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John Horn Cannexus 2010 Storytelling Your Career

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The story on professional storytelling.

The story on professional storytelling.

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    • 1. STORYTELLING YOUR CAREER Cannexus 2010 John Horn | Career Manager & Storyteller | UBC
    • 2. Storytelling: Overview Stories Spot | Create | Deliver
    • 3. Storytelling: Preliminary Findings Challenge | Connection | Creativity
    • 4. Storytelling: Preliminary Findings Adventure
    • 5. Storytelling: Preliminary Findings Transparency
    • 6. Storytelling: Preliminary Findings YSM
    • 7. Storytelling: Preliminary Findings Resilience
    • 8. Storytelling: Preliminary Findings Troubleshooting | WOO
    • 9. Storytelling: Preliminary Findings Writing and Talking
    • 10. The Horn of Africa "A Hamitic people, [Tutsis] were not true negroes but probably Whites darkened by centuries of sun."          - Gil Courtmanche, A Sunday at the Pool in Kigali "If people never did silly things, nothing intelligent would ever get done."          - Ludwig Wittgenstein, on John going to Africa
    • 11. Storytelling: Preliminary Findings Love | Laugh | Cry
    • 12. Storytelling: Preliminary Findings Rwandan Proverb
    • 13. Storytelling: Preliminary Findings Community
    • 14. “ collecting ideas from everywhere and using them to build community” John Horn
    • 15. “ collecting ideas from everywhere and using them to build community” The Bornks!
    • 16. “ collecting ideas from everywhere and using them to build community” Johnism
    • 17. Endorsements
      • “ John is a pleasure to work with...regardless of the task. I would recommend John to any team looking for a dynamic, hardworking, energetic, pirate loving leader.”
      • - Howie Outerbridge, Director, UBC Career Services
      • “ John Horn has superpowers. Here they are: 1. Super Giggle. 2. Intergalactic flight (without leaving the room). 3. Dental hygiene.
      • - David Sovka, Marketing Director, Camosun College
    • 18. Embrace Johnism
      • Let’s take less than seven minutes to introduce ourselves to each other. Try using a story.
      • Edutainment
      • “ People who live in glass houses…”
        • Let me explain .
      • A Modest Proposal for Right Now
      • My Classroom Policy
    • 19. Learning Outcomes
      • By the end of this workshop learners will be able to…
      • Recognize the value of narrative as it relates to career development
      • Identify a fantastic, six step formula for creating a great story
      • Tell (and teach to tell) great, formula-inspired stories using three important mediums: in print, in person and digitally
      • Apply “tips and tricks” for storytelling your career centre (not to mention yourself and your clients, too)
    • 20. Data and Findings
      • Cliff Atkinson | presentation as narrative – the arc of the story
      • Sir Ken Robinson | good stories reflect our element
      • Chip and Dan Heath | ideas that are made to stick
      • Tom Peters | we are “branded, branded, branded”
      • Malcolm Gladwell | lying outside the tipping point
      • Andy Goodman | storytelling as best practice
      • This Story’s Villains | the curse of knowledge, the presentation not the message, decision paralysis
      • Backpocket COO | creating a painted picture
    • 21. Data and Findings <80%
    • 22. Data and Findings “ Statistics are like people; if you torture them long enough they will say whatever you want.”
    • 23. BRANDING!
    • 24.
      • Fun activity!
      • Creating a story that sticks
      • Developing a great career narrative
      Telling a Great Story
    • 25. blank slide
    • 26. U BCCE RICR CMPJ FKN ATON ASA
    • 27. blank slide
    • 28. UBC CERIC RCMP JFK NATO NASA
    • 29. blank slide
    • 30. Make Your Story Stick
      • Six Steps to Make Your Story Stick
      • Simple | strip your story down to its core
      • Unexpected | transform common sense into uncommon sense
      • Concrete | explain your value in terms of human action
      • Credible | help your audience test your idea for themselves
      • Emotional | make people feel something
      • Stories | mentally rehearse a situation before you’re in it
      Source: Chip and Dan Heath, Made to Stick
    • 31. Make Your Story Stick
      • Things in Threes | what is your idea’s core?
      • Simple | strip your story down to its core
      • Choose | if you remember one thing about myself or my organization it should be ____________
      • Schema | what is a pomelo?
      • Example | “Names, names, names” and “THE low-cost airline”
    • 32. Make Your Story Stick
      • Things in Threes | why are you interesting?
      • Unexpected | transform common sense into uncommon
      • Gap Theory | make the complex simply surprising
      • “ YSM” | surprise your clients so they surprise themselves
      • Example | “have you heard about the Somali Coast Guard?”
    • 33. Justin Rutka
      • Friend
      • Teacher
      • Actor
      • Unexpected
    • 34. Make Your Story Stick
      • Things in Threes | make your story like real life
      • Concrete | explain your value in terms of human action
      • Talkin’ | language is abstract, your story shouldn’t be
      • Velcro Theory | David Rubin thinks your ideas need “hooks”
      • Example | communicating your value as a small business plan
    • 35. Make Your Story Stick
      • Things in Threes | make your story believable
      • Credible | help your audience test your idea for themselves
      • Subjective Facts| fill up on details, like Historians do
      • Professionalism | dress and behave like the people who work where you want to
      • Example | research and knowledge makes you stand out
    • 36. Make Your Story Stick
      • Things in Threes | get people to care
      • Emotions | make people feel something
      • The Element | find the intersection of your talent and passion
      • The Truth| share a touching personal account
      • Example | you will feel disgusted and inspired
    • 37. Make Your Story Stick
      • Things in Threes | get people to act
      • Stories | mentally rehearse a situation before you’re in it
      • Be prepared | embrace self-interest and have an agenda
      • Example | Entitled and affluent business students in the DTES
      • Formula | My boss’s storytelling tips come in a CAR
        • C – the context or situation
        • A – the actions you take to address the above
        • R – the results achieved (primary and secondary)
    • 38. The Storytelling Formula
      • Plot types | challenging, connection, creativity
      • Formula | create your storytelling culture
        • Who’s the protagonist?
        • What’s the hook?
        • What keeps it interesting?
        • Where’s the conflict?
        • Have you included telling details?
        • What’s the emotional hook?
        • Is the meaning clear?
      Andy Goodman, When Bad Presentations Happen to Good Causes
    • 39. Relevance to Career Education
      • The Organization | create a compelling value proposition
      • The Person | engage the people who evolved with storytelling
      • The FIVE Best | importance of defining our career stories
      • Knowing Audiences | …and hooking them with Velcro
      • The Mediums | stories transcend everything…even résumés!
    • 40. Your Presentations
      • “ Powerpoint is like a loaded AK-47: you can do very bad things with it.”
    • 41.
      • A Case Study from the Sauder School of Business
        • In Print
        • In Person
        • Digital
      STORYTELLING: THINGS IN THREES
    • 42. Storytelling: Sauderized
    • 43. Storytelling: Sauderized ©Copyright UBC Career Services (Pirate and “treasure” theme are John’s ideas) Specialization and Training Volunteer work Work Experience Networking Job Opportunities Mentors Academic Courses
    • 44.
      • “ If we were meeting here five years from today, looking back over those five years, what has to have happened during that period for you to feel happy with your progress?”
      • ©Copyright Dan Sullivan, Strategic Coach: The R-Factor Question
      Career Development Term Project
      • Ideally, this exercise combines a bit of “event-simulation” (working out a problem through narrative) and “outcome-simulation” (focusing on the desired future outcome).
    • 45. Things in Threes | Limitations
      • ________________________________________
      • ________________________________________
      • ________________________________________
    • 46. Things in Threes | Strengths
      • ________________________________________
      • ________________________________________
      • ________________________________________
    • 47. Things in Threes | Opportunities
      • ________________________________________
      • ________________________________________
      • ________________________________________
    • 48. Discussion | Your Story In Print
      • “ Where do you see yourself in five years?”
      • What are some ways you deliver this in print story?
      • How is showcasing this version (in print) better than doing it in any other way?
    • 49. Discussion | Your Story In Person
      • “ Where do you see yourself in five years?”
      • What are some ways you deliver this in person story?
      • How is showcasing this version (in person) better than doing it in any other way?
    • 50. Discussion | Your Story In Person
      • “ Where do you see yourself in five years?”
      • What are some ways you deliver this digital story?
      • How is showcasing this version (digital) better than doing it in any other way?
    • 51. Digital Examples are pretty cool…
      • Telling your professional story on YouTube
      • Blogging about life, the universe and everything
      • Best. Value proposition. Ever. From The Dark Knight
      • How do you engage students today?
      • The power of reflection with e-portfolios
      • Mind-mapping your career…digitally
    • 52.
      • The Cannexus Storybook
      • How will you tell the story?
        • In print
        • In person
        • … see where this is going?
      Fun activity!
    • 53. Homework: The Cannexus Story
      • Reflect on this conference through story
        • Take a few minutes
        • Think about who you’ve met and what you’ve seen
        • How can it be immortalized with a “sticky” story?
      • Create it
        • Is it SUCCES sful?
        • How will you deliver it?
      • SHOW ME!
        • Deliver your amazing story idea to your Emcee
        • Or email it to [email_address]
    • 54. Reflection
      • By the end of this workshop learners will be able to…
      • Recognize the value of narrative as it relates to career development
      • Identify a fantastic, six step formula for creating a great story
      • Tell great, formula-inspired stories using three important mediums: in print, in person and digitally
      • Apply “tips and tricks” for storytelling your career centre (not to mention yourself and your clients, too)
    • 55.
      • Storytelling?
      • Personal branding?
      • Pirates?
      • Gumboots?
      Questions?
    • 56.
      • No, I didn’t make all of this up…just some of it!
      Research and References
    • 57. References to Research
      • Websites
        • TED – www.ted.com • SocializeMobilize – www.socializemobilize.com
        • Social Signal – www.socialsignal.com • www.todmaffin.com
      • Blogs
        • Robin Sharma’s blog • Guy Kawasaki – blog.guykawasaki.com
        • Worpress.com • Social Media Watch • Talent Egg
        • www.mashable.com • Nerd Girl - http://www.globecampus.ca/blogs/nerd-girl/
        • The Daily Gumboot: dailygumboot.ca • Demetri Martin: “Some Jokes”
      • Books and Articles
        • Don Tapscott, Grown up Digital • Domanska, Encounters: Philosophy of History • Chip and Dan Heath, Made to Stick • Andy Goodman, Why Bad Presentations Happen to Good Causes • Dan Sullivan, The R-Factor • Sir Ken Robinson, The Element • Malcolm Gladwell, Outliers and Tipping Point
    • 58. CONTACT JOHN [email_address] | 604.822.0097
    • 59. STORYTELLING YOUR CAREER Cannexus 2010 John Horn | Career Manager & Storyteller | UBC

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