Start a local produce business
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
586
On Slideshare
586
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Start  a  Local  Produce  Business     If  you  love  gardening  and  consistently  have  good  crops,  consider  star6ng  a  local  produce   business.  More  and  more  people  are  seeking  local  fresh  produce  instead  of  supermarket  or   processed  foods.  It’s  the  perfect  6me  to  make  some  cash  from  your  hobby.  If  your  produce  is   top  quality,  you  could  charge  a  premium  to  high    end  restaurants  and  other  consumers. Research  –  Will  Your  Community  Support  a  Produce  Business? The  first  step  to  star6ng  a  local  produce  business  is  to  make  sure  there’s  a  market  for  it  in  your   community.  Do  you  have  a  farmer’s  market?  Would  it  make  sense  to  set  up  a  roadside  stand?   Does  your  community  already  have  a  few  roadside  stands?  If  so,  what  do  they  sell?  Can  you  sell   something  different  or  beFer  than  them?   Take  some  6me  to  research  your  market  and  your  compe66on.  Also  explore  what  it  would  cost   you  to  grow,  harvest  and  sell  your  produce.  How  much  could  you  sell  it  for?  This  will  help  you   es6mate  profits  and  make  good  business  decisions. Ge=ng  Started  –  What  Do  You  Need? Ideally,  once  you’ve  done  your  research,  you’ll  create  a  business  plan.  This  plan  will  include   what  you’re  going  to  grow  and  how  you’re  going  to  sell  it.  It  will  also  include  how  you’re  going   to  market  your  produce  business.   You’ll  also  want  to  make  sure  you  have  the  necessary  land  and  tools  to  grow  and  harvest  your   produce.  And  you’ll  want  to  make  sure  you  have  the  equipment  to  sell  it  as  well.  For  example,  if   you’re  selling  at  a  Farmer’s  Market  then  you’ll  need: *  A  truck  for  hauling  food  and  equipment
  • 2. *  Tent *  Table *  Signage *  Packaging  for  the  food *  Cashbox/credit  card  reader While  you  don’t  need  a  formal  educa6on  or  training  to  start  a  local  produce  business,  you  do   need  a  plan.  You  need  to  know  what  you  can  sell,  how  much  you  can  sell  it  for  and  how  you’re   going  to  sell  it.   MarkeCng  Your  Produce  Business Marke6ng  your  produce  business  will  likely  involve  a  couple  of  tac6cs.  You’ll  have  signage  at   your  roadside  stand  and  booths.  Also  look  into  pos6ng  flyers  around  town  and  adver6sing  in   natural  food  newsleFers.  Consider  crea6ng  a  website  for  your  business.  Offer  an  online   newsleFer  and  special  coupons  or  promo6ons.  You  could  partner  with  different  growers  of   different  items  and  create  a  special  home  delivery  service  of  fresh,  organic  produce  that  people   pay  for  in  advance.  When  done  correctly  and  with  enough  interest,  people  can  start  to  request   what  they’d  like  to  grow,  which  is  paid  for  in  advance.  This  is  a  win-­‐win  for  the  growers  and  their   customers. The  LegaliCes There  are  a  few  legal  items  you’ll  want  to  take  the  6me  to  plan.  In  your  business  plan  you’ll   want  to  cover  how  you’re  going  to  manage  if  there  are  bad  crops.  You  can  get  insurance  to   cover  that  risk.  You  will  also  need  a  system  to  collect  payment  and  record  income  and  taxes.   Finally,  consider  how  you’re  going  to  handle  customer  service  issues.   Star6ng  a  fresh  produce  business  is  a  dream  come  true  for  many.  They  enjoy  growing  and   providing  people  with  the  best  that  nature  can  provide.  If  this  is  your  dream,  take  the  6me  to  
  • 3. plan  it  carefully  first.  Know  your  market  and  what  it  can  support  and  then  grow  it.  To  your   success!