Cardswap Case Study - Hoshedar Batliwalla

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Cardswap Case Study - Hoshedar Batliwalla

  1. 1. Case Study : 4 By Group 4 Hoshedar Batliwalla
  2. 2. Fast Facts • CardSwap is Canada’s #1 site for discounted gift cards. • An e-commerce peer-to-peer online market for discounted cards. • It connects thousands of Canadians who can save up to 40% of their favorite retailers or even redeem their unwanted gift cards for cash. • Website: http://cardswap.ca/ • Origin: 808 York Mills Road, Toronto, Ontario, Canada • Owner: Mr. Zaheed Poptia • Company was established in 2008
  3. 3. Mechanics of CardSwap
  4. 4. Value of Gift Cards to Retailers • Exchange of cash to plastic money • Retailers maintain their stock till the card is redeemed which put a complete stop to the return of goods. • This created an active mode of promotion for the retailers. In-Wallet Advertising Brand Equity
  5. 5. Value of Gift Cards to Consumers • Practical solution to the problem of gifting cards. • Easy to use. • Flexibility for the recipient to choose their gift. • Can be used for personal as well as business purpose. Virtual Gift Card on smart phone which can be redeemed anywhere
  6. 6. Yes, we support CardSwap! • Sender buys a gift card of his choice. • Recipient accepts the gift the way it is, or chooses to exchange it as per their own choice. • It is even redeemable to cash.
  7. 7. Market Size on which CardSwap is Focusing Closed loop gift card market rise from 53% in 2003 to 82% in 2005. Gift card market in Canada became a $6 billion industry in 2009. CardSwap is focusing on a massive size market approach with its presence in Canada alone.
  8. 8. Competitive Advantage of CardSwap • First couple of years they gained intelligence in pricing which would generate enough margin when sold to buyers • Card swap success would depend on its ability to make competitive quotes to sellers • They buy directly from customers • They predicted which cards would sell easily and offer higher prices. • It is easy and fast and one time process to sell • They cover all across Canada where as other sell in a particular Area like local places • 100% guarantee given by card swap • Secure payment gateway through major Banks.
  9. 9. Recommendations to Mr.Poptia for Generating Customers: Social Media Banner Advertising Search Engine Marketing
  10. 10. Thank you!

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