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A TO Z OF
    WEB HOSTING
                                       Version 1.1




    READ OUR BLOG: www.hostgee.com
    FOLLOW US ON TWITTER: www.twitter.com/hostgee


1
got a suggestion?
    We want this to be an on-going project that is constantly updated with terms we
    have missed or brand new products/ services or concepts as and when they are
    introduced. If you have any suggestions you would like to see added email us at
    marketing@hostgee.com and we will look at adding it to the next version.

    Feel free to distribute this document to whoever you want, but if you use any of the
    images or definitions please reference us as the source along with a link.




2
to 9
    3 click rule
    The widely held belief is visitors are now so impatient or time poor they will leave a site
    if they cannot find what they are looking for within 3 clicks.




    Anchor text
    The text used as a hyperlink to link one page to another.

              “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla eu
              dolor. Phasellus nisi tortor, gravida hendrerit, vestibulum ac, tempor
              in, neque. Proin vel sapien.”

    The HTML for creating a link:

    <a href=”www.consecteturadipiscing.com”> consectetur adipiscing</a>

    Quick tip: A descriptive anchor text is not only useful for your visitors to know where a link
    takes them but they are also beneficial from a search engine optimisation perspective.

    For example:

    ✖      To find out more about our web hosting click here
    ✔      Find out more about our web hosting

    Also see: Hyperlink
              Search engine optimisation




3
B
    Bandwidth

    A term used by web hosts to describe how much data can pass from the server your
    website is hosted on to people visiting your web site. This includes the files that make up
    your website as well as any data downloaded from databases or media files.

    Also known as: Traffic.


    Bounce rate

    The percentage of visitors who enter and leave your website on the same page without
    navigating to another. i.e. the literally "bounce" away from your site. This is commonly
    presented as a percentage of the total visits to that page / site.


    Bread Crumb Navigation

    Taking its name from the “Hansel and Gretel” fairy tale this is the method of showing
    the visitor the page they are on along with the path they have taken to get there (path)
    or if they entered the site on that page the hierarchical relationship amongst the pages
    (location).

    Example:
    Home > Fruit > Apples > Braeburn Apple




    C
    cPanel




    A 3rd party hosting management control panel used by numerous web host to
    administer their servers and customers and to allow their customers to manage their
    own accounts.




4
Client Side

    Client side code (which covers HTML, CSS and JavaScript) is script executed by the
    user‟s web browser (Internet Explorer, Firefox...).
                                                                                                       Server



                                                                    Request for file.css              File.css


                                                          Script
                                                         Executed                      File out put
                                                                        Web browser



                                    File displayed on
    Also see: Server Side            your computer




    CSS
    CSS (Cascading Style Sheet) is the second layer of a web page and deals with
    the presentational side of the page (e.g. font size, font colour, margins, padding,
    background...).

    In the same vein as discussed above, there are a couple of approaches to using CSS;
    placing the CSS in the HTML file or using an external CSS file.

    Why use an external CSS file?
    ●            Quicker page load
    times
    ●           Share the same file across multiple
    pages
    ●           One update applies to all those
    pages


                                                    style.css




                       index.html                  about.htm l                 FAQ.htm l




    How to link to an external CSS
    In between your <head> tags place the following line (changing the highlighted file name
    to your own)

              JavaScript: Third layer of a web page dealing with behaviour

5
<link rel="stylesheet" type="text/css" href="style.css" />

    Also see: HTML: First layer of a web page dealing with the content




6
ccTLD

    A country code top level domain name. These domain names are associated with a
    country or geographic location e.g. .co.uk (UK), .fr (France and .cn (China).

    The ability to register these domain names from another country depends on the
    registrar‟s rules. For example, co.uk has no restrictions whereas .it (Italy) demands you
    are based in Europe.

    Also see: TLD (Top Level Domain Name)



    Cyber-Squatter

    People who buy domain names because of the association with a person, product or
    company, often with the intention of generating revenue from the traffic or to sell the
    domain for a profit.

    Also known as: Domain Squatter.




    D
    Database

    A file containing organised information for the storage, retrieval and presentation of
    data.

    Also see: MySQL



    Dedicated Web Hosting

    The Boeing 747 of the hosting world, dedicated servers are the preserve of large data
    intensive websites with technically advanced site owners / managers.

    Also known as: Dedicated Servers, Server Hosting.

    Expect to pay:
    ●            Basic package - £80 a
    month
    ●            Intermediate package - £150 a
    month



              JavaScript: Third layer of a web page dealing with behaviour

7
●       Top package - £250+ a
    month




8
Domain Names

    Essentially your website‟s address, what you decide to register as your domain name
    is an important choice. e.g. an overly long and / or complicated domain will be difficult
    to type and remember and the keywords you used in the domain will also be taken in to
    consideration by search engines when ranking your website.

    Also known as: Web Domain, Domain, Web Address.

    Quick tips:
    ●      Keep your domain name memorable, easy to type and
           relevant to your brand and / or service
    ●      Try to register the .co.uk, .com & .net to prevent cyber
           squatters (people who trade on your name)

    Expect to pay:
    ●             co.uk, me.uk or org.uk - Between £2.50 to £2.99 a year (2 year
    minimum)
    ●          .com, .net or .org - Between £7 to £9 per
    year
    ●          .eu - Between £ 7to £9 per
    year
    ●          .tv - £30 to £35 a
    year


    Domain Name Parking

    Rather than placing an active website on a domain name you can use a holding page.
    This can carry a message such as "Coming Soon" or advertising.


    Domain Squatter
    See: Cyber-Squatter



    Domain Name Syste m

    The system that maps domain names to the corresponding machine‟s IP addresses. This
    system is essentially a phone book that translates human friendly names into computer
    friendly numbers. Because this information is stored across multiple computers any
    updates to a domain (including registration and ownership details) can take up to 48
    hours to work its way across all of them.




7
Email Forwarding
    Any email sent to an address will be forwarded on to another email address you have
    specified.




    File Transfer Protocol (FTP)

    Once you are ready to see what your website looks like online, uploading the files to your
    web space is really easy and is often as simple as clicking, dragging and dropping.

    The method you will use to get your website online is called File Transfer Protocol (FTP).
    Don‟t be put off by the name, all this does is take the files from your computer and put
    them on to the web host‟s server for people to access. Simple!




                               FTP




       Your Computer                     Host’s Server                       Site Visitor




    In order to do this your web host may offer an upload function though your account with
    them, but that means you have to log in every time.

    A quicker alternative that most people use is FTP software. Some HTML editors come
    with this built in (e.g. Dreamweaver & Microsoft Expression Web) but even if yours doesn‟t
    there is the industry standard stand alone (which is free) to download called FileZilla.




8
Hit
    Often mistakenly used to describe how many visitors have been to a site e.g. “We had
    3,000 hits in a day”, a "hit" is in fact a single request from a web browser for a single item
    from a web server. For example, if your page is made up of 6 images and one HTML file
    that is 7 hits. DO NO USE THIS METRIC TO MEASURE TRAFFIC TO YOUR SITE.

    Also see: Bounce Rate
              Impression
              Visit



    HTML

    HTML (Hyper Text Mark-up Language) is the first layer of a web page and deals with the
    content (the text, any lists, tables, quotes...).

    Example    HTML tags:
    <p>         Start a paragraph
    <strong>    Turn text bold
    <em>        Turn text in to italics
    <h1>        The largest header
    < br />     Put in a line break (this is a self closing tag e.g. just use <br />)

    Remember all tags (with the odd exception) must eventually be closed
    e.g. <p>Text goes here</p>

    Also see: CSS: Second layer of a web page dealing with the presentation
              JavaScript: Third layer of a web page dealing with behaviour


    HTML Editor

    The software used to hand code your web site. This software requires at least a basic
    knowledge of HTML (and CSS) but benefits from being by far a more flexible option
    compared to WYSIWYG software.

    Examples:
    ●                        Adobe
    Dreamweaver
    ●             Microsoft Expression
    Web
    ●       Notepad++ (free download)



9
Also see: WYSIWYG Software




10
Hyperlink

     The element of a web page that links it to another page. This can be text or an image.

     Also see: Anchor text




     Impression
     The number of times a web page has been displayed. One visitor can be shown a page
     multiple times and each time they will be added to the impression total.




     JavaScript

     JavaScript is a scripting language that makes up the third layer of a web page and deals
     with a page‟s behaviour such as on page interactive elements.

     Also see: HTML: First layer of a web page dealing with the content
               CSS: Second layer of a web page dealing with the presentation




     Linux
     An open source operating system used by web hosts to offer an alternative to the
     Windows operating system.




11
LAMP
     LAMP is an acronym used to describe a
     set of open source software used by many           Linux: Operating System
     people and businesses to save money
     and to prevent platform lock-in.


                                                          Apache: Web Server




                                                           MySQL: Database




                                                             PHP: Program




     Meta Tag

     Meta tags provide information about data on your web page to web browsers and search
     engines. They always sit in between the <head> and </head> tags.

     Examples:
     <head>
     <meta name="description" content="HostGee web hosting" />
     <meta name="keywords" content="Web hosting, hosting, shared hosting" />
     <meta name="author" content="HostGee" />
     </head>


     MySQL

     MySQL (owned and developed by Sun Microsystems) is the world's most popular open
     source database. It is also part of the open source software stack known as LAMP
     (Linux, Apache, MySQL, PHP).

     Also see: Database
               LAMP




12
Guide Hosting Dictionary
N
     Nominet

     Nominet is a non-profit organisation tasked with running the .uk domain name registry.
     In their own words:

     “We run the technology which locates a computer on the Internet hosting the web site or
     email system you're looking for when you type in a web address or send an email to an
     address that ends in .uk.” (source: http://www.nominet.org.uk/about/background/)

     The .uk domain names are:

              Extension                 Share*
     ●        co.uk                       92%
     ●        org.uk                      1.4%
     ●        me.uk                       6%
     ●        ltd.uk                      0.1%
     ●        plc.uk                      0.002%
     ●        sch.uk                      0.001%
     ●        net.uk                      0.01%

     * February 2009 (Source http://www.nominet.org.uk/intelligence/statistics/registration/)




     Pay Per Click
     See: Search Engine Pay Per Click



     PPC
     See: Search Engine Pay Per Click




12
Reseller Web Hosting
     Reseller web hosting allows users to provide hosting to their own customers using the
     web host‟s technology and hardware. This service is particularly popular amongst web
     designers / developers, agencies and IT firms who want to create an extra revenue
     stream or offer a full web service.

     A good reseller package should allow you to totally customise your account in every way
     and set up multiple types of accounts to offer your customers. With white label reseller
     hosting the end user need never know they are hoisted with the web host as all control
     panels, emails and billing can be 100% customised to the reseller‟s brand.




       Client 1:
       1,000MB space
       2,000MB traffic
       1 MySQL


                                           Reseller                         Web Host

      Client 2:
      Unlimited space
      Unlimited traffic
      Unlimited
      MySQL




     Also known as: Reseller Hosting, Reseller.




13
Search Engine Optimisation
     Search engine optimisation is the process of increasing a websites organic position in a
     search engine. There are two methods to achieve this; "On site" and "Off site".

     On-site deals with all the variables you can control as the site‟s webmaster.
     These include:
     ●             Page title tags
     <title>
     ●          Header tags <h1>, <h2>
     etc
     ●          Keywords used in body of
     text
     ●             Anchor text keywords <a href=”http://www.example.com”>Anchor
     text</a>
     ●              Domain
     name

     Off-site deals with the variables search engines factor to your ranking on other sites:
     ●          Number of links to your
     site
     ●          Anchor text used linking to your
     site
     ●           Relevancy of site linking to
     yours
     ●          Authority of sites linking to your
     site

     Also known as: SEO.


     SEO
     See: Search Engine Optimisation



     Search Engine Pay Per Click




14
Search Engine Pay Per Click is the favoured advertising model of most search engines
     (including Google, Yahoo and Microsoft). Advertisers only pay when someone clicks on
     one of their adverts.

     Also known as: PPC, Sponsored Results, Pay Per Click, SEPPC.




13
Search Engine Results Page

     This is the full page displayed by the search engine including both the organic results
     and the sponsored results.

     Also known as: SERP.

     A typical SERP looks like this:




                                         Logo Search Box
                                        Sponsored Results



                                 Organic Results                  Sponsored
                                                                   Results




     Server Side

     Server side coding (which covers PHP & MySQL, Perl and ASP / ASP.NET) is code and
     script first executed by the server before being shown to the visitor.


                                                                               Server

                                                                              File.p hp
                                                                                Script
                                             Request for file.p hp            Ex ecuted




                                                                                PHP
                                                   File out put




             File displayed on
              your computer



     Also see: Client Side




16
SSL Certificate

     Secure Socket Layer protocols provide data security for communications sent through
     the internet, including web sites, Email, instant messages and VoIP. Web page files using
     SSL start with „https://...‟. SSL certificates typically come in two choices, a shared SSL or
     your own dedicated SSL certificate.


     Shared Web Hosting

     When you buy shared web hosting your website is stored on the same server as many
     other customers‟ websites with your own allocated resources. This option is typically
     more than enough for most hosting customers with web hosts increasing web space and
     traffic allowances higher and higher.

     Also known as: Shared Hosting, Web Hosting.

     Quick tips:
     ●            So you can grow, check your hosting company lets you upgrade without
     having
              to close your account first.

     Expect to pay:
     ●             Basic package - £2 to £4 a
     month
     ●             Intermediate package - £8 to £12 a
     month
     ●             Top package - £14+ a
     month


     Sub-Domain

     Sub-domain names are domains that are part of the parent domain name. They are free
     to set up and can be useful if you have areas of your site you want to categorise e.g.
     dictionary.domain.com, thesaurus.domain.com...

     http://subdomain.domain.com




15
TLD

     Top Level Domain Names have no association with any countries and were amongst the
     first to be created.

     .com. .net, .org and .info are all TLDs.

     Also see: ccTLD




16
Visits
     The number of times a website has been visited within a specified time frame including
     both unique and repeat visitors.

     Unique visitors are individuals who have visited a Web site within a fixed period of time
     and are only counted once regardless of whether they came back multiple times.




     Web Hosting

     A term sometimes mixed up with „shared hosting‟, web hosting is the general term that
     describes the industry.

     Also see: Dedicated Web Hosting
               Reseller Web Hosting
               Shared Web Hosting



     Web Space

     The amount of space allocated to your website by a web host to store all your files and
     data. The more web space you have the more information you can store.

     Also known as: Disk Space.


     Web Forwarding

     Web forwarding allows you to forward your domain name to another web address. There
     are two types of web forwarding:

     Automatic Redirect - Here the user's web browser is sent to the new web address that
     you specify, so the domain name will not be visible in the address bar of the user's web
     browser.

     Framed Redirect - To have your domain name showing in the address bar you must
     use this second method - a framed redirect. With a framed redirect your web address
     is visible in your web browser's address bar. You can also set the title that is shown in
     the web browser and the meta keywords and a description of your website that search
     engines use to index your site.



17
Wire Framing

     Once you have created your site map the next step is to „wire frame‟ your pages. Here
     you forgo any thoughts about the design (colour, icons, font formatting etc.) and piece
     together the basic layout and purpose of each page.



                                              Home Pag e
                   Apples
                  Oranges                 The purpose of this page
                   Pears
                   Kiwis                user to our brand and link



                               Apples            Oranges
                  Advert

                                                  About us   FAQs




     WYSIWYG Software

     What You See Is What You Get software uses the same principles as a desk top publisher
     and allows you to build a website pointing and clicking with no coding required.

     Examples:
     ●      Serif WebPlus (full version free with HostGee hosting)
     ●      Evrsoft.com

                   Pro’s                                             Con’s
     HTML          • Anything is possible                            • Requires knowledge of coding
     editor        • Understanding of how all sites work             • Start with a blank page
     WYSIWYG       • No coding skills required                       • Lower flexibility
                   • Come with a lot of extras                       • Can create unnecessary code
                     (e.g. graphics)
     Web           • Very quick and easy to get started              • Very low flexibility
     builder                                                         • Difficult to find template
     templates                                                          perfect for your site




                                                                                  www.hostgee.com


                                                                                                HostGee.Com, Inc
                                                                                        Billy‟s Heights office # 40
                                                                                       Gulistan-e-Johar, Block-18
                                                                                                      Karachi, PK

                                                                                                0092 213 4661920

18

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Guide Hosting Dictionary

  • 1. A TO Z OF WEB HOSTING Version 1.1 READ OUR BLOG: www.hostgee.com FOLLOW US ON TWITTER: www.twitter.com/hostgee 1
  • 2. got a suggestion? We want this to be an on-going project that is constantly updated with terms we have missed or brand new products/ services or concepts as and when they are introduced. If you have any suggestions you would like to see added email us at marketing@hostgee.com and we will look at adding it to the next version. Feel free to distribute this document to whoever you want, but if you use any of the images or definitions please reference us as the source along with a link. 2
  • 3. to 9 3 click rule The widely held belief is visitors are now so impatient or time poor they will leave a site if they cannot find what they are looking for within 3 clicks. Anchor text The text used as a hyperlink to link one page to another. “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla eu dolor. Phasellus nisi tortor, gravida hendrerit, vestibulum ac, tempor in, neque. Proin vel sapien.” The HTML for creating a link: <a href=”www.consecteturadipiscing.com”> consectetur adipiscing</a> Quick tip: A descriptive anchor text is not only useful for your visitors to know where a link takes them but they are also beneficial from a search engine optimisation perspective. For example: ✖ To find out more about our web hosting click here ✔ Find out more about our web hosting Also see: Hyperlink Search engine optimisation 3
  • 4. B Bandwidth A term used by web hosts to describe how much data can pass from the server your website is hosted on to people visiting your web site. This includes the files that make up your website as well as any data downloaded from databases or media files. Also known as: Traffic. Bounce rate The percentage of visitors who enter and leave your website on the same page without navigating to another. i.e. the literally "bounce" away from your site. This is commonly presented as a percentage of the total visits to that page / site. Bread Crumb Navigation Taking its name from the “Hansel and Gretel” fairy tale this is the method of showing the visitor the page they are on along with the path they have taken to get there (path) or if they entered the site on that page the hierarchical relationship amongst the pages (location). Example: Home > Fruit > Apples > Braeburn Apple C cPanel A 3rd party hosting management control panel used by numerous web host to administer their servers and customers and to allow their customers to manage their own accounts. 4
  • 5. Client Side Client side code (which covers HTML, CSS and JavaScript) is script executed by the user‟s web browser (Internet Explorer, Firefox...). Server Request for file.css File.css Script Executed File out put Web browser File displayed on Also see: Server Side your computer CSS CSS (Cascading Style Sheet) is the second layer of a web page and deals with the presentational side of the page (e.g. font size, font colour, margins, padding, background...). In the same vein as discussed above, there are a couple of approaches to using CSS; placing the CSS in the HTML file or using an external CSS file. Why use an external CSS file? ● Quicker page load times ● Share the same file across multiple pages ● One update applies to all those pages style.css index.html about.htm l FAQ.htm l How to link to an external CSS In between your <head> tags place the following line (changing the highlighted file name to your own) JavaScript: Third layer of a web page dealing with behaviour 5
  • 6. <link rel="stylesheet" type="text/css" href="style.css" /> Also see: HTML: First layer of a web page dealing with the content 6
  • 7. ccTLD A country code top level domain name. These domain names are associated with a country or geographic location e.g. .co.uk (UK), .fr (France and .cn (China). The ability to register these domain names from another country depends on the registrar‟s rules. For example, co.uk has no restrictions whereas .it (Italy) demands you are based in Europe. Also see: TLD (Top Level Domain Name) Cyber-Squatter People who buy domain names because of the association with a person, product or company, often with the intention of generating revenue from the traffic or to sell the domain for a profit. Also known as: Domain Squatter. D Database A file containing organised information for the storage, retrieval and presentation of data. Also see: MySQL Dedicated Web Hosting The Boeing 747 of the hosting world, dedicated servers are the preserve of large data intensive websites with technically advanced site owners / managers. Also known as: Dedicated Servers, Server Hosting. Expect to pay: ● Basic package - £80 a month ● Intermediate package - £150 a month JavaScript: Third layer of a web page dealing with behaviour 7
  • 8. Top package - £250+ a month 8
  • 9. Domain Names Essentially your website‟s address, what you decide to register as your domain name is an important choice. e.g. an overly long and / or complicated domain will be difficult to type and remember and the keywords you used in the domain will also be taken in to consideration by search engines when ranking your website. Also known as: Web Domain, Domain, Web Address. Quick tips: ● Keep your domain name memorable, easy to type and relevant to your brand and / or service ● Try to register the .co.uk, .com & .net to prevent cyber squatters (people who trade on your name) Expect to pay: ● co.uk, me.uk or org.uk - Between £2.50 to £2.99 a year (2 year minimum) ● .com, .net or .org - Between £7 to £9 per year ● .eu - Between £ 7to £9 per year ● .tv - £30 to £35 a year Domain Name Parking Rather than placing an active website on a domain name you can use a holding page. This can carry a message such as "Coming Soon" or advertising. Domain Squatter See: Cyber-Squatter Domain Name Syste m The system that maps domain names to the corresponding machine‟s IP addresses. This system is essentially a phone book that translates human friendly names into computer friendly numbers. Because this information is stored across multiple computers any updates to a domain (including registration and ownership details) can take up to 48 hours to work its way across all of them. 7
  • 10. Email Forwarding Any email sent to an address will be forwarded on to another email address you have specified. File Transfer Protocol (FTP) Once you are ready to see what your website looks like online, uploading the files to your web space is really easy and is often as simple as clicking, dragging and dropping. The method you will use to get your website online is called File Transfer Protocol (FTP). Don‟t be put off by the name, all this does is take the files from your computer and put them on to the web host‟s server for people to access. Simple! FTP Your Computer Host’s Server Site Visitor In order to do this your web host may offer an upload function though your account with them, but that means you have to log in every time. A quicker alternative that most people use is FTP software. Some HTML editors come with this built in (e.g. Dreamweaver & Microsoft Expression Web) but even if yours doesn‟t there is the industry standard stand alone (which is free) to download called FileZilla. 8
  • 11. Hit Often mistakenly used to describe how many visitors have been to a site e.g. “We had 3,000 hits in a day”, a "hit" is in fact a single request from a web browser for a single item from a web server. For example, if your page is made up of 6 images and one HTML file that is 7 hits. DO NO USE THIS METRIC TO MEASURE TRAFFIC TO YOUR SITE. Also see: Bounce Rate Impression Visit HTML HTML (Hyper Text Mark-up Language) is the first layer of a web page and deals with the content (the text, any lists, tables, quotes...). Example HTML tags: <p> Start a paragraph <strong> Turn text bold <em> Turn text in to italics <h1> The largest header < br /> Put in a line break (this is a self closing tag e.g. just use <br />) Remember all tags (with the odd exception) must eventually be closed e.g. <p>Text goes here</p> Also see: CSS: Second layer of a web page dealing with the presentation JavaScript: Third layer of a web page dealing with behaviour HTML Editor The software used to hand code your web site. This software requires at least a basic knowledge of HTML (and CSS) but benefits from being by far a more flexible option compared to WYSIWYG software. Examples: ● Adobe Dreamweaver ● Microsoft Expression Web ● Notepad++ (free download) 9
  • 12. Also see: WYSIWYG Software 10
  • 13. Hyperlink The element of a web page that links it to another page. This can be text or an image. Also see: Anchor text Impression The number of times a web page has been displayed. One visitor can be shown a page multiple times and each time they will be added to the impression total. JavaScript JavaScript is a scripting language that makes up the third layer of a web page and deals with a page‟s behaviour such as on page interactive elements. Also see: HTML: First layer of a web page dealing with the content CSS: Second layer of a web page dealing with the presentation Linux An open source operating system used by web hosts to offer an alternative to the Windows operating system. 11
  • 14. LAMP LAMP is an acronym used to describe a set of open source software used by many Linux: Operating System people and businesses to save money and to prevent platform lock-in. Apache: Web Server MySQL: Database PHP: Program Meta Tag Meta tags provide information about data on your web page to web browsers and search engines. They always sit in between the <head> and </head> tags. Examples: <head> <meta name="description" content="HostGee web hosting" /> <meta name="keywords" content="Web hosting, hosting, shared hosting" /> <meta name="author" content="HostGee" /> </head> MySQL MySQL (owned and developed by Sun Microsystems) is the world's most popular open source database. It is also part of the open source software stack known as LAMP (Linux, Apache, MySQL, PHP). Also see: Database LAMP 12
  • 16. N Nominet Nominet is a non-profit organisation tasked with running the .uk domain name registry. In their own words: “We run the technology which locates a computer on the Internet hosting the web site or email system you're looking for when you type in a web address or send an email to an address that ends in .uk.” (source: http://www.nominet.org.uk/about/background/) The .uk domain names are: Extension Share* ● co.uk 92% ● org.uk 1.4% ● me.uk 6% ● ltd.uk 0.1% ● plc.uk 0.002% ● sch.uk 0.001% ● net.uk 0.01% * February 2009 (Source http://www.nominet.org.uk/intelligence/statistics/registration/) Pay Per Click See: Search Engine Pay Per Click PPC See: Search Engine Pay Per Click 12
  • 17. Reseller Web Hosting Reseller web hosting allows users to provide hosting to their own customers using the web host‟s technology and hardware. This service is particularly popular amongst web designers / developers, agencies and IT firms who want to create an extra revenue stream or offer a full web service. A good reseller package should allow you to totally customise your account in every way and set up multiple types of accounts to offer your customers. With white label reseller hosting the end user need never know they are hoisted with the web host as all control panels, emails and billing can be 100% customised to the reseller‟s brand. Client 1: 1,000MB space 2,000MB traffic 1 MySQL Reseller Web Host Client 2: Unlimited space Unlimited traffic Unlimited MySQL Also known as: Reseller Hosting, Reseller. 13
  • 18. Search Engine Optimisation Search engine optimisation is the process of increasing a websites organic position in a search engine. There are two methods to achieve this; "On site" and "Off site". On-site deals with all the variables you can control as the site‟s webmaster. These include: ● Page title tags <title> ● Header tags <h1>, <h2> etc ● Keywords used in body of text ● Anchor text keywords <a href=”http://www.example.com”>Anchor text</a> ● Domain name Off-site deals with the variables search engines factor to your ranking on other sites: ● Number of links to your site ● Anchor text used linking to your site ● Relevancy of site linking to yours ● Authority of sites linking to your site Also known as: SEO. SEO See: Search Engine Optimisation Search Engine Pay Per Click 14
  • 19. Search Engine Pay Per Click is the favoured advertising model of most search engines (including Google, Yahoo and Microsoft). Advertisers only pay when someone clicks on one of their adverts. Also known as: PPC, Sponsored Results, Pay Per Click, SEPPC. 13
  • 20. Search Engine Results Page This is the full page displayed by the search engine including both the organic results and the sponsored results. Also known as: SERP. A typical SERP looks like this: Logo Search Box Sponsored Results Organic Results Sponsored Results Server Side Server side coding (which covers PHP & MySQL, Perl and ASP / ASP.NET) is code and script first executed by the server before being shown to the visitor. Server File.p hp Script Request for file.p hp Ex ecuted PHP File out put File displayed on your computer Also see: Client Side 16
  • 21. SSL Certificate Secure Socket Layer protocols provide data security for communications sent through the internet, including web sites, Email, instant messages and VoIP. Web page files using SSL start with „https://...‟. SSL certificates typically come in two choices, a shared SSL or your own dedicated SSL certificate. Shared Web Hosting When you buy shared web hosting your website is stored on the same server as many other customers‟ websites with your own allocated resources. This option is typically more than enough for most hosting customers with web hosts increasing web space and traffic allowances higher and higher. Also known as: Shared Hosting, Web Hosting. Quick tips: ● So you can grow, check your hosting company lets you upgrade without having to close your account first. Expect to pay: ● Basic package - £2 to £4 a month ● Intermediate package - £8 to £12 a month ● Top package - £14+ a month Sub-Domain Sub-domain names are domains that are part of the parent domain name. They are free to set up and can be useful if you have areas of your site you want to categorise e.g. dictionary.domain.com, thesaurus.domain.com... http://subdomain.domain.com 15
  • 22. TLD Top Level Domain Names have no association with any countries and were amongst the first to be created. .com. .net, .org and .info are all TLDs. Also see: ccTLD 16
  • 23. Visits The number of times a website has been visited within a specified time frame including both unique and repeat visitors. Unique visitors are individuals who have visited a Web site within a fixed period of time and are only counted once regardless of whether they came back multiple times. Web Hosting A term sometimes mixed up with „shared hosting‟, web hosting is the general term that describes the industry. Also see: Dedicated Web Hosting Reseller Web Hosting Shared Web Hosting Web Space The amount of space allocated to your website by a web host to store all your files and data. The more web space you have the more information you can store. Also known as: Disk Space. Web Forwarding Web forwarding allows you to forward your domain name to another web address. There are two types of web forwarding: Automatic Redirect - Here the user's web browser is sent to the new web address that you specify, so the domain name will not be visible in the address bar of the user's web browser. Framed Redirect - To have your domain name showing in the address bar you must use this second method - a framed redirect. With a framed redirect your web address is visible in your web browser's address bar. You can also set the title that is shown in the web browser and the meta keywords and a description of your website that search engines use to index your site. 17
  • 24. Wire Framing Once you have created your site map the next step is to „wire frame‟ your pages. Here you forgo any thoughts about the design (colour, icons, font formatting etc.) and piece together the basic layout and purpose of each page. Home Pag e Apples Oranges The purpose of this page Pears Kiwis user to our brand and link Apples Oranges Advert About us FAQs WYSIWYG Software What You See Is What You Get software uses the same principles as a desk top publisher and allows you to build a website pointing and clicking with no coding required. Examples: ● Serif WebPlus (full version free with HostGee hosting) ● Evrsoft.com Pro’s Con’s HTML • Anything is possible • Requires knowledge of coding editor • Understanding of how all sites work • Start with a blank page WYSIWYG • No coding skills required • Lower flexibility • Come with a lot of extras • Can create unnecessary code (e.g. graphics) Web • Very quick and easy to get started • Very low flexibility builder • Difficult to find template templates perfect for your site www.hostgee.com HostGee.Com, Inc Billy‟s Heights office # 40 Gulistan-e-Johar, Block-18 Karachi, PK 0092 213 4661920 18