Top 10Uses of social media in thehotel industry in 2010
#10Wynn las vegas and encore ampedup their customer service effortswith the help of geolocation app,foursquare. Monitoringfoursquare helped the hotelidentify guests and treat them ona more personal level. Thehotels blush nightclub alsooffered guests who check-in afree glass of champagne.
#9The Four seasons used the social photo sharing siteflickr to create a community and spur on conversationabout its brand new hotel in denver. The Flickr groupdenvers 1111 tower invited photographers todocument the building of the hotel, creating buzz assoon as the hotel broke ground.
#8Starwood hotels created a dedicated site for webcameras, streaming live footage from some of thebrands most famous locations. roomwithaview.comintegrated its comments system with facebook whichallowed cross platform exposure.
#7The Carlton hotel in newyork used linkedin topromote their services forexecutive events andconferences. The hotel madelinkedin a hub for crmrelated activities. Linkedinsemphasis on businessnetworking provided theperfect platform forattracting high endcorporate clients.
#6The Fairmont Chateau Whistlerused Twitter to encourage itsguests to suggest a new packagefor the hotel. Followers of@fairmontwhistlr designed aTwinter Travel Package thatfeatured a fondue dinner andhorse carriage ride. Fans of theCanadian hotel felt empoweredby the hotels willingness tolisten to suggestions.
#5Club med Ixtapa Pacific held a week long foodie blogfest. The event featured seminars by 8 famous foodbloggers and generated tons of free press for the allinclusive resort. The hotel was also able to attractnew guests who may not have otherwise consideredclub med. Club Med Bloggers
#4Tailor made hotel in buenos AiresArgentina linked to its facebookpage with a giant qr code in astreet side window. Peoplepassing by were encouraged toscan the code with their mobiledevice in order to “like” thehotel on facebook. The hotelgained facebook fans from thepromotion as well as creating anunexpected photo spot in buenosaires.
#3The standard hotel brand solidified its reputation forhosting the jetset when it partnered with the companytopguest to offer a one week complimentary stay toanyone who checked-in with topguest at all fourstandard hotels within a week. topguest laterexpanded to a variety of hotels like intercontinental.
#2Joie de vivre, a chain ofboutique hotels in Californiacreated a youtube contestbased around the theme“road trippin California”.The winning videos wereselected by a public vote,which further spread thehotels influence. Winnersreceived a free stay atmultiple joie de vivre hotels.
#1The roger smith in newyork city stimulatedconversation about theboutique hotels brand bylaunchingrogersmithlife.com. Thesite is a media richmagazine blog aggregatingsocial media, guestreviews, lifestyle pieces,and multimedia fromguests and employees.
What can we learn from these 10 outstandingexamples in 2011?