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Strategic Management
Hoshedar Batliwalla & Blake Gonsalves
CMBA2
Netflix Ivey Case Study – 30th April 2014
20141997
Netflix
established
1999 2000 2002 2008
Netflix launches the subscription service
Launches the personalized movie...
20142009 2010 2011
Achieves 12.3 million
members, up 31%
from 2008
The company is split into Qwikster and Netflix
20132008...
Netflix Ivey Case Study - The Public Relations Box Office Flop - Hoshedar Batliwalla
Netflix Ivey Case Study - The Public Relations Box Office Flop - Hoshedar Batliwalla
Netflix Ivey Case Study - The Public Relations Box Office Flop - Hoshedar Batliwalla
Netflix Ivey Case Study - The Public Relations Box Office Flop - Hoshedar Batliwalla
Netflix Ivey Case Study - The Public Relations Box Office Flop - Hoshedar Batliwalla
Netflix Ivey Case Study - The Public Relations Box Office Flop - Hoshedar Batliwalla
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Netflix Ivey Case Study - The Public Relations Box Office Flop - Hoshedar Batliwalla

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Ivey case study on netflix and the flaws in their communication system and split in companies.

Published in: Business, Economy & Finance
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Transcript of "Netflix Ivey Case Study - The Public Relations Box Office Flop - Hoshedar Batliwalla"

  1. 1. Strategic Management Hoshedar Batliwalla & Blake Gonsalves CMBA2 Netflix Ivey Case Study – 30th April 2014
  2. 2. 20141997 Netflix established 1999 2000 2002 2008 Netflix launches the subscription service Launches the personalized movie recommendation system Netflix makes its IPO of 5,500,000 shares at $15.00 per share on Nasdaq Achieves 6.3 million members, up 51% from 2005 Launches the Netflix prize Introduces streaming, allowing members to instantly watch shows and movies on PCs 2007 Partners with consumer electronic companies 2006
  3. 3. 20142009 2010 2011 Achieves 12.3 million members, up 31% from 2008 The company is split into Qwikster and Netflix 20132008 2012 Surpasses 30 million members globally
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