Branding and LogosHot Dog Marketing Copyright 2012. 512.731.6129. www.hotdogpr.com .
Why Have a Brand?• Separates yourself from the competition• Makes your business easy to remember• Gives your business a co...
Logo vs. BrandingBranding                                                Logo•What sets your company                      ...
Hot Dog Marketing                      Logo Design Package• Consultation (1-1.5 hours – establish branding)• Three rounds ...
Example Logo Draft 1Copyright 2012 Hot Dog Marketing   www.hotdogpr.com
Example Logo Draft 2Copyright 2012 Hot Dog Marketing   www.hotdogpr.com
Final Logo ExampleCopyright 2012 Hot Dog Marketing   www.hotdogpr.com
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Public branding and logos

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Why have a brand and logo for your business? What does the logo process include? When small businesses have a stand out logo, it looks more professional, capable, and stable. Marketing materials, web design, and other communication pieces with a great logo not only help your audience pick you out from the competition, it creates a cohesive work environment and a strong sense of employee loyalty.

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Public branding and logos

  1. 1. Branding and LogosHot Dog Marketing Copyright 2012. 512.731.6129. www.hotdogpr.com .
  2. 2. Why Have a Brand?• Separates yourself from the competition• Makes your business easy to remember• Gives your business a cohesiveness throughout all its marketing efforts• Enhances your business’s image – more professional and established• Gives your business a higher perceived value• Attracts the kind of clients you’re looking to attractAll information included in this proposal/presentation is confidential and remains under Hot DogMarketing’s control until a contract is in place.
  3. 3. Logo vs. BrandingBranding Logo•What sets your company •How we express yourapart? brand in graphics – with a•Why do people choose name or symbolyou over the competition? •Easily recognizable•How do you consistently •Has elements that can beexpress that message? replicated to make your other marketing look and feel the sameCopyright 2012 Hot Dog Marketing www.hotdogpr.com
  4. 4. Hot Dog Marketing Logo Design Package• Consultation (1-1.5 hours – establish branding)• Three rounds of logo drafts – first round includes three concepts• Final logo file delivery (includes: .eps, .pdf, web-ready .jpeg and normal .jpeg)• Logo Style Guide with fonts and colors for future referenceCopyright 2012 Hot Dog Marketing www.hotdogpr.com
  5. 5. Example Logo Draft 1Copyright 2012 Hot Dog Marketing www.hotdogpr.com
  6. 6. Example Logo Draft 2Copyright 2012 Hot Dog Marketing www.hotdogpr.com
  7. 7. Final Logo ExampleCopyright 2012 Hot Dog Marketing www.hotdogpr.com

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