==== ====Hello from Amy Kinn,http://c5d19xz8y4snpzoiu3ptulsh85.hop.clickbank.net/?tid=MOBILEBANDIT==== ====Black Friday always excites retailers, but this year Black Friday and the new Cyber Mondaybrought a new wave of purchasing never before seen. Purchases using mobile phonesskyrocketed 310% this year! The new trend of marketing and purchasing from mobile phones hastaken the market by storm and there are several companies making huge strides in developingadvertising and applications for the mobile world. When mobile marketing first began, it focusedsolely on SMS or text messaging. Many consumers and companies alike felt the texts were spam,and unwanted. Since then cell phone technology has improved exponentially and mobileapplications are the wave of the future.MobileStorm is a leader in the mobile marketing industry. The company has been around sinceemail marketing began (about eleven years ago) and has fared well amongst their competitors.MobileStorm provides a hosted mobile and email platform for companies eager to expand theiradvertising market. MobileStorm offers world class technological support and guarantees a nicereturn on investment. Although email marketing is a huge part of MobileStorm, they also provide:* SMS Messaging* Voice Messaging* RSS, and* Video and Fax Broadcasting.The best part of MobileStorm is that they recognize that all companies are not in the position topay for large scale marketing efforts and therefore provide two different options. The MobileStormGo system is ideal for businesses simply looking to reach their audiences quickly and cheaply,while the MobileStorm Pro focuses on larger marketing strategies, integration, and brandprotection. While MobileStorm may to be the largest mobile marketing company, it does havesome pretty reputable clients like Nascar, Hard Rock Cafe, American Idol, and Ashley FurnitureHome Stores.Millennial Media is one of the largest of all mobile marketers and has been in the business since2006. According to Nielson research studies, Millennial Media reaches 80% of the mobile web andhas several hundred different advertisers on the network every month. Millennial Media boastsentertainment powerhouse clients such as Time Warner, MTV, Disney, and Fox. As one of thelargest of the independent mobile marketing companies, Millennial Media exceeded $9 Billion inadvertising requests in 2010. Millennial Media sets itself apart from other mobile marketers byfocusing on creativity, first-to-market solutions, and being the only company to offer specific andscalable audiences.
Jumptap, another major player in the mobile marketing game, is unique because it focuses onletting the consumer control the advertising. Jumptap finds that customer control leads to bettertargeting, more relevant ads, and high click through and conversion rates. In September 2010Jumptap added video, making it the only company to offer all mobile solutions in one singleplatform, including:* Search* Display* Rich Media* Video, and* In- app Advertising.Mobile Marketing Companies Often Do Much More Than That As WellJumptap stays competitive by developing innovative IP ( intellectual property) protection on manyof their solutions. Jumptap has received over five United States patents on their developments inthe past year and will surely remain a force to be reckoned with among the competition. Recently,Jumptap partnered with Cyber Communications, Inc. (CCI). As Japans leading mediarepresentative company, CCI will be the only partner in Japan offering Jumptap advertisingtechnology. CCI is owned by Japans Dentsu, Inc., and plans to invest heavily in Jumptap.Jumptap is aware that mobile apps are making it possible to reach targeted audiences moreeffectively, and have initiated their Passport to Freedom initiative orchestrated to provideincreased revenue possibilities for the mobile app developers. As mobile applications becomemore prevalent, it will become increasingly difficult for the developers to compete with largecompanies substantial developing budgets.It should come as no surprise that Google has a foothold in the mobile marketing game. GooglesAdmob was started in 2006 by a developer looking to remove the roadblocks to engaging users.Now, Admob has become one of the largest players in mobile marketing by investing in cuttingedge technology and snatching up the most talented developers. With Googles notoriety, it isunderstandable why companies like Ford, Paramount Pictures, and P&G have used theirmarketing tools. Admob provides business models for companies looking to monetize and servesover a billion ads per month! Compared to MobileStorms 3 billion ads total, you can see whyAdmob is the ultimate front runner in this race. Admob also provides monthly mobile metricsreports that allow clients and partners to recognize the trends in the market and strategize abouttheir advertising accordingly. Like MobileStorm, Googles Admob allows companies with varyingadvertising budgets the ability to reach consumers worldwide.Never to be outdone by Google, Microsoft also offers cutting edge technology making them apreferred choice by many companies looking for mobile solutions. Microsoft Advertising hasenormous resources and outlets for their advertising campaigns and claims to reach over 688million customers per month. The sheer size of Microsoft and Google insure their positions in themobile marketing arena, but the smaller companies highlighted above may offer morepersonalized approaches and be better equipped to reach specialized niches of customers. The
increase in mobile phone applications signals the developing trend for companies focus onreaching consumers wherever they are. Future advancements will focus on local advertising andtracking users interests. These techniques will make mobile advertising even more effective.There is a growing trend to start reaching customers through their cell phones and you will start tosee more mobile marketing companies.There are examples of these companies at www.trendsinmobilemarketing.com/mobile-marketing-jobs/. Agencies have the specialty to be able to give you high quality, and measurable results withyour mobile marketing campaign. You may or may not decide to use a specific mobile agency astoday more agencies have moved into this space. However, mobile agencies have been doing thisfor years and often will be your best value for promotion.Article Source:http://EzineArticles.com/?expert=Chris_Carol==== ====Hello from Amy Kinn,http://c5d19xz8y4snpzoiu3ptulsh85.hop.clickbank.net/?tid=MOBILEBANDIT==== ====