Flickr as a PR tool
December, 2008

General info
1. Flickr is a social media networking tool for PR
2. It’s a way of sharing visual information
3. Flickr is used for online branding
4. … and also for events promotion
5. It’s useful for building media relations 

What popular bloggers say
about Flickr?
Jeremiah Owyang, Web Strategy:
“The Technical Evangelist at Microso2, Robert Scoble,
frequently uploads pictures of products that he's passionate
about ‐ Microso2 products, see yesterday's photo. There are SO
many other examples, just be aware of it going forward ‐‐this is
a form of PR (which means relaGng to the public), whether it's
realized or not.”

How to use Flickr
in your PR-campaign?
To illustrate your blog/article
To promote your event
To increase you linkability and SMO
To stimulate a traffic for your blog/site
To build a community of your blog readers
in social media platform

Some tips
Event • Define and use one specific
promotion tag for all photos from event
• Google and Technoraty
SMO index Flickr photos
• You could create posters and
PR other staff from your photos
using Flickr tools
• Flickr provides a way of
Blog sharing information – badgets
and pictobrowser builder

How to use Flickr to promote your event?
1. You could upload some photos ( or charts, schedules etc.) before
event to illustrate some “starting discussion” topic, in that way you
enable people to get more interested and involved. This is the power
of visual information.
2. You should create a set from your event photos and a group, so all
participants could collaborate and share their photos after event. The
most important thing here is to ask attendees to use specific tag for
event.
3. Create special set with photos for journalists, send them links, not
megabytes of pictures (Flickr allows to upload high-quality photos).

Cases
Offline/online event at SXSW
Individuals were encouraged to take pictures of
attendees badges, and then upload to flickr with specific
tags. This is a form of viral event marketing.
Future Marketing Summit
Organizers use group photo gallery for participants
collaboration and sharing. They managed to create a lot
of positive buzz
 Even Churches are using Flickr for marketing!

Useful links
 PictoBrowser Builder
 Spell with flickr
 retrievr
 Web Strategy: Flickr for Marketing, PR, and Online Demos
 An Insider's Guide To Marketing On Flickr

Contacts:
Kholodylo Kateryna
new media relations manager
kholodylo@hoshvapr.com.ua
www.hoshvapr.com.ua/blog