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Quick Housekeeping
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Modern Data Architecture
…for Business Intelligence

© Hortonworks Inc. 2013

Page 2
Your Presenters
• Anurag Tandon (@microstrategy)
– Director, Product Marketing
– 14+ years of marketing, sales and
impleme...
Today’s Topics
• Introduction
• Drivers for the Modern Data Architecture (MDA)
• Apache Hadoop in the MDA
• MicroStrategy’...
APPLICATIONS	
  

Existing Data Architecture
Custom	
  
Applica4ons	
  

Business	
  	
  
Analy4cs	
  

Packaged	
  
Appli...
APPLICATIONS	
  

Existing Data Architecture
Custom	
  
Applica4ons	
  

Business	
  	
  
Analy4cs	
  

Packaged	
  
Appli...
APPLICATIONS	
  

Modern Data Architecture Enabled
Custom	
  
Applica4ons	
  

Business	
  	
  
Analy4cs	
  

Packaged	
  ...
Hadoop Powers Modern Data Architecture
Hadoop Cluster
compute
&
storage

.

.

.

.

.

.

.

.

.

.

compute
&
storage

...
Drivers for Hadoop Adoption
Modern Data Architecture
Hadoop has a central role in next
generation data architectures while...
Opportunity in types of data
1.  Sentiment
Understand how your customers feel about your brand and
products – right now

2...
APPLICATIONS	
  

Efficiency in the Modern Data Architecture
Custom	
  
Applica4ons	
  

Business	
  	
  
Analy4cs	
  

Pa...
New Types of Data = New Analytic Apps
• Unlock new OPPORTUNITY via
analytic apps built around NEW
TYPES OF DATA
– Sentimen...
3

Requirements for Hadoop Adoption
Requirements for Hadoop’s Role
in the Modern Data Architecture

Integrated

Interopera...
Requirements for Enterprise Hadoop

1
2

Key Services
Platform, Operational and
Data services essential
for the enterprise...
Requirements for Enterprise Hadoop

1
2

Key Services
Platform, operational and
data services essential
for the enterprise...
APPLICATIONS	
  

Requirements for Enterprise Hadoop
Custom	
  
Applica4ons	
  

Business	
  	
  
Analy4cs	
  

Packaged	
...
DATA	
  SYSTEM	
  

APPLICATIONS	
  

MicroStrategy in the Modern Data Architecture

DEV	
  &	
  DATA	
  TOOLS	
  

OPERAT...
Today’s Topics
• Introduction
• Drivers for the Modern Data Architecture (MDA)
• Apache Hadoop’s role in the MDA
• MicroSt...
About MicroStrategy
Innovator and leader in enterprise analytics

Austin
Charlotte
Chicago
Dallas
Kansas City
Los Angeles
...
MicroStrategy Analytics Platform
Comprehensive analytics suite for business

MicroStrategy Analytics Platform
Self-Service...
Comprehensive Analytics Platform
Operationalize analytics to align the business and improve results

Mass Distribution"
"
...
Five Key Capabilities for Big Data Analytics
The MicroStrategy Analytics Platform Enables Every Business User to Get These...
The Power of Data Integration in the Hands of Every User
Access and combine data from multiple sources “on-the-fly”
Enterp...
Self-Service Analytics Empowers Users
Lightning fast insights, easy for everyone

Stunning
Visualizations

Instant
Query R...
A Picture Is Worth 1000 Words
Every user becomes a professional data-journalist
Advanced Analytics – Full Range Under One Roof
Climb the Analytical Maturity Model to Outsmart and Outperform Competitors
...
DEMO: Self-service Visual Data Discovery

27
Promote Self-Service Dashboards into Production
Tightly coupled self-service and production supports the full lifecycle of...
Tight Integration of Self-Service Analytics and Production BI
With MicroStrategy, business agility and governance coexist
...
Build Once, Deploy Anywhere
Competitive approaches require time-consuming rework

1

Build once

2

Deploy across all medi...
Publish Results to 1000s of Users Without Fear

Value Chain
Enterprise
Team

Department
PUBLISH

10s
Visual Insight
dashbo...
Your Partner in Big Data Analytics
Today’s Big Data

Full View of Online Commerce Customers
• 

Yahoo is the #1 online com...
Two Ways to Experience MicroStrategy Today"
Best of all, they’re free!

MicroStrategy Analytics
Desktop
Fastest, easiest s...
Next Steps:
More about MicroStrategy and Big Data
http://www.microstrategy.com/platforms/analytics

Get started on Hadoop ...
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The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy

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There certainly is no shortage of hype when it comes to the term “Big Data”. One thing we can be sure of is that massive data volumes are driving a new modern data architecture that includes Hadoop in the mix. But what does that architecture look like for Business Intelligence Data Strategy?
Join Hortonworks and MicroStrategy, where we’ll:
• Discuss the modern architecture for Business Intelligence on top of Hadoop as a data source.
• Learn how our joint solution helps enterprises store, process and analyze vast amounts of structured and unstructured data to deliver business insights throughout an organization.
• Discover what new benefits Hadoop 2.0 offers and how the MicroStrategy Analytics platform leverages those new features to improve performance, achieve faster access times, and allow for true interactive visual data discovery.

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Transcript of "The Modern Data Architecture for Advanced Business Intelligence with Hortonworks and MicroStrategy "

  1. 1. Quick Housekeeping Q&A box is available for your questions Webinar will be recorded for future viewing Thank You for joining! © Hortonworks Inc. 2013
  2. 2. Modern Data Architecture …for Business Intelligence © Hortonworks Inc. 2013 Page 2
  3. 3. Your Presenters • Anurag Tandon (@microstrategy) – Director, Product Marketing – 14+ years of marketing, sales and implementation of BI & Analytics – Jack of most sports, master of none • John Kreisa (@marked_man) – VP Strategic Marketing, Hortonworks – Over 20 years in data management as a developer and a marketer – Avid camper © Hortonworks Inc. 2013 Page 3
  4. 4. Today’s Topics • Introduction • Drivers for the Modern Data Architecture (MDA) • Apache Hadoop in the MDA • MicroStrategy’s role in the MDA • Q&A © Hortonworks Inc. 2013 Page 4
  5. 5. APPLICATIONS   Existing Data Architecture Custom   Applica4ons   Business     Analy4cs   Packaged   Applica4ons   DEV  &  DATA   TOOLS   SOURCES   DATA    SYSTEM   BUILD  &   TEST   OPERATIONAL   TOOLS   RDBMS   EDW   MPP   MANAGE  &   MONITOR   REPOSITORIES   Exis4ng  Sources     (CRM,  ERP,  Clickstream,  Logs)   © Hortonworks Inc. 2013 Page 5
  6. 6. APPLICATIONS   Existing Data Architecture Custom   Applica4ons   Business     Analy4cs   Packaged   Applica4ons   DATA    SYSTEM   2.8  ZB  in  2012   85%  from  New  Data  Types   RDBMS   EDW   MPP   REPOSITORIES   15x  Machine  Data  by  2020   40  ZB  by  2020   SOURCES   Source: IDC Exis4ng  Sources     (CRM,  ERP,  Clickstream,  Logs)   © Hortonworks Inc. 2013 Page 6
  7. 7. APPLICATIONS   Modern Data Architecture Enabled Custom   Applica4ons   Business     Analy4cs   Packaged   Applica4ons   DEV  &  DATA   TOOLS   SOURCES   DATA    SYSTEM   BUILD  &   TEST   OPERATIONAL   TOOLS   RDBMS   EDW   MANAGE  &   MONITOR   MPP   REPOSITORIES   Exis4ng  Sources     (CRM,  ERP,  Clickstream,  Logs)   © Hortonworks Inc. 2013 - Confidential Emerging  Sources     (Sensor,  Sen4ment,  Geo,  Unstructured)   Page 7
  8. 8. Hadoop Powers Modern Data Architecture Hadoop Cluster compute & storage . . . . . . . . . . compute & storage Hadoop clusters provide scale-out storage and distributed data processing on commodity hardware Apache Hadoop is an open source project governed by the Apache Software Foundation (ASF) that allows you to gain insight from massive amounts of structured and unstructured data quickly and without significant investment. © Hortonworks Inc. 2013 - Confidential Page 8
  9. 9. Drivers for Hadoop Adoption Modern Data Architecture Hadoop has a central role in next generation data architectures while integrating with existing data systems Driving Efficiency Business Applications Use Hadoop to extract insights that enable new customer value and competitive edge Driving Opportunity Big Data Sets Existing Emerging Traditional Server log Clickstream Sentiment/Social Machine/Sensor Geo-locations © Hortonworks Inc. 2013 - Confidential
  10. 10. Opportunity in types of data 1.  Sentiment Understand how your customers feel about your brand and products – right now 2.  Clickstream Capture and analyze website visitors’ data trails and optimize your website 3.  Sensor/Machine Discover patterns in data streaming automatically from remote sensors and machines 4.  Geographic Value Analyze location-based data to manage operations where they occur 5.  Server Logs Research logs to diagnose process failures and prevent security breaches 6.  Unstructured (txt, video, pictures, etc..) Understand patterns in files across millions of web pages, emails, and documents © Hortonworks Inc. 2013 - Confidential Page 10
  11. 11. APPLICATIONS   Efficiency in the Modern Data Architecture Custom   Applica4ons   Business     Analy4cs   Packaged   Applica4ons   •  Drive efficiency via modern data architecture DATA    SYSTEM   •  Store data once and access it in many ways RDBMS   EDW   •  Often referred to a data lake or data repository MPP   REPOSITORIES   SOURCES   •  Infrastructure platform driven Exis4ng  Sources     (CRM,  ERP,  Clickstream,  Logs)   © Hortonworks Inc. 2013 - Confidential Emerging  Sources     (Sensor,  Sen4ment,  Geo,  Unstructured)   •  IT-oriented, TCO based Page 11
  12. 12. New Types of Data = New Analytic Apps • Unlock new OPPORTUNITY via analytic apps built around NEW TYPES OF DATA – Sentiment (social media) – Clickstream – Machine / sensor data – Geo / tracking data – Web Logs – Unstructured (video, pictures, free text) • Business case driven Business     Analy4c  App   ENTERPRISE   HADOOP   PLATFORM   New  Sources     (sen4ment,  clickstream,  geo,  sensor,  …)   • LOB / Business IT oriented © Hortonworks Inc. 2013 - Confidential Page 12
  13. 13. 3 Requirements for Hadoop Adoption Requirements for Hadoop’s Role in the Modern Data Architecture Integrated Interoperable with existing data center investments Key Services Skills Platform, operational and data services essential for the enterprise Leverage your existing skills: development, operations, analytics © Hortonworks Inc. 2013 - Confidential Page 13
  14. 14. Requirements for Enterprise Hadoop 1 2 Key Services Platform, Operational and Data services essential for the enterprise OPERATIONAL   SERVICES   AMBARI   CORE   PIG   SQOOP       PLATFORM     SERVICES   Interoperable MAP     REDUCE     NFS   TEZ   YARN       WebHDFS   KNOX*   HIVE  &   HCATALOG   HDFS   Enterprise Readiness High Availability, Disaster Recovery, Rolling Upgrades, Security and Snapshots HORTONWORKS     DATA  PLATFORM  (HDP)   Integrated with existing data center investments OS/VM   © Hortonworks Inc. 2013 - Confidential HBASE   LOAD  &     EXTRACT   Skills 3 FLUME   FALCON*   OOZIE   Leverage your existing skills: development, operations, analytics DATA   SERVICES   Cloud   Appliance   Page 14
  15. 15. Requirements for Enterprise Hadoop 1 2 Key Services Platform, operational and data services essential for the enterprise Develop Java, C, C++, .NET, Python, Pig Skills Analyze Leverage your existing skills: development, operations, analytics 3 SQL, R, SAS Operate Interoperable Integrated with existing data center investments © Hortonworks Inc. 2013 - Confidential Tools, Consoles, Scriptable APIs Page 15
  16. 16. APPLICATIONS   Requirements for Enterprise Hadoop Custom   Applica4ons   Business     Analy4cs   Packaged   Applica4ons   Integrate with DEV  &  DATA   Applications TOOLS   DATA    SYSTEM   BUILD   Business&  Intelligence, TEST   Developer IDEs, Data Integration SOURCES   3 OPERATIONAL   TOOLS   RDBMS   EDW   Systems MANAGE  &   MPP   MONITOR   Data Systems & Storage, Systems Management REPOSITORIES   Platforms Interoperable Exis4ng  Sources     Integrated with existing (CRM,  ERP,  Clickstream,  Logs)   data center investments © Hortonworks Inc. 2013 - Confidential Emerging  Sources     Operating Systems, Virtualization, Cloud, Appliances (Sensor,  Sen4ment,  Geo,  Unstructured)   Page 16
  17. 17. DATA  SYSTEM   APPLICATIONS   MicroStrategy in the Modern Data Architecture DEV  &  DATA  TOOLS   OPERATIONAL  TOOLS   RDBMS   EDW   HANA MPP   SOURCES   INFRASTRUCTURE   Exis4ng  Sources     (CRM,  ERP,  Clickstream,  Logs)   © Hortonworks Inc. 2013 - Confidential Emerging  Sources     (Sensor,  Sen4ment,  Geo,  Unstructured)   Page 17
  18. 18. Today’s Topics • Introduction • Drivers for the Modern Data Architecture (MDA) • Apache Hadoop’s role in the MDA • MicroStrategy’s role in the MDA • Q&A © Hortonworks Inc. 2013 Page 18
  19. 19. About MicroStrategy Innovator and leader in enterprise analytics Austin Charlotte Chicago Dallas Kansas City Los Angeles Montreal New York San Francisco Seattle Toronto Tysons Corner Mexico City Sao Paulo Buenos Aires Barcelona Bunnik Brussels Cologne Dubai Frankfurt Lisbon London Madrid Milan Munich Paris Rome Stockholm Vienna Warsaw Zurich Beijing Hangzhou Mumbai Seoul Shanghai Singapore Tokyo •  Top independent analytics software vendor by revenue •  $594M 2012 Revenue •  Operating in 42 cities in 23 countries •  Long time innovator in web, mobile, and cloud-based analytics •  Over 4,000 customers, 20 industries •  $100M dedicated annually to R&D 19
  20. 20. MicroStrategy Analytics Platform Comprehensive analytics suite for business MicroStrategy Analytics Platform Self-Service Analytics Enterprise-Grade Business Intelligence Big Data Analytics Rapid-fire data discovery Produce and publish trusted analytics to elevate performance The power to transform your Big Data into insight •  Intuitive data exploration •  Fast dashboard development •  Self-service with no IT needed •  Comprehensive delivery options with massive user scale •  Access and combine data from all sources •  Trusted system-of-record reliability •  Advanced and predictive analytics •  Easy, cost-effective administration •  Blazing speed and performance Web or Mobile On-Premises or on MicroStrategy Cloud 20
  21. 21. Comprehensive Analytics Platform Operationalize analytics to align the business and improve results Mass Distribution" " Any Design" Dashboards   Agile  Analy7cs   Reports  and  Statements   OLAP  Analysis   " All Media" " MicroStrategy  Analy4cs  Pla`orm   Trusted and Reliable" " " " " " " Databases" " " " " " Big Data" " " " " " Personal / Departmental" " " " " " Cloud Data" Data from Across the Enterprise" Easy to Manage" " All Data Sources" " " 21
  22. 22. Five Key Capabilities for Big Data Analytics The MicroStrategy Analytics Platform Enables Every Business User to Get These Capabilities 1 2 3 4 5 Data  access  and  combina7on  from  all  enterprise  data     Self-­‐service  data  explora7on  to  produc7on  dashboards     User  accessible  advanced  and  predic7ve  analy7cs     Analysis  of  semi-­‐structured  and  unstructured  data     Real-­‐7me  analysis  from  live  upda7ng  data  
  23. 23. The Power of Data Integration in the Hands of Every User Access and combine data from multiple sources “on-the-fly” Enterprise Applications SAP, Oracle e-Business, Siebel, Peoplesoft, etc. Relational Databases Oracle, SQL Server, MySQL, Teradata, Netezza, etc. CloudBased Data Salesforce.com, NetSuite. Facebook, Eloqua, Google Docs, etc. Quick Data Import Personal or Departmental Big Data & Hadoop Spreadsheets, Access databases, CSV, public data downloads, etc. Hortonworks Data Platform MicroStrategy Modeled Data Enterprise-certified singleversion of the truth No SQL or Scripting 23
  24. 24. Self-Service Analytics Empowers Users Lightning fast insights, easy for everyone Stunning Visualizations Instant Query Results Effortless Dashboards No IT Needed 24
  25. 25. A Picture Is Worth 1000 Words Every user becomes a professional data-journalist
  26. 26. Advanced Analytics – Full Range Under One Roof Climb the Analytical Maturity Model to Outsmart and Outperform Competitors Optimization Analytical Maturity" Projections Relationship Analysis What do we want to happen? What is likely to happen based on past history? What factors influence activity or behavior? Benchmarking Free, open source." How are we doing versus comparables? Trend Analysis World’s most popular advanced analytics tool." What direction are we headed in? More" Data Summarization What is happening in the aggregate? Industry’s most powerful SQL Engine and 300+ native analytical functions Specialty Tools 26
  27. 27. DEMO: Self-service Visual Data Discovery 27
  28. 28. Promote Self-Service Dashboards into Production Tightly coupled self-service and production supports the full lifecycle of analytics 1 2 3 Create insight! Quickly prototype or crowd source agile dashboards Export from Visual Insight to Document Editor for pixel-perfect design Add production features: •  Multimedia content •  Transactions •  Decision workflow •  Prescriptive analytics •  4 Custom branding •  FAST, LOW-IMPEDANCE PUBLISHING Real-time data Deploy to thousands with enterprise-grade security and scalability. Monetize insight! 28
  29. 29. Tight Integration of Self-Service Analytics and Production BI With MicroStrategy, business agility and governance coexist Move Seamlessly between Styles Visual Data Discovery Standalone Dashboards Reports and Statements Advanced Analysis OLAP Analysis Production Business Intelligence Only MicroStrategy Delivers Agility and Governance •  Common metadata for trusted single version of the truth •  Flexibility for business to quickly work with new data 29
  30. 30. Build Once, Deploy Anywhere Competitive approaches require time-consuming rework 1 Build once 2 Deploy across all media Web Browsers | Portals | Apps Mobile iOS | Android | Blackberry Documents PDF | PowerPoint | Excel | Word Email One-Click Sharing | Annotation 30
  31. 31. Publish Results to 1000s of Users Without Fear Value Chain Enterprise Team Department PUBLISH 10s Visual Insight dashboard 100s 1,000s 10,000+ Proven Server Scalability Built-in clustering, failover, and comprehensive administrative tools for performance optimization Automatic Content Personalization Users only see the data they’re entitled to see, and only access functionality they are authorized to use In-Memory Performance Tested sub-second response times on web and mobile, even at highest user volume and concurrency Advanced Monitoring Tools Admin tools to monitor, report and alert on system utilization
  32. 32. Your Partner in Big Data Analytics Today’s Big Data Full View of Online Commerce Customers •  Yahoo is the #1 online commerce site in Taiwan •  •  Uses the Hortonworks platform for storing clickstream data Built a common data architecture to analyze transaction data in Oracle combined with web logs from Hadoop •  Executives, business managers and analysts all have access to pre-defined, self-service and ad-hoc analytics Tomorrow’s Big Data 200 petabytes powered by Hadoop + MicroStrategy in-memory technology Guy Bayes Head of Enterprise BI, Facebook “We have this thing that’s running. It’s one of the most amazing things I’ve seen. It’s running against the entire Facebook user base, 1.1 billion users.” * BI SURVEY 12, BARC, 2012. 32
  33. 33. Two Ways to Experience MicroStrategy Today" Best of all, they’re free! MicroStrategy Analytics Desktop Fastest, easiest self-service analytics tool for business users. 100% free! MicroStrategy Analytics Express Cloud-based self-service visual analytics for any organization. Free for one year! Visit microstrategy.com/free 33
  34. 34. Next Steps: More about MicroStrategy and Big Data http://www.microstrategy.com/platforms/analytics Get started on Hadoop with Hortonworks Sandbox http://hortonworks.com/hadoop-tutorial/ Follow us: @hortonworks @microstrategy © Hortonworks Inc. 2013 Page 34
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