Transcript of "Netflix Ivey Case Study - The Public Relations Box Office Flop - Hoshedar Batliwalla"
Hoshedar Batliwalla & Blake Gonsalves
Netflix Ivey Case Study – 30th April 2014
1999 2000 2002 2008
Netflix launches the subscription service
Launches the personalized movie recommendation system
Netflix makes its IPO of 5,500,000 shares at $15.00 per share on Nasdaq
Achieves 6.3 million
members, up 51%
Launches the Netflix prize
Introduces streaming, allowing members to instantly watch shows and
movies on PCs
Partners with consumer electronic companies
20142009 2010 2011
Achieves 12.3 million
members, up 31%
The company is split into Qwikster and Netflix
Surpasses 30 million
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