HOSHVA PR credentials

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HOSHVA PR credentials

  1. 1. AGENCY
 CREDENTIALS

  2. 2. 2
 about
agency
 •  7
years
of
PR
exper@se
on
Ukrainian
market
 •  20
specialists
on
the
Agency
team
 •  Over
200
successful
projects
 •  60
Brands
managed
within
the
agency

 •  Basecamp
and
Highrise
used
to
manage
projects
and
regulate
@me
efficiency
 within
the
Agency
 •  First
PR
Agency
to
become
a
member
of
the
UN
Global
Compact
 •  Over
 15
 Social
 Projects
 implemented
 for
 Clients:
 Sun
 InBev
 Ukraine,
 JTI,
 Tetra
Pak
Ukraine,
Let's
do
it
Ukraine
 •  Exper@se
 in
 digital
 PR
 and
 constant
 collabora@on
 with
 colleagues
 from
 Hoshva
digital

 2

  3. 3. 3
 awards
 ———————2011———————
 • PRAVDA
Awards:
Bronze
prize
for
 Most
Effec@ve
Solu@ons 
 
 ———————2010———————
 • PRAVDA
Awards:
Gold
prize
for
 Most
Effec@ve
Solu@ons 
 • PRAVDA
Awards:
Bronze
prize
for
 Most
Effec@ve
Solu@ons 

 3

  4. 4. 4
 partners:
msl
group
 •  In
October
2012,
the
Agency
became
the
affiliate
of
MSLGROUP
in
Ukraine
 that
gives
us
access
to
the
world's
best
cases
and
prac@ces
in
all
PR
areas
 •  The
Network
has
over
85
offices
in
22
countries.
It s
worth
men@oning
some
 global
clients:
Ci@bank,
Nestle,
P&G,
Huawei,
Microsob,
PayPal
etc.
 •  MSLGROUP
 specializes
 on
 Public
 Rela@ons,
 Financial
 Communica@ons,
 Reputa@on
Management
and
Social
Media
Marke@ng
 •  MSLGROUP
 is
 one
 of
 the
 five
 biggest
 global
 PR
 Networks
 and
 the
 part
 of
 Publicis
Groupe
Communica@on
Holding

 
 •  MSLGROUP
is
the
Reputa@on,
Public
Rela@ons
and
Event
network
of
Publicis
 Groupe.
It
has
headquarters
in
Paris
 4

  5. 5. 5
 Event management SponsorshipAgency
Services
 5
 •  Strategic
and
tac@cal
PR
campaigns
 •  Media
rela@ons
(both
proac@ve
and
 reac@ve)
 •  Genera@on
of
crea@ve
news
 •  Brand
building
 •  Digital
communica@ons
 •  Web
design
and
management
 •  Reputa@on
management
 •  Corporate
social
responsibility
 •  Crisis/issue
management
 •  Experien@al
PR
 •  Cause‐related
marke@ng
 •  Communica@on
audit
 •  Digital
PR

  6. 6. AGENCY
 TEAM

  7. 7. 7
 team
profile:
oksana
hoshva
 Work
 •  HOSHVA
Digital
LLC:
Owner,
CEO
 •  HOSHVA
PR
LLC:
Owner,
CEO 

 •  KEY
Communica@ons:

Senior
PR
manager
(2003–2005)

 •  M1
Music
TV
Channel:

PR
director
(2002–2003)

 Educa@on
 •  Execu@ve
MBA
+
and
Digital
Marke@ng
program.
 IE
Business
School,
Spain.
Expected
gradua@on
date
–
2014,
July.
 •  CIM/CAM
Diploma
in
Digital
Marke@ng
program.
 London
School
of
Marke@ng.
Expected
gradua@on
date
–
2013,
December.
 •  Masters‐level
 Diploma
 in
 Public
 Rela@ons
 program.
 Overall
 grade
 –
 Merit.
 Chartered
Ins@tute
of
Public
Rela@ons,
London.
 

 •  Graduated
Suma
Cum
Laude
in
the
top
5%
of
the
class
with
a
Bachelor
of
 Business
 Administra@on
 degree.
 Cumula@ve
 GPA:
 3.88
 (based
 on
 the
 4.0
 grading
scale).
Interna@onal
Chris@an
University,
Kyiv,
Ukraine
 7

  8. 8. 8
 team
profile:
oksana
hoshva
 Professional
affilia@ons
and
awards

 •  Member
of
the
Chartered
Ins@tute
of
Marke@ng,
London,
UK.
 •  Board
Member
of
the
Ukrainian
Associa@on
of
Public

 Rela@ons
(2008
–
present);
Head
of
the UAPR
for
Students 

 Commioee
(2008
–
2012);
Head
of
the
Digital
PR
Commioee

 (2012

–
present);
coordinator
of
the PR
Directors
Club 
project
 •  Developed
and
carried
out
a
research
project The
role
of
the
social
media
in
 corporate
PR
prac@ce
using
the
Ukrainian
context
as
a
case
study .
Available
at
 Slideshare
and
presented
during
European
PR
Congress
in
Kyiv
(2011,
October)
 •  Created
 and
 hosted
 First
 Ukrainian
 PR
 Podcast.
 Received
 UAPR s
 ‘PRAVDA
 Awards’
recogni@on
for
it
in
2010
 •  Jury
 member
 of:
 Kyiv
 Interna@onal
 Adver@sement
 Fes@val
 (2013),
 UAPR s
 PRAVDA
Awards compe@@on
(2011),
‘Zolotoy
PROpeller’
(2009–2011)
 •  Featured
 speaker
 at
 the
 Marke@ng
 Directors 
 Forum
 (2012),
 Marke@ng
 Revolu@on
Conference
(2012)
and
others

 •  Editor s
 choice
 at
 ‘35
 under
 35’
 special
 edi@on
 of
 Marke&ng
 Media
 Review
 magazine
(March,
2013)

 8

  9. 9. 9
 team
profile:
team
1
 9
 Key
Person:
Oksana
Vygovska
 Educa@on:
Taras
Shevchenko
Na@onal
University
of
Kyiv
 Experience:
more
than
10
years
in
PR
 sector
 Specializa@on
&
services
 • Industrial
 • IT
(corporate
direc@on)
 • Retail

 • Corporate
and
brand
PR
 • Events
 • Media
Rela@ons
 • Press
centre
 • CSR
 CLIENTS:
•
3M
•
De
Novo
•
Watsons
•
Regus
•
Life
•
PROMENADA
 CENTER
•
Bella‐Trade
•
Colgate


  10. 10. 10
 team
profile:
team
2
 Key
Person:
Sabina
Ablyaeva
 Educa@on:
Taurida
Na@onal
University
 Experience:
more
than
5
years
in
interna@onal
PR
agencies
 10
 sector
 Specializa@on
&
services
 • FMCG
 • IT
(consumer)

 • Corporate
and
brand
PR
 • Media
audit
 • CSR
 • Press
centre
 CLIENTS:
•
Tetra
Pak
•
Danone
•
Obolon
•
Microsob,

 








•
Intel
•
Amstor
•
Media
Group
Ukraine

  11. 11. clients
&
CASE
STUDIES

  12. 12. 12
 clients
2013
 12
10

  13. 13. 13
 Brand
communica@ons:
Otbornoye
 Goals
 •  To
 present
 a
 new
 product
 for
 media
 aber
 launch
 campaign
 •  To
hold
an
interes@ng,
informa@ve
event

 •  To
Involve
journalists
into
presenta@on
 Decisions
 •  To
use
a
crea@ve
format
of
speed‐milking
 •  To
 create
 5
 presenta@on
 tables:
 Milk
 Sommelier,
 Creamy
 Barista,
 Gastro
 Corner,
 Informa@on
 Centre,
 Laboratory
 •  To
 divide
 journalists
 into
 groups
 and
 circulate
 them
 through
tables,
switching
every
15
minutes
 •  To
 involve
 opinion
 leaders
 as
 experts
 (Aurora
 Ohorodnyk)
 •  To
 involve
 journalists
 into
 ac@vi@es
 to
 show
 unique
 product
 features
 (to
 learn
 laoe
 art,
 cook
 dairy
 breakfasts
etc.)
 Results
 •  26
journalists
aoended
the
event
 •  Leoers
of
gra@tude
from
journalists
 •  Preliminary
media
exposure:
45–50
 13

  14. 14. 14
 Goals
 •  To
turn
students 
minds
to
the
problem
of
excessive
 and
irresponsible
beer‐drinking
 •  To
 inform
 about
 generally
 accepted
 rules
 of
 beer
 consump@on
 •  To
 aoract
 young
 leaders
 for
 forming
 responsible
 autude
to
beer‐drinking
 Decisions
 •  To
 create
 funny
 comics
 about
 problems
 that
 accompany
irresponsible
beer
consump@on

 •  To
 hold
 an
 event
 using
 original
 format
 and
 extraordinary
idea
of
 Comics
In
24
Hours’
 •  To
 involve
 opinion
 leaders,
 student
 audiences
 and
 professional
illustrators,
induct
SMM
coverage
of
the
 whole
comics
crea@on 
process
 Results
 •  Aoained
involvement
of
Facebook
Page
fans:
+371%
 •  Facebook
Community
growth
dynamics:
+357%
 •  Facebook
coverage:
800
000
(2nd
wave
of
campaign);
 •  Opinion
 leaders
 involvement
 into
 campaign
 as
 volunteers:
24
people
 14
 CSR
Project
for
Obolon
Responsible
 Beer
Consump@on

  15. 15. 15
 Aims

 •  To
 posi@on
 companies
 ‐
 Sun
 InBev
 Ukraine,
 JTI,
 OTP
 Bank
 ‐
 as
 experts
 and
 aorac@ve
 employers
 for
students
 Decisions

 •  To
develop
an
event
concept
–
‘Employers
vs

 Students 
debates
–
a
verbal
duel
between
team

 of
students
and
team
of
employers

 

 Results
 •  During
three
rounds,
representa@ves
of
Sun

 InBev
Ukraine,
JTI,
OTP
Bank,
and
members
of

 the
 youth
 AIESEC
 and
 EYP‐Ukraine
 organiza@ons
 with
 the
 assistance
 of
 independent
 experts
 discussed
students 
expecta@ons
from
employers
 and
vice
versa

 •  Event
was
covered
in
New
Media,
in
par@cular,

 there
was
created
and
regularly
updated
blog
of

 the
project
that
conducted
Media
Rela@ons
 15
 Employer
Brand
Development

  16. 16. 16
 Goals
 •  To
form
and
consolidate
an
associa@on
of
 “Microsob
Office
2010
=
produc@vity”,
“Microsob
 Office
2010
gives
success
and
stability
in
SMB
 opera@on”

 •  To
deliver
a
message
of
Cloud
solu@ons
prospects

 

 Decisions
 •  To
form
cases
of
successful
experience
of
IT

 solu@ons
usage,
based
on
research
results

 •  To
pitch
target
media

 •  To
experiment
with
a
representa@ve
organiza@on
 for
IT
prac@ces
solu@ons
in
SMB

 

 Results
 •  Media
pitching
result:
21
detailed
materials
with

 highlights
on
the
all
key
messages

 •  Experiment
result:
4
materials
(all
the
key

 messages
reported)

 •  Pitching
and
interview
result:
2
interviews

 16
 Consumer
PR
for
Microsob,
Campaign

 for
SMB


  17. 17. 17
 Goals

 •  Build
awareness
and
posi@vely
engaged
autude
to
Bud
as
 a
symbol
of
the
global
brand’s
commitment
to
football
all
 around
the
world

 •  Differen@ate
Bud
from
other
beer
brands
in
football

 field
 •  Throw
an
event
for
media
and
football
fans
in
order
to
 present
2014
FIFA
World
Cup
Winner’s
Trophy
in
Ukraine

 Decisions

 •  To
conduct
event
of
na@onal
importance
(to
present
2014
 FIFA
World
Cup
Winners
Trophy)

 •  To
aoract
first
persons
of
Ukrainian
football
to
the
event

 •  To
present
2014
FIFA
World
Cup
Winner’s
Trophy
to
 football
fans


 Results
 •  43
journalists
at
event

 •  152
publica@ons
–
total
amount


 •  Nearly
10
000
Ukrainian
football
fans
came
to
have
a
look
 at
the
Trophy
between
2
p.m.
and
8
p.m.
on
April,
18th

 17
 Brand
communica@ons:
BUD
FIFA
2014

  18. 18. 18
18
 CSR,
consumer
&
corporate
PR
for
 Tetra
Pak
 Goals
 •  To
support
press
centre
 •  To
develop
reputa@on
aoributes

 •  To
support
marke@ng
and
CSR
projects
 
 Scope
of
work
 •  Press
centre
24/7
support
(nearly
800
materials
 per
year,
10
interviews
and
30
comments)
 •  Strategy
development
and
implementa@on
of
all
 the
 reputa@on
 aoributes
 (more
 than
 10
 events
 per
year)
 •  CSR
program
development
and
implementa@on:
 Environmental
 Care
 (more
 than
 7
 events
 per
 year)
 •  Strategy
development
of
dairy
category
evolving

  19. 19. 19
 Digital
PR,
Modern
Educa@on
 19
 Scope
of
work
 •  To
develop
Communica@on
Strategy
in
digital
 media
on
 Modern
educa@on’
SCM
project
 •  To
 develop
 the
 concept
 of
 a
 website
 on
 higher
educa@on
—
Best
Universi@es

 •  Website
 account
 management
 for
 Best
 Universi@es
 in
 Social
 Media
 (Facebook
 and
 Vkontakte),
 as
 well
 as
 mini
 ac@vi@es
 and
 live
 workshops
 •  Project
 prac@cal
 workshops
 for
 students
 of
 Ukrainian
universi@es
—
Formula
S 

 •  Work
with
projects
ambassadors

  20. 20. 20
 Scope
of
work
 •  A
working
concept
for
social
media
 •  Concept
 and
 construc@on
 of
 Dynamic
 Museum
 website
 •  Official
Facebook
account:
pos@ng
and
promo@on
 •  Conduct
ac@vi@es
and
develop
Campaign
content
—
 Leipzig
Reads
Ukraine’
 •  Digital
 campaign
 for
 formal
 presenta@on
 of
 the
 Ukrainian
delega@on
at
the
Leipzig
Book
Fair
 •  Network
with
partners,
including
Google
Ukraine
 20
 Digital
PR
for
Rinat
Akhmetov
Founda@on
 for
Development
of
Ukraine


  21. 21. 21
 Trainings
for
McDonalds
and
 sirotstvy.net
 Content
 •  Principles
of
marke@ng
in
social
medіa
 •  Communica@on
 strategies
 within
 digital
 media

 •  Social
 Media
 Marke@ng
 for
 Family
 care’
 direc@on
 of
 Rinat
 Akhmetov
 Founda@on
 for
 Development
of
Ukraine

 21

  22. 22. 22
 Reputa@on,
Media
Audits
and
 Strategies
 Scope
of
work
 •  To
conduct
presence
analysis
of
Media
Group
 Ukraine
 in
 informa@on
 field,
 compare
 with
 compe@tors
 •  To
determine
the
propor@on
of
main
 voices’
 of
media
players
 •  To
determine
the
nature
of
the
Group's
assets
 percep@on
 •  To
analyze
press
services
of
assets
 •  To
 provide
 recommenda@ons
 to
 improve
 press
 services
 work
 in
 construc@on
 of
 power
 assets
of
the
Group
 •  To
 develop
 a
 strategy
 of
 loyalty
 forming
 programs
(Comfy)
 22

  23. 23. 23
 Consumer
PR,
 Colgate
Oral
Health
Month
 Goals
 • To
create
a
PR
Program
and
a
Media
Rela@ons
 strategy
 • To
involve
leading
den@sts
and
celebri@es
into
the
 Project
 Decisions
 • Special
projects
with
mass
media,
press
conference
 with
the
Head
Den@st
of
the
Ministry
of
Health
of
 Ukraine
 • An
open
class
from
 Liceum
100
Podil’
students
for
 media
and
celebri@es
 • ‘Healthy
Smile
Alphabet’
concept
development
and
 crea@on
in
coopera@on
with
Tvoy
Malysh
magazine
 Results
 • Over
40
publica@ons
in
women’s
and
general
media
 and
TV

 23

  24. 24. 24
 Agency‐Client
Coopera@on
 24
 WORKING
PRINCIPLES
 Inefficient
processes
op@miza@on
 •  Minimum
client
involvement
in
rou@ne/daily
work
 •  Minimum
client
involvement
in
tac@cal
part
of
the
Project
 IMPLEMENTATION
 • System
work
with
the
Client
involved
only
at
the
start
of
the
 Project,
and
their
involvement
in
its
realiza@on
is
minimized
 • Joint
brainstorms
(Agency
prepares
drab
ideas)
 • Teamwork
at
the
start
of
the
Project
 • Quarterly
mee@ngs
to
understand
Client s
business
 objec@ves
and
targets

  25. 25. 25
 RATES
 Rates
per
hour,
UAH,
excluding
VAT
 25
 Сonsultant
 1
800
 Client
Service
Director
 1
200
 Group
Account
Director
 800
 Senior
Account
Manager
 600
 Account
Manager
 400
 Copywriter
 300
 Account
Execu@ve
 200
 Assistant
 100

  26. 26. 
 Let s
go
 straight
to
 business
 hoshvapr.com.ua/blog facebook.com/HOSHVAPR hoshva@hoshvapr.com.ua +38 (044) 364 14 33

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