There are numerous factors that go into decidingwhich pages make it to the top of Google......keywords are the only factor you have full control over.
keyword [ˈkiːˌwɜːd]: Anysignificant word or phrase,especially a word used todescribe the contents of adocument
Google sends bots around the web to categorize thecontent of the Internet. The bots use keywords todetermine what your website is about so that whensomeone searches on Google, the search engine is ableto instantly know which pages on the Internet are abouta particular topic.
It is your job to consider whichkeywords best describe what your site is about.
For most restaurants and hotels thekeywords youre trying to rank for should be something like this... What you are + where youre located French food Boston SoHo Italian restaurant Park Slope bed and breakfast Banquet hall southern Vermont
Most websites arenarcissistic. Theyonly want to reflectback on themselvesby making theirkeywords abouttheir name.Chances are, thatsnot what acustomer willsearch for onGoogle.
Choose Your Keywords With Your Sales Funnel in Mind
People searching for keyword terms on Google with your restaurant or hotelname in the keyword already know about your business. They are already inthe sales funnel because theyve heard about you and were interestedenough to search for you or perhaps they are even returning customers. Blakes Restaurant Blakes Restaurant Menu Blakes Restaurant Hours
Restaurants in Manhattan Lower Eastside steakhouses Romantic restaurant New York CityTo get new customers you need to feed the top of the funnel with keywords that will attract people who have never heard of your restaurant or hotel before.
Use your chosen keywordson your site. Each page onyour site should beoptimized for a particularkeyword or keyphrase.
Use Keywords in Your Title Use keywords in your headers Use keywords in your alt img tags for all your website images.Use keywords in your text (but not too much, thats called keyword stuffing)
Places to use your keyword or phrase: -In Your Title -In Your Header (H1, H2 tags) -In Your URL (www.keyword.com)-In your alt img tags (thats the text that appears when you hover over an image on a website) -In the text of the page
Stop right there if youthink you can trick GoogleChances are, you cant and youwill get your site de-indexed if: You stuff your site unnaturallywith keywords You hide keywords with text thatblends in with the background You create pages just for thesearch engines that you dontintend your website visitors tosee
Play nice with Google and Google will playnice with you. Its that simple.
Follow these rules and soon enoughyour website will be amplified. Being findable on Google means your website will be able to reach more potential customers.