How to start a healthy meals business

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How to start a healthy meals business

  1. 1. How  to  Start  a  Healthy  Meals  Business   More  and  more  of  us  want  to  eat  healthier  and  get  in  be4er  shape.  The  demand  for  health   products  has  been  huge  for  years  and  the  trend  con:nues  to  rise  as  more  and  more  of  us   become  more  concerned  about  our  weight  and  wellbeing.    Most  families  are  also  very  :me   poor.  A  delivery  service  of  healthy  meals  would  be  a  godsend  for  them. How  Do  You  Start  a  Healthy  Meal  Business? It’s  not  all  that  difficult.  The  first  thing  to  realize  is  that  you’ll  want  to  have  knowledge  of  healthy   ea:ng  and  just  what  makes  a  healthy  meal  (and  what  doesn’t).  You’ll  also,  of  course,  have  great   cooking  skills  and  the  ability  to  prepare  tasty,  fresh  meals.    If  you  have  a  passion  or  a  way  of   ea:ng  that  you  know  enhances  health  and  you  want  to  share  this  with  people,  having  this  kind   of  business  can  be  very  sa:sfying.   How  do  you  find  your  first  customers?  First  put  the  word  out  amongst  your  friends.  If  they  know   you  well,  they’re  probably  not  going  to  be  surprised  you’re  turning  your  love  of  healthy  ea:ng   into  a  business,  and  would  be  glad  to  support.  Does  your  husband  or  partner  have  a  day  job?   Perhaps  they  could  let  their  workmates  know  about  your  business.  Do  you  belong  to  a  local   gym?  Create  a  flyer  and  ask  if  you  can  display  it  there  with  your  contact  informa:on.  Do  the   same  for  your  local  natural  grocery  store,  your  library,  spas,  yoga  studios,  local  cafes  where  you   know  your  prospects  go  to.  Start  small  and  build  slowly. The  way  it  tends  to  work  is  that  customers  will  sign  up  for  your  healthy  meals  delivery  service.   They  may  sign  up  on  a  monthly  basis  or  weekly  basis.  You  may  also  have  an  op:on  of  daily   delivery  if  you  choose.  The  reason  most  companies  tend  to  sign  up  customers  on  a  monthly   basis  is  because  this  sets  a  commitment  and  they  know  how  much  food  they’ll  need  ahead  of   :me,  as  well  as  running  costs.  How  flexible  you  are  in  this  area  is  en:rely  up  to  you.    It  is  best  to   get  people  to  commit  to  as  long  a  :me  as  possible. Every  day,  you’ll  deliver  fresh,  healthy  meals  to  the  customer’s  home  or  place  of  work.  You’ll   also  provide  a  menu  each  week  for  customers  to  choose  their  meal  op:ons  for  the  following   week.    If  decide  to  target  a  specific  niche,  for  example,  those  that  are  interested  in  raw  food,   you  don’t  have  to  offer  too  many  op:ons  as  it  will  seem  more  ‘specialized’.  However,  if  you’re   going  more  mainstream,  you  should  have  a  few  choices  that  people  can  choose  from. An  excellent  way  to  differen:ate  yourself  would  be  to  appeal  to  people  with  specific  health   issues.  You  may  start  a  service  specializing  in  food  for  diabe:cs.  Or  for  families  with  au:sm.    Or  
  2. 2. for  people  who  want  healthy  weight  loss  without  depriva:on.  If  you  do  a  search  using  the   Google  External  Keyword  tool,  you  can  check  the  search  volume  of  different  keywords  to  see   what  the  demand  for  a  specific  niche  is  and  take  it  from  there. Who  Is  This  Business  Right  For? This  is  a  great  business  for  someone  who  loves  cooking  and  all  things  healthy.  The  more   enthusias:c  you  are  about  spreading  your  company’s  message  and  ethos  about  healthy  ea:ng   and  wellbeing,  the  be4er  your  success  will  be.    If  you  have  a  genuine  love  for  helping  people  get   what  they  want,  the  sky  could  be  the  limit. Of  course,  great  cooking  skills  are  essen:al,  as  is  being  highly  organized  and  people-­‐friendly.   Organiza:on  will  be  crucial  in  your  day-­‐to-­‐day  management  such  as  scheduling  delivery  :mes   and  routes,  as  well  as  organizing  the  cooking  side  of  things.  Sourcing  produce  will  also  be   important.  Get  to  know  your  local  farmers  markets  in:mately  and  see  if  you  can  buy  produce   wholesale  (you  will  need  to  register  your  business  officially  at  some  level  in  order  to  get  a  whole   sale  number,  en:tling  you  for  wholesale  pricing.  Check  your  local  laws  for  more  informa:on).   Being  confident  and  people-­‐friendly  will  also  help  as  this  will  help  you  gain  new  customers  and   keep  old  ones  happy  Never  be  afraid  to  ask  for  referrals,  especially  if  someone  pays  you  a   compliment  about  the  food.  Offer  an  incen:ve  program  where  you  give  someone  a  li4le  extra  if   they  refer  you  to  a  couple  of  customers.  If  you’re  doing  the  deliveries  yourself,  there  may  be  a   lot  of  interac:on  between  you  and  your  customers.    Eventually,  you’ll  want  to  outsource  that  to   a  concierge  or  delivery  service.  If  you’re  savvy,  you  should  price  this  out  right  at  the  beginning   and  charge  any  delivery  charges  right  at  the  beginning  so  your  customers  won’t  be  put  off  by  a   delivery  charge  later. Make  sure  right  at  the  beginning  to  create  the  impression  you  are  delivering  a  premium,  select   service.  You  want  to  a4ract  and  build  the  right  clientele  who  expects  the  very  best  and  isn’t   afraid  to  pay  for  it.  If  you  deliver  high  quality  AND  convenience,  you  will  become  an  essen:al  in   these  people’s  lives.  This  means  customer  longevity    which  is  extremely  important. Eventually  you’ll  want  to  streamline  your  service  as  much  as  possible.  That  means  online   communica:on  via  email,  online  ordering,  billing  and  customer  support.  But  build  up  to  that.   Set  yourself  apart  first  with  warm,  personal  and  efficient  customer  service.  As  your  business   grows,  then  look  to  leverage  your  efforts. What  about  the  Legali>es? Different  areas  will  require  different  things,  but  you’ll  want  to  check  with  your  local  county   office  to  ensure  you  meet  all  their  requirements.  There  will  be  special  rules  and  regula:ons  to   do  with  food  handling.  These  may  vary  depending  on  whether  you  start  from  your  home   kitchen  or  from  a  business  premise.  
  3. 3. If  you  love  cooking  and  healthy  ea:ng,  this  may  be  the  perfect  business  for  you.  With  an   upward  trend  in  our  drive  to  be  thinner,  healthier  and  happier  –  a  healthy  meals  delivery  service   fits  right  in.

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