How	
  to	
  Start	
  a	
  Green	
  Housecleaning	
  Business
The	
  demand	
  for	
  housecleaning	
  has	
  been	
  on	
...
If	
  you’re	
  going	
  to	
  start	
  as	
  a	
  one-­‐person	
  operaEon	
  you	
  won’t	
  need	
  to	
  worry	
  abou...
targeted	
  market	
  with	
  plenty	
  of	
  disposable	
  income.	
  You’ll	
  also	
  feel	
  great	
  for	
  helping	
...
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How to start a green housecleaning business

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How to start a green housecleaning business

  1. 1. How  to  Start  a  Green  Housecleaning  Business The  demand  for  housecleaning  has  been  on  an  upward  trend  for  years.  As  more  and  more   households  now  have  two  working  parents,  the  need  for  extra  help  with  the  household  is  o=en   necessary.   And  now  there’s  a  trend  that’s  growing  even  faster  –  green  housecleaning.  As  more  of  us  are   becoming  aware  of  the  dangers  of  using  toxic  chemicals  in  our  home  environment  -­‐  as  well  as   the  conscious  drive  to  take  beAer  care  of  the  planet,  we’re  aiming  to  be  a  liAle  more  “green”   when  it  comes  to  cleaning.   This  is  where  the  green  housecleaning  business  model  comes  into  play.  By  starEng  your  own   green  cleaning  business,  you’ll  set  yourself  apart  from  the  general  cleaning  companies  and   you’ll  target  a  niche  customer  base  –  those  families  that  want  green  housecleaning  services.   How  Do  You  Get  Started?   The  first  step  is  to  find  an  area  where  the  demand  for  green  housecleaning  is  evident.  Your   customers  will  tend  to  have  a  disposable  income  and  have  an  interest  in  all  things  green,  such  as   recycling  and  hybrid  cars.  It’s  important  to  idenEfy  who  your  key  customers  will  be  and  whether   or  not  they  are  in  your  current  locality.  If  not,  then  you’ll  want  to  target  a  different  area.    A  fast   way  to  have  an  in-­‐built  clientele  already  is  find  someone  who  is  already  servicing  those  clients   and  partner  with  them.  For  example,  you  could  find  a  home    organizer,  a  real  estate  agent,    a   concierge  service,  a  mid  wife  or  doula;  be  resourceful  and  reach  out  to  different  people.   Approach  these  people  with  the  mind  set  of  creaEng  a  mutually  enhancing  relaEonship.  Ask   them  how  that  would  look.  You  may  decide  to  partner  with  more  than  one  person.    This  is  can   be  the  fast  track  to  building  your  business  quickly. The  next  step  is  to  take  care  of  all  the  paper  work.  A  housecleaning  service  is  not  difficult  to   start  but  you’ll  want  to  ensure  your  business  is  registered  and  that  you  have  the  necessary   insurance  to  cover  yourself  as  much  as  possible.  
  2. 2. If  you’re  going  to  start  as  a  one-­‐person  operaEon  you  won’t  need  to  worry  about  hiring   employees  just  yet.  But  if  you’re  starEng  out  with  employees,  you’ll  need  to  adverEse  to  hire   the  right  people  and  ensure  that  you  have  the  correct  insurance  to  cover  your  employees.   You’ll  also  want  to  ensure  that  your  business  really  is  “green.”  All  of  the  items  you  use  from  your   cleaning  products  to  your  car  should  aim  to  be  environmentally  friendly.  Your  potenEal   customers  will  be  interested  to  know  just  how  green  your  credenEals  are,  so  be  prepared  to  tell   them.  Create  a  one  page  document  with  a  liAle  blurb:  how  your  business  came  to  be,  what  sets   you  apart  from  the  compeEEon  and  the  overwhelming  benefits  you  bring  by  using  only   environmentally  friendly  products.  Make  the  document  short,  punchy  and  compelling.  This  can   be  your  first  ‘leave  behind’  when  you’re  talking  to  prospecEve  clients. Finally,  you’ll  need  to  find  customers.  Don’t  just  rely  on  your  partners  if  that  is  the  route  you   take;  they’ll  want  to  know  how  you’re  going  to    highlight  them  and  yourself.    Good  markeEng  is   the  key  to  success  for  any  business.  You  can  start  small  by  prinEng  and  sending  out  flyers  in  the   local  area.  A  small  ad  in  the  local  paper  may  also  be  relevant  for  this  type  of  business.  Where  do   moms  congregate?  At  parenEng  classes,  breast-­‐  feeding  support  resource  centers,  day  care   centers.  As  a  mom  yourself,  you’re  bound  to  know  where  your  friends  go.  Make  a  point  of  going   where  your  prospects  are  themselves  and  pu[ng  up  an  ad  or  hand  out  flyers.  Another  powerful   way  to  reach  people  is  by  local  online  mom  groups.  Don’t  market  to  people  right  away  but  share   some  interesEng  facts  about  green  cleaners  for  eg.  Engage  people  in  conversaEons,  parEcipate   in  conversaEons  and  ask  quesEons.  Post  regularly  once  or  twice  a  day  for  a  week,  then  menEon   your  green  cleaning  service.  This  way  people  will  be  much  more  recepEve  than  if  you  pitch   them  right  away. Ensure  you  have  a  user-­‐friendly  website  that  represents  your  business  in  the  best  light  possible.     You  can  create  websites  for  free  in  iWeb  or  other  naEve  so=ware  to  your  computer.    A  website   isn’t  completely  necessary  when  you  start  out.  It  is  a  much  beAer  use  of  resources  to  really   decide  what  sets  you  apart  and  communicate  that  in  your  flyers  and  online  presence  in  different   communiEes. Green  housecleaning  is  a  growing  trend  that  looks  to  increase  in  the  future.  If  you  like  the  idea   of  starEng  your  own  housecleaning  service,  this  may  be  a  great  opEon  as  you’ll  have  a  Eght,  
  3. 3. targeted  market  with  plenty  of  disposable  income.  You’ll  also  feel  great  for  helping  others  and   the  planet  at  the  same  Eme.

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