• CardSwap is Canada’s #1 site for discounted gift cards.
• An e-commerce peer-to-peer online market for discounted
• It connects thousands of Canadians who can save up to 40%
of their favorite retailers or even redeem their unwanted gift
cards for cash.
• Website: http://cardswap.ca/
• Origin: 808 York Mills Road, Toronto, Ontario, Canada
• Owner: Mr. Zaheed Poptia
• Company was established in 2008
Value of Gift Cards to Retailers
• Exchange of cash to plastic money
• Retailers maintain their stock till the card is redeemed which
put a complete stop to the return of goods.
• This created an active mode of promotion for the retailers.
In-Wallet Advertising Brand Equity
Value of Gift Cards to Consumers
• Practical solution to the problem of gifting cards.
• Easy to use.
• Flexibility for the recipient to choose their gift.
• Can be used for personal as well as business purpose.
Virtual Gift Card on smart phone which can be redeemed anywhere
Yes, we support CardSwap!
• Sender buys a gift card of his choice.
• Recipient accepts the gift the way it is, or chooses to exchange
it as per their own choice.
• It is even redeemable to cash.
Market Size on which CardSwap is Focusing
Closed loop gift card market rise
from 53% in 2003 to 82% in
Gift card market in Canada
became a $6 billion industry in
CardSwap is focusing on a
massive size market approach
with its presence in Canada
Competitive Advantage of CardSwap
• First couple of years they gained intelligence in pricing which would
generate enough margin when sold to buyers
• Card swap success would depend on its ability to make competitive
quotes to sellers
• They buy directly from customers
• They predicted which cards would sell easily and offer higher prices.
• It is easy and fast and one time process to sell
• They cover all across Canada where as other sell in a particular Area
like local places
• 100% guarantee given by card swap
• Secure payment gateway through major Banks.
Recommendations to Mr.Poptia for Generating
Search Engine Marketing