STORYTELLING YOUR CAREER Cannexus 2010 John Horn  | Career Manager & Storyteller | UBC
Storytelling: Overview Stories Spot | Create | Deliver
Storytelling: Preliminary Findings Challenge | Connection | Creativity
Storytelling: Preliminary Findings Adventure
Storytelling: Preliminary Findings Transparency
Storytelling: Preliminary Findings YSM
Storytelling: Preliminary Findings Resilience
Storytelling: Preliminary Findings Troubleshooting | WOO
Storytelling: Preliminary Findings Writing and Talking
The Horn of Africa "A Hamitic people, [Tutsis] were not true negroes but probably Whites darkened by centuries of sun...
Storytelling: Preliminary Findings Love | Laugh | Cry
Storytelling: Preliminary Findings Rwandan Proverb
Storytelling: Preliminary Findings Community
“ collecting ideas from everywhere and using them to build community” John Horn
“ collecting ideas from everywhere and using them to build community” The Bornks!
“ collecting ideas from everywhere and using them to build community” Johnism
Endorsements <ul><li>“ John is a pleasure to work with...regardless of the task. I would recommend John to any team lookin...
Embrace Johnism <ul><li>Let’s take less than seven minutes to introduce ourselves to each other. Try using a story. </li><...
Learning Outcomes  <ul><li>By the end of this workshop learners will be able to… </li></ul><ul><li>Recognize the value of ...
Data and Findings <ul><li>Cliff Atkinson |  presentation as narrative – the arc of the story </li></ul><ul><li>Sir Ken Rob...
Data and Findings <80%
Data and Findings “ Statistics are like people; if you torture them long enough they will say whatever you want.”
BRANDING!
<ul><li>Fun activity! </li></ul><ul><li>Creating a story that sticks </li></ul><ul><li>Developing a great career narrative...
blank slide
U BCCE RICR CMPJ FKN ATON ASA
blank slide
UBC CERIC RCMP JFK NATO NASA
blank slide
Make Your Story Stick <ul><li>Six Steps to Make Your Story Stick </li></ul><ul><li>Simple |  strip your story down to its ...
Make Your Story Stick <ul><li>Things in Threes | what is your idea’s core? </li></ul><ul><li>Simple |  strip your story do...
Make Your Story Stick <ul><li>Things in Threes | why are you interesting? </li></ul><ul><li>Unexpected |  transform common...
Justin Rutka <ul><li>Friend </li></ul><ul><li>Teacher </li></ul><ul><li>Actor </li></ul><ul><li>Unexpected </li></ul>
Make Your Story Stick <ul><li>Things in Threes | make your story like real life </li></ul><ul><li>Concrete |  explain your...
Make Your Story Stick <ul><li>Things in Threes | make your story believable </li></ul><ul><li>Credible |  help your audien...
Make Your Story Stick <ul><li>Things in Threes | get people to care </li></ul><ul><li>Emotions |  make people feel somethi...
Make Your Story Stick <ul><li>Things in Threes | get people to act </li></ul><ul><li>Stories |  mentally rehearse a situat...
The Storytelling Formula <ul><li>Plot types |  challenging, connection, creativity </li></ul><ul><li>Formula |  create you...
Relevance to Career Education <ul><li>The Organization |  create a compelling value proposition </li></ul><ul><li>The Pers...
Your Presentations <ul><li>“ Powerpoint is like a loaded AK-47: you can do very bad things with it.” </li></ul>
<ul><li>A Case Study from the Sauder School of Business  </li></ul><ul><ul><li>In Print </li></ul></ul><ul><ul><li>In Pers...
Storytelling:  Sauderized
Storytelling:  Sauderized ©Copyright UBC Career Services (Pirate and “treasure” theme are John’s ideas) Specialization and...
<ul><li>“ If we were meeting here five years from today, looking back over those five years, what has to have happened dur...
Things in Threes | Limitations <ul><li>________________________________________ </li></ul><ul><li>________________________...
Things in Threes | Strengths <ul><li>________________________________________ </li></ul><ul><li>__________________________...
Things in Threes | Opportunities <ul><li>________________________________________ </li></ul><ul><li>______________________...
Discussion | Your Story In Print <ul><li>“ Where do you see yourself in five years?” </li></ul><ul><li>What are some ways ...
Discussion | Your Story In Person <ul><li>“ Where do you see yourself in five years?” </li></ul><ul><li>What are some ways...
Discussion | Your Story In Person <ul><li>“ Where do you see yourself in five years?” </li></ul><ul><li>What are some ways...
Digital Examples are pretty cool… <ul><li>Telling  your professional story  on YouTube </li></ul><ul><li>Blogging  about l...
<ul><li>The Cannexus Storybook  </li></ul><ul><li>How will you tell the story? </li></ul><ul><ul><li>In print </li></ul></...
Homework: The Cannexus Story <ul><li>Reflect on this conference through story </li></ul><ul><ul><li>Take a few minutes </l...
Reflection  <ul><li>By the end of this workshop learners will be able to… </li></ul><ul><li>Recognize the value of narrati...
<ul><li>Storytelling? </li></ul><ul><li>Personal branding?  </li></ul><ul><li>Pirates?  </li></ul><ul><li>Gumboots? </li><...
<ul><li>No, I didn’t make all of this up…just  some  of it! </li></ul>Research and References
References to Research <ul><li>Websites </li></ul><ul><ul><li>TED –  www.ted.com  • SocializeMobilize –  www.socializemobi...
CONTACT JOHN [email_address]  | 604.822.0097
STORYTELLING YOUR CAREER Cannexus 2010 John Horn  | Career Manager & Storyteller | UBC
Upcoming SlideShare
Loading in...5
×

John Horn Cannexus 2010 Storytelling Your Career

1,161

Published on

The story on professional storytelling.

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,161
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • John Horn Cannexus 2010 Storytelling Your Career

    1. 1. STORYTELLING YOUR CAREER Cannexus 2010 John Horn | Career Manager & Storyteller | UBC
    2. 2. Storytelling: Overview Stories Spot | Create | Deliver
    3. 3. Storytelling: Preliminary Findings Challenge | Connection | Creativity
    4. 4. Storytelling: Preliminary Findings Adventure
    5. 5. Storytelling: Preliminary Findings Transparency
    6. 6. Storytelling: Preliminary Findings YSM
    7. 7. Storytelling: Preliminary Findings Resilience
    8. 8. Storytelling: Preliminary Findings Troubleshooting | WOO
    9. 9. Storytelling: Preliminary Findings Writing and Talking
    10. 10. The Horn of Africa &quot;A Hamitic people, [Tutsis] were not true negroes but probably Whites darkened by centuries of sun.&quot;          - Gil Courtmanche, A Sunday at the Pool in Kigali &quot;If people never did silly things, nothing intelligent would ever get done.&quot;          - Ludwig Wittgenstein, on John going to Africa
    11. 11. Storytelling: Preliminary Findings Love | Laugh | Cry
    12. 12. Storytelling: Preliminary Findings Rwandan Proverb
    13. 13. Storytelling: Preliminary Findings Community
    14. 14. “ collecting ideas from everywhere and using them to build community” John Horn
    15. 15. “ collecting ideas from everywhere and using them to build community” The Bornks!
    16. 16. “ collecting ideas from everywhere and using them to build community” Johnism
    17. 17. Endorsements <ul><li>“ John is a pleasure to work with...regardless of the task. I would recommend John to any team looking for a dynamic, hardworking, energetic, pirate loving leader.” </li></ul><ul><li>- Howie Outerbridge, Director, UBC Career Services </li></ul><ul><li>“ John Horn has superpowers. Here they are: 1. Super Giggle. 2. Intergalactic flight (without leaving the room). 3. Dental hygiene. </li></ul><ul><li>- David Sovka, Marketing Director, Camosun College </li></ul>
    18. 18. Embrace Johnism <ul><li>Let’s take less than seven minutes to introduce ourselves to each other. Try using a story. </li></ul><ul><li>Edutainment </li></ul><ul><li>“ People who live in glass houses…” </li></ul><ul><ul><li>Let me explain . </li></ul></ul><ul><li>A Modest Proposal for Right Now </li></ul><ul><li>My Classroom Policy </li></ul>
    19. 19. Learning Outcomes <ul><li>By the end of this workshop learners will be able to… </li></ul><ul><li>Recognize the value of narrative as it relates to career development </li></ul><ul><li>Identify a fantastic, six step formula for creating a great story </li></ul><ul><li>Tell (and teach to tell) great, formula-inspired stories using three important mediums: in print, in person and digitally </li></ul><ul><li>Apply “tips and tricks” for storytelling your career centre (not to mention yourself and your clients, too) </li></ul>
    20. 20. Data and Findings <ul><li>Cliff Atkinson | presentation as narrative – the arc of the story </li></ul><ul><li>Sir Ken Robinson | good stories reflect our element </li></ul><ul><li>Chip and Dan Heath | ideas that are made to stick </li></ul><ul><li>Tom Peters | we are “branded, branded, branded” </li></ul><ul><li>Malcolm Gladwell | lying outside the tipping point </li></ul><ul><li>Andy Goodman | storytelling as best practice </li></ul><ul><li>This Story’s Villains | the curse of knowledge, the presentation not the message, decision paralysis </li></ul><ul><li>Backpocket COO | creating a painted picture </li></ul>
    21. 21. Data and Findings <80%
    22. 22. Data and Findings “ Statistics are like people; if you torture them long enough they will say whatever you want.”
    23. 23. BRANDING!
    24. 24. <ul><li>Fun activity! </li></ul><ul><li>Creating a story that sticks </li></ul><ul><li>Developing a great career narrative </li></ul>Telling a Great Story
    25. 25. blank slide
    26. 26. U BCCE RICR CMPJ FKN ATON ASA
    27. 27. blank slide
    28. 28. UBC CERIC RCMP JFK NATO NASA
    29. 29. blank slide
    30. 30. Make Your Story Stick <ul><li>Six Steps to Make Your Story Stick </li></ul><ul><li>Simple | strip your story down to its core </li></ul><ul><li>Unexpected | transform common sense into uncommon sense </li></ul><ul><li>Concrete | explain your value in terms of human action </li></ul><ul><li>Credible | help your audience test your idea for themselves </li></ul><ul><li>Emotional | make people feel something </li></ul><ul><li>Stories | mentally rehearse a situation before you’re in it </li></ul>Source: Chip and Dan Heath, Made to Stick
    31. 31. Make Your Story Stick <ul><li>Things in Threes | what is your idea’s core? </li></ul><ul><li>Simple | strip your story down to its core </li></ul><ul><li>Choose | if you remember one thing about myself or my organization it should be ____________ </li></ul><ul><li>Schema | what is a pomelo? </li></ul><ul><li>Example | “Names, names, names” and “THE low-cost airline” </li></ul>
    32. 32. Make Your Story Stick <ul><li>Things in Threes | why are you interesting? </li></ul><ul><li>Unexpected | transform common sense into uncommon </li></ul><ul><li>Gap Theory | make the complex simply surprising </li></ul><ul><li>“ YSM” | surprise your clients so they surprise themselves </li></ul><ul><li>Example | “have you heard about the Somali Coast Guard?” </li></ul>
    33. 33. Justin Rutka <ul><li>Friend </li></ul><ul><li>Teacher </li></ul><ul><li>Actor </li></ul><ul><li>Unexpected </li></ul>
    34. 34. Make Your Story Stick <ul><li>Things in Threes | make your story like real life </li></ul><ul><li>Concrete | explain your value in terms of human action </li></ul><ul><li>Talkin’ | language is abstract, your story shouldn’t be </li></ul><ul><li>Velcro Theory | David Rubin thinks your ideas need “hooks” </li></ul><ul><li>Example | communicating your value as a small business plan </li></ul>
    35. 35. Make Your Story Stick <ul><li>Things in Threes | make your story believable </li></ul><ul><li>Credible | help your audience test your idea for themselves </li></ul><ul><li>Subjective Facts| fill up on details, like Historians do </li></ul><ul><li>Professionalism | dress and behave like the people who work where you want to </li></ul><ul><li>Example | research and knowledge makes you stand out </li></ul>
    36. 36. Make Your Story Stick <ul><li>Things in Threes | get people to care </li></ul><ul><li>Emotions | make people feel something </li></ul><ul><li>The Element | find the intersection of your talent and passion </li></ul><ul><li>The Truth| share a touching personal account </li></ul><ul><li>Example | you will feel disgusted and inspired </li></ul>
    37. 37. Make Your Story Stick <ul><li>Things in Threes | get people to act </li></ul><ul><li>Stories | mentally rehearse a situation before you’re in it </li></ul><ul><li>Be prepared | embrace self-interest and have an agenda </li></ul><ul><li>Example | Entitled and affluent business students in the DTES </li></ul><ul><li>Formula | My boss’s storytelling tips come in a CAR </li></ul><ul><ul><li>C – the context or situation </li></ul></ul><ul><ul><li>A – the actions you take to address the above </li></ul></ul><ul><ul><li>R – the results achieved (primary and secondary) </li></ul></ul>
    38. 38. The Storytelling Formula <ul><li>Plot types | challenging, connection, creativity </li></ul><ul><li>Formula | create your storytelling culture </li></ul><ul><ul><li>Who’s the protagonist? </li></ul></ul><ul><ul><li>What’s the hook? </li></ul></ul><ul><ul><li>What keeps it interesting? </li></ul></ul><ul><ul><li>Where’s the conflict? </li></ul></ul><ul><ul><li>Have you included telling details? </li></ul></ul><ul><ul><li>What’s the emotional hook? </li></ul></ul><ul><ul><li>Is the meaning clear? </li></ul></ul>Andy Goodman, When Bad Presentations Happen to Good Causes
    39. 39. Relevance to Career Education <ul><li>The Organization | create a compelling value proposition </li></ul><ul><li>The Person | engage the people who evolved with storytelling </li></ul><ul><li>The FIVE Best | importance of defining our career stories </li></ul><ul><li>Knowing Audiences | …and hooking them with Velcro </li></ul><ul><li>The Mediums | stories transcend everything…even résumés! </li></ul>
    40. 40. Your Presentations <ul><li>“ Powerpoint is like a loaded AK-47: you can do very bad things with it.” </li></ul>
    41. 41. <ul><li>A Case Study from the Sauder School of Business </li></ul><ul><ul><li>In Print </li></ul></ul><ul><ul><li>In Person </li></ul></ul><ul><ul><li>Digital </li></ul></ul>STORYTELLING: THINGS IN THREES
    42. 42. Storytelling: Sauderized
    43. 43. Storytelling: Sauderized ©Copyright UBC Career Services (Pirate and “treasure” theme are John’s ideas) Specialization and Training Volunteer work Work Experience Networking Job Opportunities Mentors Academic Courses
    44. 44. <ul><li>“ If we were meeting here five years from today, looking back over those five years, what has to have happened during that period for you to feel happy with your progress?” </li></ul><ul><li>©Copyright Dan Sullivan, Strategic Coach: The R-Factor Question </li></ul>Career Development Term Project <ul><li>Ideally, this exercise combines a bit of “event-simulation” (working out a problem through narrative) and “outcome-simulation” (focusing on the desired future outcome). </li></ul>
    45. 45. Things in Threes | Limitations <ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul>
    46. 46. Things in Threes | Strengths <ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul>
    47. 47. Things in Threes | Opportunities <ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul><ul><li>________________________________________ </li></ul>
    48. 48. Discussion | Your Story In Print <ul><li>“ Where do you see yourself in five years?” </li></ul><ul><li>What are some ways you deliver this in print story? </li></ul><ul><li>How is showcasing this version (in print) better than doing it in any other way? </li></ul>
    49. 49. Discussion | Your Story In Person <ul><li>“ Where do you see yourself in five years?” </li></ul><ul><li>What are some ways you deliver this in person story? </li></ul><ul><li>How is showcasing this version (in person) better than doing it in any other way? </li></ul>
    50. 50. Discussion | Your Story In Person <ul><li>“ Where do you see yourself in five years?” </li></ul><ul><li>What are some ways you deliver this digital story? </li></ul><ul><li>How is showcasing this version (digital) better than doing it in any other way? </li></ul>
    51. 51. Digital Examples are pretty cool… <ul><li>Telling your professional story on YouTube </li></ul><ul><li>Blogging about life, the universe and everything </li></ul><ul><li>Best. Value proposition. Ever. From The Dark Knight </li></ul><ul><li>How do you engage students today? </li></ul><ul><li>The power of reflection with e-portfolios </li></ul><ul><li>Mind-mapping your career…digitally </li></ul>
    52. 52. <ul><li>The Cannexus Storybook </li></ul><ul><li>How will you tell the story? </li></ul><ul><ul><li>In print </li></ul></ul><ul><ul><li>In person </li></ul></ul><ul><ul><li>… see where this is going? </li></ul></ul>Fun activity!
    53. 53. Homework: The Cannexus Story <ul><li>Reflect on this conference through story </li></ul><ul><ul><li>Take a few minutes </li></ul></ul><ul><ul><li>Think about who you’ve met and what you’ve seen </li></ul></ul><ul><ul><li>How can it be immortalized with a “sticky” story? </li></ul></ul><ul><li>Create it </li></ul><ul><ul><li>Is it SUCCES sful? </li></ul></ul><ul><ul><li>How will you deliver it? </li></ul></ul><ul><li>SHOW ME! </li></ul><ul><ul><li>Deliver your amazing story idea to your Emcee </li></ul></ul><ul><ul><li>Or email it to [email_address] </li></ul></ul>
    54. 54. Reflection <ul><li>By the end of this workshop learners will be able to… </li></ul><ul><li>Recognize the value of narrative as it relates to career development </li></ul><ul><li>Identify a fantastic, six step formula for creating a great story </li></ul><ul><li>Tell great, formula-inspired stories using three important mediums: in print, in person and digitally </li></ul><ul><li>Apply “tips and tricks” for storytelling your career centre (not to mention yourself and your clients, too) </li></ul>
    55. 55. <ul><li>Storytelling? </li></ul><ul><li>Personal branding? </li></ul><ul><li>Pirates? </li></ul><ul><li>Gumboots? </li></ul>Questions?
    56. 56. <ul><li>No, I didn’t make all of this up…just some of it! </li></ul>Research and References
    57. 57. References to Research <ul><li>Websites </li></ul><ul><ul><li>TED – www.ted.com • SocializeMobilize – www.socializemobilize.com </li></ul></ul><ul><ul><li>Social Signal – www.socialsignal.com • www.todmaffin.com </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Robin Sharma’s blog • Guy Kawasaki – blog.guykawasaki.com </li></ul></ul><ul><ul><li>Worpress.com • Social Media Watch • Talent Egg </li></ul></ul><ul><ul><li>www.mashable.com • Nerd Girl - http://www.globecampus.ca/blogs/nerd-girl/ </li></ul></ul><ul><ul><li>The Daily Gumboot: dailygumboot.ca • Demetri Martin: “Some Jokes” </li></ul></ul><ul><li>Books and Articles </li></ul><ul><ul><li>Don Tapscott, Grown up Digital • Domanska, Encounters: Philosophy of History • Chip and Dan Heath, Made to Stick • Andy Goodman, Why Bad Presentations Happen to Good Causes • Dan Sullivan, The R-Factor • Sir Ken Robinson, The Element • Malcolm Gladwell, Outliers and Tipping Point </li></ul></ul>
    58. 58. CONTACT JOHN [email_address] | 604.822.0097
    59. 59. STORYTELLING YOUR CAREER Cannexus 2010 John Horn | Career Manager & Storyteller | UBC
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×