The second phase in hosting was exemplified by a shift to a broader set of services in the mass-market, driven by virtualization and automation... the foundation for what will become hosting 3.0, or the next phase in cloud computing. However, the hosting market is simultaneously splintering between public, private and enterprise cloud solutions, creating larger challenges for hosting providers to facilitate to these disparate needs. This brings with it a decision point for hosters: what is needed to adequately compete? How to create cost effective yet resilient and secure infrastructure solutions? Where to invest, who to acquire or how to be acquired? Join Antonio as he describes the State of the hosting industry, the simultaneous looming threats and opportunities that Cloud computing brings to the hosting market, and how to deal with them.