of physical interventions Co-Plan on land systems, irrigation and drainage and Funded by: prepare technical infrastructure projects Swiss Agency for Development and • Improve public service standards and Cooperation (SDC) infrastructure networks STRATEGIC DEVELOPMENT PLAN – Development • Identify potential production of existing PUKA programme handicrafts in the municipal area • Identify potential agricultural production • Improve land use Implemented by: • Develop tourist activities Co-Plan • Establish cooperation with neighbouring Municipalities/Communes and with the Region to Funded by: Swiss Agency for Development and promote and develop economic activities Cooperation (SDC) • Increase technical/financial support STRATEGIC DEVELOPMENT PLAN - Development • Define an annual financial aid package for FUSHE ARREZ programme farmers in the municipality to facilitate and support their capacity building, in order to improve their efficiency and productivity • Prepare promotional materials for the tourist natural areas • Prepare joint infrastructure projects between Shkodra Region and neighbouring areas Implemented by: • Prepare a technical evaluation of a tax package Co-Plan for constructions in agricultural and urban areas Funded by: in accordance with the defined responsibilities of Swiss Agency for Development and the Law on Organization and Functioning of the Cooperation (SDC) local Government STRATEGIC DEVELOPMENT PLAN – Sectorial • Define an annual financial aid package for local KOPLIK programme farmers in Koplik municipality, and evaluate funding opportunities from various financial actors or second level banks • Prepare detailed studies regarding the economic corridor along the main road Shkodra - Koplik • Prepare a waste management plan Implemented by: • Develop a technical study to identify and Co-Plan assess a place for establishing a landfill for Funded by: urban waste storage and treatment Swiss Agency for Development and • Design of a study to identify necessary physical Cooperation (SDC) interventions in the lake shore of Shkodra Lake STRATEGIC DEVELOPMENT PLAN - Development • Promote the establishment of large agricultural GURI I ZI programme and stockbreeding farms • Improve agricultural land data system in the municipality • Raise awareness among local population on environmental preservation and protection • Rehabilitate the road system • Rehabilitate the water supply and sanitation Implemented by: networks Co-Plan • Establish a complete technical frame of the Funded by: sewage systems in the Commune Swiss Agency for Development and • Prepare a Waste Transportation and Collection Cooperation (SDC) Plan Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 56
  • 62. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Reference document Instrument Main goals LOCAL ENVIRONMENTAL Environmental • Design a master plan for tourism development ACTION PLAN - VELIPOJE plan • Prepare a feasibility study for the sewage processing system • Build five public conveniences with eight restrooms each along the coast and other public conveniences in the territory • Create experimental models for sustainable cultivation of medical plants with economic interest • Reduce the use of fertilizers and pesticides in Implemented by: agriculture Urban Research Institute • Build protective dikes (dams) in the river delta Funded by: to reduce erosion European Union • Regulate the extraction of gravel from the river bed LOCAL ENVIRONMENTAL Environmental • Establish an efficient system to carry out the ACTION PLAN - BUSHAT plan cleaning of the commune territory and establish a landfill for the collection and processing of urban waste • Place the drainage system into full efficiency • Rehabilitate the dam over the Drin River • Raise community awareness on the importance of green belts and forests • Demolish extra-legal buildings in the forest areas; enforce the urban plan and issue construction permits accordingly • Forestation of gravel parts of the Drin River banks, control of gravel extraction from the river Implemented by: bed Bushat Commune • Reforestation of free space and design of Funded by: plans for the forestation of additional areas Spanish Agency for International • Maintenance of green spaces in the Cooperation and Development surroundings of schools, health centres, village (AECID) centres, sports grounds & other public areas LOCAL ENVIRONMENTAL Environmental • Rehabilitate the road network according to the ACTION PLAN - KOPLIK plan urban plan • Connect every house with the sewage system • Improve local authorities management capacity • Rehabilitate the water supply network Implemented by: • Designate a field to deposit waste and Co-Plan purchase waste management equipment • Prohibit practice of cattle butchering and fish Funded by: Spanish Agency for International vending in unapproved locations Cooperation and Development • Prohibit extraction of primary materials from the (AECID) lake bed FEASIBILITY STUDY FOR THE Feasibility study • Reuse productive areas in the industrial zone of DEVELOPMENT OF THE Shkodra INDUSTRIAL AREA OF SHKODRA • Launch cooperative dialogue among the productive realities that could be aggregated in Implemented by: such areas TEULEDA • Launch matching activities among Italian and Albanian entreprises and predisposition of Funded by: European Union through INTERREG indicators and parameters for economic and IIIA/CARDS PHARE convenience evaluations Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 57
  • 63. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Reference document Instrument Main goals ENHANCING THE TERRITORIAL Sectorial • Establish and register the Rec Mountain CAPITAL IN THE COMMUNE OF REC: programme Cooperative MOUNTAIN AND AGRICULTURAL • Create a technical assistance program by local PRODUCTS and international consultants in social enterprise management, marketing economy and finance • Improve infrastructure for marketing and Implemented by: processing of the cooperative production; CERAI • Identify agro-tourist routes and sites • Design a promotion strategy aimed at creating Funded by: an identification brand and informative materials Spanish Agency for International Cooperation and Development (AECID) regarding the cooperative’s activities INTEGRATED RURAL DEVELOPMENT Sectorial • Improve credit access through the introduction PROJECT KELMEND – SHKREL programme of micro credit to support small productive activities • Increase technical and professional skills of farmers through training and technical assistance, dissemination of sustainable agriculture best practices, support of producers associations • Increase environmental awareness through Implemented by: teachers training and school education VIS • Improve Malesi e Madhe forests service through Funded by: the creation of a 4,000 square metres garden VIS, Cooperazione Italiana centre STRATEGIC DOCUMENT FOR Sectorial • Establish a control room/table for territorial ECOTURISM DEVELOPMENT IN THE programme coordination ALBANIAN ALPS - NATIONAL PARK • Develop a multi-year area plan which, starting OF THETH AND KELMENDI DISTRICT from a careful analysis of the lack of infrastructure, identifies resources and natural and environmental priorities • Improve the accessibility and living conditions through the development of sectorial plans • Promote micro-credit Implemented by: • Establish a permanent coordination table M. Bonitatibus, S. Petrosillo - IDEASS between Albanian government and international Funded by: donors for interventions planning UNDP – ART GOLD Albania • Develop an operational marketing plan PROMOTION OF AGRICULTURE Sectorial • Provide quality professional training based on IN THE DISTRICT OF PUKA programme periodical needs assessments conducted by farmers and producers • Diversify other potential financial resources for infrastructure and mechanization Implemented by: • Create AGROPUKA association. Swiss Cooperation Office Albania • Establish an effective and legalized independent women NGO, aiming at increasing social and Funded by: economical opportunities for women of Puka Swiss Agency for Development and district Cooperation (SDC) Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 58
  • 64. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Reference document Instrument Main goals PROMOTING LOCAL DEVELOPMENT Development • Promote gender equality: increase women THROUGH THE MDGs programme enrolment rate to the primary and secondary education; increase women participation in the regional economic development and in the decision making structures of regional and local administration • Increase educational opportunities: children must complete the full course of primary education; higher involvement of children in the secondary education must be ensured; the ratio Implemented by: between general secondary education and Shkodra Municipality, Shkodra Regional vocational education must be improved Council • Improve maternal and child health care: reduce Funded by: under 5 mortality rate, increase access to basic UNDP health care services, reduce maternal mortality DECENTRALISATION AND LOCAL Development • Provide local strategic development planning, DEVELOPMENT PROGRAMME IN programme territorial management and planning THE SHKODRA REGION (DLDP) • Provision and management of Municipal/ Communal public services and of administration reforms, including support to improve the functioning of the local Councils • Municipal/Communal financial management, including local tax collection and participatory budgeting mechanisms • Participation of the civil society: information and communication to the citizens, involvement of all Implemented by: segments of the society in public decision making Swiss Cooperation Office Albania processes, participative elaboration of local Funded by: development plans Swiss Agency for Development and • Inter-municipal/communal exchange and Cooperation (SDC) cooperation SUPPORTING REGIONAL Development • Provide an overview on relevant strategies and DEVELOPMENT IN programme challenges for regional development and assess NORTHERN ALBANIA its links with decentralisation • Identify challenges and achievements with Implemented by: regard to EU integration Swiss Cooperation Office Albania • Identify potential and suggest elements for a future joint programme Funded by: Swiss Agency for Development and Cooperation (SDC) DECENTRALISATION AND LOCAL Development • Improve capacities of Municipalities/Communes DEVELOPMENT PROGRAMME IN programme in strategic planning, budgeting, financial and SHKODRA REGION (DLDP II) fiscal management • Improve local public services such as waste management, information sharing, one-stop-shops Implemented by: • Enhance transparency and ensure easier access Swiss Cooperation Office Albania to quality information and services by using Funded by: innovative communication and information tools Swiss Agency for Development and • More effective cooperation between Communes Cooperation (SDC) and Municipalities and between them and the Qark Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 59
  • 65. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Reference document Instrument Main goals STRATEGIC CONCEPT FOR Development • Analyse market demand for vocational training REGIONAL DEVELOPMENT FOR programme and assess possibilities for training centres SHKODRA COUNTY • Design projects for roads, construction areas, green areas, environmental infrastructure and telecommunication • Urban plan for residential areas • Introduce community-based services • Set up and upgrade health service centres in remote areas • Improve tourism infrastructure at a small scale • Promote and support traditional activities for tourism purposes • Prepare a master plan that will contribute to a wide variety of tourist offers • Promote integrated tourist packages and Implemented by: itineraries GTZ, Shkodra Regional Council • Promote scientific innovation and contemporary technology to preserve and manage cultural and Funded by: natural heritage GTZ • Draw technical plans to minimize floods and flood damage WATER SUPPLY AND Sectorial • Increase income including enhanced revenue ENVIRONMENTAL LAKE programme collection and full cost recovering tariffs of Shkodra PROTECTION - SHKODRA water and sewerage utility • More effective management of the costs including Implemented by: reduction of energy consumption. This will Swiss Cooperation Office Albania unburden the state budget and release funds for targeted poverty alleviation services Funded by: Swiss Agency for Development and Cooperation (SDC) ALBANIAN VOCATIONAL EDUCATION Sectorial • Develop suitable training approaches for the AND TRAINING SUPPORT PROGRAM programme 2+1+1 system and support their implementation in (AlbVET) two selected qualifications to provide organisation models for multifunctional schools to serve as good practices • Set up and promote a minimum of two relevant and functioning learning models for public-private partnerships by enhancing a favorable environment • Support piloting of decentralised management of diversified and flexible vocational, education and training with multi-source funding • Enhance capacities of public and private providers to develop and implement appropriate programmes for special need groups and to facilitate access for Implemented by: participation Swiss Cooperation Office Albania • Contribute to further development systems in key Funded by: policy areas capitalising lessons learnt from Swiss Agency for Development and operational components, regional exchange and Cooperation (SDC) international good practices DAM SAFETY FEASIBILITY STUDY ON Sectorial • Prepare a Dam Safety Programme including all DRIN AND MAT RIVER CASCADES programme measures necessary to raise the safety of the Albanian dams to European standards with the financing of several donors Implemented by: • Identify and structure a possible future project in the Swiss Cooperation Office Albania field of dam monitoring to be supported by Funded by: Switzerland. Swiss Agency for Development and Cooperation (SDC) Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 60
  • 66. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Reference document Instrument Main goals BENEFITS FROM CROSS BORDER Sectorial • Cross-border dialogue as basis for trust building MANAGEMENT OF NATURAL programme and as a starting point for regional development RESOURCES • Create 5 independent non-governmental trans- boundary organizations Implemented by: • Natural resource management as a catalyst for Swiss Cooperation Office Albania development Funded by: • Collaboration involving the bottom-up and top- Swiss Agency for Development and down approach Cooperation (SDC) • Plan the long term regional development SUSTAINABLE AGRICULTURE Sectorial • Market opportunities for organic and quality label SUPPORT IN ALBANIA programme production • Agricultural expertise for quality production Implemented by: • Access to organic inputs Swiss Cooperation Office Albania • Enhance competitiveness for organic farming Funded by: SDC REGIONAL PLAN Development • Legitimate land ownership, to concentrate building SHKODER – LEZHE programme into defined areas, at a density which permits viable infrastructure and access provision for all buildings • Ensure interconnection of economic and other activities by managing the pattern of origins and destinations in the area and enhancing movement channels • Ensure that all buildings are provided with suitable and functioning infrastructure • Ensure that all residential communities are provided with educational, health and social facilities, that the location is convenient and that target standards are consistent Implemented by: • Create a competitive region by establishing the Eptisa Internacional necessary conditions to attract investors and by Funded by: facilitating investments to reduce unemployment EU, Albanian Development Fund and improve the quality of jobs REGIONAL DEVELOPMENT Development • Strengthen Qark capacities for regional PROGRAMME programme development planning • Accelerate regional development through project Implemented by: initiatives and effective implementation Co-plan • Support an effective institutional framework for Funded by: decentralisation ADA, SDC REGIONAL ENVIRONMENTAL Development • Prepare detailed geologic-engineering, ACTION PLAN DRINI RIVER DELTA - programme environmental, tourist and urban plans SHKODER–LEZHE • License companies for collecting gravel near hot spots along rivers to deepen the bottom of Gjader and Buna rivers and re-organize the flush flow • Prepare projects and raise funds for the full rehabilitation of the drainage system • Build sewage systems and landfills in all villages of the region in the framework of regulatory plans Implemented by: • Rehabilitate existing illegal dumpsites in Shkodra, Regional Environmental Centre Lezha, Shëngjin Funded by: • Capacity building on public participation in European Union environmental assessment and decision making STRATEGIC ACTION PLAN Sectoral • Strengthen legal framework and improve law FOR SHKODRA LAKE programme enforcement capacities to regulate and control development activities in the area • Strengthen institutional framework for environmental protection and sustainable development • Strengthen and develop structures and facilities for Implemented by: monitoring the lake, establish habitat and biodiversity Association for Protection of Aquatic monitoring in and around the lake, prevent lake Wildlife of Albania (APAWA) et al. water pollution from wastewater and solid waste Funded by: • Monitor socio-economic conditions in the lake area Global Environment Facility (GEF) • Protect, restore and adapt cultural heritage World Bank • Promote sustainable tourism Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 61
  • 67. Table 2. Identification of common goals in different programmesSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT SECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORKS Main goals Reference documents Waste Management: evaluation and determination of landfills ‣ Strategic Development Plan - Koplik for urban waste storage and treatment, elaboration of waste ‣ Strategic Development Plan - Guri i Zi transport and collection plan, purchase waste management equipment, education on urban waste, rehabilitation of existing ‣ Strategic Development Plan - Fushe Arrez illegal dumpsites. ‣ Local Environmental Action Plan - Bushat ‣ Local Environmental Action Plan - Koplik ‣ Local Environmental Action Plan - Velipoje ‣ Regional Environmental Action Plan: Drini River Delta - Shkodra-Lezha ‣ Structural Plan of Shkodra Water supply and sewage system: water supply technical ‣ Water Supply and Environment Lake Protection rehabilitation, technical rehabilitation and extension of the ‣ Structural Plan of Shkodra sewage system, elaboration of business plans for water supply, improvement of collection rate and public awareness ‣ Strategic Action Plan for Shkodra Lake campaign, new systems for sewage and water supply, develop ‣ Strategic Development Plan - Guri i Zi a study on the water quality of springs, rehabilitation of the ‣ Local Environmental Action Plan - Koplik physical condition of water supply and sanitation system, ‣ Local Environmental Action Plan - Velipoje connection of every household to the sewage system, feasibility studies for type of system to apply for the sewage ‣ Regional Environmental Action Plan: Drini River Delta - Shkodra-Lezha processing, construction of sewage system in all villages of the region. ‣ Shkodra–Lezha Regional Plan Environment and natural resources protection: increase ‣ Benefits from Cross Border Management of population environment responsibilities, management of Natural Resources natural resources according to the existing legislation, support ‣ Strategic Concept for Regional Development a study to analyse existing legal framework for the ‣ Strategic Action Plan for Shkodra Lake management of natural resources, identify gaps and provide recommendations improvement, capacity building on ‣ Regional Environmental Action Plan: Drini River environment assessment, preparation of promotional Delta - Shkodra-Lezha materials. ‣ Integrated Rural Development Project - Kelmend-Shkrel Flooded areas: rehabilitation of the damn over Drini river, ‣ Local Environmental Action Plan - Bushat building of protective dikes where the erosion is high and in ‣ Local Environmental Action Plan - Velipoje flooded area, prepare detailed geological studies in flooded areas, new monitoring systems for the dams and elaboration of ‣ Regional Environmental Action Plan: Drini River Delta - Shkodra-Lezha an Emergency Action Plan. ‣ Damn Feasibility Study on Drin and Mat River Cascades Infrastructure: improve infrastructure for marketing ‣ Structural Plan of Shkodra processing in the mountain areas, improve the accessibility in ‣ Regulatory Plan - Koplik different villages, infrastructure connection of Shkodra Region with Montenegro, arrangement of all road networks. ‣ Shkodra-Lezha Regional Plan ‣ Strategic Document for Ecotourism Development in the Albanian Alps - National Park of Theth and Kelmend District ‣ Enhancing the Territorial Capital in the Commune of Rec: Mountain and Agricultural Products ‣ Strategic Development Plan - Fushe Arrez SECTOR 2: CULTURAL HERITAGE Main goals Reference documents Preservation of cultural heritage: Restoration and ‣ Strategic plan for economic development conservation of historical and cultural buildings, 2005-2015 - Shkodra restoration and conservation of typical houses. ‣ Structural Plan of Shkodra Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 62
  • 68. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT SECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISM Main goals Reference documents Agriculture development: identify a promotion strategy for ‣ Enhancing the Territorial Capital in the Commune the creation of a brand, improve credit access, define an annual of Rec: Mountain and Agricultural Products financial aid package for farmers, increase the agricultural area ‣ Integrated Rural Development Project - and vineyard planted area, support and promotion of organic Kelmend-Shrel agriculture, creation of large agricultural and livestock farms, ‣ Strategic Development Plan - Koplik interventions on irrigation and drainage system, prepare detailed plans for the development of farm holiday activities, ‣ Strategic Development Plan - Vau i Dejes increase technical and professional skills of farmers through ‣ Strategic Development Plan - Fushe Arrez trainings and technical assistance. ‣ Strategic Development Plan - Velipoje Agro-food production: preparation of a technical study to ‣ Sustainable Agriculture Support in Albania identify the agricultural capacity, increase the vineyard planted ‣ Strategic Development Plan - Dajc area, promote quality products at international food fairs, ‣ Strategic Document for Ecotourism Development preservation and processing of medicinal plants. in the Albanian Alps - National Park of Theth and Kelmend District ‣ Promotion of Agriculture in the District of Puka Rural tourism: construction of new touristic villages, identify ‣ Strategic Development Plan - Velipoje natural resources and environment priorities for the ‣ Strategic Document for Ecotourism Development development of ecotourism in mountain areas, identify in the Albanian Alps - National Park of Theth and agricultural and naturalistic sites and routes. Kelmend District ‣ Enhancing the Territorial Capital in the Commune of Rec: Mountain and Agricultural Products SECTOR 4: SOCIAL ISSUES Main goals Reference documents Social inclusion, health care and education: develop and ‣ Albanian Vocational Education and Training implement appropriate programmes for special need groups, Support Program increase access to basic health care services, reduce maternal ‣ Promoting Regional Development Through the mortality, promote gender equality, increase educational Millennium Development Goals opportunities. ‣ Strategic Concept for Regional Development for Shkodra County Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 63
  • 69. Table 3. Coherence among instrumentsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT SECTOR 1: ENVIRONMENT PROTECTION AND INFRASTRUCTURE NETWORK Main goals of ongoing Reference documents Coherence among instruments plans and programmes Natural environment: ‣ Regional Environment Action Plan There is a good coherence on environment issues. Different Management of natural resources ‣ Local Environment Action Plan - through compatible and sustainable Velipoje instruments share the same goals use, environment protection, even though they provide various ‣ Local Environment Action Plan - types of actions/interventions. management of flooded areas through Koplik interventions in the hydro geological There is a risk connected to the system. ‣ Strategic Development Plan - Guri i management of the watercourses Zi that must not be ignored. As the ‣ Local Environment Action Plan Regional Environmental Action Bushat Plan foresees the possibility to licence companies for collecting ‣ Damn Feasibility Study on Drin and gravel along rivers to deepen their Mat River Cascades bottom and organise the flush ‣ Strategic Concept for Regional flows, other plans at communal Development level prohibit or aim to reduce and control these kinds of activities. Another risk is the intervention of building protective river dikes where the erosion is high. It will need to meet with the objectives of other environmental plans and to use compatible technologies. Infrastructure: ‣ Shkodra-Lezha Regional Plan The infrastructure network is an important part of all the existing Improve the road and railway network ‣ Strategic Plan for Economic through: interventions on existing Development - Shkodra instruments. It is closely connected urban and rural roads, new to the economic development so ‣ Structural Plan of Shkodra as to the tourist development. All connections between villages, rehabilitate and upgrade the existing ‣ Regulatory Plan of Koplik the plans and programmes are railway axis. coherent with each other about this ‣ Strategic Development Plan - Fushe subject. Arrez ‣ Strategic Development Plan - Puka ‣ Strategic Concept for Regional Development SECTOR 2: CULTURAL HERITAGE Main goals of ongoing Reference documents Coherence among instruments plans and programmes Preservation of cultural heritage: ‣ Strategic Plan for Economic There is a good coherence Restoration and conservation of Development - Shkodra between the objectives for cultural historical and cultural heritage through ‣ Structural Plan of Shkodra heritage restoration and a good management of resources, a conservation in all the plans and compatible use and employment of programmes analysed. appropriate technologies. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 64
  • 70. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT SECTOR 3: AGRO-FOOD PRODUCTION AND RURAL TOURISM Main goals of ongoing Reference documents Coherence among instruments plans and programmes Agriculture and agro-food ‣ Enhancing the Territorial Capital in Agriculture and tourism is of main production: the Commune of Rec: Mountain and interest for programmes operating Development of farm holidays Agricultural Products in the mountains. They share the same objectives regarding to the activities, improve credit access for ‣ Integrated Rural Development farmers, promote quality products, Project - Kelmend-Shrel promotion of agriculture product, promotion of organic agriculture. support and training for farmers, ‣ Strategic Document for Ecotourism use of biologic agriculture and Development in the Albanian Alps - improvement of credit access and National Park of Theth and Kelmend infrastructure network. District The main goal they share is to ‣ Strategic Concept for Regional promote rural tourism through the Development development of agriculture. ‣ Promotion of Agriculture in the District of Puka Rural tourism: ‣ Strategic Development Plan - Development of ecotourism in Velipoje mountain areas, identify agricultural ‣ Strategic Document for Ecotourism and naturalistic sites and routes, Development in the Albanian Alps - promote local products. National park of Theth and Kelmend District ‣ Strategic Concept for Regional Development ‣ Enhancing the Territorial Capital in the Commune of Rec: Mountain and Agricultural Products SECTOR 4: SOCIAL ISSUES Main goals of ongoing Reference documents Coherence among instruments plans and programmes Social inclusion, health care and ‣ Albanian Vocational Education and There is a good coherence education: Training Support Program between the goals of the only two documents about social issues Increase access to basic health ‣ Promoting Local Development services, educational opportunities, Through the MDGs analysed. implement appropriate programmes for special need groups. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 65
  • 71. Conclusions on the programmes analysisSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Fragmentation and coherence As mentioned in the previous pages, there are in the main tourist destinations, neglecting other a large number of planning and programming areas with tourist potentials. instruments regarding the local and regional Only the cities of Shkodra and Koplik have territory. The majority are local development adopted urban planning instruments while the programmes and local environmental plans. other Municipalities and Communes through the At a regional level the only existing development agricultural and tourism development programme, approved by the County Council in programming instruments had provided the September 2010, is the Strategic Concept for design of regulatory plans in urban areas. Regional Development for Shkodra County. It is Agriculture an tourism are the main economic a comprehensive instrument that outlines an activities at a local and regional level. This can overall regional development strategy and represent a potential threat, if the effects of identifies the main issues that need to be development policies on territorial resources are addressed to achieve regional development, overlooked or underestimated. The lack of creating the conditions for formalising and programming instrument in some Communes of formatting managerial relationships with regard the region shows the lack of the authorities to the development processes. It is also worth capacities to manage territorial growth and mentioning the Regional Plan Shkodra-Lezha, development projects to achieve common goals. approved in April 2006. Although it is extended in Analysing all the programming instruments listed two regions, it is a comprehensive plan that in the previous pages, it is worth noticing the represents and foresees spatial development in general consistency among them. This means an inter-sectoral perspective, focusing on that they do not cut across each other and do strategic infrastructure, economic development, not foresee incompatible projects. This is a environment protection and urban concentration. positive aspect, because contrasting Almost all of the development programmes at prescriptions always lead to conflicts among the municipal level consider tourism as an institutions and end up hampering development. outstanding potential for local development. Moreover, this overall consistency will make it easier to devise joint programming instruments There are different NGOs operating in the at inter-municipal or regional level. tourism field that are following various programmes in different parts of the region. In this framework, the SP for Shkodra Region Nevertheless, the lack of a comprehensive and Tourism Development can represent the tool to integrated strategy for regional tourism coordinate ongoing and scheduled projects (in d e v e l o p m e n t c a u s e d fr a g m e n ta ti o n o f coherence with existing instruments) and interventions and concentration of investments optimise investments in the tourism sector. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 66
  • 72. 1.11. S.W.O.T. analysis of Shkodra RegionSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT An SWOT (Strengths, Weaknesses, Opportunity and Threats) analysis was carried Weaknesses out to assess development potentials and critical aspects of the regional territory. The ‣ Uncontrolled urban development in Shkodra main findings are summarised in these pages. and its outskirts, also due to internal migrations and beach-tourism development. ‣ Neglect and decay of traditional buildings, common use of inadequate and low-quality materials for maintenance and renewal. Strengths ‣ Insufficient valorisation and inadequate ‣ Existence of several recent and coherent location of the Marubi archives. plans and programmes focusing on tourism ‣ Inadequate valorisation of bicycle mobility. development. ‣ Difficult accessibility to mountain areas: the road ‣ Cultural heritage and natural assets: the small network is very poor and in bad conditions, and but rather well preserved old town centre of blocked by snow during winter. Shkodra with traditional houses and districts, ‣ Depopulation of mountain villages, mainly due castles, mosques, lakes, and the Marubi to isolation and lack of job opportunities. archives represent a unique cultural heritage, Youth emigration and “brain drain”. not only for the Region, but for Albania and ‣ Scarcity of land for agriculture and pasture in the Balkans as well. mountain areas, also due to erosion. ‣ Valuable coastal landscapes, including the ‣ Prevalence of small and micro enterprises in beach-tourism destination of Velipoja and the rural areas, with little willingness to associate. natural reserve of Viluni lagoon. Small dimension is an obstacle to enterprises ‣ Rather unspoilt mountainous landscapes of competitiveness and access to credit. g r e a t e n v i r o n m e n t a l v a l u e . D i ff i c u l t ‣ Absence of quality, safety and organic accessibility helped, in a way, to preserve certifications for regional agro-food products. mountain areas from uncontrolled building ‣ Inadequate access of local products to activity. national and international markets. ‣ Presence of ancient paths (for horseback ‣ Lack of innovative technologies in agriculture commerce, transhumance, etc.). and breeding, incomplete value chains. ‣ Bicycle mobility as a quite widespread ‣ Lack of basic and advanced training in tradition in the town of Shkodra. productive sectors, lack of awareness of the ‣ Presence of still inhabited traditional buildings importance of cultural heritage and typical in mountain villages and rural areas. productions for sustainable development. ‣ Rich legacy of traditional and genuine agro- ‣ Lack of infrastructure to support economic food products (cheese, potatoes, herbs, etc.) activities, especially in rural areas. and forest products (chestnuts, mushrooms, ‣ Inadequate promotion of local economic wild berries, etc.). development potentials, lack of coordinated tourism marketing activities. ‣ Good and interesting artistic production (especially in the fields of figurative arts and ‣ Scarce interactions among cultural subjects, of traditional and contemporary folk music). cultural fields, and between culture and economical production. ‣ Existence of centres for cultural preservation and production (University, theatre, museums, ‣ Overall low quality of hospitality, lack of integrated galleries, libraries) and significant presence of tourist services (guides, transports, etc.) cultural and culturally oriented Associations. ‣ Mismanagement of water resources, causing floods and severe damages. ‣ Infrastructure and entrepreneurial projects already implemented by international ‣ The absence of wastewater and waste cooperation bodies, NGOs and TEULEDA. management systems threatens the health of people and animals, damages environment, ‣ Existence of an association of biological landscape and agro-food productions, and is agriculture farmers in Vermosh. an obstacle to tourism development. ‣ Richness of water resources, also used to ‣ Lack of sustainable policies and initiatives for produce electricity. environment preservation and protection. ‣ Slowly growing sensitiveness about the ‣ Lack of health services and professional waste management issue. training in the sanitary sector. ‣ Strong presence of young people in the Region. ‣ Lack of equal opportunities for women. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 67
  • 73. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Opportunities Threats ‣ Several international cooperation organisations ‣ Lack of coordination among the (VIS, CERAI, ACLI, SNV, etc.), are working on organisations operating in the area local development projects (micro credit, (international cooperation, NGOs, national development of social enterprises, etc.), and regional agencies, etc.) can cause especially in rural and mountain areas with a overlapping and even ineffectiveness of focus on rural tourism and eco-tourism. interventions. ‣ Several UN agencies (UNOPS, UNICEF, etc.) ‣ Poor capacities on project design in are working on various projects in the area. compliance with EU standards could prevent ‣ Presence of TEULEDA and other access to international funds. development agencies (MADAs, National ‣ Scarce capacity to manage international funds. Agency for the Agriculture and Rural ‣ Tendency to uncontrolled building can lead Development). to the destruction of natural landscapes and ‣ Future TEULEDA projects and activities: traditional buildings. enhancement of value chains, technical ‣ Persistent lack of job opportunities can assistance to enterprises, etc. cause abandon of mountain villages, ‣ Strengthening of TEULEDA through ART environment and landscape deterioration GOLD 2 and ILS LEDA. and loss of cultural heritage and identity. ‣ Infrastructure projects funded by Albanian ‣ Persistent absence of waste and wastewater government (new road from Shkodra to the management systems can irreversibly Montenegro border; new hydroelectric power damage natural resources, agro-food station; new landfill, etc.). productions and human health and block ‣ Existence of the Albanian Development Fund. tourism development. ‣ Albania as a potential candidate country to ‣ Increased car use among the population can enter European Union - IPA Programmes. lead to unsustainable mobility situation. ‣ Opportunities offered by decentralised ‣ Albanian willingness to develop tourism must cooperation and by EU funds addressed to face competition of tourist destinations that local development, enhancement of cultural can better balance economic development heritage, environmental protection, etc. and environmental protection. ‣ EU funds for cross-border programmes and ‣ Scarce territorial awareness about the projects among Shkodra Region and competitive advantages offered by regional Montenegro. identity and cultural heritage is likely to cause the loss of biodiversity and cultural ‣ Growing interest in Albania as a touristic diversity of the Region. destination ‣ Growing worldwide interest in quality agro- food products, development and enhancement of organic farming, quality and food security certifications. ‣ Creation of synergies with Shkodra University. ‣ Women empowerment. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 68
  • 74. 1.12. General goal for tourismSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT development and keywords of the Strategic Plan The general goal the Region (especially in terms of natural environment and landscape) and of the threats for tourism development represented by the current lack of basic services. It also expresses the need to protect The shared general goal of the SPT was the environmental uniqueness of the Region in identified according to: order to keep and increase tourist attractiveness, • the surveys concerning the regional territory ensuring a better quality of life to the regional • the analysis of programmes implemented and population. Environmental sustainability could be under implementation in the Region the key to trigger economic growth in the tourism • the meetings held with the Regional sector without compromising natural assets. The government units and other representative presence of an unspoilt natural environment stakeholders shall be used as an opportunity to pursue a • the inventory of cultural and landscape tourism development model based on the heritage and of value chains enhancement of local resources. Sustainability The general goal of the SPT is: can become the common denominator to “enhance sustainability to support the integrate different typologies of tourism development of various kinds of tourism”. (ecotourism, cultural tourism, rural tourism, etc.), STRATEGIC PLANNING authentic, well-preserved and This goal derives from widespread awareness of all attracted by OF SHKODRAunique destinations. REGION the valuable and diversified tourist resources of “TOWARDS SUSTAINABILILTY OF TOURISM” The general development goal of the Strategic Plan resulting fromstrategic resources survey Defining the shared general goal of the the territorial plan Cultural heritage coastal habitats Sea, beaches & cultural tourism beach tourism ‘TOWARDS SUSTAINABILITY OF TOURISM’ ecotourism rural tourism & rural landscape Typical products landscapes Mountain UNDP ARTGOLD 2 ALBANIA Programme TEULEDA - Local Economic Development Agency Therefore, the regional Strategic Planning www.undp.org.al 10 The Strategic Plan is, in www.teuleda.org.al fact, an instrument to: process identifies a sustainable development • Define goals of environmental sustainability; model according to three fundamental and • Investigate the main environmental aspects interconnected aspects: Environment, Economy and synthesise critical factors; and Society (Rio de Janeiro, 1992). This model • Analyse potential environmental aspects by is attainable through actions directed towards using sustainability criteria to evaluate the territorial eco-management, anthropogenic SPT objectives and actions; activities and promotion of climate change • Identify possible actions connected with reduction (Kyoto Protocol). environmental indicators. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 69
  • 75. The KeywordsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT As a next step, 12 keywords were identified: they summarise the issues and needs emerged during the meetings, which the territorial actors deem crucial for the development of Shkodra Region, as well as represent the foundation to build the tourism development Vision and Strategy for the coming years. Analysis of Meetings with Inventory of Surveys of the plans and representative territorial regional territory programmes stakeholders resources The 12 keywords of Shkodra Region 1. Sustainable tourism Tourism is an important opportunity for regional development, and the main theme of the SPT; the challenge is to make it sustainable, diversified and integrated, to preserve the uniqueness of the Region. 2. Sustainable mobility Infrastructure is one of the most critical issues in the Region: transportation networks and services are often poor and inadequate, though they represent a basic assumption for tourism development. The traditional use of bicycles in Shkodra is a good practice to be valorised and extended to other areas. 3. High-quality agro-food products Agro-food sector is very important in the regional economy and typical products are a 4. Short production & distribution chains potential added value to tourist experiences, however product quality should be improved and 5. Producers’ associations value chains developed. Small producers should form a “critical mass” to compete in national and foreign markets and support tourist activities. 6. Environment & landscape protection Environmental protection is another critical issue for the Region, and an essential assumption 7. Waste and water management to make it a tourist destination that is attractive and suitable for the global market. 8. Identity and cultural heritage Cultural heritage is important for cultural tourism development, and its maintenance and transmission to next generations are crucial to maintain the cultural uniqueness of the Region as a tourist attractor. 9. Innovative vocational training Training is a cross-cutting issue, crucial for professional growth and to create job opportunities 10. Better job opportunities for youth thus fighting emigration and “brain drain”. 11. Health and social care services Quality of life in towns and villages (good state of public spaces, efficient public services, social 12. Urban quality cohesion and security) is crucial to create the basic conditions for tourism development as well as ensure safety, security and comfort to visitors. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 70
  • 76. 1.13. Scenarios for Regional DevelopmentSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The Scenarios represent the possible future Local Environmental Action Plan for Velipoje, configurations of a territory, based on present etc.). conditions, trends outlined by the currently In addition, these dynamics are confirmed by the operating programmes and policies at national, current tourism market trends, testifying a regional and local level and possible variables growing interest for Albania as a tourism that the SPT can introduce to trigger sustainable destination: and endogenous development. In the case of • the number of foreign visitors to Albania has Shkodra Region, given the thematic nature of been steadily increasing during the last the SPT (strictly focused on sustainable tourism decade1 development), the Scenarios coincide with the • the World Economic Forum (WEF) report of various tourism development models the Region 2007, which evaluates the country can choose amongst, and attempt to provide an competitiveness, ranks Albania 90th among overview of their potentials, possible impacts, 124 countries, higher than countries with a and current condition. long-time successful and established tourism2 Tourism is widely recognised as a priority sector • a 2007 UNDP research highlighted that visitors for the socio-economic development of Shkodra coming to Albania are satisfied with their trip Region, although, at the moment, the regional and willing to support financially the tourist market is of a small scale, mostly preservation of Albanian cultural heritage domestic and mainly targeted to resident and • Albania was recently listed by the Guide “Best non-resident Albanians. Both the recently in Travel” 2011 of Lonely Planet as the first approved Regional Development Concept and most attractive country in the world. the Regional Plan for Shkodra and Lezha A development strategy based on tourism can districts list tourism among the main issues of also help diversify the economic profile of the the overall regional development strategy. Region. Considering the cross-cutting nature of This trend is also confirmed by several the tourism sector (in order to be attractive to international, national and local policies and tourists, a territory must tackle different issues programmes. Various ongoing programmes and such as infrastructure and transports, projects promote international partnerships in environment and cultural heritage preservation, order to foster integrated tourism development healthcare services, waste management, typical (Adriatic Ionian Tourist Region, Adriatic Ionian agro-food production, etc., simultaneously. Touristic Routes, etc.), the Albanian Ministry of Tourism development can support the Tourism, Culture, Youth and Sports prepared a improvement of other economic sectors such as number of coherent tourism strategies over the processing industries, services, transports, etc., years (i.e. the Strategy and Action Plan for the as well as contribute to increase the overall Development of the Albanian Tourism Sector quality of life in tourist areas. Based on Cultural and Environmental Tourism and the Tourism Strategy). “Tourism is one of the priority sectors for Shkoder County. [...] Combination of natural resources (for Furthermore, the majority of the ongoing plans agro-tourism, tourism, mountainous or coastal and programmes in the Region list tourism tourism) with cultural, historic values and rich development among the top priorities for traditions of the region (for cultural tourism) constitute only some of the advantages that must territorial growth (i.e. the Strategic document for be shared with investors and other actors.” eco-tourism development in the Albanian Alps, Regional Development Concept, 2010 the Strategic Action Plan for Shkodra Lake, the 1. FLAG underlines that foreign visitors in Albania increased from 470,574 entries in 2002 to 747,837 in 2005. 2. National Tourism Strategy, 2007. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 71
  • 77. The outcomes of the desk analyses conducted If these problems persist, there will be seriousSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT and the participation activities performed consequences on the air, water and soil pollution, demonstrate that Shkodra Region has a variety involving high health risks for people and animals of potential tourist attractors (cultural heritage, (thus affecting also agriculture and breeding natural resources and landscapes, traditions activities), hydro-geological instability, and low and food), not yet adequately valorised and quality of life levels. The concentration of integrated. This variety can lead to the investments on the coast, if persisting, will development of a diversified tourist product, increase the marginalization of rural communities able to attract tourist flows throughout the year of the hinterland, already affected by the hence extending socio-economic growth in the inadequate road and transportation network. entire regional territory. More marginalization means a persisting lack of job opportunities, emigration, depopulation of On the other hand, some general problems of rural villages, loss of cultural heritage and identity, the Region should be highlighted, most of deterioration of rural landscape. In the long run, which are strongly connected with the tourist all these problems are likely to have a negative exploitation of the territory: impact not only on local communities, but also on • Lack of waste management systems tourist resources, causing irreversible • Lack of water and wastewater management deterioration of natural attractors and loss of systems tourist attractiveness (wastes will continue to spoil • Recurrent floods, with consequent safety risks the landscape and to pollute water and soil, etc.). • Hydro-geological instability • Inadequacy of transport network, especially in Additionally, if the present situation continues, the territory will never gain competitiveness mountain areas • Out-of-control construction activity, especially hence tourists (both Albanian and foreign) will most probably choose other destinations in along the coast and the lake shores of countries with intact landscapes and higher Shkodra lake • Concentration of tourist investments on the quality tourist services and accommodation. coast, priority given to sun, sea and sand Alternatively, the Region has the opportunity to tourism, mostly domestic and involving only a choose a better development model, moving small part of the Region towards sustainable tourism that is both • Marginality of rural communities ecologically and culturally sensitive having a low • Widespread poverty, especially in remote areas impact on the environment and local culture, • Inadequacy of tourist accommodation and while helping to generate income, employment, services outside the urban area of Shkodra and preserve local ecosystems and cultural • Lack of social, economical, cultural integrity. Sustainable tourism development is interactions among local actors (the so-called considered a top priority at national level, as “relational capital”), need for awareness and emphasised by the National Tourism Strategy capacity increase. and the National Environmental Strategy. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 72
  • 78. Four possible Scenarios for regional tourism them out all simultaneously, in an integratedSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT development can be identified: and complementary manner, in order to achieve a more diversified tourism development. 1. Cultural tourism Each Scenario identified is described in the 2. Rural tourism following pages, together with the specific 3. Nature tourism – Ecotourism, Sports and territorial aspects and the ongoing plans and Adventure tourism, Lake tourism programs that support it. 4. Sun, sea and sand tourism Scenarios were presented to and agreed upon It is clear that these Scenarios are strongly by the territorial actors during the public interconnected, hence the challenge is to carry debates in February 2011. The four SPT Scenarios for Shkodra Region tourist development Tourism development in Shkodra Region Scenario 1. Scenario 2. Scenario 4. Cultural Rural Sun, sea & tourism tourism sand tourism • Shkodra old town • Typical products • Velipoja • Rozafa Castle • Rural landscape • Consolidated • Lead Mosque • Agriculture beach tourism on • Marubi Archives • Breeding the coast • … • Fish farming… •… Scenario 3. Nature tourism Ecotourism Sports, adventure Lake tourism • Mountains • Winter sports • Lake landscapes • Lagoons… • Extreme sports (Shkodra, Vau i • Horse riding Dejes, Koman) • Sport fishing… • Sailing… Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 73
  • 79. Scenario 1SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Cultural tourism Based on the surveys conducted by SPT and On the other hand, this analysis highlighted the ILS LEDA experts, Shkodra Region is rich in presence of some specific weaknesses and cultural attractors, both tangible and non detractor elements: tangible. • Serious risks of decadence of significant urban-architectural heritage Among the tangible cultural heritage, worth • Market “unreadiness” of most of the main mentioning are the Rozafa Castle, the Leaden cultural heritage sites in Shkodra (Mesi Bridge, Mosque (Xhamia e Plumbit), historical buildings Hammam, Leaden mosque, History and in downtown Shkodra (mosques, churches, Archaeological museum, Marubi archive) 3 historical streets such as Kolë Idromeno and • Inadequate location and visibility of Marubi districts such as Gjuhadol, traditional houses, archive etc.), Mesi Bridge (Ura e Mesit), the remains of • Scarce interactions among cultural subjects, the medieval town of Sarda, and the Drisht cultural fields, and between culture and Castle. A special mention deserves the Marubi economical production photographic archive (Fototeka Marubi), a • Lack of coordinated promotion of cultural photo collection documenting Albanian objects and activities. everyday life and landscapes during the 19th and 20th Centuries, which represents an Culture tourism development is in line with the exceptional artistic, cultural, historical and general tourism market trends and national, scientific heritage, not only for the Region, but regional and local policies (i.e. one of the also for Albania and the whole Balkan area. objectives of the Shkodra “2005-2015 Strategic plan for economic development” is to preserve, restore and develop the city museum and its “In order to differentiate itself as a cultural tourism collection, as well as other historical and destination, Albania will need to develop cultural cultural items in the city). The National Tourism holiday experiences that combine the country’s leading historic and archaeological sites (particularly Strategy considers cultural tourism one of the the UNESCO World Heritage Sites) with other fastest growing tourism markets globally. cultural experiences (ie mountains/ scenery, rural Cultural tourism has demonstrated to yield lifestyles, etc.).” more development benefits than large-scale Albania Culture Marketing Strategy, 2010 sun and sand tourism. Moreover, Shkodra Region boasts a rich tradition in folk music and figurative arts, and it is considered the richest Albanian region with regard to handicraft activities. The existence of an important theatre and the significant presence of cultural and culturally oriented Associations can also be seen as advantages for cultural tourism development, especially when with regards to the organisation of events. 3.The Albania Culture Marketing Strategy, drafted by UNDP Albania in 2010 only ranks Rozafa Castle (and the annexed museum) among the market ready attractions in Albania. The concept of “market readiness” relates to the degree to which an attraction meets the potential tourist’s needs and consequently is worthy of being included in marketing activity. An attraction can be deemed “market ready” when it meets most of the following criteria: 1) Intrinsic interest to a wide range of visitors; 2) Ease of access; 3) Reception facilities; 4) Clear interpretation of the attraction; 5) Promotional materials in relevant languages including location map; 5) Website. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 74
  • 80. Scenario 2SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Rural tourism Territorial surveys highlighted the great undertake quality certification processes in landscape value of rural areas in Shkodra compliance with food security and quality Region and the important role of agriculture in standards, to improve typical products regional economy, together with the existence marketing and disseminate organic farming of a variety of traditional agro-food products procedures. In this respect, the Scenario is also (such as forest fruits, herbs, mushrooms, supported by the Sustainable Agriculture cheese, honey, etc.), handicraft, and artistic Support in Albania programme, implemented by production, which can be significant tourist the Swiss Cooperation. attractors. These aspects make the development of rural tourism in the Region extremely reasonable, and also a way for rural households to diversify agricultural and breeding activities and obtain additional incomes, thus increasing their quality of life, reducing poverty and marginalisation and fighting emigration and depopulation of villages. Moreover, tourists can buy typical local products, hence becoming a tool for their international promotion, boosting production, marketing and qualification processes. The Scenario finds support in several national, regional and local programmes, such as the National Agriculture and Food Sector Strategy 2007-2013, the National Tourism Strategy, the Regional Development Concept (where tourism and agribusiness are included in the same section underlying their strong interdependence) and the Strategic Development Plan of Dajc. Moreover, experiences of small-scale agro- tourism development in the Region were recently carried out by international NGOs CERAI (in the Reç area) and VIS (in Theth and Kelmend districts). The presence of several micro-credit experiences can also be considered as an opportunity for business creation in this sector. As the success of rural tourism depends on the quality both of environment and products, it is clear that the Scenario is strictly interconnected with environmental protection and agribusiness development. Regarding the first issue, the same considerations expressed for Scenario 3 can be applied. As for the second, the Scenario depends on the capacity of the territorial actors, supported by regional and local governments and by international cooperation bodies, to Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 75
  • 81. Scenario 3SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Natural tourism The analyses, meetings and surveys revealed allow tourists to practice different kinds of the great potential of Shkodra Region as a sports and activities, and be in touch with the natural tourism destination. The regional unspoilt nature of the Region. territory is very rich in environmental attractors, Other policies and programmes at national, and contains a variety of ecosystems, such as regional and local level support this Scenario. In mountains (Theth, Vermosh, Puka), natural and addition to the already mentioned National artificial lakes (Shkodra, Vau i Dejes, Koman), Tourism Strategy, there are also the Strategic sea and wetlands (Viluni lagoon) in a relatively Document for Eco-tourism Development in the small area. Albanian Alps (prepared by Federparchi and In addition, sustainable artificial attractors can Compagnia dei Parchi for UNDP ART GOLD and be established as, for instance, well regulated IDEASS), the Strategic Action Plan for Shkodra sport fishing activities in mountain streams, Lake (funded by GEF - Global Environment horse riding and trekking itineraries, etc. Facility and World Bank), and the Strategic Development Plan of Puke, among others. According to the Regional Plan Shkodra-Lezha, mountain areas have greater tourism potential than coastal zones (although careful “Culture, adventure and ‘ecotourism’ are considered management is needed) and identifies the most to be the fastest growing tourism markets worldwide important natural tourism market potential in the (…). Tourism focused on independent tourists visiting international markets (with a small volume but a local communities and participating actively in nature high value) in the mountains and on the and culture activities has been shown to yield 5 to 10 surroundings of Shkodra Lake. times more development benefit than large-scale sun and sand tourism per dollar of tourist spending”. Tourism in these areas can be characterised as “eco-tourism” or “adventure tourism” (nature National Tourism Strategy excursions, horseback riding, boating, river rafting, sky diving, mountain bike trips, scuba- diving, canoeing, sailing, etc.), with the On the other hand, natural tourism possibility to create long-distance tracks for development can be negatively affected by the walking, horseback riding and cycling, present absence of effective waste, water and integrated with a system of small wastewater management systems, hydro- accommodation structures and tourist services geological instability phenomena, uncontrolled (boats and bicycle rental businesses, construction activity and the poor conditions of horseback riding facilities, etc.), in order to rural roads network and transportation services. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 76
  • 82. Scenario 4SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Sun, sea and sand tourism Shkodra Region has a 14 km coastline, that Strategy states that “Traditional sun and sand includes the natural reserve of Viluni lagoon tourism (large-scale, undifferentiated packages) and the seaside area of Velipoje. Beach-related is losing ground to ecotourism, cultural tourism tourism in Velipoje is quite consolidated, and adventure tourism. While sun and sand although it mainly attracts the domestic market tourism remains the largest tourism segment in from Albania and Kosovo. international tourism, it is experiencing growth rates of no more than 2 to 4 percent per year. Nevertheless, tourism development has already Neighbouring countries, such as Greece, Turkey started to create environmental problems, due to and Croatia are focusing their efforts on sun and inadequate water supply systems and waste and sand tourism, further crowding an already very wastewater management and the uncontrolled crowded tourism market (which also includes urbanisation in the coastal settlements. North Africa, Coastal Spain, the Caribbean, In general, national and regional level Indian Ocean islands, and many others). Albania programmes do not recommend further has a unique opportunity to differentiate itself development of this type of tourism: the Regional from neighbours and avoid a crowded market Plan Shkodra-Lezhe states that “A holiday or a with decreasing revenues and profits”. In visit to Velipoje is not cheaper than a visit to addition, due to the small extension of the coast Ulqin or Montenegro in general. In Montenegro, in comparison with other Albanian areas, however, the product is well up to international Shkodra Region can hardly be competitive in standards. This is interesting, and it suggests this sector even in the national market. that more cross-border competition and an Hence, the Scenario is supported neither by increasingly integrated tourism market will erode regional development policies, nor by the the viability of tourism business in North Albania, current market trends, and not even by unless it succeeds in upgrading both the quality territorial features. of its product and its efficiency. The main obstacle here may be the failure of urban growth Anyway, this Scenario can be developed to management and the failure to protect the support and integrate the other Scenarios. The coastal environment [...]. Although this plan existing accommodation structures and tourist proposes a Buna Bridge to link Ulqin (in services on the coast represent a economic Montenegro) to Velipoje, thus extending the heritage that shall not be neglected: their internationally successful Adriatic Riviera quality shall be increased up to international southwards, the truth is that the coast of the standards, whilst the Sun, sea and sand Shkoder-Lezhe region has been made very product they offer shall be integrated with other unattractive to this market. [...] Shengjin and types of tourist destinations in the hinterland Velipoje could aim to be commercially successful (also to foster a more balanced development) beach holiday resorts targeting a largely and the sustainable tourist fruition of natural domestic market”, while the National Tourism resources such as the Viluni lagoon. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 77
  • 83. Integration among the ScenariosSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The Scenarios described so far can be all together with the maintenance of their developed simultaneously in an integrated and distinctive and “typical” features, is crucial for complementary manner in order to achieve a the successful development of both Scenarios. more diversified regional tourism development, Environmental sustainability and respect for the make tourist flows less seasonal and expand landscape are, therefore, essential them on the entire regional territory, hence requirements for all activities performed in the avoiding territorial unbalances that a single type involved areas: both existing and new buildings of tourism development of can cause. The four (including accommodation structures) should Scenarios identified offer high opportunities for meet eco-friendly building criteria and use i n t e g r a t i o n a n d s y n e r g y, e s p e c i a l l y i f traditional typologies and materials, while agro- developed through a sustainability perspective. food products processing plants should be oriented to process quality certifications in a sustainability perspective. Finally, both Scenarios require the development of a network of small, family-owned accommodation structures, where tourists can experience fully the “Albanian way of life”. ‣ Scenarios 1 “Cultural tourism” and 3 “Nature tourism” The main element connecting the two Scenarios is the central role of nature and landscape in the The stronger synergies can be developed between: regional identity and culture, that requires integrated policies for the joint preservation and ‣ Scenarios 1 “Cultural tourism” enhancement of cultural and natural heritage. and 2 “Rural tourism” The two Scenarios can easily support each Rural traditions, products and the “know-how” other; in particular, nature tourism development represent an important part of the cultural can help the integration between Shkodra heritage of the regional territory. Therefore, on (where most of the regional cultural heritage is one hand, cultural tourism routes should include found) and its surroundings, and enrich the city rural areas, where tourists can experience cultural offer with alternative activities (especially traditional ways of life and food and, on the other involving Shkodra lake), thus enticing tourists to hand, cultural sites can be a marketplace for spend more time in the Region. typical agro-food and handicraft products, thus enticing tourists to discover rural areas. In this ‣ Scenarios 3 “Nature tourism” perspective, the two Scenarios can support each and 4 “Sun, sea and sand tourism” other, and help the integration between Shkodra Nature tourism development can be a way to offer city (where most of the regional cultural heritage alternative activities to people spending their lies) and its surroundings. holidays in Velipoje, thus enticing them to spend more time in the Region. In particular, one point of ‣ Scenarios 2 “Rural tourism” contact between the two Scenarios can be the and 3 “Nature tourism” sustainable tourist fruition of the Viluni lagoon, The two Scenarios are strongly interconnected, that is close to Velipoje. Visits to wetlands can because their development partly involves the also be a way to increase the tourists’ same areas and same population. Moreover, environmental awareness and encourage them to the preservation of environment and landscape, visit other natural sites in the Region. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 78
  • 84. The following diagram synthesises these relationships among the Scenarios.SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Expanding markets for typical quality products Differentiation of rural activities Rural activities, products and traditions as parts of territorial identity and culture SCENARIO 1. Diversified tourist routes connecting SCENARIO 2. CULTURAL urban areas and rural areas RURAL TOURISM TOURISM Integrating beach tourism Nature and landscape as parts offer with cultural activities of territorial identity and culture Diversified tourist routes Diversified tourist routes Expanding markets for connecting coast and connecting urban areas and typical quality products cultural sites remote areas Diversified tourist routes Integrated preservation and connecting coastal resorts enhancement of cultural and and rural areas natural heritage Landscape preservation Lake tourism to integrate Development of sustainable Shkodra cultural offer processing industry to preserve the environment Eco-friendly buildings in natural and rural areas SCENARIO 4. SCENARIO 3. Community-based hospitality SUN, SEA & SAND NATURE TOURISM Diversification of beach-related tourism TOURISM - sustainable tourist fruition of wetlands Building regulation on the coast Qualification of coastal areas in an eco-friendly perspective Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 79
  • 85. CHAPTER 2SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT STRATEGIC FRAMEWORK A view of Shkodra Lake 2.1. Methodological introduction The following Vision for the future tourism international organisations, etc.) and participatory development of Shkodra Region, and the Strategy events (Kick-Off event and Public Debates) organised proposed to achieve it, was drafted starting from (and in the framework of the strategic planning process according to): • the results of the participatory events organised in the framework of other Programmes. • the survey of plans and programmes currently operating in the regional territory, in particular the Therefore, the Vision conveys the local actors desires Regional Plan for Shkodra-Lezha 2005-2020 and and needs directly or indirectly expressed during the the Regional Development Concept meetings and the participatory events, and conciliates • the survey of researches and sector analyses so far them with the current situation of the territory, ongoing conducted programmes and national policies and goals. • the information collected during the territorial The result of this process is an image of a possible, surveys desirable future for Shkodra Region as a tourist • the results of the meetings (with national, regional and destination – an image that can direct all future local authorities, County Partnership Council, development initiatives. The Vision and the Strategy for regional tourism development VISION STRATEGIC GUIDELINES ACTIONS Future image of the Region as a Directions to follow To fill the gap tourist destination, directing tourist to achieve the Vision between present & future development policies Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 80
  • 86. 2.2. Participation in the Strategy definitionSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The Public Debates In the framework of the activities needed to carry out the strategic planning process in Shkodra Region, ART GOLD 2 SPT experts gave support and technical assistance to Regional Staff, TEULEDA and AGA2 staff to organize and carry on three Public Debates with territorial actors in Puka, in Koplik and in Shkodra, on 22, 23 and 24 February 2011. In view of these meetings, SPT experts prepared a draft Vision and Strategy for regional tourism development, based on the results of previous analyses, surveys and discussions. They also shared the drafts with the Regional staff and TSG for preliminary approval. The meetings aimed to share, review and discuss these draft Vision and Strategy with all territorial actors, and collect opinions and proposals in order to integrate them. Other specific objectives of the debates were: • Bring together territorial actors and foster collaboration among them • Gather opinions and proposals from territorial actors, to integrate the draft Vision and Strategy for regional tourism development. The choice to organise the debates in three different locations was made to increase the involvement of local communities and to The Public debates organised in Shkodra (above) and “territorialize” the strategy, adapting it to Koplik (below) concrete situations shared by all participants. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 81
  • 87. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT cfarë është bërë deri tani: what happened so far: cfarë është bërë deri tani: what happened so far: SKENARE SCENARIOS KONTAKTE CONTACTS FJALËT KYÇE KEYWORDS Analizat e kryera dhe takimet e Analyses conducted and Analizat e kryera në kuadër të Analyses conducted in the mbajtura në kuadër të procesit meetings held in the framework procesit të planifikimit strategjik framework of the strategic planning të planifikimit strategjik kanë of the strategic planning process mundësojnë nxjerrjen në pah të process allowed to highlight some mundësuar identifikimin e allowed to identify possible disa cështjeve të rëndësishme important issues for regional skenarëve të mundshëm për scenarios for regional për zhvillimin rajonal të turizmit: torurism development: zhvillimin rajonal të turizmit: tourism development: Turizmi Kulturor Cultural Tourism Trashëgimia kulturore Cultural heritage Turizëm i qëndrueshëm Sustainable tourism Ngjarjet Events Lëvizshmëri e qëndrueshme Sustainable mobility PLANIFIKIMI STRATEGJIK STRATEGIC PLANNING Prodhime agro-ushqimore High-quality agro-food Turizmi Rural Rural Tourism QARKU SHKODER SHKODRA REGION të cilësisë së lartë products Produktet tipike Typical products “Për Zhvillimin e Qëndrueshëm të Turizmit” “Towards Sustainability of Tourism” Zinxhir i shkurtër Short production and Bujqësi dhe artizanat Agriculture and handicraft i prodhimeve distribution chains UNDP ARTGOLD 2 Albania DEBAT PUBLIK PUBLIC DEBATE tel./fax +355 4 2373913 për diskutimin e strategjisë to discuss the regional Shoqatat e prodhuesve Producers’ associations Turizmi Natyror Nature Tourism website: www.artgold.undp.org.al së zhvillimit rajonal të turizmit tourism development strategy Mbrojtja e mjedisit dhe natyrës Environment protection Eko-turizmi Ecotourism Shkurt 2011 February 2011 Turizmi sportiv Sports tourism Menaxhimi i mbetjeve dhe ujrave Waste & water management Turizmi aventurë Adventure tourism Identiteti dhe trashëgimia kulturore Identity and cultural heritage Turizmi liqenor Lake tourism Kurse të aftësimit profesional Innovative vocational training Rruga Çobej, 66 - Shkodra tel. +355 22 248702 Mundësi punësimi për rininë Better job opportunities for youth Turizmi i “Diellit dhe rërës” “Sun, sea & sand” Tourism fax +355 22 241521 Plazhet Beaches website: www.teuleda.org.al Shëndeti dhe përfshirja sociale Health and social inclusion UNDP ARTGOLD 2 Albania TEULEDA Mbrojtja e bregdetit Coast protection www.artgold.undp.org.al AGA2 www.teuleda.org.al Cilësia urbane Urban quality VIZIONI: Q A R K U I S H K O D R Ë S K R A H I N Ë E T U R I Z M I T T Ë Q Ë N D R U E S H Ë M STRATEGJI: STRATEGY: 2. Përmirësim i kualitetit në zonat turistike 2. Quality improvement in tourist areas UDHËZIME STRATEGJIKE DHE VEPRIME STRATEGIC GUIDELINES & ACTIONS 2.1. Përmirësimi i planifikimit urban në zonat turistike 2.1. Improvement of urban planning in tourist areas 1. Kualifikim dhe shumëllojshmëri e ofertës turistike 1. Qualification and diversification of tourist offer 2.2. Rritja e rrjeteve të transportit për të përmirësuar aksesin 2.2. Enhancement of transport networks to improve territorial territorial të zonave turistike accessibility to tourist areas 1.1. Përmirësim i infrastrukturës për turizmin dhe shërbimeve 1.1. Improve tourism infrastructure and services 2.3. Krijimi dhe mirëmbajtja e hapësirave publike në zonat turistike 2.3. Creation and maintenance of public spaces in tourist areas 1.2. Inkurajimi i konkurrencës në nivelet më të larta të cilësisë dhe 1.2. Encourage competition at highest levels of quality and calibration 2.4. Promovim i energjisë së ripërtëritshme dhe të kursimit të 2.4. Promotion of renewable energy and energy saving in kalibrimi i agjensive turistike dhe strukturave të akomodimit në of tour providers and accommodation structures to international energjisë në zonat turistike tourist areas standartet ndërkombëtare të turizmit tourism standards 2.5. Menaxhim i eko-qëndrueshëm i mbetjeve të ngurta në zonat turistike 2.5. Eco-sustainable solid waste management in tourist areasStrategic Planning in Shkodra Region - Towards Sustainability of Tourism 1.3. Forcimi i arsimit dhe trajnimit në sektorët e lidhur me turizmin 1.3. Empower education and training in tourism-related sectors 2.6. Kujdes emergjent mjekësor për turistët 2.6. Emergency medical attention for tourists (trashëgimi kulturore, ICT, komunikim dhe marketing, etj) (cultural heritage, ICT, communication and marketing, etc.) 1.4. Vlerësim dhe mbrojtje e bregdetit për turizmin e qëndrueshëm 1.4. Valorisation and protection of the coast for sustainable tourism 1.5. Zhvillim i qëndrueshëm i turizmit në zonat malore 1.5. Sustainable tourism development in mountain areas 3. Zhvillimi i prodhimeve tipike rurale 3. Development of typical rural productions 1.6. Aktivitete turistike të qëndrueshme në liqene 1.6. Sustainable tourism activities on the lakes dhe artizanatit and handicrafts 1.7. Integrim i produkteve tipike në ofertën turistike rajonale 1.7. Integrate typical products in the regional tourist offer 3.1. Zbatimin e një strategjie të përbashkët të rritjes të prodhimit dhe 3.1. Implementing a shared strategy of production enhancement and The two 1.8. Mbështetje, rritje dhe publikim i ngjarjeve kulturore (muzikë, 1.8. Support, enhance and publicize cultural events (music, cinema, finalizim i zinxhirëve të vlerës dhe inkurajim i grupimeve të prodhuesve value chains finalization and encouragement of producers’ grouping sides of kinema, teatër, festival fotografish) dhe vende e institucione të theatre, photo festivals) and places and institutions devoted to 3.2. Stimulim dhe mbështetje për krijimit dhe menaxhim e ndërmarrjeve 3.2. Incentivize and support enterprises creation and management përkushtuara ndaj ruajtjes dhe transmetimit e trashëgimisë kulturore the preservation and transmission of cultural heritage (public the (bibliotekë publike, muzeume, arkiva,teatër, etj.) libraries, museums, archives, theatres, etc.) 3.3. Përvetësim i certifikatave te sigurisë dhe cilësisë për 3.3. Acquisition of safety and quality certifications of “resources of "burimet e përsosmërisë" dhe fuqizim i konkurrencës për eksport excellence” and empowerment of competitiveness for exportation brochure 1.9. Forcimi i zinxhirëve të vlerës i lidhur me prodhimin kulturor 1.9. Empowerment of the value chains connected with cultural dhe trashëgiminë, duke përfshirë zejtarinë artistike dhe production and heritage, including artistic craftsmanship and 3.4. Zhvillim i qëndrueshëm i prodhimeve të industrisë zejtare të 3.4. Sustainable productions development of small craft industry, prepared artin bashkëkohor contemporary art vogël, produkteve bujqësore dhe tekstile për të ndihmuar rritjen e agricultural products and textile manufactures to help enhance to support konkurrencës në treg competition in the market 1.10. Paketa të integruara mikpritjeje 1.10. Integrated hospitality packages discussion 1.11. Rritja e pjesëmarrjes së komuniteteve lokale në politikat 1.11. Increasing participation of local communities in regional tourism within the rajonale të zhvillimit të turizmit development policies Në mënyrë që të bëhet destinacioni më i madh turistik në zonën e Ballkanit, In order to become a major tourist destination in the Balkan area, attractive 1.12. Njohuri, ruajtje, restaurim dhe kualifikim i pasurive historike 1.12. Knowledge, preservation, restoration & qualification of historical assets tërheqës për turizmin kombëtar dhe ndërkombëtar, rajoni i Shkodrës duhet both for national and international tourism, Shkodra region should become Public 1.13. Mbrojtje, vlerësim,mirëmbatje dhe zhvillim i qëndrueshëm i 1.13. Protection, valorisation, maintenance and sustainable tourism të bëhet një sistem i integruar i turizmit territorial me një ofertë turistike an “integrated tourism territorial system” with an integrated tourist offer, debates in turizmit të zonave natyrore dhe peisazheve dhe ruajtje development of natural areas and landscapes and preservation të integruar, ku ideja e turizmit përfshin dhe lidh territore dhe sektorë të where the idea of tourism involves and connects different territories and February e biodiversitetit of biodiversity ndryshëm dhe turizmi i qëndrueshëm është mundësi për të nxitur zhvillimin sectors and sustainable tourism is the opportunity to foster socio-economic 1.14. Përmirësim i komunikimit dhe marketingut 1.14. Communication and marketing improvement socio-ekonomik, përmirësimin e cilësisë së jetës, rritjes profesionale. development, quality of life improvement, professional growth.82 V I S I O N : S H K O D R A R E G I O N S U S TA I N A B L E T O U R I S M D I S T R I C T
  • 88. Public DebatesSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Outputs and achieved results The three Public Debates in Puka, Koplik and • Pay special attention to the protection and Shkodra were successful, and the draft of enhancement of neglected cultural heritage development Vision and Strategy for Shkodra sites in the Region, especially castles Region were widely shared and approved by • Pay more attention to social aspects focusing over 90 territorial actors and by the President of on the elderly, the increase of day care the Regional Council. centres and cultural centres • Include the creation of health care centres The strategic planning process received a very network, also for tourists positive feedback by all participants, who • Include the implementation of a plan for the appreciated the fact that the draft of road network development development strategy for sustainable tourism • Envisage the creation and development of respects and incorporates all suggestions and power and water supply networks proposals coming from the local community • Strengthen the capacity of devising and and discussed during the previous meetings. It preparing projects, especially in rural was agreed once more that all development communities activities in the regional territory, especially • Valorise local potentials and characteristics, regarding the tourism sector, shall be with special attention to the typical Albanian harmonised with the SP contents. hospitality The meetings also highlighted some issues that • Improve cooperation between public and will be further developed in reviewing the private actors and increase integration Regional Development Strategy for Sustainable between public and private investments Tourism. The reviewed strategy will therefore: through the SPT • Enhance and coordinate the various existing • Include the preparation of a comprehensive local development plans and programmes; regional tourist guide and of a more specific one focused on mountain areas • Integrate and coordinate regional tourist attractors (lakes, mountains, sea) • Identify more opportunities for tourism • Valorise local products by developing development, especially in the mountains, producers’ associations, quality brands and and empower rural and mountain tourism websites for promotion and marketing. • Promote urbanisation control in rural and mountain areas and end informal construction Project proposals and other contributes by activities territorial actors were also discussed during the • Increase protected natural areas to get closer meetings. to EU models Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 83
  • 89. 2.3. Vision for tourism developmentSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The Vision for regional development is: Moreover, tourism development is necessarily related to environmental protection. The re- qualification and preservation of natural areas and Shkodra Region 2020 as an Integrated landscapes are essential assumptions for tourist Tourism Territorial System: attractiveness. Therefore, the Region can choose “A Sustainable Tourism District” to develop sustainable tourism, as an opportunity to foster socio-economic development and professional growth, improve the quality of life In 2020 Shkodra Region will be a major tourist and increase Shkodra popularity. The long-term destination in the Balkan area, attractive for both national and international tourists. It will be goal for the Region is therefore to develop into the characterised by an integrated tourist offer “Shkodra Region Sustainable Tourism District”, using successful tourism district models of other where the idea of tourism involves and Countries as a reference. connects different territories (coast, rural areas, mountains) and sectors (sport, culture, By adequately enhancing all its potentials, the environment, education and production). Region can become an integral part of the tourist The Region potentials as a tourist destination product “Discover Albania” outlined by the National Tourism Strategy. In addition, it can (cultural heritage, natural areas, hospitable improve and coordinate its offer of nature, people, traditional cuisine, typical agro-food traditional and biologic products, cultural and products) will be taken advantage of fully. The territory and its functions should be planned sports activities, in order to entice tourists to and structured in order to create an integrated spend more days in the area and fully experience the local lifestyle. “Tourism District”: all the infrastructures and services will be upgraded, the whole value In particular the sport tourism is a real chance chain will be completed and enhanced and the for local development as it allows getting full various tourist resources will be integrated into benefit of a rich natural territory and completes a single system. the tourist offer with a new product. In this context the creation and development in the Culture, adventure, sports and eco-tourism are territory of sport routes and facilities (bike considered the fastest growing elements of the paths, climbing walls, trekking paths, centres of tourism market worldwide. Their development can differentiate Shkodra Region tourism in paragliding, river rafting, horseback riding, sport respect to the sun, sea and sand tourism fishing, sailing, rowing, etc.) would strongly characterise and identify Shkodra Region as chosen by neighbouring countries. the point of reference for demanding tourists. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 84
  • 90. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Private investors shall play an important role in Public-Private Partnerships (PPP) will be the regional tourism development: the encouraged in the SPT implementation phase as participatory nature of the tourism development a way to implement integrated tourism Strategy (and of the strategic planning process development projects. The role of private itself) aims to encourage their initiatives, subjects will be further recognised by the placing them in an overall reference framework Regional Government by promoting the creation and giving them adequate regulations and of a public-private structure, that will be in environmental sustainability criteria to protect charge of the implementation, update and future the territorial resources. review of the tourism development Strategy. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 85
  • 91. 2.4. Strategic Guidelines and ActionsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The following Tourism Strategy represents the The Tourism Strategy explicitly refers to the basis for a public debate through which Regional Development Concept contents: it involved actors can share their suggestions. represents an elaboration of the sector “Tourism and Agribusiness” of the RDC, and deepens the The Strategy consists of: RDC measures 5.3.1, 5.3.3 and 5.3.4, as per the • 3 Strategic Guidelines (SG), addressing the tourism issues, and 5.3.2 for the agribusiness main critical aspects of the regional tourism development strategy. In the Strategic sector. Each Guideline is subdivided into Guidelines data sheets in the following pages, Actions, for a total of reference RDC sub-measures are quoted beside • 24 Actions, each of them including a number every Action of the SPT. of categories of intervention, which specify Guidelines and Actions were prepared also using and explain the Action’s scope. the programmes for the allocation of EU structural The order of the Strategic Guidelines and funds in the Italian regions as a reference model. Actions doesn’t necessarily reflect the This was done to ensure that the tourist importance or the priority assigned to them. development programme for Shkodra Region, as Albania aspires to enter into European Union, Due to the participatory nature of the strategy, the priority of each Strategic Guideline and fulfils European standards. In this way, the SPT will work as a shared basis and a model to Action will be established during the prepare structural funds programmes when participation process, guided by the Regional Council with technical support from the TSG. Albania becomes a EU member. The 3 Strategic Guidelines for Shkodra Region Tourism Development SG1. QUALIFICATION AND DIVERSIFICATION OF TOURIST OFFER SG2. QUALITY IMPROVEMENT IN TOURIST AREAS SG3. DEVELOPMENT OF TYPICAL RURAL PRODUCTIONS AND HANDICRAFTS Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 86
  • 92. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT VISION: “ S H K O D R A R E G I O N S U S TA I N A B L E T O U R I S M D I S T R I C T ” STRA TEGY FOR TOURISM DEVELOPMENT 3 STRATEGIC GUIDELINES 24 ACTIONS 1.1. Improve tourism infrastructure and services 1.2. Encourage competition at highest levels of quality and calibration of tour providers and accommodation structures to international tourism standards 1.3. Increase education and training in tourism-related sectors 1.4. Valorisation and protection of the coast for sustainable tourism 1 QUALIFICATION AND 1.5. Sustainable tourism development in mountain areas DIVERSIFICATION OF TOURIST OFFER 1.6. Sustainable tourism activities on the lakes 1.7. Integrate typical products in the regional tourist offer 1.8. Support, enhance and publicize cultural events and places and institutions devoted to the preservation and transmission of cultural heritage 1.9. Improvement of the value chains connected with cultural production and heritage, including artistic craftsmanship and contemporary art 1.10. Integrated hospitality packages 1.11. Increasing participation of local communities in regional tourism development policies 1.12. Knowledge, preservation, restoration and qualification of historical assets 1.13. Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity 1.14. Communication and marketing improvement 2.1. Improvement of urban planning in tourist areas 2 QUALITY IMPROVEMENT 2.2. Enhancement of transport networks to improve territorial accessibility to tourist areasStrategic Planning in Shkodra Region - Towards Sustainability of Tourism IN TOURIST AREAS 2.3. Creation and maintenance of public spaces in tourist areas 2.4. Promotion of renewable energy and energy saving in tourist areas 2.5. Eco-sustainable solid waste management in tourist areas 2.6. Emergency medical attention for tourists 3 DEVELOPMENT OF TYPICAL RURAL 3.1. Implementing a shared strategy of production enhancement and value chains finalization and encouragement of producers’ grouping PRODUCTIONS AND HANDICRAFTS 3.2. Incentivize and support enterprises creation and management 3.3. Acquisition of safety and quality certifications of “resources of excellence” and empowerment of competitiveness for exportation 3.4. Sustainable productions development of small craft industry, agricultural products and textile manufactures to help enhanc competition in the market e87
  • 93. According to the Regional Development treatment plants, also through the promotionSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Concept (RDC), the strategy designed for the of innovative, eco-friendly technologies (RDC, tourist development of Shkodra Region is measure 5.2.1: Developing and managing mainly based on two axes: the promotion of public services) tourism and the strengthening and • Protection of the territory from hydro- differentiation of agribusiness and rural geological risk: make areas subject to activities. geological instability safe, rehabilitate areas damaged by floods, provide incentives to The growth of these key sectors involves the damaged structures and enterprises subsequent development of other fields of relocation in safe areas (RDC, measure 5.5.2 economic expansion. Upgrading the safety and drainage systems) The Strategy is mainly oriented towards • Empowerment of national and international environmental, sports and cultural tourism. It level connection nodes and networks to can be implemented in synergy with improve external access to the Region (RDC, development strategies of neighbouring regions measure 5.2.1: Developing and managing and with the other regional sector strategies public services) described in the RDC. • Upgrade and monitor power plants and energy supply networks to avoid sporadic It is clear, though, that an effective tourism electricity shortages (RDC, measure 5.2.4: development strategy in Shkodra Region cannot exist without coordinated Developing awareness and technical capacity for the alternative energy sources and implementation of urgent infrastructure efficiency of the renewable energy) interventions (already included in the Regional • Empowerment and diffusion of ICT networks Development Concept), such as: (RDC, measure 5.2.1: Developing and • Development of infrastructure and plants for waste collection and treatment, giving priority managing public services). to innovative and eco-friendly systems (RDC, These actions represent the basic assumptions measure 5.2.1: Developing and managing to develop tourism, as they guarantee a safe public services) and healthy environment for visitors and • Improvement of water cycle management: residents. They contribute to preserve the development of water supply systems to natural and landscape tourist attractions and ensure the availability of drinking water in all ensure effective communication (both material cities and villages of the Region; development and nonmaterial) between the Region and the of sewage disposal systems and water rest of the world. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 88
  • 94. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Strategic Guideline 1 Qualification and diversification of tourist offer Background: Shkodra Region is prevalently mountainous hence it is home to wonderful unspoiled landscapes especially in the northern part, in the Albanian Alps. The morphology of the territory is various and offers an interesting variety of ecosystems (from the sea level of the Adriatic seashore to the second highest peak of the nation, mount Jezerca) that can become ecotourism attractors. The SG intervenes to enhance and diversify the regional tourist offer, through the preservation of natural areas and resources, the promotion of tangible and non tangible cultural heritage, the restoration of historical heritage, the promotion of sustainable tourism activities etc. The proposed actions are a result of what emerged from the participatory events and what was proposed from local institutions and associations for tourism development in a sustainable perspective. Objective: Develop the necessary elements required to offer a diversified regional tourist product that satisfies international demand of “theme travels” focused on special-interest activities. Actions: 1.1. Improve tourism infrastructure and services Ref. RDC, sub-measure 5.3.1.1 ‣ Improve tourist resorts accessibility through tourist transport organisation creation ‣ Develop sustainable mobility infrastructure and services: routes and rental services (cycling, green vehicles, car sharing, etc.) ‣ Develop wireless broad band networks, to mitigate isolation of remote tourist areas, and support to the diffusion of ICT connections among tourist enterprises, to enhance their competitiveness and internationalisation ‣ Establish and implement standards for ecotourism signals in attractions and sites of interest, based on the internationally recognised symbols and colours ‣ Create tourist services agencies ‣ Support the development of tourist accommodation structures, especially Bed & Breakfasts and farm holidays, in a community-based perspective 1.2. Encourage competition at highest levels of quality and Ref. RDC, sub-measure 5.3.1.1 calibration of tour providers and accommodation structures to international tourism standards ‣ Assistance and training of tourism structures and organisation aimed at the achievement of quality certification (Stars system, Blue flag certification for beaches, Green Globe 21 for sustainable tourism practices) ‣ Promote green building in the tourism accommodation sector, also through the adaptation of existing accommodation structures to eco-friendly building criteria ‣ Assistance to tourism sector actors aimed to incentivize enterprises association ‣ Technical assistance and business services to associations and groups of tourist enterprises, also aimed to increase environmental sustainability (ISO14000 certifications, Ecolabels, etc.) Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 89
  • 95. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT 1.3. Increase education and training in tourism-related Ref. RDC, sub-measure 5.3.1.4 sectors (cultural heritage, ICT, communication and marketing) ‣ Education and training for tourism sector workers (tour operators, accommodation structures employees, etc.) aimed to increase the participation in tourism development ‣ Education aimed to form tourist guides expert in culture heritage ‣ Education and training aimed to create experts in information and communication new technologies, to improve online tourist information and services ‣ Enhance digital literacy, skills and inclusion in local communities, giving a special attention to tourist enterprises, in order to improve their access to the international tourist market ‣ Education aimed to create experts in territorial marketing and environmental communication ‣ Increase collaboration between university system and tourist business world ‣ Enhance professional training institutes to provide training in tourism-related sectors ‣ Education and training aimed to create experts in planning and association creation ‣ Enhance foreign languages skills in all tourism-related sectors 1.4. Valorisation and protection of the coast for sustainable Ref. RDC, sub-measure 5.3.1.5 tourism ‣ Bathing tourism re-qualification in Velipoja ‣ Re-design the regional seaside tourism product keeping an eye on ecotourism ‣ Control and limit construction activities on the coast ‣ Protect and valorise lagoon areas and wetlands ecosystems conservation 1.5. Sustainable tourism development in mountain areas Ref. RDC, sub-measure 5.3.1.5 (Zogaj, Boga, Razma, Vermosh, Theth, Puka) ‣ Develop the regional mountain tourism product, in cooperation with tour operators and private sector ‣ Promote winter sports and creation of ski resorts ‣ Promote diversified mountain areas activities (trekking, paragliding, river rafting, walking, horse riding, mountain climbing, sport fishing, etc.) to avoid the seasonality of tourist demand ‣ Create adventure parks ‣ Organise youth summer camps 1.6. Sustainable tourism activities on the lakes Ref. RDC, sub-measure 5.3.1.4 5 (Shkodra, Koman, Vau i Dejes) ‣ Control and limit construction activities on the lake shores ‣ Improve lakes areas infrastructure for lake tourism development ‣ Create a “lake route” and develop the regional lake tourism product, in cooperation with tour operators and private sector ‣ Implement lake boating service and sport activities such as rowing or sailing ‣ Create a port and a public shipping service to Montenegro on the Shkodra lake 1.7. Integrate typical products in the regional tourist offer Ref. RDC, sub-measure 5.3.1.6 ‣ Create a pannier of typical agro-food and handicraft products representative of local tradition, based on the ILS LEDA inventory (honey, forest fruits, chestnuts, herbs, textiles, etc.) ‣ Enhance and valorise typical products and recovery of traditional production techniques ‣ Develop crafts markets where artisans can reproduce traditional craft production techniques ‣ Develop the regional rural tourism product, in cooperation with tour operators and private sector Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 90
  • 96. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT 1.8. Support, enhance and publicise cultural events Ref. RDC, sub-measure 5.3.1.7 (music, cinema, theatre, photo festivals) and places and institutions devoted to the preservation and transmission of cultural heritage (public libraries, museums, archives, theatres, etc.) ‣ Create and maintain cultural spaces ‣ Support enterprises and associations working in the cultural sector ‣ Coordinate and publicise an agenda of the existing traditional festivals and events and create new cultural events of interest to foreign visitors ‣ Promote the recovery and transmission of traditional know how and folklore, with special attention to the involvement of young generations ‣ Develop public-private partnerships to organise events ‣ Valorise Shkodra Theatre and its activity ‣ Relocate and promote the national photographic archive “Fototeka Marubi”, finding a more appropriate new base for permanent and temporary exhibitions. 1.9. Improvement of the value chains connected Ref. RDC, sub-measure 5.3.1. 7 with cultural production and cultural heritage, including artistic craftsmanship and contemporary art ‣ Support the creation of business networks connected to the preservation, restoration, promotion and enhancement of the cultural heritage (including craftsmanship for restoration, quality artistic handicraft, etc.) ‣ Promote and create a network of creativity centres and laboratories to boost quality artistic and handicraft production and to increase its promotion and marketing 1.10. Integrated hospitality packages Ref. RDC, sub-measure 5.3.3.4 ‣ Create integrated tourism packages, in cooperation with Albanian and international tour operators ‣ Create naturalistic footpaths, sporting routes and facilities ‣ Create heritage itineraries, also in connection with the neighbouring Countries ‣ Create “wine and food” itineraries ‣ Integrate accommodation structures and typical products proposals in order to promote responsible tourism and rural hospitality in a territorial sustainability perspective 1.11. Increasing participation of local communities in Ref. RDC, sub-measure 5.3.3. 5 regional tourism development policies ‣ Mainstream participatory practices in the construction of tourism development programs and projects, through the organisation of public consultations, focus groups, etc. ‣ Implement and optimise tourism-related plans, programmes and projects prepared through participation, and disseminate achieved results Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 91
  • 97. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT 1.12. Knowledge, preservation, restoration and qualification Ref. RDC, sub-measure 5.3.3.6 of historical assets ‣ Survey, maintenance, restoration and coordinated promotion of historical heritage sites (archaeological areas, castles, mosques and other places of worship, historical houses) in the Region, with special attention to their accessibility, fruition and innovative management ‣ Support research and innovation in the restoration of monuments and in the sector of cultural heritage preservation, management, study, dissemination and promotion ‣ Preserve and restore traditional architecture and traditional building techniques in urban, rural and mountain areas 1.13. Protection, valorisation, maintenance and sustainable Ref. RDC, sub-measure 5.3.3.6 tourism development of natural areas and landscapes and preservation of biodiversity ‣ Create and manage protected areas and natural parks at regional level ‣ Rehabilitate areas of high natural and landscape value ‣ Promote activities to disseminate knowledge on sustainable tourism development and encourage eco-friendly behaviours to preserve natural tourist attractors ‣ Support research and innovation in the environmental protection sector ‣ Forest protection ‣ Promote mountain areas best practices: development should be environmentally conservative using existing constructions or adapting new constructions to fit landscape 1.14. Communication and marketing improvement Ref. RDC, sub-measure 5.3.3.7 and sub-measure 5.3.1.9 ‣ Develop a regional tourist brand ‣ Create tourist promotional material (maps, guides, brochures, typical products presentation, tourist promotion web sites, etc.) ‣ Increase media coverage in target markets inside and outside the Region and the country ‣ Participate in international fairs of tourism and trade Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 92
  • 98. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Strategic Guideline 2 Quality Improvement in Tourist areas Background: Shkodra Region has a lack of basic services (water and waste management systems, energy supply networks, transport networks, ICT, etc.) that prevents it from being competitive on international tourist markets. The SG intervenes to create the basic conditions of environmental quality that can ensure durable and balanced tourist development in Shkodra Region. Objective: Increase the quality of life and environmental value in tourist destination areas and balance the differences between urban areas and rural ones. Actions: 2.1. Improvement of urban planning in tourist areas Ref. RDC - none ‣ Review existing urban plans for tourist areas ‣ Review building regulation criteria in tourist areas, keeping an eye on environmental sustainability and landscape protection ‣ Support the implementation of priority interventions in tourist areas, through special urban planning instruments, direct financial support or the creation of public-private partnerships ‣ Establish special building permits for tourist areas by destination and activity ‣ Increase illegal construction activities control and sanctions systems in tourist areas 2.2. Enhancement of transport networks to improve Ref. RDC, sub-measure 5.3.3.2 territorial accessibility to tourist areas ‣ Complete and enhance the road network, including rural and mountains roads through innovative and eco-sustainable techniques and systems adapted to the territory. ‣ Support services aimed to avoid isolation of the mountain roads in winter ‣ Improve public transportation services, also to foster tourism development 2.3. Creation and maintenance of public spaces in tourist areas Ref. RDC, sub-measure 5.3.3.2 ‣ Increase the supply and the quality of green areas ‣ Improve the quality of streets and squares, according to environmental sustainability criteria ‣ Reclamation and environmental rehabilitation of polluted and degraded areas ‣ Environmental rehabilitation and urban renewal of informal buildings and settlements 2.4. Promotion of renewable energy and energy saving in Ref. RDC, sub-measure 5.3.3.2 tourist areas ‣ Promote green building and incentivize the adaptation of existing buildings to eco-friendly criteria ‣ Promote energy production from renewable sources ‣ Promote and support the increase of energy efficiency and the reduction of climate emissions, especially in the industrial, transport and building sectors 2.5. Eco-sustainable solid waste management in tourist areas Ref. RDC, sub-measure 5.3.3.2 ‣ Promote and support separate garbage collection, recycling and environmental responsibility ‣ Reclamation and environmental clean up of areas contaminated by wastes 2.6. Emergency medical attention for tourists Ref. RDC, sub-measure 5.3.3.2 ‣ Activate a helicopter rescue service ‣ Implement a system of on-call doctors and translators in tourist areas ‣ Develop sports medicine, physiotherapy, specialised medical services for the elderly, etc. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 93
  • 99. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Strategic Guideline 3 Development of typical rural productions and handicraft Background: Agriculture and handicraft are very important sectors within Shkodra Region productive system, however are characterised by a lack of productivity, mainly due to fragmentation (small enterprises dimension, distrust towards associations and cooperatives, a probable result of bad experiences during the Communist regime, etc.), that makes them unsuitable to compete in global markets. The SG intervenes to strengthen and integrate these economic sectors, improve products quality and develop synergies with the tourism sector to open new markets and create additional incomes for rural households. Objective: Strengthen the agriculture and handicraft sectors fostering the creation of producers associations, developing value chains and increasing quality of rural products. Actions: 3.1. Implementing a shared strategy of production Ref. RDC, sub-measure 5.3.2.1 enhancement and value chains finalization and encouragement of producers’ grouping ‣ Education and training aimed to create expert personnel in agricultural technologies for farmers’ professional qualification enhancement ‣ Realise and improve the necessary infrastructure for agricultural production managed by enterprises association ‣ Assistance to agro-food sector actors aimed to incentivize enterprises association ‣ Incentivize and support craftsmen associations ‣ Facilitate enterprises association to participate in national and international exhibitions and fairs ‣ Develop bee, herbs, forest products (mushrooms, chestnuts), fruits and vegetables (Vermosh potatoes, tomatoes, garlic), herbs, bees, milk, liquors and handicrafts value chains. ‣ Support the modernisation of farms, production techniques and systems 3.2. Incentivize and support enterprises creation and Ref. RDC, sub-measure 5.3.2.5 management ‣ Facilitate access to credit accessibility for farmers, breeders and craftsmen ‣ Improve technical assistance and business services ‣ Develop business incubators (enterprises settled up to provide office space, equipment, mentoring assistance and capital to new businesses that are just getting started) 3.3. Acquisition of safety and quality certifications of Ref. RDC, sub-measure 5.3.2.6 “resources of excellence” and empowerment of competitiveness for exportation ‣ Improve products safety and security ‣ Technical assistance aimed to achievement of ISO rules and HACCP system certification ‣ Promote brand policies and incentivize producers participation in food quality systems ‣ Communication and promotion of agricultural typical products 3.4. Sustainable productions development of small craft Ref. RDC, sub-measure 5.3.2.7 industry, agricultural products and textile manufactures to help enhance competition in the market ‣ Create, valorise and promote brands with high added value in terms of environment and energy conservation ‣ Promote organic farming ‣ Empowerment of marketing and promotion aimed to exportation Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 94
  • 100. 2.5. Synergies among Strategic GuidelinesSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Internal coherence of the Strategic Plan The identified Strategic Guidelines are strongly • low synergy: the SGs only share the same synergic among them. The matrix below general objective (for instance, the increase contains a qualitative evaluation of their of tourist attractiveness of the Region) synergy level, while the following pages • medium synergy: the SGs share the same provide, for each Strategic Guideline, an general objectives and at least one Action/ extensive explanation of the reasons that led to Category of intervention of a SG can be this evaluation. implemented in coordination with the other SG As for the synergy level (high, medium, low) • high synergy: the SGs are strictly that can be developed among the Strategic interdependent and materially connected, Guidelines, its evaluation was made because they share the same area of considering three types of growing interrelation: intervention, activity or beneficiary group. Synergy matrix of the Strategic Guidelines for the development of tourism in Shkodra Region Qualification and Quality Development of typical diversification of improvement in rural productions and tourist offer tourist areas handicrafts SG1 SG2 SG3 Qualification and SG1 diversification of   tourist offer Quality SG2 improvement   in tourist areas Development of SG3 typical rural   productions and handicrafts Synergy level: : high; : medium; : low Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 95
  • 101. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Strategic Guideline 1 Qualification and diversification of tourist offer Synergic SGs: 2. Quality improvement in tourist areas Synergy level: HIGH Justification and remarks: SG1 and SG2 can develop very strong synergies, because services, networks and infrastructure improvement is vital to tourism development. It is clear that an effective tourism development strategy cannot exist without coordinated implementation of urgent infrastructure interventions in Shkodra Region. Tourists will benefit from improved services and superior urban planning (Action 2.1): a functional territory, clean and well preserved which offers basic and efficient comforts (water and energy supply systems, wastewater treatment and solid waste management) is beyond all doubt more tourist-attractive. In particular, as regards to the diversification, synergies with the Strategic Guidelines 2 are evident because if the territory is well-preserved and valorised in a sustainable way (i.e. preserving the maintenance of unspoilt landscapes) this will become an attractor for ecotourism as well as adventure tourism. The territory and landscape preservation (as per Action 1.13 - Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity) is essential to maintain and increase tourist flows, and to ensure safety from pollution, landslides, and floods. It is also important to rehabilitate polluted and/or degraded areas, in order to reduce the threats to health and natural landscape, t and avoiding drawbacks for tourism development. This will help to enhance the overall urban quality and make towns and villages more attractive to tourists. Moreover tourists should feel safe moving around. That is why the transport infrastructures are essential too, as for example road network (Action 2.2) or more general Action 1.1 - Improve infrastructure and services. Synergic SGs: 3. Development of typical rural productions and handicrafts Synergy level: HIGH Justification and remarks: Valorisation and innovative management of regional typical products and handicrafts can boost the development of rural tourism, thus helping the tourism offer diversification. (i.e. Action 1.9). The diversification of tourism offer can be achieved also through the promotion of rural tourism, the creation of accommodation structures in rural areas and the creation of tourist routes based on agro-food products. The enhancement of typical agro-food and craftsmanship productions is an essential part of the valorisation of local identity and culture, which are powerful attractors for tourists, especially for those who are willing to discover all aspects of a territory, getting in touch with local cuisine, buying typical products, etc. (as per Action 1.7 - Integrate typical products in the regional tourist offer). The development of synergies among tourism, agriculture, and handicraft could help creating a real “hospitality system”, according to European principles and ILS LEDA methodology. Most of all, handicraft and tourism-related activities also represent an important opportunity to diversify rural activities and to ensure other sources of income to farmers, thus reducing their poverty and marginalization. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 96
  • 102. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Strategic Guideline 2 Quality Improvement in Tourist areas Synergic SGs: 1. Qualification and diversification of tourist offer Synergy level: HIGH Justification and remarks: SG1 and SG2 can develop very strong synergies, because services, networks and infrastructure improvement is vital to tourism development. It is clear that an effective tourism development strategy cannot exist without coordinated implementation of urgent infrastructure interventions in Shkodra Region. Tourists will benefit from improved services and superior urban planning (Action 2.1): a functional territory, clean and well preserved which offers basic and efficient comforts (water and energy supply systems, wastewater treatment and solid waste management) is beyond all doubt more tourist-attractive. In particular as regards to the diversification, synergies with the Strategic Guidelines 2 are evident because if the territory is well-preserved and valorised in a sustainable way (i.e. preserving the maintenance of unspoilt landscapes) this will become attractor for ecotourism as well as adventure tourism. The territory and landscape preservation (as per Action 1.13 - Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity) is essential to maintain and increase tourist flows, and ensure safety from pollution, landslides, and floods. It is also important to rehabilitate polluted and/or degraded areas, in order to reduce the threats to health and natural landscape, and avoiding drawbacks for tourism development. This will help to enhance the overall urban quality and make towns and villages more attractive to tourists. Moreover tourists should feel safe moving around. That is why the transport infrastructures are essential too, as for example road network (Action 2.2) or more general Action 1.1 - Improve infrastructure and services. Synergic SGs: 3. Development of typical rural productions and handicrafts Synergy level: HIGH Justification and remarks: The infrastructure and services improvement in tourist area is strictly correlated with the development of typical rural productions and handicraft. The improvement of road network, for example, translates into a greater ease of products movement or as Action 3.1: the enhancement of necessary infrastructures for agricultural production managed by enterprises association could increase product quality. The development of typical products and handicrafts markets not only is a tourist attractor but translates into economic development which means a greater availability of financial resources for the enhancement of infrastructural investments useful to improve quality in tourist areas. Moreover, the improvement of environmental sustainability in tourist areas translates into a quality organic agriculture and is useful to Action 3.3 regarding the acquisition of safety and quality certifications of “resources of excellence” for competitiveness and exportation. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 97
  • 103. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Strategic Guideline 3 Development of typical rural productions and handicraft Synergic SGs: 1. Qualification and diversification of tourist offer Synergy level: HIGH Justification and remarks: Valorisation and innovative management of regional typical products and handicrafts can boost the development of rural tourism, thus helping the tourism offer diversification. (i.e. Action 1.9). The diversification of tourism offer can be achieved also through the promotion of rural tourism, the creation of accommodation structures in rural areas and the creation of tourist routes based on agro-food products. The enhancement of typical agro-food and craftsmanship productions is an essential part of the valorisation of local identity and culture, which are powerful attractors for tourists, especially for those who are willing to discover all aspects of a territory, getting in touch with local cuisine, buying typical products, etc. (as per Action 1.7 - Integrate typical products in the regional tourist offer). The development of synergies among tourism, agriculture, and handicraft could help creating a real “hospitality system”, according to European principles and ILS LEDA methodology. Most of all, handicraft and tourism-related activities also represent an important opportunity to diversify rural activities and to ensure other sources of income to farmers, thus reducing their poverty and marginalization. Synergic SGs: 2. Quality improvement in tourist areas Synergy level: HIGH Justification and remarks: The infrastructure and services improvement in tourist area is strictly correlated with the development of typical rural productions and handicraft. The improvement of road network, for example, translates into a greater ease of products movement or as Action 3.1: the enhancement of necessary infrastructures for agricultural production managed by enterprises association could increase product quality. The development of typical products and handicrafts markets not only is a tourist attractor but translates into economic development which means a greater availability of financial resources for the enhancement of infrastructural investments useful to improve quality in tourist areas. Moreover, the improvement of environmental sustainability in tourist areas translates into a quality organic agriculture and is useful to Action 3.3 regarding the acquisition of safety and quality certifications of “resources of excellence” for competitiveness and exportation. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 98
  • 104. 2.6. Consistency of the Tourism StrategySHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT with the National development policies One of the objectives of the SPT as a territorial Agriculture and Food Sector Strategy growth and renewal platform is to harmonise • Sustainable land management as a basic national level policies with local level component of agriculture, and in full programmes and interventions. compliance with sustainable agricultural This can be achieved by developing and development transferring to local level the national goals and • Increase employment, income, and living strategies in order to guarantee coherence and standards of farmers and their households compatibility between different levels of territorial • Increase economic efficiency of the governance. agricultural and agro-processing sector, which is expressed through an increase in This passage, essential to maximize the the productivity and in the quality of products strategic planning benefits and results, was • Ensure higher food safety standards for the carried out in three steps: entire population • Improve agricultural marketing • Increase financial support for farmers, Step 1 agriculture and agro-processing businesses • Improve management, irrigation and Identify and analyse the main National drainage of agricultural land Sectorial Strategies related to the tourism and • Improve level and quality of technologies, rural development fields, the most important information and farmer knowledge. and useful for the predisposition of the SPT for Shkodra Region tourism development. Due to Inter-Sectorial Rural Development Strategy the thematic nature of the SPT, the National • Increase competitiveness of the agricultural Strategies analysed for the period 2007-2013 were the following: a n d a g ro -fo o d se cto r th ro u g h fa rm • Sectorial Strategy of Tourism modernisation, and support restructuring • Agriculture and Food Sector Strategy and development of value added activities • Inter-Sectorial Rural Development Strategy. • Protect and enhance the environment through the sustainable management of natural resources in rural areas • Improve the quality of life in rural areas and Step 2 promote diversification of economic Identify the main strategic goals for each activities • Develop the capacities of local institutions to National Strategy, to get an overview of the current priorities of Albanian Government: effectively manage community rural development programmes through Sectorial Strategy of Tourism participatory rural development. • Development of tourism and its products • Capacity building and improvement of institutional facilities Step 3 • Funding and establishment of long term mechanisms for natural and cultural areas Confront the national strategies with the aimed to their safeguard and development Strategic Guidelines and Actions for Shkodra • Creation of a tourist system database for Region and verify their compatibility. This statistical collection and elaboration comparison highlighted the following issues: • Improvement of infrastructure for tourist needs • Strategic Guidelines 1 (“Qualification and • Improvement of public-private-civil coordination. diversification of tourist offer“) and 2 (“Quality Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 99
  • 105. improvement in tourist areas”) can be directly Food Sector Strategy objectives to increaseSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT confronted with the vision and goals of the the productivity and competitiveness of the National Tourism Strategy. agricultural and agro-processing sector and the quality of agro-food products (also • Generally speaking, the Strategic Guidelines envisaged by the Inter-sectorial Rural aim to valorise and enhance all aspects of the Development Strategy), ensure higher food regional territory that could serve as tourist safety standards, improve technologies, attractors; in this way, they can contribute to information and know how in farming reinforce Albania central tourist product activities. Action 3.2 is in line with this Sector according to the National Tourism Strategy: the Strategy goal to increase financial support for “discovery” of Albania as “a safe, high-value farming and agro-processing activities. tourism destination featuring an unparalleled Actions 3.3 and 3.4, focused on branding and variety of world-class natural and cultural marketing strategies, are also consistent with attractions in a small geographic area, the Agriculture and Food Sector Strategy goal managed in an environmentally and socially to improve agricultural marketing. responsible manner, easily accessible to European tourism markets” . Moreover, the national rural development objective to increase employment, income, and • As for SG1 “Qualification and diversification of living standards in rural areas and diversify tourist offer”, the Actions related to this SG are rural activities can be achieved through the in line with the objectives of the National implementation of Actions 1.7 “Integrate typical Tourism Strategy concerning the development products in the regional tourist offer” and 1.10 of tourism and its products (Actions 1.1, 1.2 and “Integrated hospitality packages”, both aimed to 1.4 to 1.10 aim to develop a diversified regional involve rural communities in the promotion of tourism product, addressed to different targets rural tourism, farm holidays and “wine and food” of tourists and able to compete on the itineraries. international market), the capacity building (Action 1.3 is focused on education and training The result of the comparison is that all of the in the tourism sector) and the protection and Strategic Guidelines of the SPT for Shkodra development of natural and cultural areas Region tourism development are compatible with (Actions 1.4 to 1.6 and 1.12 aim to the the corresponding sectoral strategies at national sustainable tourism development of the main level for the approximate period 2007-2013. This natural areas of the Region – including study is useful to demonstrate how the strategic mountains, lakes, sea and wetlands -, while planning can be an appropriate and a valid Actions 1.8 and 1.12 focus on the enhancement instrument for the achievement of the National of cultural and historical assets, both material Government targets. and nonmaterial). Moreover, Action 1.11, aimed This Strategic Plan for Tourism, once approved, to mainstream participation and cooperation can also be a best practice for the development practices among institutions, enterprises and of other Albanian regions and of local civil society organisations for policy-making, is development in general. in line with the national objective to improve public-private-civil coordination. • SG2 “Quality improvement in tourist areas” is directly connected with the national objective to improve infrastructure for tourist needs: envisaged Actions within this SG aim to improve basic services such as road networks, transports and waste management, in order to create the essential conditions to allow the safe and comfortable tourist fruition of the regional territory. • SG3 “Development of typical rural productions and handicrafts” is in line with both national strategies concerning rural development: Actions 3.1 and 3.3 are especially consistent with the Agriculture and Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 100
  • 106. CHAPTER 3SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT ACTION PLAN A view of Shkodra Lake 3.1. Methodological introduction The Action Plan consists of an integrated system of processing the participative process outcomes and projects, proposed mainly by local actors and set in a interpreting regional community wishes). rational, vision-oriented framework, which must be Subsequently, the collected projects and ideas were realized in order to attain the SPT goals. properly connected to the strategy and were grouped in 8 “Project Boxes”. Methodologically speaking, a The Action Plan aims to: Project Box is a container for projects that are strongly • Achieve coordination and coherence among interconnected due to the specific issues they address development initiatives at the municipal, regional and/or of the areas of intervention. and national levels • Enhance the regional community leadership in the 2. Set up the pre-feasibility of Project Boxes, by management of development policies tracing possible procedures to implement the projects, • Identify resources and procedures to implement and proposing possible partnerships, with a focus on and manage development initiatives the role of institutional and private actors in the • Support the matching of specific needs and implementation process. An effort was made to realise demands expressed by the territory with the whether projects were suitable to be implemented by available financial resources, aiming at their public institutions alone, by public-private partnerships, optimization and efficient employment. or by private investors that can be somehow supported, for instance through TEULEDA. The Action Plan for Shkodra Region sustainable tourism development was defined through the The Action Plan was built through the active following activities: participation of territorial actors in Focus Groups 1. Collection of project proposals from territorial meetings. Therefore, the following information should actors at all levels, either directly (through project be considered as fully shared and agreed upon by the forms filled in by the proposers) or indirectly (by entire regional community. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 101
  • 107. 3.2. Participative projects devisingSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The Focus Groups After the Kick-Off event and Public Debates, Due to the approaching administrative Focus Groups represented a further step to elections, participation did not come up to foster democratic discussions on integrated expectations (33 registered participants in development projects in order to implement and total). Therefore the three envisaged groups attain the SPT actions. were gathered into one. However, discussion was extremely constructive. The Regional staff Focus Groups were organised as small round proved to be able to autonomously manage the tables aimed to: participation process and the concrete projects • Analyse the Actions and the related proposed by territorial actors. categories of projects included in the regional tourism development strategy shared and agreed upon • Collect and coordinate projects (in addition to the priority projects already proposed and drafted by the TSG) to implement the Actions, paying a special attention to projects involving the creation of networks (among resources, places, municipalities/communes, etc.) • Encourage territorial actors to collaborate in implementing development initiatives, also by promoting the creation of public-public and public-private partnerships. Three Focus Groups were organised in Shkodra on 21 April 2011, focused on the Strategic Guidelines and bearing the same titles, to underline the operative approach required from the discussions: • FG1: Qualification and diversification of tourist offer, aimed to discuss and deepen the Actions related to homonym Strategic Guideline 1 • FG2: Quality improvement in tourist areas, regarding the Actions of homonym Strategic Guideline 2 • FG3: Development of typical rural productions and handicrafts, for the implementation of the Actions related to homonym Strategic Guideline 3. A brochure, thoroughly explaining the SPT Actions and categories of projects (both in English and in Albanian) was prepared for the occasion, and handed out to the participants together with a form (in Albanian), to be filled in with project proposals and ideas to be included in the SPT. A draft version of Project Boxes was prepared bade on the previous meetings and analyses outcomes. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 102
  • 108. Focus GroupsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Outputs and achieved results Each Focus Groups meeting included a brief demonstrated to be of extreme importance to explanation of the objectives to achieve and the territorial actors, therefore it was decided talking points, aimed at supporting and to summon further meetings (chaired by the stimulating discussions. All participants regional staff and TEULEDA) to discuss it provided their contribution during the thoroughly, devising the type of brand to discussions by proposing specific initiatives in adopt and the categories of products and order to implement the Actions of the Regional services to involve, paying a special attention Tourism Development Strategy. to internationally recognised certifications (DOC, DOP and IGT products) The proposals presented were written on cards and displayed on a board to be shared and • Greater involvement of the University of discussed with all participants. In addition, in Shkodra view of the meeting, SP experts designed the • Establishment of a secondary school for format of a project form (in Albanian), in order tourism providing vocational training on to collect proposals and ideas from the tourism services territorial actors. Forms were handed out to the • Preparation of maps of the archaeological, participants during Focus Groups, and cultural and natural heritage of the Region collected after completion. • Development of a regional museums The main output of the meeting consisted of a network; improvement of museums draft list of shared projects to be included in the management and revitalisation of the existing SPT. The main proposals were the following: museums; creation of a Museum of the flora • Creation of territorial brand(s) for Albanian and fauna of Shkodra Lake and a Bicycle Alps and/or for the entire Region. This matter museum in Shkodra (including not only ancient bicycles and antique photos, but also collecting stories of the elderly people related to this particular museum theme) • Development of a festivals circuit • Creation of cycling tourism itineraries, also in mountain areas • Creation of a lake beach on Shkodra lake and of a cycling path along the lakeshore, in order to support sports activities in the area • Development of Tourist Info-Points, by envisaging more tourist information points, also at the border points and at the airport • Tourist web page over 3G mobile network • Establishment of a Regional Tourism Agency, to coordinate tourism activities in the region, promote and carry out market analyses and implement tourist marketing strategies • Development of Agro-Tourism • Recovery of traditional houses, to be The board with the project proposals of the territorial transformed into accommodation structures actors, at the end of the Focus Groups meeting or into a network of small ethnographic museums Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 103
  • 109. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT • Cooperation between accommodation establish their workshops; the creation of structures and craftsmen, to restore and booths on the road to Rozafa Castle as implement typical architectural elements “showrooms” to display and sell handicraft • Establishment of an Arts and Crafts School as products a way to preserve and disseminate artisanal • Design of new handicraft articles based on “know how” tradition • Creation of a marketplace for handicraft • Rehabilitation of the railway line Shkodra- through: the restoration of Rruga Gjuhadol as Podgorica, to foster cross-border tourism. a “handicraft street” where craftsmen can STRATEGIC PLANNING FOKUS GRUPET PRILL 2011 OF SHKODRA REGION “TOWARDS SUSTAINABILITY OF TOURISM” www.shkodraregionstrategicplanning.eu PROPOZIM PROJEKTESH PROPOZIMI JUAJ Në kuadër të proçesit të planifikimit strategjik, Fokus Grupet kanë si qëllim Titulli i projektit: …………..………………………………………………… të identifikojnë propozime projektesh për të arritur objektivat e strategjisë Veprimi referues: ……………………………………………………………. për zhvillimit rajonal. Jeni i ftuar për të dhënë kontributin tuaj duke propozuar ndërhyrje konkrete që ju konsideroni të dobishme për zbatimin e Përshkrim i shkurtër i Projektit: Veprimeve të planit strategjik. Ju lutemi, plotësoni formularin me shkronja të mëdha duke shkruar emrin dhe kontaktin tuaj, titullin dhe karakteristikat kryesore të propozimit tuaj duke specifikuar Veprimit të cilit i referohet. TE DHENAT TUAJA PERSONALE Emri: …………………………………………………………………………… Titulli i projektit: …………..………………………………………………… Mbiemri: ………………..……………………………………………………… Veprimi referues: ……………………………………………………………. Kontakti: Përshkrim i shkurtër i Projektit: Tel.: ………………..……………………………………………………. Fax: ……..………………………………………………………………. E-mail: ……………..…………………………………………………… UNDP ARTGOLD 2 Albania www.artgold.undp.org.al AGA2 TEULEDA www.teuleda.org.al The Form to collect project proposals distributed to territorial actors during the Focus Groups meeting Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 104
  • 110. 3.3. The 8 Project BoxesSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT for regional tourism development Territorial actors involved in the participation 1. TOURIST RECEPTION AND MARKETING process produced a large number of project IN SHKODRA REGION proposals and ideas regarding the Cultural heritage and natural areas in the Region implementation of the shared Sustainable lack coordinated enhancement policies hence Tourism Development Strategy. are often neglected, underrated and hardly Other ideas were suggested by the SPT accessible. The Project Box proposes the design experts based on the debates outcomes, and and production of multi-language promotion the meetings held with national level materials, the establishment of integrated tourist institutions. services (guides, transports, integrated tickets systems), the training of human resources. The Another group of project ideas came from the Project Box contains 9 projects. analyses conducted by one of ILS LEDA experts on the regional value chains. 2. SHKODRA REGION - HERITAGE TOURIST ITINERARIES In order to give a wider perspective to these proposals and ideas, 8 Project Boxes were Creation of an integrated system of tourist defined. The latter address the main aspects circuits involving a network of cultural heritage and areas that territorial actors deemed crucial sites (castles, churches, mosques, etc.), for sustainable regional development. accommodation structures, tourist facilities and services. Interventions could include the The 8 Project Boxes contain a total of 84 restoration of monuments, the creation of projects, project proposals and ideas. infrastructure for tourist fruition (parking lots, As previously explained, Project Boxes are public conveniences, ticket booths, souvenir “containers” where projects addressing the shops, etc.), the design and production of multi- same topics and/or the same parts of the language promotion materials, the establishment Region are clustered around a single theme of tourist services (guides, transports, etc.). The and integrated with each other, thus developing Project Box contains 9 projects. synergies and interactions. 3. EXPLORING THE ALBANIAN ALPS In this way, projects can contribute more Creation of the necessary basic infrastructure, effectively to the achievement of the Vision services and accommodation to allow tourists “Sustainable Tourism District” and to the re- to safely and comfortably access and visit the definition of the role of the Region in the Albanian Alps area, also enjoying traditional national and international setting. landscapes and architecture. The Project Box Proposed Project Boxes are: contains 20 projects. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 105
  • 111. 4. SHKODRA REGION - LAKES AND 5. BRANDS FOR TYPICAL SHKODRA REGIONSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT WETLANDS TOURIST ITINERARY QUALITY FOOD PRODUCTS The lakes in Shkodra Region, together with the Though regional food products are strongly coastal reserve of Viluni Lagoon, represent an representative of the Albanian identity, have a important landscape and environmental great potential for development and good resource, that can be enhanced for sustainable quality characteristics, they are recognised and tourist fruition. They represent also a possible consumed only within domestic markets. starting point to discover the Region, from the The Project Box aims to complete the single coast to the hinterland. The Project Box includes value chains (including processing and the creation of bird-watching routes in the marketing), to promote their integration and lagoon, the creation of tourist routes around the encourage and support producers associations. lakes (equipped with trekking, bike and horseback riding paths, viewpoints, boat and The overall objective is to foster the bike rental services, etc.), the preparation of a improvement of quality standards and launch map of the itinerary including accommodation Shkodra Region products on national and structures, available tourist services and sites of international markets. tourist interest within easy reach of the paths. The Project Box contains 8 projects. The Project Box contains 10 projects. 6. TYPICAL SHKODRA REGION ARTS AND 7. FIRST AID CENTRES NETWORK IN CRAFTS SHKODRA REGION Though regional handicraft products are Creation of a network of small first-aid centres strongly representative of the local identity and in tourist areas, to increase tourist safety and, have a great potential for development, at the same time, to improve the residents’ especially in relation to tourism market, they are quality of life. Regarding their location, the recognised and consumed only within domestic EPTISA plan can be used as a reference. The markets. In addition they are threatened by Project Box contains 17 projects. emigration, depopulation of rural areas and lack 8. CLEAN AND HOSPITABLE TOWNS AND of promotion and communication. VILLAGES OF SHKODRA REGION The Project Box aims to ensure a future to Creation of the necessary preconditions to typical handicraft, by disseminating “know-how” ensure quality of life standards to local to younger generations, increasing awareness communities and visitors. The Project Box about the importance of craftsmanship in the contains 7 projects. creation of a regional identity, defining a brand, coordinated marketing and promotion policies The following diagram shows the relationships to launch Shkodra Region handicraft on between the Project Boxes and the regional international markets. The Project Box contains tourism development strategy; Table 1 lists the 4 projects. SPT Actions the Project Boxes refer to. Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 106
  • 112. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT VISION: “ S H K O D R A R E G I O N S U S TA I N A B L E T O U R I S M D I S T R I C T ” STRA TEGY ACTION PLAN FOR TOURISM DEVELOPMENT PROJECT PROPOSALS 3 STRATEGIC GUIDELINES 24 ACTIONS 8 “PROJECT BOXES” 1.1. Improve tourism infrastructure and services 1.2. Encourage competition at highest levels of quality and calibration of tour providers and accommodation structures to international tourism standards “Tourist reception and marketing in Shkodra region” 1.3. Increase education and training in tourism-related sectors (9 Projects) 1.4. Valorisation and protection of the coast for sustainable tourism 1 QUALIFICATION AND 1.5. Sustainable tourism development in mountain areas “Shkodra region - Heritage tourist itineraries” DIVERSIFICATION OF TOURIST OFFER 1.6. Sustainable tourism activities on the lakes (9 Projects) 1.7. Integrate typical products in the regional tourist offer 1.8. Support, enhance and publicize cultural events and places and institutions devoted to the preservation and transmission of cultural heritage 1.9. Improvement of the value chains connected with cultural production and heritage, including artistic craftsmanship and contemporary art “Exploring the Albanian Alps” 1.10. Integrated hospitality packages (19 Projects) 1.11. Increasing participation of local communities in regional tourism development policies 1.12. Knowledge, preservation, restoration and qualification of historical assets 1.13. Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity “Shkodra region - Lakes and wetlands tourist itinerary” 1.14. Communication and marketing improvement (10 Projects) 2.1. Improvement of urban planning in tourist areas 2 QUALITY IMPROVEMENT 2.2. Enhancement of transport networks to improve territorial accessibility to tourist areas “First aid centres network in Shkodra region” IN TOURIST AREAS 2.3. Creation and maintenance of public spaces in tourist areas (17 Projects) 2.4. Promotion of renewable energy and energy saving in tourist areas 2.5. Eco-sustainable solid waste management in tourist areas “Clean and hospitable towns and villages of Shkodra region” 2.6. Emergency medical attention for touristsStrategic Planning in Shkodra Region - Towards Sustainability of Tourism (7 Projects) 3 DEVELOPMENT OF TYPICAL RURAL 3.1. Implementing a shared strategy of production enhancement and value chains finalization and encouragement of producers’ grouping PRODUCTIONS AND HANDICRAFTS 3.2. Incentivize and support enterprises creation and management “Brands for typical Shkodra region quality food products” 3.3. Acquisition of safety and quality certifications of “resources of excellence” and empowerment of competitiveness for exportation (5 Projects) 3.4. Sustainable productions development of small craft industry, agricultural products and textile manufactures to help enhanc competition in the market e “Typical Shkodra region arts and crafts” (4 Projects)107
  • 113. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Table 1. The Project Boxes and their connections with the Strategic Plan Actions Project Box Reference Strategic Plan Actions Tourist reception 1.1. Improve tourism infrastructure and services and marketing in 1.3. Increase education and training in tourism-related sectors Shkodra Region 1.8. Support, enhance and publicise cultural events and places and institutions devoted to the preservation and transmission of cultural heritage (9 projects) 1.14. Communication and marketing improvement Shkodra Region - 1.8. Support, enhance and publicise cultural events and places and institutions Heritage tourist devoted to the preservation and transmission of cultural heritage itineraries 1.12. Knowledge, preservation, restoration and qualification of historical assets 2.2. Enhancement of transport networks to improve territorial accessibility to (9 projects) tourist areas 2.3. Creation and maintenance of public spaces in tourist areas Exploring the 1.1. Improve tourism infrastructure and services Albanian Alps 1.2. Encourage competition at highest levels of quality and calibration of tour providers and accommodation structures to international tourism standards (20 projects) 1.3. Increase education and training in tourism-related sectors 1.5. Sustainable tourism development in mountain areas 1.6. Sustainable tourism activities on the lakes 1.7. Integrate typical products in the regional tourist offer 1.10. Integrated hospitality packages 1.12. Knowledge, preservation, restoration and qualification of historical assets 1.13. Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity 2.2. Enhancement of transport networks to improve territorial accessibility to tourist areas 2.4. Promotion of renewable energy and energy saving in tourist areas 2.6. Emergency medical attention for tourists Shkodra Region - 1.6. Sustainable tourism activities on the lakes Lakes and wetlands 1.10. Integrated hospitality packages tourist itinerary 1.13. Protection, valorisation, maintenance and sustainable tourism development of natural areas and landscapes and preservation of biodiversity (10 projects) 2.6. Emergency medical attention for tourists Brands for typical 1.7. Integrate typical products in the regional tourist offer Shkodra Region 3.1. Implementing a shared strategy of production enhancement and value quality food products chains finalisation and encouragement of producers’ grouping 3.2. Incentivise and support enterprises creation and management (8 projects) 3.3. Acquisition of safety and quality certifications of “resources of excellence” and empowerment of competitiveness for exportation 3.4. Sustainable productions development of small craft industry, agricultural products and textile manufactures to help enhance competition in the market Typical Shkodra 1.7. Integrate typical products in the regional tourist offer Region arts and crafts 1.8. Support, enhance and publicise cultural events and places and institutions devoted to the preservation and transmission of cultural heritage (4 projects) 1.9. Improvement of the value chains connected with cultural production and cultural heritage 3.1. Implementing a shared strategy of production enhancement and value chains finalisation and encouragement of producers’ grouping 3.2. Incentivise and support enterprises creation and management 3.3. Acquisition of safety and quality certifications of “resources of excellence” and empowerment of competitiveness for exportation 3.4. Sustainable productions development of small craft industry, agricultural products and textile manufactures to help enhance competition in the market First aid centres 2.6. Emergency medical attention for tourists network in Shkodra Region (17 projects) Clean and hospitable 2.3. Creation and maintenance of public spaces in tourist areas towns and villages of 2.5. Eco-sustainable solid waste management in tourist areas Shkodra Region (7 projects) Total number of projects: 84 Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 108
  • 114. Project Boxes data sheetsSHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT The following data sheets provide more details projects, deeply rooted in the regional socio- on each Project Box. They provide a brief economic reality, which were included in the description of the projects it contains and specify specific Project Boxes related to handicraft the source of the projects (whether they were and agro-food production. Other project ideas proposed by local actors, by experts, by were suggested according to the actions and international cooperation actors, etc.). They also steps for local economic development in include preliminary notes on possible partners to Shkodra Region, proposed by one of ILS involve and procedures to activate for the LEDA experts. projects implementation. This schematisation • The IDEASS catalogue and website contain also shows how the SPT was able to include several innovative methodologies that can be and coordinate the outputs of other UNOPS easily applied to the regional territory. The programmes such as ILS LEDA and IDEASS. Project Boxes data sheets explicitly quote the In particular (see the diagram below): IDEASS experience that can be taken as • The survey of the productive resources reference models (especially from the through action-research methodology, viewpoint of management and organisation) implemented by ILS LEDA in the Region, led for the implementation of specific projects to the definition of 4 “modular”, participatory suggested by territorial actors. Compagnia dei Parchi, for sustainable tourism (Italy) Guanaventuras – Community ecotourism (Dominican Republic) IDEASS Sustainable community management of submarine national park “La Caleta” (Dominican Rep.) Innovations for human Community stakeholding, for managing local services (Italy) development and Soil Bioengeneering (Italy) south-south cooperation University of Crafts and Trades (Ecuador) ACTION PLAN PROJECT PROPOSALS 8 “PROJECT BOXES” “Tourist reception and marketing in Shkodra region” (9 Projects) “Shkodra region - Heritage tourist itineraries” (9 Projects) “Exploring the Albanian Alps” (20 Projects) “Shkodra region - Lakes and wetlands tourist itinerary” (10 Projects) “First aid centres network in Shkodra region” (17 Projects) “Clean and hospitable towns and villages of Shkodra region” (7 Projects) The relation among the Project Boxes and UNOPS “Brands for typical Shkodra region quality food products” (8– Projects) programmes IDEASS and ILS “Shkodra Bees” “Herbs of Shkodra” ILS LEDA LEDA “Typical Shkodra region arts and crafts” “Shkodra forests” Project Proposals (4 Projects) “Bazaar of Shkodra” for socioeconomic development Strategic Planning in Shkodra Region - Towards Sustainability of Tourism 109
  • 115. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Project Box 1 Tourist reception and marketing in Shkodra Region 9 Projects Projects/project proposals/project ideas SPT Brief description Notes on the implementation (and applicants/proposers) actions Improvement of human capital on 1.3 • Training of tourist guides specialised in regional cultural heritage, natural heritage, ecotourism Possible partners: Universities, Albanian Tourism tourism and cultural tourism. Association (ATA), VIS (currently implementing a • Training courses in tourism, targeting employees in restaurants, hotels and travel agencies. vocational course for tourist guides that will last until June 2011). “Tourism@Education” 1.3 The project is divided into 3 parts: Partners: UNDP, Ministry of Tourism, Ministry of 1.14 • Creation of a digital interactive map of cultural heritage and tourism in Albania to support Education and Science, ministry of Innovation online tourist itineraries, including detailed bilingual information about Albanian cultural and ICT, Università del Molise, ICT CNR, heritage sites (geographical position, history, description, current status and restoration Albanian Institute of monuments, University of interventions performed, bibliography, pictures, etc.), subdivided in categories and classified Tourism (Tirana), Local institutions, Babelia & according to their period. C. (training activities implementation). • Support to training activities for tourism development. • Communication plan to increase cultural tourism visibility, involving the creation of 4 pilot multimedia itineraries to be launched on the Ministry of Tourism website, and the organisation of promotion events. Regional cultural heritage map 1.12 The map will include archaeological sites and historical monuments. To draft the map, coordination Possible partners: Ministry of Tourism, Albanian among Ministry of Tourism, Albanian Institute of monuments, Universities and other cultural Institute of monuments, Universities, LocalStrategic Planning in Shkodra Region - Towards Sustainability of Tourism institutions will be required. The project could start as a “spin-off” and a development of the project institutions, cultural associations. “Tourism@Education” and its results will be integrated in the website for regional tourism (see below). Regional natural heritage map 1.13 Creation of a map of the natural areas of the region, to be integrated in the website for regional Possible Partners: Universities, Ministry of tourism (see below). Environment, environmental associations. Website for regional tourism and 1.14 Design and implementation of a website with information about what to do in the region, including Possible partners: Regional government tourist maps virtual itineraries and digital information. The website, also accessible through 3G mobile network, (website management), Chamber of Commerce shall allow tourists to download information materials (brochures, comprehensive maps of the and Universities (contents creation). itineraries, maps and guides of significant areas and cultural heritage sites, etc.) with a modular and A web designer shall be contracted to create customized approach, according to current tourism market trends. The website content will form an the website. easily updatable and modular “virtual tourist guide”, including a map of the region and itineraries for natural excursions, cultural circuits, etc. An on line hotel booking service can also be envisaged.110
  • 116. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Projects/project proposals/project ideas SPT Brief description Notes on the implementation (and applicants/proposers) actions Tourist information points in Shkodra 1.1 Creation of two small offices to offer tourist information in the main and more accessible tourist Tourist info points will benefit from the results of and Velipoja destinations in the Region. The project aims mainly to entice tourists to discover the most remote the projects “Website for regional tourism”, areas of the region, easily plan customized itineraries and extend their stay as much as possible. “Tourism@Education” and “Creation and The project shall develop synergies with the information centre recently opened in Tamara by promotion of an events agenda in Shkodra VIS and will be the first step to create an “info-points” network, also involving the border points Region”. They shall also develop synergies and the airport. with the “Network of local agents in rural and mountain areas”. Creation and promotion of an events 1.8 Creation of a coordinated and constantly updated agenda of events and festivals existing in the Possible partners: Ministry of Tourism, agenda in Shkodra region Region and ideation of new periodic events to enhance the regional cultural identity and attract Regional government, cultural associations, tourists from all over Albania and from abroad. The agenda shall be published on the websites of travel agencies and tour operators. national, regional and local institutions and on other websites dedicated to tourism-related The project is strongly linked to the projects issues. A “Festivals circuit” will be defined, organised and promoted accordingly. “Website for regional tourism” and “Tourism@Education”. Territorial brand/label 1.14 The participative process revealed a strong demand for brands, not only for regional products, Possible partners: TEULEDA, Ministry of for Shkodra region 3.3 but also for the regional territory itself. A territorial brand for Shkodra Region can be a powerful Tourism, Ministry of Agriculture, Associations of tool to enhance the regional identity and gather all territorial peculiarities under a single quality producers in the agro-food sector, Associations label to promote on national and international markets. The regional brand shall be an “umbrella of businesses in the hospitality sector (hotel – or family – brand”, used across multiple related products (food, hospitality, handicraft, etc.), and restaurant owners, tourist services each of them subject to properly defined quality criteria and certifications, according to its providers, etc.), Associations of craftsmen, specific features. Institutional coordination will be crucial for the joint definition of all aspects experts in brands design, experts in quality related to the creation of the brand. certifications. Regional Tourism Agency 1.1 Establishment of a Regional Tourism Agency, to coordinate tourism activities in the region, Possible partners: Ministry of Tourism, promote and carry on market analyses and implement integrated tourist-marketing strategies. University of Shkodra, travel agencies and tour operators, business associations operating inStrategic Planning in Shkodra Region - Towards Sustainability of Tourism the tourism sector. Legend Priority project proposals submitted by territorial actors to the CPC Project ideas suggested by Strategic Planning experts, based on the participation outcomes Project ideas emerged during meetings and participatory events Project proposals by ILS LEDA expert, based on the value chains survey Project fiches submitted by stakeholders and decentralised cooperation initiatives Priority projects submitted by territorial actors to the CPC and contained in a project fiche Projects ideas that can be implemented taking IDEASS innovations as a reference model *111
  • 117. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Project Box 2 Shkodra Region - Heritage tourist itineraries 9 Projects Projects/project proposals/project ideas SPT Brief description Notes on the implementation (and applicants/proposers) actions Restoration of Drisht Castle 1.8 Drisht Castle (Kalaja e Drishtit) stands on a hill close to the village of Drisht, in the Commune of According to ADF, the Qarku authorities are (ADF) 1.12 Postribë. The present village is situated below the archaeological excavations of ancient Drivatium. interested in the cultural and economic The village was constructed during the Roman period as a settlement on the road from Shkodra to development of the area, but have not Kosova and in the late antiquity its castle was one of a chain of fortresses defending Shkodra. In intervened yet due to lack of funds. the 9th century it became an important fortification in the defence system of the Montenegro’s Drisht Castle can be included in a project for a Principality of Zeta. The current castle was built in the 13th century, as a Byzantine fortress. Cultural regional “Castle Circuit”, together with Rozafa heritage in Postribë is particularly interesting in the tourist development perspective: the area Castle and Sarda. around the Ottoman bridge has already been renovated and ADF is also repairing the road that brings to the old Castle, currently abandoned. The project envisages the restoration of the castle and the installation of a museum in its premises. The area is also home to some 20 poor families working in small scale agriculture, who could benefit in economic terms from the transformation of the area into a tourist attraction (working for the museum and selling tradition products). Rozafa Castle equipment 1.8 Innovative management of the castle as a location for national and international events, also The Ministry of Tourism and the Albanian Institute (Shkodra Municipality) through the installation of a stage setting for traditional festivals or events. of monuments shall be involved in the project design and implementation. Rozafa Castle can be included in a project for a regional “Castle Circuit”, together with Drisht Castle and Sarda.Strategic Planning in Shkodra Region - Towards Sustainability of Tourism Rehabilitation of the street to the 2.2 The rehabilitation project could include the design and installation of booths where craftsmen can Craftsmen associations should be actively display and sell their products – a need emerged during the Focus Groups. The road to one of the involved in the project design and Rozafa castle (Shkodra Municipality) most important tourist attractions in Shkodra could thus become a handicraft market and a implementation. showroom for artisans, providing a showcase for typical regional handicraft activities. Enhancement of Sarda Castle 1.12 The medieval town of Sarda or Shurdhahu was established originally on a hilltop, now The project represents the link with the Project transformed in an island in the artificial lake of Vau i Dejes. In earlier times, it was the residence Box “Shkodra Region lakes tourist itinerary”; of the Dukagjini family, one of the most important Albanian feudal families during the 11th Sarda Castle can also be included in a project century. The remains of the town consist of the walls of the castle (dating back to the 6th-8th for a regional “Castle Circuit”, together with the century), the ruins of a church and the main gate of Dukagjini palace. The cultural and landscape Castles of Rozafa and Drisht. value of the site justifies an enhancement intervention. Valorisation of the Marubi archives 1.8 Relocation of the photographic archives in a more suitable location, display of the permanent It is necessary to verify the status of the 1.12 collection and organisation of temporary exhibitions - also involving contemporary Albanian procedures (started by Shkodra Municipality) to photographers. buy a building in the pedestrian area of Shkodra historical centre to reallocate the Archives.112
  • 118. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Projects/project proposals/project ideas SPT Brief description Notes on the implementation (and applicants/proposers) actions Restoration and valorisation of the 1.12 Restoration of the mosque as a part of an overall water control project aimed to enhance the Possible partners: Ministry of Tourism, Albanian Lead Mosque whole area and make the mosque more accessible. Institute of monuments, Universities. Lighting of the historical street "Oso 2.3 This project is important because the area is the main tourist destination in Shkodra city. It Project is under implementation. Kuka", buildings facades and other includes the lighting of the street to the museum, the municipal building, buildings facades etc. cultural buildings The project cost is around 29,000 USD. (Shkodra Municipality) Regional museums network 1.8 Development and coordinated promotion of a regional museums network, involving all existing Possible partners: Ministry of Tourism, and programmed institutions, with special attention to the improvement of the museums Universities, Museums management bodies. management system and to the revitalisation of the existing museums. Bicycle museum 1.8 Bicycles represent an important aspect of Shkodra identity and culture. The project aims to valorise Possible partners: Ministry of Tourism, this heritage, by creating a Museum that is both a historical and ethnographical institution, Universities, cultural associations, Marubi displaying not only ancient and antique bicycles, but also stories and images related to the Archives. museum theme. The museum collection will include, for example, Shkodra remembrances and tales, accompanied by Marubi photos and other antique pictures.Strategic Planning in Shkodra Region - Towards Sustainability of Tourism Legend Priority project proposals submitted by territorial actors to the CPC Project ideas suggested by Strategic Planning experts, based on the participation outcomes Project ideas emerged during meetings and participatory events Project proposals by ILS LEDA expert, based on the value chains survey Project fiches submitted by stakeholders and decentralised cooperation initiatives Priority projects submitted by territorial actors to the CPC and contained in a project fiche Projects ideas that can be implemented taking IDEASS innovations as a reference model *113
  • 119. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Project Box 3 Exploring the Albanian Alps 20 Projects Projects/project proposals/project ideas SPT Brief description Notes on the implementation (and applicants/proposers) actions Master Plan of the Alps Area 1.5 After an analysis the potentials of the area in terms of local economic development, urban ADF applied for funding to the Council of planning, environment, tourist attractions, the Master Plan will analyse the infrastructural projects Europe Development Bank (CEB) for drafting (ADF) (including small infrastructures) required to the development of the area. the Master Plan. Tourist tracks system in mountain 1.10 Creation of a network of tourist tracks in mountain areas, equipped with proper signage; Possible partners: environmental associations areas 1.6 preparation of a map of the tracks including accommodation structures, available tourist specialised in mountain tourism. The project services, first-aid centres and places of tourist interest along the paths. can be developed along the lines of the Italian “Alte vie”. Create safe bike tourist routes for 1.6 Creation of cycle paths in mountain areas (also through rehabilitation of existing roads), Associations operating in the cycling tourism cycling tourism 1.10 installation of information signs, and establishment of basic tourist facilities such as sector can be involved in the project design accommodation, snack bars and restaurants, etc. The project aims to foster cycling tourism and implementation. development. Construction of two carrying walls in 1.13 The road of Dukagjin (in total 76 km) is the most important rural road in the Region of Shkodra, The walls will be designed as modular concrete front of Theth waterfalls and cleaning 2.2 connecting five communes (Rrethina, Mes, Pult, Shosh and Shale), which are the most remote elements shaped as terraces offering a of them (Shale) rural areas in the region. Due to the fact that this area has great potential of tourism development panoramic viewpoint on the waterfalls. These and is rich in natural and cultural resources, the Regional Council has launched its development modular structures shall represent a pilotStrategic Planning in Shkodra Region - Towards Sustainability of Tourism (Regional Council) as priority no.1, in compliance with the Regional Development Cross Cutting Strategy, project that can be transferred in other points of emphasising the importance of remote areas development. The village of Thethi, which belongs the same mountain area, as a recognisable to this area, is one of the most important tourist destinations in Albania. Thethi National Park is landscape element. ADF expressed strong part of the Albanian Alps and the second largest park in the country. It offers great possibilities for interest for this approach. the development of mountain tourism and is also the most important alpinism centre in the country. In this framework the project aims to construct two carrying walls in front of waterfalls, one of the points with great interest for tourists. It will serve not only as a viewpoint, but it will also facilitate the transport in this segment of road, which is subject to erosion and landslides. The project cost is 32,000 USD. Bridge rehabilitation in Vermosh 2.2 Further information needed. The project has already been implemented (Department of Rural Roads)114
  • 120. SHKODRA REGION 2020: A SUSTAINABLE TOURISM DISTRICT Projects/project proposals/project ideas SPT Brief description