John Horn Cannexus 2009 Edutainment And Piratology


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An exploration of laughter, technology and pirates as they relate to career development. This presentation was a hit at the 2009 Cannexus Conference in Toronto.

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John Horn Cannexus 2009 Edutainment And Piratology

  1. 1. EDUTAINING THE CAREER EDUCATORS…WITH PIRATES Cannexus 2009 John Horn | Career Manager & Piratologist | UBC*
  2. 2. *disclaimer *The University of British Columbia and the Sauder School of Business do not (yet) officially recognize John’s title of Piratologist. The world-renowned post-secondary institution does, however, commends him for great work with students in the Early Career Masters program. *This will go fast. There will be a lot of information. Even some swearing (sorry in advance). You will need to scan and, probably, multi-task. Don’t worry, though; this presentation is hyper-linked with amazing data and you can check it out when it’s posted on the Cannexus website. [email_address]
  3. 3. Introductions and Overview <ul><li>“ John is a pleasure to work with...regardless of the task. I would recommend John to any team looking for a dynamic, hardworking, energetic, pirate loving leader.” </li></ul><ul><li>- Howie Outerbridge, Director, UBC Career Services </li></ul><ul><li>“ John Horn has super powers. Here they are: #1 Super Giggle. #2 Intergalactic flight (without leaving the room). #3 Dental hygiene. </li></ul><ul><li>- David Sovka, Director of Marketing, Camosun College </li></ul>+ = history nerd “ where the hell is Merville?” + + = career educator = community + + + passion
  4. 4. Some Johnisms <ul><li>Let’s collect ideas from everywhere and use them to build community; because that’s a beautiful thing. </li></ul><ul><li>“ No stone throwing regardless of housing situation.” </li></ul><ul><li>Let me explain . </li></ul><ul><li>My Modest Proposal for Today </li></ul><ul><li>My Classroom Policy </li></ul>
  5. 5. Learning Outcomes <ul><li>The style and content of this presentation are very important for your learning and personal and professional development! </li></ul><ul><li>By the end of this workshop learners will be able to… </li></ul><ul><li>Identify at least three different pirates </li></ul><ul><li>Talk like a pirate </li></ul><ul><li>Define the humourous pedagogy of “edutainment” </li></ul><ul><li>Comprehend the power and dynamism of social media as it relates to the career education classroom (not to mention some basic “best practices” for use of this supercool medium) </li></ul><ul><li>Apply “tips and tricks” on laughter and learning </li></ul>
  6. 6. Why Pirates are Important <ul><li>Jeremy Phan and the University of Chicago </li></ul><ul><li>Jack Sparrow and the University of Victoria </li></ul><ul><li>Fiona Walsh, Sauder and The Weekly Gumboot </li></ul>
  7. 7. Democracy <ul><li>The Articles of Piracy </li></ul><ul><li>Over one hundred years before the French Revolution, democracy existed on Pirate ships </li></ul><ul><li>Health Insurance did too </li></ul><ul><li>Classroom collaboration and the democratic nature of students today </li></ul>
  8. 8. Race & Culture <ul><li>The community on a pirate ship </li></ul><ul><li>The other options </li></ul><ul><li>Dr. Mark Pope and 20% growth of visible minorities in Canada </li></ul><ul><li>What will be happening by 2012? </li></ul>
  9. 9. Environmental Stewardship <ul><li>Pirates never built their own ships or made their own weapons </li></ul><ul><li>Only one pirate in history commissioned a new ship (it sucked) </li></ul><ul><li>The world is changing, we need green leaders </li></ul>
  10. 10. Please, introduce yourself! <ul><li>SOME PIRATE TERMS </li></ul><ul><li>“ Arrgh” = “hello” or “I agree” and “uh-oh” </li></ul><ul><li>“ Ahoy” = “greetings” </li></ul><ul><li>“ Avast” = “Stop!” </li></ul><ul><li>“ Grog” = “Rum” </li></ul><ul><li>“ Wench” = “Woman” </li></ul><ul><li>“ Scurvy Dog” = a biting insult, unless your Captain likes you! </li></ul><ul><li>You have five minutes to meet your colleagues, name your table/ship, vote for a captain and have her/him introduce their crew to the group. </li></ul><ul><li>Pirate Introduction Script: </li></ul><ul><ul><li>Ahoy! I be Cap’n ________! These scurvy dogs ____, ____ an’ ____ be the crew o’ the _______. By the turn o’ the hourglass, we be peerin’ into the deep to learn _________. Arrrgh! </li></ul></ul>
  11. 11. JOHN, WHAT’S THE POINT? Consider yourselves engaged…
  12. 12. Defining Edutainment <ul><li>Edutainment (also educational entertainment or entertainment-education ) is a form of entertainment designed to educate as well as to amuse. Edutainment typically seeks to instruct or socialize its audience by embedding lessons in some familiar form of entertainment: television programs , computer and video games , films , music , websites , multimedia software , etc. ( ) </li></ul><ul><li>Edutainment combines education and entertainment into an engaging method of instruction that incorporates humour and media using a Web 2.0 platform. It embraces truthiness , encourages collaboration in the classroom and motivates students to have fun with it as they learn. (John) </li></ul>
  13. 13. Relevance to Student Engagement <ul><li>The story of when Camosun College embraced Piratology and a unique kind of engagement </li></ul><ul><li>“ Humour is a catalyst for classroom ‘magic’, when all educational elements converge and both teacher and student are both excited about learning.” (Kher, Molstad, Donahue: 1999) </li></ul><ul><li>The hypertext mind, scanning, multi-tasking, and distributed cognition ( Henry Jenkins ) </li></ul><ul><ul><li>Participatory learning is more meaningful </li></ul></ul><ul><ul><li>People + computers = collective intelligence </li></ul></ul><ul><li>FUN FACT: Do you hate texting? Last year in Japan , five of the top 10 best-selling novels were written on cell phones . LOL! </li></ul>
  14. 14. Relevance to Career Education <ul><li>Students rank Career Centres as second to last in terms of places to go to find resources for their work search ( From Learning to Work , 2006) </li></ul><ul><ul><li>Parents: 35% </li></ul></ul><ul><ul><li>Career Centres: 19% </li></ul></ul><ul><li>Is Career Development a “dread course”? </li></ul><ul><ul><li>Most common “dread courses” are statistics, methodology and maths </li></ul></ul><ul><ul><li>John’s story about discipline and cover letters </li></ul></ul><ul><li>Humour means recall and retention </li></ul><ul><li>Who should educate young people about online brand management? </li></ul><ul><ul><li>Social networking sites (Facebook, LinkedIn, Twitter, MySpace) </li></ul></ul><ul><ul><li>Eportfolios and reflections on learning </li></ul></ul>
  16. 16. Laughter and Learning <ul><li>Psychologically, the effects of humour and laughter have been shown to reduce anxiety, decrease stress, enhance self-esteem, increase self-motivation, bolster mental sharpness, and engage learning by creating a positive emotional and social environment (Garner, 2006) </li></ul><ul><li>Studies show learning is enhanced by curriculum-specific and instructionally appropriate humour (Korobbkin, 1989) </li></ul><ul><li>Positive environment of a humour-enriched class has even been shown to increase attendance (Devadoss and Foltz, 1996) </li></ul><ul><li>Humour is subjective, so keep it positive and classy (but don’t be afraid to take risks and maybe be a little edgy) </li></ul>
  17. 17. The Millennials at School <ul><li>A Vision of Students Today </li></ul><ul><li>Collaboration is key, just ask Mark Zuckerberg </li></ul><ul><ul><li>Facebook founded on principles of procrastination </li></ul></ul><ul><ul><li>Who knows about Chris Avenir ? </li></ul></ul><ul><li>The end of the expert (according to Don Tapscott ) </li></ul><ul><ul><li>Teacher-centred = Learner-centred </li></ul></ul><ul><ul><li>One-size-fits-all = One-size-fits-one </li></ul></ul><ul><ul><li>Instruction: learning about = Discovery: learning to be </li></ul></ul><ul><ul><li>Individualistic learning = Collaborative learning </li></ul></ul><ul><li>Experiential learning and “intellectual tinkering” </li></ul>
  18. 18. The Millennials at Work <ul><li> (speed, challenges and integrity) </li></ul><ul><li>Video games: collaborating in groups and training good surgeons </li></ul><ul><li>Two out of three Net Geners think “working and having fun” should be the same thing; the boundaries between work and play should be funny (Tapscott, 2008) </li></ul><ul><li>Infosys and the “corporate campus” </li></ul><ul><li>Goran Carstedt on corporate change </li></ul><ul><ul><li>From hierarchy to community </li></ul></ul><ul><ul><li>“ A resource is something sitting waiting to be used by its owner. Relations imply collaboration and sharing.” </li></ul></ul>
  19. 19. Pirates (and Youth) like Web 2.0 <ul><li>Facebook: privacy and power </li></ul><ul><ul><li>20% of Facebook users don’t use privacy settings </li></ul></ul><ul><ul><li>20% of Facebook users who have “top” privacy settings share their telephone number with friends </li></ul></ul><ul><ul><li>47% of Facebook users concerned about political views still provide them; 20% posted their class schedule </li></ul></ul><ul><ul><li>If Facebook was a country, it would be the eighth-largest on Earth </li></ul></ul><ul><ul><li>Social networking: the new basis for doing business </li></ul></ul><ul><li>Blogging and Linking: opinions and ideas that matter </li></ul><ul><ul><li>35% of Canadians have a personal and professional blog </li></ul></ul><ul><ul><li>LinkedIn gets 7.7 million hits per month – Guy Kawasaki likes that </li></ul></ul><ul><li>Twitter: “John Horn thinks you should pay attention to him” </li></ul><ul><ul><li>Usage has increased 752% since December 2008 </li></ul></ul><ul><ul><li>The ultimate place for a polished value proposition </li></ul></ul>“ Yes, I’m a thief. And so is everyone else I know. I do believe however that the definition of music ownership (and the transfer of ownership) is outdated. It just doesn’t fit for our generation. I guess when we come to power we’ll redefine what theft is. Hopefully we’ll also come up with a new model so songwriters, artists, and others that actually create some value get properly compensated.” - Morris, 23, Marketing Manager Source: Grown Up Digital, 2008 Internet piracy is a trillion-dollar-a year business. And Canada is second only to China in terms of illegal downloads. Source: The Canadian Recording Industry Association, 2008 Source: Canadian Social Media Survey, 2009
  20. 20. BEING FUNNY: SOME STRATEGIES [insert joke here]
  21. 21. Some Jokes <ul><li>Jerry Seinfeld on Public Speaking </li></ul><ul><li>Demetri Martin on intelligence and “data” </li></ul><ul><li>Chris Rock on emotional intelligence and networking </li></ul><ul><li>Rick Mercer on passion, preparedness, politics, and planned happenstance </li></ul><ul><li>Jon Stewart on social movements and giving hope to educated young people with good BS detectors </li></ul><ul><li>Stephen Colbert and the democracy of knowledge </li></ul>
  22. 22. “ This is a pie chart about procrastination” This is the Sauder Success Cycle!
  23. 23. A Pirate’s Resume <ul><ul><ul><li>Jack Trumpet </li></ul></ul></ul><ul><ul><li>1234 Magnolia Terrace (604) 123-4567 </li></ul></ul><ul><ul><li>Burnaby, BC V5M 1M1 [email_address] </li></ul></ul><ul><li>CAREER HIGHLIGHTS </li></ul><ul><li>First Mate and Manager of Plundering 2003 – 2007 </li></ul><ul><li>Queen Anne’s Revenge (Captain Blackbeard), Tortuga, Haiti </li></ul><ul><ul><ul><li>Improved crew’s productivity by more than 50% by creating a detailed pillaging-manual and implementing a new organizational structure and reward system </li></ul></ul></ul><ul><ul><ul><li>Helped Captain Blackbeard to increase plunder (treasure, people, ships, miscellaneous supplies) by more than 35% through development of a multi-facetted and complex, yet approachable, attack and ransom-negotiation strategies </li></ul></ul></ul><ul><ul><ul><li>Increased Blackbeard’s share in the Caribbean small fleet market by eight percent by implementing a market development strategy </li></ul></ul></ul><ul><li>EDUCATION </li></ul><ul><ul><li>Master of Piracy Completion: May 2009 </li></ul></ul><ul><ul><li>Sauder School of Piracy, UBC, Vancouver, BC </li></ul></ul><ul><ul><li>Bachelor of Arts (Honours Piratology) 2003 </li></ul></ul><ul><ul><li>Bishop’s University, Lennoxville, Quebec </li></ul></ul><ul><li>COMMUNITY INVOLVEMENT / LEADERSHIP </li></ul><ul><li>Social Coordinator Current </li></ul><ul><li>Rum Drinking Society, Sauder School of Piracy, UBC, Vancouver, BC </li></ul><ul><li>Executive Member 2003-2007 </li></ul><ul><li>Merchant Sailors Transition Program, Tortuga Community Association, Tortuga, Haiti </li></ul><ul><li>EMPLOYMENT EXPERIENCE </li></ul><ul><li>First Mate and Manager of Plundering 2006 – 2007 </li></ul><ul><li>Queen Anne’s Revenge (Captain Blackbeard), Tortuga, Haiti </li></ul><ul><li>Bartender 2003 – 2006 </li></ul><ul><li>Skull ‘n’ Bones Pub, Tortuga, Haiti </li></ul><ul><li>Peasant 1999 – 2002 </li></ul><ul><li>Sir Rotham’s Estate, Norwich, England </li></ul><ul><li>SKILLS AND EXPERIENCE </li></ul><ul><li>Consulting and Strategic Management </li></ul><ul><ul><ul><li>Major academic research projects included resource assessments of - The Royal Navy, East India Trading Company and the Spanish Armada </li></ul></ul></ul><ul><ul><ul><li>Advised hundreds of small-to-medium sized ships on business plan development and assisted 50 private mercenaries in evaluating potential investment opportunities </li></ul></ul></ul><ul><ul><li>Sales and Marketing </li></ul></ul><ul><ul><ul><li>Improved Blackbeard’s sales force productivity by more than 50% through a comprehensive re-branding campaign </li></ul></ul></ul><ul><ul><ul><li>Increased Skull ‘n’ Bones revenue share in the Caribbean small fleet market by eight percent by implementing a market development strategy </li></ul></ul></ul>
  24. 24. Film, TV and Old School Media <ul><li>The Job Interview, as told by Spudd in Trainspotting </li></ul><ul><li>An R-rated interview montage from Step Brothers </li></ul><ul><li>Video resume tips from Trendspotting guru, Demetri Martin, who also has opinions on Life Coaching </li></ul><ul><li>Networking tips from the CIA in Spy Game </li></ul><ul><li>The best job proposal ever! From The Dark Knight </li></ul>
  25. 25. Social Media and Web 2.0 <ul><li>Louis CK describes the culture of entitlement </li></ul><ul><li>A video game about genocide in Darfur </li></ul><ul><li>Deanna Rogowsky gives advice about Twitter </li></ul><ul><li>Do you wiki? </li></ul><ul><ul><li>For discussion: what are your thoughts about a wiki-resume builder (ie. a group of students collaboratively build/edit a resume through an online platform)? </li></ul></ul><ul><ul><li>Facebook, Twitter, Blogs, E-Portfolios, and John’s vision </li></ul></ul><ul><li>A real video resume by Theodora Lamb </li></ul>
  26. 26. FUN ACTIVITY! Make your case for (or against) social media
  27. 27. Fun Activity: The Great Debaters <ul><li>Your mission, should you choose to accept it, is to have a five-minute debate “on your ship” (that means your table) about the pros and cons of using social media as part of your career education curriculum. Here are some of the mediums to discuss: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Collect data and be prepared to present your findings to the group. </li></ul>
  28. 28. CONCLUSIONS, REFLECTIONS AND SOMALI PIRATES What’s your definition of a “bad economy”?
  29. 29. Somali Pirates <ul><li>Somalia: probably the worst place on Earth </li></ul><ul><li>Environmental determinism </li></ul><ul><li>Entrepreneurship </li></ul><ul><li>Creativity | Risk-taking </li></ul><ul><li>The Entrepreneurial Work Search </li></ul><ul><li>Is it edutaining ? </li></ul><ul><li>CACEE 2009… </li></ul>
  30. 30. QUESTIONS? Personal branding? Gender? Health promotion?
  31. 31. References to Data and Findings <ul><li>Wikipedia and The Internet: search “pirates”... wow </li></ul><ul><li>Secondary Sources </li></ul><ul><ul><li>Nigel Cawthorne, A History of Pirates </li></ul></ul><ul><ul><li>David Cordingly, Under the Black Flag </li></ul></ul><ul><ul><li>Peter Earle, The Pirate Wars </li></ul></ul><ul><ul><li>Jon E. Lewis, Ed., The Mammoth Book of Pirates </li></ul></ul><ul><li>Primary Sources </li></ul><ul><ul><li>Captain Johnson, The General History of the Pirates (1724) </li></ul></ul><ul><ul><li>Alexander Exquemelin, Bucaniers of America (1684) </li></ul></ul><ul><ul><li>Court Records, Ships Logs and Executions </li></ul></ul><ul><li>Fiction </li></ul><ul><ul><li>Daniel Dafoe, The Life and Surprising Adventures of Robinson Crusoe (1719) </li></ul></ul><ul><ul><li>Robert Louis Stevenson, Treasure Island (1881-1883) </li></ul></ul><ul><ul><li>JM Barrie, Peter Pan (1904, 1911) </li></ul></ul>
  32. 32. References to Data and Findings <ul><li>Websites </li></ul><ul><ul><li>TED – • SocializeMobilize – </li></ul></ul><ul><ul><li>Social Signal – • </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Robin Sharma’s blog • Guy Kawasaki – </li></ul></ul><ul><ul><li> • Social Media Watch </li></ul></ul><ul><ul><li> • Nerd Girl - </li></ul></ul><ul><li>Books and Articles </li></ul><ul><ul><li>Don Tapscott, Grown up Digital • Scoble and Israel, Naked Conversations </li></ul></ul><ul><ul><li>Mark Bauerlein, The Dumbest Generation • Darzy Rezac, Work the Pond </li></ul></ul><ul><ul><li>Steven Strogratz, SYNC (The emerging science of spontaneous order) </li></ul></ul><ul><ul><li>Neil Postman, Amusing Ourselves to Death • “Using Humour in the College Classroom,” Kher, Molstad, Donohue • “Humour in Pedagogy,” Gardner </li></ul></ul>
  33. 33. CONTACT JOHN [email_address] | 604.822.0097